Latest news with #1664
The Star
5 days ago
- Entertainment
- The Star
Dazzling nights of music and fashion captivate KL crowds
Guests cheering as Nick Chou (Nickthereal) performs on stage at the concert. French beer label 1664's campaign 'Bon Appetit-lah' concluded with a concert and line-up of performances. Artistes and Nick Chou (Nickthereal) frontlined the shows over two days. They treated guests to powerhouse performances as the event transformed TRX's Raintree Plaza in Kuala Lumpur into an extraordinary cultural playground. Electrifying performances by Ashley Lau, Roshan and Bate set the tone for an unforgettable opening night. NYK, Mdm Woo and Dirty Signal also delivered dynamic sets. This year's campaign also marks the first-ever Asia-wide exclusive collaboration with urban fashion label CLOT, founded by Canadian actor Edison Chen, delivering a fusion of French brewing finesse and cutting-edge streetwear. The event attracted almost 6,800 guests who experienced East-meets-French fusion through French-influenced Asian dishes from the city's most celebrated restaurants and food vendors. Carlsberg Malaysia marketing director Olga Pulyaeva said response to the campaign had been phenomenal. 'We witnessed guests embracing our vision of transforming everyday moments into extraordinary celebrations. 'Our collaboration with CLOT brought a fresh dimension to how people experience beer culture in Malaysia, blending French brewing heritage with street-smart edge in ways that resonated deeply with our audience.' The event showcased an exclusive 1664 x CLOT fabric store with limited-edition merchandise, such as T-shirts, tote bags and ceramic tumblers. Beer connoisseurs can still experience 1664's Blue Hour at 30 outlets nationwide throughout this month. Guests also stand a chance to win limited edition 1664 x CLOT merchandise. The 1664 x CLOT exclusive ceramic tumblers remain available with purchases of 1664 beer at participating supermarkets and hypermarkets nationwide and online.
![[Watch] [Photos] When 1664 Met CLOT: A Weekend That Redefined Cool In KL](/_next/image?url=https%3A%2F%2Fwww.therakyatpost.com%2Fwp-content%2Fuploads%2F2025%2F06%2FUntitled30-1.jpg&w=3840&q=100)
![[Watch] [Photos] When 1664 Met CLOT: A Weekend That Redefined Cool In KL](/_next/image?url=https%3A%2F%2Fall-logos-bucket.s3.amazonaws.com%2Ftherakyatpost.com.png&w=48&q=75){kind=small}
Rakyat Post
20-06-2025
- Entertainment
- Rakyat Post
[Watch] [Photos] When 1664 Met CLOT: A Weekend That Redefined Cool In KL
Subscribe to our FREE There's something magical about watching a brand partnership come to life exactly as it should. Last weekend, 1664 and CLOT's Bon Appétit-lah celebration at TRX's Raintree Plaza was one of those rare moments where everything just clicked – and the nearly 6,800 people who showed up seemed to feel it too. Walking into the plaza, you immediately knew this wasn't going to be another forgettable brand event. The massive circular LED installation hung suspended above the crowd like a beacon, casting that signature 1664 blue glow across faces that were genuinely lit up with excitement. Against KL's glittering skyline, it felt like the city had gained a new landmark, even if just for the weekend. When Production Meets Purpose What was striking at first wasn't just the scale, though the photos certainly capture the impressive setup; it was how naturally everything flowed together. The stage didn't dominate the space; it invited people in while the branding felt intentional rather than overwhelming, creating this cohesive world where French elegance met street culture authenticity. You could see it in how people moved through the space. Groups of friends discovering new corners, couples finding perfect photo spots that didn't feel forced, and strangers bonding over shared appreciation for the limited-edition pieces. The crowd itself became part of the experience, with each person contributing to the energy rather than merely consuming it. A Collaboration That Actually Made Sense CLOT's influence was everywhere, but never in a way that felt heavy-handed. The streetwear aesthetic naturally flowed through the evening – vintage caps catching the stage lights, oversized silhouettes creating interesting shadows, and that effortless style that both brands understand so well. The merchandise area buzzed with genuine interest throughout both nights. People weren't just grabbing freebies; they were examining pieces, discussing the design details, appreciating the thoughtful way two distinct brand languages had been merged into something fresh. Those ceramic tumblers? They became instant conversation starters, beautiful enough that you'd actually want to use them at home. Throughout both nights, 1664 and 1664 Brut flowed freely – served both in bottles and on draft – ensuring that the French brewing heritage remained at the heart of every toast, every conversation, and every moment of connection that made this collaboration so memorable. Two Nights, Two Different Energies Friday evening with the German DJ duo The crowd built organically, conversations flowing as easily as the beer, everyone settling into the weekend's rhythm. You can see it in the photos – relaxed smiles, natural poses, people genuinely enjoying themselves without trying too hard. Saturday brought a different intensity altogether. When Taiwanese singer It was festival energy contained within the heart of KL's business district. Beyond the Beer The East-meets-French food concept proved that attention to detail extends beyond the main event. From luxurious shrimp ramen topped with vibrant orange roe to artisanal sandwiches featuring fresh cucumber, pickled radish, and premium cuts on perfectly golden brioche – every dish told the story of two cultures meeting in delicious harmony. Watching people genuinely excited about fusion dishes, taking time to savour flavours rather than just grabbing whatever was available, reinforced that this was about creating a complete cultural experience. Every element supported the others – the food complemented the drinks, the music enhanced the atmosphere, and the merchandise felt like natural extensions of the evening rather than afterthoughts. Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, said the response to Bon Appétit-lah this year has been phenomenal. Our collaboration with CLOT brought a fresh dimension to how people experience beer culture in Malaysia, blending French brewing heritage with street-smart edge in ways that resonated deeply with our audience. The Story Continues The 1664 Blue Hour is now making its way to 30 outlets nationwide through June and July, bringing pieces of the weekend's magic to a wider audience. Those coveted CLOT collaboration pieces and ceramic tumblers are still available with 1664 purchases – tangible reminders of a weekend when everything came together perfectly. This collaboration shows what's possible when brands stop playing it safe and start creating genuine cultural moments. 1664 and CLOT didn't just throw a party – they crafted an experience that people will remember, talk about, and want to be part of again. All activities for non-Muslims aged 21 and above. Celebrate responsibly – the memories are worth remembering clearly. Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
The Star
12-06-2025
- Entertainment
- The Star
East meets west in stylish collaboration
For its first Asia-wide exclusive collaboration, 1664 is teaming up with urban fashion label Clot. A French beer brand has taken a bold new step with its first Asia-wide exclusive collaboration – teaming up with an urban fashion label founded by Canadian-Hong Kong actor-singer Edison Chen. Building on the success of beer label 1664's previous campaign, the collaboration takes casual dining up a notch. 'Through 'Bon Appétit-lah', 1664 brings that spirit to life, turning everyday dining into something more special and extraordinary,' said Carlsberg Malaysia marketing director Olga Pulyaeva. 'This year, we are taking it a step further with Clot, blending style into how we experience beer and culture. 'This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold and true to 1664's signature style,' added Pulyaeva. 'Our aim is to create a product that is not only visually appealing but also tells a story of cultural fusion – bridging the East and French,' said Clot general manager Simon Wat. 'We're thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments.' The collaboration will see a two-evening takeover of TRX's Raintree Plaza in Kuala Lumpur, today and tomorrow to bring in a fusion of food, style and an electrifying lineup of performances by locally and internationally renowned artistes. Guests can savour a curated menu of Asian dishes imbued with French influences from the city's most celebrated restaurants. It will also showcase the limited-edition 1664 x Clot merchandise available for purchase exclusively at the event. The '1664 Blue Hour' takes place at 30 outlets nationwide throughout June and July. Stand a chance to win limited-edition 1664 x Clot merchandise. Fans can also take home a one-of-a-kind 1664 x Clot exclusive ceramic tumbler with 1664 purchases at participating supermarkets, hypermarkets and online stores nationwide.
![[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab](/_next/image?url=https%3A%2F%2Fwww.therakyatpost.com%2Fwp-content%2Fuploads%2F2025%2F06%2FUntitled10-1.jpg&w=3840&q=100)
Rakyat Post
11-06-2025
- Entertainment
- Rakyat Post
[Watch] 1664 Goes Full Hypebeast: French Beer Meets Asian Streetwear In Malaysia's Coolest Collab
Subscribe to our FREE Forget everything you thought you knew about beer launches. 1664, that smooth French brew you've been sipping, just announced they're teaming up with CLOT – yes, that CLOT, the streetwear brand that makes hypebeasts lose their minds – for what might be Malaysia's most unexpectedly cool collaboration this year. This isn't your typical 'slap a logo on a t-shirt' partnership. 1664's bringing back their popular Bon Appétit-lah campaign, but this time they're going full fashion-forward with Think French sophistication meets Asian street culture, with a side of that Through Bon Appétit-lah, 1664 brings that spirit to life, turning everyday dining into something more special and even more extraordinary, explains Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. This is where French good taste meets street-smart edge, setting the scene for moments that are effortlessly cool, unexpectedly bold, and true to 1664's signature style. The Main Event: TRX Gets a Makeover Here's where it gets interesting. On this coming Friday and Saturday (13 and 14 June), 1664 and CLOT are basically hijacking We're talking: Asian-French fusion food from KL's hottest restaurants (because regular event catering is for amateurs) Live performances by local and international artists A speakeasy-style fabric store selling limited-edition merch (yes, a fabric store – because why not make shopping feel like a secret mission?) The whole thing screams 'exclusive' in the best possible way. You'll need to RSVP at (Video: Instagram/1664malaysia) For the FOMO Crowd Can't make it to the main event? Don't panic. 1664's rolling out their 'Blue Hour' experience at 30 outlets nationwide through June and July, complete with chances to win that limited-edition CLOT merch everyone's going to want. Plus, they're doing that thing where you can snag exclusive ceramic tumblers with your beer purchases at supermarkets. It's like collecting Pokémon cards, but for adults who appreciate good design. Beyond the Buzz: What Makes This Different What makes this collaboration actually interesting isn't just the hype – it's how it represents this whole cultural moment where Eastern and Western aesthetics are blending in ways that feel fresh rather than forced. CLOT has been doing the East-meets-West thing for years, and 1664's French heritage provides the perfect counterpoint. The aim was to create a product that is not only visually appealing but also tells a story of cultural fusion—bridging the East and French, says Simon Wat from CLOT, and honestly, mission accomplished. Collaborating with 1664 has been an exciting journey, and we're thrilled to offer a collection that celebrates the richness of cultural differences while elevating everyday moments. Before you get too excited, remember this is all for the 21+ non-Muslim crowd, and 1664's serious about that #CELEBRATERESPONSIBLY hashtag. Good vibes, yes. Irresponsible choices, no. Follow @1664malaysia on Now excuse us while we go practice looking effortlessly cool for this Friday. (Video: Instagram/1664malaysia) READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
