Pete Wicks rages after Sam Thompson tells him about cafe you 'can't eat' at

Daily Mirror

11-06-2025

Pete Wickes couldn't believe what he was hearing when podcast co-host and best mate Sam Thompson told him there's a cafe you can go to where you can't eat a morsel
Pete Wicks, who found fame on The Only Way Is Essex, has been left raging after podcast co-host Sam Thompson, of Made In Chelsea fame, told him there's a cafe in London where you can't actually eat anything. When Sam told him this on their Staying Relevant podcast, the 37-year-old was left dumbfounded, wondering what the point is.
"So what do you eat?" Pete asked Sam, and the 32-year-old responded: "Nothing". Pete continued: "So if you go for lunch, you're just as hungry when you leave?" Sam then explained to Pete that you wouldn't be going to this place for lunch, because it's the Jellycat cafe.
‌
"But why else would you go to a cafe other than to f**king eat something?" Pete fumed, unable to grasp the concept of the Jellycat cafe. Jellycats are plush toys known for their adorable faces. The company was founded in London in 1999 and has surged in popularity, with many adults and children collecting them.
‌
For those, like Pete, who are not in the know, the Jellycat cafe was a pop-up store in London, and when you purchased a product from there, staff members would pretend to 'cook' the toy food item in front of you. Currently, there's a fish and chip shop in Selfridges, London, where staff will do the same thing.
In other countries, there's a Jellycat Diner Experience at FAO Schwarz, New York, and the Jellycat Pâtisserie experience on the 5th floor of Galeries Lafayette Paris Haussmann within the FAO Schwarz store.
Sam explained that you'd "go and pick up your burger, but it's your Jellycat burger," but Pete still couldn't grasp "which bit you eat".
"You don't eat anything, it's a toy," Sam continued, which led Pete to fume: "So what's she cooking?"
Things started to sound a little weird when Sam said: "Nothing. She's pretending to cook the toy," but anyone who has seen the Jellycat experiences in action will know how wholesome it is.
‌
Pete was baffled about what "the point" was in pretending to cook the Jellycat, wondering why they can't just put it in a bag.
"You coulda just picked the f**ker up and whacked it in your bag," he seethed, saying that the staff pretending to cook something is silly.
‌
"It's the only way you can get it," Sam shared, and Pete couldn't believe you were "forced" to watch it.
Sam then revealed that their producer, Pippa, has been, and also owns around 30 to 40 Jellycats, and that seemed to be the final straw for Pete.
Sam then shared he has two, and Pete raged: "You're an adult. I'm not going to a cafe so I can go and watch someone pretend to cook a toy, so I can take it home and say 'ooh I picked myself up a nice new toy burger today and someone cooked it for me and pretended to put blueberry sauce all over my f**king toy pancake'. What's the point? What is the point?"
So, it seems like Pete won't be picking himself a Jellycat up anytime soon, then...