Latest news with #2.Oh!
Fashion Value Chain
20-06-2025
- Lifestyle
- Fashion Value Chain
2.Oh! Drops Aquamarine & Cerulean Hair Colors for Monsoon
Monsoon gloom just met its match with a burst of bold blue! Haircare innovator has launched two semi-permanent hair colors — Aquamarine and Cerulean, designed to let your hair speak your mood. The Italian-formulated, India-ready hues are a celebration of style, individuality, and nourishment. Crafted with micro pure pigments, Argan oil, and sunflower seed extract, these DIY-friendly, salon-grade shades are gentle on hair while delivering vibrant payoff. The Aquamarine hue lasts 12–15 washes and is perfect for first-timers seeking a bold yet approachable statement. Cerulean, with its smoky blue-grey tone, fades in 5–6 washes and caters to those who love muted, offbeat shades with character. Ritu Vijayvergiya, Co-Founder of shared, 'At we celebrate the freedom of expression with our range of products. These Aquamarine and Cerulean semi-permanent hair colors are not only a great way to elevate your personal style, they're also great for your hair health — nourishing and gentle on your colored strands.' Aquamarine pairs beautifully with denims and white staples, while Cerulean brings drama to monochrome and pastel wardrobes. To maintain the look, recommends using nourishing leave-in conditioners and anti-yellow shampoo to avoid brassy tones, especially on pre-lightened strands. Both shades require lightening — Aquamarine often needs just one session, while Cerulean may require up to three to four, especially for darker hair. Now available at Amazon, Flipkart, and Nykaa, the colors are priced at:
Fashion Network
28-05-2025
- Business
- Fashion Network
2.Oh! debuts on Nykaa to reach wider customer base
Science-first haircare label has launched its product range on multi-brand e-commerce platform Nykaa, expanding its reach to a broader customer base across India and joining a wide range of Indian and international labels. The brand's semi-permanent hair colour range, now on Nykaa, features vivid, pastel, and brown shades, alongside a DIY hair lightening kit to prepare hair for at-home colouring sessions, announced in a press release. entry on Nykaa also includes its Leave-In Conditioner and Hair Repair Serum in Crème, both designed to hydrate and protect hair using premium ingredients. 'We've seen overwhelming feedback for our products from all the channels we are present in currently," said co-founder Ritu Vijayvergiya in a press release. "We're thrilled to finally have our range on Nykaa, one of India's leading beauty platforms. Each product of ours is thoughtfully and scientifically formulated, using the best ingredients that work wonders for Indian hair and our specific climate needs.' The offering also includes Reconstruction Shampoo and Mask for root strengthening, a 3-in-1 Hairspray for volume, shine and protection, and Anti-Yellow Shampoo for neutralising brassiness and cleansing grey hair. The label's Clear Gloss is designed to deliver an instant, mirror-like shine. products are also available to purchase on the brand's website, Amazon and Flipkart. Known for its Italy-crafted formulations tailored for Indian hair, aims to offer a selection of styling and care products designed for those who enjoy experimenting with their look.
News18
10-05-2025
- Lifestyle
- News18
Mother's Day 2025: Help Your Mother Reclaim Her Best Hair With These Simple Tips
Last Updated: This Mother's Day, give her the simple joy of reclaiming the lost glory of her mane with some easy DIY tips and smart products crafted especially for her Think of all the hair your mother has pulled out, chasing after you, while juggling all her other responsibilities! This Mother's Day, give her the simple joy of reclaiming the lost glory of her mane with some easy DIY tips and smart products crafted especially for her — grey, dull, dry hair, et all! Flip the script this year and do something more long lasting and meaningful after you've taken her out for dinner and splurged on her shopping wish list! Ritu Vijayvergiya, Co-Founder, shares how to: Know her hair type and pick the right haircare ritual for her Before you go diving into a slew of products for her, take a step back to understand your mom's hair and daily routine. Is her hair dry and thinning with age? Does she spend long hours in the kitchen or commute to work every day, exposing her hair to heat, dust or pollution? Is she found lacking in any vitamin and minerals? Tailor your care accordingly. If she's the always-on-the-move mom, focus on protection and hydration. If she spends more time outdoors, a leave-in conditioner and serum combo will fight frizz and environmental stress. If she's more home bound, introduce a weekly self-care ritual with a relaxing hair champi. Bring Back the DIY Love Sometimes, the simplest rituals leave the strongest impact. Begin with a good old oil massage. Warm up coconut oil, castor oil, fenugreek seeds and curry leaves and give her a relaxing scalp massage. This helps improve blood circulation, reduces stress, and nourishes roots deeply. You may also use a homemade mask of mashed banana, honey, and curd for deep conditioning especially as hair grows more brittle with age. • Cleanse with a reconstruction shampoo, powered by a unique tri-surfactant blend, which delivers a deep yet gentle cleanse in a single wash, leaving her hair refreshed and revitalized. • Nourish with a reconstruction hair mask, enriched with repair agents and Argan Oil, which deeply hydrates, smooths, and tames frizz. • Protect with a leave-in-conditioner with 21 essential benefits. Just apply a small amount to damp hair and leave it on. No rinsing needed. • Repair daily damage using a lightweight hair repair serum with a luxurious fusion of hydrolyzed keratin and argan oil. This powerful duo will work wonders for her hair. Style, Spritz & Surprise Her Have some fun and get playful with a makeover for her. Style her hair for a brunch date or simply for a feel-good selfie. Use a 3 in 1 Hair Styling Spray infused with panthenol before you begin setting her hair. This will nourish her strands, giving hair a healthy shine without any residue or product build-up. This year, go all out to let her feel seen, loved, and truly beautiful! First Published: May 10, 2025, 11:00 IST
