Latest news with #16thToyBizInternationalB2BExpo2025
Business Standard
5 days ago
- Automotive
- Business Standard
Steelbird Baby Toys Expands Product Line, Announces ₹10 Crore Investment to Deepen Presence in Infant Toy Market
VMPL New Delhi [India], July 7: After foraying into the baby toy segment , Steelbird Baby Toys, a division of Steelbird Hi-Tech India, has announced a major scale-up with the launch of its latest line of developmental toys for infants and toddlers. The launch was announced during the 16th Toy Biz International B2B Expo 2025 held at Bharat Mandapam, New Delhi, where the company also shared its plans to invest ₹10 crore over the next two years to enhance manufacturing capacity, strengthen design and R & D, and expand its market presence across India. Known globally as the world's largest helmet manufacturer, Steelbird made its entry into the toy space with a vision to bring the same safety-first philosophy into early childhood play. The company's latest offerings are targeted at children between the ages of 0 months to 10 years, a critical developmental phase. The new toys have been designed to encourage motor coordination, cognitive stimulation, and auditory engagement--all while keeping child safety at the forefront. Every product is tested against stringent BIS norms and undergoes careful quality checks before reaching the market. At the launch event, Ms. Srishti Kapur, Director of Steelbird Toys, said, "We entered the toy category with a simple belief--that Indian parents deserve safe, thoughtful, and well-designed toys for their children. The response so far has been deeply encouraging. With this new range and strategic investment, we're not only expanding our product line but also reaffirming our commitment to child development through safe play." The company's new collection includes toys like 5-in-1 Baby Walker cum rocker and jumper, baby play gym, multi activity push walker, swing car .These products are not only interactive but also aim to support various stages of a child's growth. Baby walker can be easily converted into 5 modes, including baby walker mode, jumper combo mode, rocker mode, eating Table mode, hand push mode. It also helps to meet the needs of different stages of baby's exploration and growth. Multi activity push walker helps to encourage walking, standing, and strengthening leg and arm muscles. Swing car for kids offers a thrilling 360° rotation, making it a perfect toy for kids. Whether indoors or outdoors, it's the ideal car for kids seeking endless fun. Each toy is developed at the company's Noida-based research and development centre, with contributions from European designers to ensure global design sensibilities. Steelbird has also been steadily building a robust retail and distribution network. Its products are currently available at over 3,000 retail outlets nationwide and supported by 150 exclusive distributors. To further consolidate its presence, the company is now planning to launch its own experience stores where parents can explore, understand, and purchase from the full range of Steelbird's offerings. In the past year, Steelbird's toy division has already begun to show promising growth, with the company reporting an annual turnover of ₹8-10 crore from the segment. The fresh ₹10 crore investment will be channelled into scaling up production facilities, acquiring new molds and machinery, and enhancing the tooling and testing environment to match global standards. The company recently took up a new manufacturing unit with a plot area of 10,423 sq. m and a built-up area of 65,000 sq. ft, signalling its long-term intent in this space. Ms. Kapur added, "If we could protect adults on roads, why not children during play? This thought guided our entry into the toy market. We don't just aim to entertain; we aim to enrich a child's learning experience while ensuring peace of mind for parents. Our goal is to become one of India's most trusted toy brands by 2030, with a turnover of ₹100 crore and a product line that reflects both innovation and integrity." With India's toy sector witnessing rapid domestic growth and a shift toward indigenous manufacturing, Steelbird's deepening footprint in the industry signals a broader trend of homegrown brands stepping up to redefine quality benchmarks and customer expectations in early childhood products.
India Gazette
04-07-2025
- Business
- India Gazette
153 countries importing toys from India: Piyush Goyal
New Delhi [India], July 4 (ANI): India's toy industry, once heavily dependent on imports, is now manufacturing domestically and exporting to 153 countries, Union Minister of Commerce and Industry, Piyush Goyal addressing the 16th Toy Biz International B2B Expo 2025 on Friday said as he highlighted this remarkable transformation. He said that this shift has been made possible through consistent policy support, the enforcement of quality standards, and the strengthening of local manufacturing clusters. The implementation of the Quality Control Order (QCO), he added, has helped make India a quality-conscious country and enabled domestic toy manufacturers to meet global benchmarks. The Minister stated that India's population of 1.4 billion offers a vast captive market, which creates a natural advantage for scaling up manufacturing. With this scale, the industry can achieve cost efficiency and become globally competitive. The large domestic market, he said, not only supports expansion but also acts as a foundation for international growth. To capture the global market, Goyal stressed the need for the industry to focus on good branding, attractive packaging, and strong product design. He said that if these three aspects are prioritised, Indian toys can gain stronger appeal across international markets. The growth of the toy industry, Goyal noted, reflects the broader journey of development in the country. He recalled that when Prime Minister Narendra Modi launched the Vocal for Local initiative, it was met with skepticism by many, as foreign products dominated consumer preference. However, under the vision of Atmanirbhar Bharat and the belief that Local can go Global, awareness and support for home-grown industries have steadily increased. Goyal stated that startups developing innovative toy concepts have received significant support through the Pradhan Mantri Mudra Yojana, which has now been extended to 20 years. This, he said, has provided access to collateral-free loans for small businesses. He further informed that to promote domestic production, 18 toy clusters across the country have been supported by the Ministry of MSME. To build on this progress, the Minister said that the government is planning to introduce a new promotional scheme for the toy sector. The scheme, he explained, will aim to help Indian toy manufacturers become world-class by enhancing design capabilities, ensuring quality manufacturing, strengthening packaging, and supporting brand building. With sustained focus on innovation, quality, and market development, Goyal expressed confidence that India's toy industry is poised to become a key player in the global market. (ANI)
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Business Standard
04-07-2025
- Business
- Business Standard
Govt to introduce scheme to boost toy industry, says Piyush Goyal
Union Commerce and Industry Minister Piyush Goyal on Friday said the Centre is likely to soon finalise a scheme to promote toy production in the country. Speaking at the 16th Toy Biz International B2B Expo 2025 in New Delhi, Goyal said the scheme would aim to enhance design capabilities, ensure quality manufacturing, strengthen packaging and support brand-building. He added that the industry had undergone significant change in recent years, moving from import dependency to domestic manufacturing and exporting to 153 countries. He attributed this shift to consistent policy support, enforcement of quality standards and the development of local manufacturing clusters. 'The implementation of the Quality Control Order (QCO) has helped make India a quality-conscious country and enabled domestic toy manufacturers to meet global benchmarks,' Goyal said. He further noted that India's large population offers a 'vast captive market' that enables manufacturing at scale. 'With this scale, the industry can achieve cost efficiency and become globally competitive,' he said. Goyal also emphasised the importance of branding, packaging and product design to enhance the international appeal of Indian toys. 'If these three aspects are prioritised, Indian toys can gain stronger appeal across international markets,' he said. As part of efforts to support small businesses in the sector, the minister said startups developing innovative toy concepts had been supported under the Pradhan Mantri Mudra Yojana, which has been extended to 20 years, offering access to collateral-free loans. Additionally, 18 toy manufacturing clusters have been supported by the Ministry of Micro, Small and Medium Enterprises to promote domestic production, he said.
