08-07-2025
Stephen Curry's Latest Announcement Leaves Fans Stunned
Stephen Curry's Latest Announcement Leaves Fans Stunned originally appeared on Athlon Sports.
Stephen Curry has established himself not only as the greatest shooter of all time and one of the best point guards in NBA history, but also as a pioneer.
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In a time when most NBA superstars signed endorsement deals with Nike, Jordan, or Adidas, Curry zagged when everybody was zigging.
He signed a very lucrative deal to spearhead Under Armour's basketball team, and it's paid off big dividends so far.
Golden State Warriors guard Stephen Curry (30) prepares to play the Minnesota Timberwolves before game one of the second round for the 2025 NBA Playoffs at Target Center. Bruce Kluckhohn-Imagn Images
With that in mind, Curry Brand and Under Armour will go on a World Tour this offseason, according to a report by Tomer Azarly:
"Under Armour and Curry Brand announced the 2025 Curry Brand World Tour today," Azarly wrote. "Stephen Curry and De'Aaron Fox will be going on tour in August to San Francisco, Tokyo, Hong Kong, Xi'An, as well as Chongqing, and they'll host camps for high school boys and girls. They'll also host a 3-day brand culture convention, Curry Con, in Chongqing."
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Fox was the first player to sign an endorsement deal under the Curry brand. They also have Davion Mitchell, Seth Curry, and Quincy Olivari on the team, and they signed collegiate stars MiLaysia Fulwiley and Japanese sharpshooter Keisei Tominaga.
Curry enjoyed some much-needed time off after another strong season. The Golden State Warriors are still trying to sort out the Jonathan Kuminga situation and bring more firepower to the Bay Area because their championship window will stay open for as long as he's healthy.
In the meantime, the sharpshooting star will continue to take his brand to the next level.
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This story was originally reported by Athlon Sports on Jul 8, 2025, where it first appeared.
