Latest news with #10DLC
Forbes
01-07-2025
- Business
- Forbes
Choosing The Right Application-To-Person Number Type
Aaron Alter is the CEO and cofounder of Telgorithm. As application-to-person (A2P) messaging has been established as a powerful customer communication tool, software providers now face a more nuanced challenge in selecting the right type of A2P number to support their customers' business goals. With more choices, software providers need to refine their approach in choosing the right messaging number type for each customer use case. In March 2025, I explored how organizations can make every business text count and how A2P has created a level playing field across short code, toll-free and 10-digit long code (10DLC) numbers in terms of throughput. Now, it's important to determine how software providers can help their customers make smarter, more strategic decisions about the types of numbers they use and why that matters more than ever. Short Codes Vs. Toll-Free Vs. 10DLC • Short Codes: Numbers with typically five or six digits, suited for large national campaigns. However, they typically come with high setup costs and more strenuous onboarding. • Toll-Free Numbers: Recognized, trusted numbers traditionally used for voice calls, offering high deliverability for alerts and customer support. • 10DLC: Local 10-digit numbers that mimic standard mobile numbers, offering fast onboarding and cost efficiency. When presented with these viable options, it can be difficult to select one. A High-Level Comparison Of Toll-Free And 10DLC By Use Case Although short codes remain a viable option for certain messaging programs, most software providers today are choosing between toll-free and 10DLC numbers for their A2P messaging needs. And yet, confusion often arises around the differences between the two and how to select the right one. The key is to focus on the intended use case first. Some examples include: • Appointment Reminders: Local numbers feel more personal and reduce the risk of being mistaken for spam. • Two-Factor Authentication (TFA): Toll-free numbers have historically been the top choice, as vetted numbers help avoid filtering, although 10DLC numbers are also now vetted through registration. • Customer Service Messaging: Customers often trust local numbers and are more likely to engage with them. • Payment Alerts: Either toll-free or 10DLC numbers are suitable. However, local numbers may be better for localized businesses and toll-free numbers for broader customer bases. Other considerations: • Onboarding Time: 10DLC can typically start in one to three business days, whereas toll-free numbers may take longer due to verification and approval steps. • Cost: 10DLC typically offers the lowest cost per message. Toll-free numbers can be significantly more expensive per message. • Throughput: All number types support high throughput, but carrier-specific rate limits still apply. • Local Branding: 10DLC is preferred for a local presence, whereas toll-free numbers have historically been recognized for commercial use. Choosing The Right Messaging API Provider For Your Business Once you've chosen the best number type for your use case, the next step is finding the right partner to support it. Your messaging API provider plays a key role in registration, compliance and delivery. When evaluating providers, consider the following: • Providers should have a deep understanding of the nuances of short code, toll-free and 10DLC number types so they can best offer strategic guidance. • All A2P numbers require registration and compliance. The right provider will offer responsive, human support without adding cost. • Each carrier allocates rate limits differently, and managing throughput effectively ensures message delivery. Your provider should help optimize this on your behalf. The A2P ecosystem is more capable than ever, which is why exploring your options and optimizing the right choice for your business is imperative. As a business, it's important to align the number type with the use case, then find a partner who can help manage the technical side and monitor regulatory changes. Success in business messaging is about making the smartest choice based on your customers' goals. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
28-05-2025
- Business
- Yahoo
Reynwood Communications Launches TextAware, Powered by Clerk Chat, to Modernize Business Messaging
WALL, N.J., May 28, 2025--(BUSINESS WIRE)--Reynwood Communications, the premier provider of hosted voice solutions and unified communications for small to mid-sized businesses, announced today the launch of TextAware, powered by Clerk Chat, a new service that allows businesses to send and receive text messages directly through their existing business phone numbers – without requiring any number porting. TextAware integrates seamlessly into Reynwood's hosted voice platform, empowering businesses to text-enable their current numbers for fast, reliable communication with customers over SMS. The service enhances responsiveness across sales, support, and operations, while preserving brand professionalism and message control. "This is a natural evolution of Reynwood's mission to make business communication more intelligent, responsive, and accessible," said Rich Kelly, Founder and CEO of Reynwood Communications. "With TextAware, powered by Clerk Chat, our clients can now turn their existing phone lines into modern messaging engines – without compromising quality, security, or compliance." TextAware operates independently of voice services to ensure uninterrupted call flow while enabling real-time customer engagement via SMS. Built with business compliance in mind, it supports 10DLC registration, opt-in/out controls, keyword blacklists, and enterprise-grade encryption. Advanced features also include automated replies, bulk messaging, CRM syncs, and AI-enhanced customer interaction. "Partnering with Reynwood allows Clerk Chat to reach innovative businesses that prioritize meaningful customer connections," added Alexander Haque, CEO and co-founder of Clerk Chat. "Together, we're making it easier for companies to engage with their audiences through the messaging channels they already know and trust." About Reynwood Communications Founded in 2002, Reynwood Communications provides reliable, scalable hosted phone systems, VoIP solutions, and business communication tools tailored for SMBs, growing enterprises, and multi-location organizations. Reynwood helps its clients simplify communication infrastructure and elevate customer engagement by integrating advanced voice, SMS, and now AI-powered solutions across industries. To learn more, visit About Clerk Chat Clerk Chat is a secure, carrier-grade, conversational messaging platform built specifically for business communication. Designed to meet compliance standards like 10DLC, Clerk Chat enables companies to send and receive text messages using their existing phone numbers, while offering powerful features like integrations with popular CRM and eDiscovery systems, automation via AI agents, and campaign messaging. Trusted by forward-thinking enterprises and service providers, Clerk Chat bridges the gap between legacy communication systems and the modern messaging expectations of today's customers. For more information visit View source version on Contacts For Media Inquiries:Mary Kate GerolamoMedia CoordinatorReynwood Communications732.924.4033kate@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
28-05-2025
- Business
- Business Wire
Reynwood Communications Launches TextAware, Powered by Clerk Chat, to Modernize Business Messaging
WALL, N.J.--(BUSINESS WIRE)--Reynwood Communications, the premier provider of hosted voice solutions and unified communications for small to mid-sized businesses, announced today the launch of TextAware, powered by Clerk Chat, a new service that allows businesses to send and receive text messages directly through their existing business phone numbers – without requiring any number porting. 'With TextAware, powered by Clerk Chat, our clients can now turn their existing phone lines into modern messaging engines - without compromising quality, security, or compliance.' Share TextAware integrates seamlessly into Reynwood's hosted voice platform, empowering businesses to text-enable their current numbers for fast, reliable communication with customers over SMS. The service enhances responsiveness across sales, support, and operations, while preserving brand professionalism and message control. 'This is a natural evolution of Reynwood's mission to make business communication more intelligent, responsive, and accessible,' said Rich Kelly, Founder and CEO of Reynwood Communications. 'With TextAware, powered by Clerk Chat, our clients can now turn their existing phone lines into modern messaging engines – without compromising quality, security, or compliance.' TextAware operates independently of voice services to ensure uninterrupted call flow while enabling real-time customer engagement via SMS. Built with business compliance in mind, it supports 10DLC registration, opt-in/out controls, keyword blacklists, and enterprise-grade encryption. Advanced features also include automated replies, bulk messaging, CRM syncs, and AI-enhanced customer interaction. 'Partnering with Reynwood allows Clerk Chat to reach innovative businesses that prioritize meaningful customer connections,' added Alexander Haque, CEO and co-founder of Clerk Chat. 'Together, we're making it easier for companies to engage with their audiences through the messaging channels they already know and trust.' About Reynwood Communications Founded in 2002, Reynwood Communications provides reliable, scalable hosted phone systems, VoIP solutions, and business communication tools tailored for SMBs, growing enterprises, and multi-location organizations. Reynwood helps its clients simplify communication infrastructure and elevate customer engagement by integrating advanced voice, SMS, and now AI-powered solutions across industries. To learn more, visit About Clerk Chat Clerk Chat is a secure, carrier-grade, conversational messaging platform built specifically for business communication. Designed to meet compliance standards like 10DLC, Clerk Chat enables companies to send and receive text messages using their existing phone numbers, while offering powerful features like integrations with popular CRM and eDiscovery systems, automation via AI agents, and campaign messaging. Trusted by forward-thinking enterprises and service providers, Clerk Chat bridges the gap between legacy communication systems and the modern messaging expectations of today's customers. For more information visit
Yahoo
15-05-2025
- Business
- Yahoo
Sinch Becomes the Only Cloud Communications Provider with Direct 10DLC SMS Connections to All Tier 1 U.S. Carriers
STOCKHOLM and ATLANTA, May 15, 2025 /PRNewswire/ -- Sinch (Sinch AB (publ)) – (XSTO: SINCH), which is pioneering the way the world communicates through its Digital Customer Communications Cloud, today announced that it has become the only Communications Platform as a Service (CPaaS) provider with direct connections to all Tier 1 U.S. carriers specifically for 10-digit long-code (10DLC) SMS. Sinch leads the market as the only CPaaS provider offering this level of direct connectivity, marking a significant achievement that further strengthens Sinch's global leadership and underscores its position as a trusted partner for the future of digital customer communications. This breakthrough specifically applies to 10DLC SMS, where Sinch leads with unmatched direct carrier access. While connectivity for short code and toll-free SMS follows separate models, no other provider can claim direct 10DLC SMS connection to all Tier 1 U.S. carriers. By eliminating third-party aggregators and unnecessary routing, Sinch controls the full delivery path for 10DLC SMS from start to finish – ensuring faster message delivery, real-time feedback, stronger security, and full visibility into communications. This gives enterprises a critical advantage in today's competitive and compliance-driven landscape, delivering the highest levels of reliability, transparency, and performance. "At Sinch, we're pioneering what best-in-class messaging should look like," said Robert Gerstmann, Co-founder, Chief Evangelist, and interim Chief Product Officer at Sinch. "We're building on a strong foundation of innovation and trust to deliver faster, more transparent, and more reliable messaging experiences. By connecting directly to every major U.S. carrier for 10DLC SMS, we're giving businesses the confidence and control they need to meet today's customer expectations across every mobile channel." With Sinch's 10DLC solution, businesses can expect: Direct-to-carrier routing that minimizes delays, maximizes throughput, and reduces risk Unmatched flexibility, with options to bring your own Number, Brand, Campaign, or (Number Network Identifier) NNiD Seamless onboarding, powered by AI/ML-driven registration via API or dashboard Scalable, carrier-grade infrastructure that handles high-volume messaging with zero compromise on quality Fewer hops, reduced latency, faster issue resolution, and greater control over campaign onboarding and management With proven reliability, global reach, and a strong foundation in innovation, Sinch gives businesses the tools to communicate with speed, transparency, and control. As the need for secure real-time communication grows, Sinch helps enterprises meet rising expectations and drive better outcomes across every digital channel. To learn more about Sinch and its CPaaS solutions visit For more information, please contact:Janet Lennon, Director of Global PR & This information was brought to you by Cision View original content: SOURCE Sinch AB Sign in to access your portfolio
