Latest news with #7UP
Khaleej Times
a day ago
- Climate
- Khaleej Times
As temperatures rise, 7UP brings new flavours and chill experiences
This summer, 7UP adds more variety with Mint Mojito – blending lemon-lime fizz and mint - launching in Egypt, Pakistan, Saudi Arabia, Kuwat, India and the UAE. In the UK, 7UP Pink Lemonade brings a zesty mix of lemon-lime and raspberry for a fresh twist on a sweet classic. Also, as the temperature rises here, 7UP has launches 7UP's '7 Days of Super Duper Summer' campaign taking over social media feeds with surprising computer-generated imagery content that transports the viewers to a refreshing snow-filled oasis. New research from 7UP reveals that rising temperatures in UAE are disrupting daily life with everyday tasks taking significantly longer to complete. In fact, across hot weather markets, like the UAE, Pakistan, India, Saudi Arabia, and Egypt, two out of three people say they'd rather be covered in snow on a scorching day. The research consists of an online survey of 8,000 adults, from a number of countries, including 1000 UAE adults, and was conducted by market research company OnePoll, between June 30th and July 9th 2025. 7UP is working with some of the coolest celebrities and content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the '7 Days of Super Duper Summer' – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer. From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a street corner in Karachi, a Dubai rooftop, a Cairo market. The unexpected twist? Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, local celebrities will join the brand to post their own snowy scenes as they crack open a refreshing can of 7UP. Salman Butt, Senior Marketing Director at 7UP, who commissioned the research commented, 'The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it's a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for — a burst of freshness, fun, and refreshment in a world that can feel a little too hot.' The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn't just show up this summer; it snowed up.
News18
5 days ago
- Business
- News18
7UP Makes You Feel Super Duper Refreshed to Beat the Summer Heat
Agency: PTI Last Updated: New Delhi, Delhi, India (NewsVoir) • As temperatures rise during the hottest weeks of the year, 7UP is bringing new flavours and chill experiences that leave consumers feeling super duper refreshed in the summer heat. • '7 Days of Super Duper Summer' social stunt brings a snowy surprise to scorching cities across the region. As the summer sun blazes and temperature climbs, 7UP brings snow to summer, delivering refreshment that cuts through the heat. Following new global research (1) from 7UP, it's clear that staying cool during one of the hottest weeks of the year – when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38°C – is a universal challenge. This insight, and 7UP's commitment as the Super Duper Refresher, has fueled 7UP's '7 Days of Super Duper Summer' campaign taking over social media feeds with surprising CGI (computer-generated imagery) content that transports you to a refreshing snow-filled oasis. New research from 7UP reveals that rising temperatures in India is affecting daily life with almost 81% saying everyday tasks take significantly longer to complete. In fact, across hot weather markets, like the India, UAE, Saudi Arabia, and Egypt, two out of three people say they'd rather be covered in snow on a scorching day – a sentiment echoed by 79% of Indians. Meanwhile, in India, many try to deal with the heat by sitting in front of a fan for hours or taking cold showers in the middle of the day. 7UP, the ultimate refresher, is here to help! With its zesty lemon-lime flavour and crisp fizz, 7UP delivers an all-consuming, revitalising boost when it's needed most. It's the full-body cool-down you crave (no cold showers or giant fans required!), because when the sun is blazing and the sweat is dripping, there's simply nothing better than cracking open an ice-cold 7UP to finally refresh. Turning up the cool factor further, 7UP is working with some of the hottest content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the '7 Days of Super Duper Summer' – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer. (Link to view the film: From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a Dubai rooftop, a Cairo market or India's iconic landmarks of cities. The unexpected twist? Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, influencers across cities also joined the brand to post their own snowy scenes as they crack open a refreshing can of 7UP. Commenting on the announcement, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India said, '7UP has always been about creating refreshing moments that delight the senses — through flavour, sound, and now, visuals. After a phenomenal response to our sonic identity, we wanted to bring alive our Super Duper Refreshment proposition in a way that's bold, immersive, and distinctly 7UP®️. With this activation, we've flipped the script on summer by turning India's hottest cities into playful, snow-filled escapes —It's imaginative, spontaneous, and joyful — everything 7UP®️ stands for, delivered in a way that deeply connects with today's generation." Salman Butt, Global Senior Marketing Director at 7UP, who commissioned the research commented, 'The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it's a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for — a burst of freshness, fun, and refreshment in a world that can feel a little too hot." The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn't just show up this summer, it snowed up. This latest initiative extends 7UP's ongoing commitment to pushing the boundaries of storytelling. Following the recent launch of its sonic identity, the brand has redefined how refreshment sounds through a multisensory MOGO® (MOGO® is a registered trademark of Brandmusiq) — developed using emotion-mapping technology to evoke upliftment and chill. Now, it ventures further, transforming heatwaves into visually stunning snow days — proving that refreshment can, indeed, change everything. Head to 7UP®'s socials to see how it's refreshing people across the world with its crisp taste, bringing the invigorating feeling of fresh snow to the sweaty summer heat at 7UPindia (Instagram handle). For further information on the global brand platform and local market activity, please refer to local websites. * 7UP® is a trademark of PepsiCo for all international markets excluding the US Notes to editors (1) The research consists of an online survey of 8,000 adults, including 2000 UK adults (nationally representative on the basis of age/gender/region), 2000 IN adults, 1000 UAE adults, 1000 EG adults, 1000 PK adults, 1000 KSA adults, was commissioned by Pangolin on behalf of 7UP® and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 30.06.2025 and 09.07.2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council. About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). Pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). PTI PWR PWR (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 18, 2025, 18:00 IST News agency-feeds 7UP Makes You Feel Super Duper Refreshed to Beat the Summer Heat Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Hypebeast
5 days ago
- Business
- Hypebeast
7UP® Is Bringing Snow to the Hottest Cities This Summer
7UP®has taken over seven global cities this summer with a unique digital campaign. With rising temperatures and hotter summers, new research conducted by the beverage brand revealed 79% of people said everyday tasks take longer to complete, while across hot weather countries, where temperatures regularly reach averages of 38°C, two out of three people say they'd rather be covered in snow on a scorching day. These results led to 7UP launching its latest '7 Days of Super Duper Summer' campaign. Tapping local talent, the brand made some of the hottest cities snowed under, and whether a Dubai rooftop or marketplace in Cairo, the snowy takeover is activated through opening a can of ice-cold 7UP. Speaking on the latest digital activation, Senior Marketing Director, Salman Butt says, 'As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for — a burst of freshness, fun, and refreshment in a world that can feel a little too hot.' Alongside the latest campaign, 7UP has unveiled two new flavors to its signature lemon-lime taste. 'Mint Mojito' launches in Egypt, Pakistan, Saudi Arabia, and the UAE, while a raspberry flavored 'Pink Lemonade' is dropping in the UK. Check out the '7 Days of Super Duper Summer' above. For more information, visit the7UP Instagrampage.
Fashion Value Chain
5 days ago
- Lifestyle
- Fashion Value Chain
7UP Makes You Feel Super Duper Refreshed to Beat the Summer Heat
As temperatures rise during the hottest weeks of the year, 7UP is bringing new flavours and chill experiences that leave consumers feeling super duper refreshed in the summer heat. '7 Days of Super Duper Summer' social stunt brings a snowy surprise to scorching cities across the region. As the summer sun blazes and temperature climbs, 7UP brings snow to summer, delivering refreshment that cuts through the heat. Following new global research (1) from 7UP, it's clear that staying cool duringone of the hottest weeks of the year – when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38C – is a universal challenge. This insight, and 7UP's commitment as the Super Duper Refresher, has fueled 7UP's '7 Days of Super Duper Summer' campaign taking over social media feeds with surprising CGI (computer-generated imagery) content that transports you to a refreshing snow-filled oasis. 7 Days of Super Duper Summer (AI-Generated Image) New research from 7UP reveals that rising temperatures in India is affecting daily life with almost 81% saying everyday tasks take significantly longer to complete. In fact, across hot weather markets, like the India, UAE, Saudi Arabia, and Egypt, two out of three people say they'd rather be covered in snow on a scorching day – a sentiment echoed by 79% of Indians. Meanwhile, in India, many try to deal with the heat by sitting in front of a fan for hours or taking cold showers in the middle of the day. 7UP, the ultimate refresher, is here to help! With its zesty lemon-lime flavour and crisp fizz, 7UP delivers an all-consuming, revitalising boost when it's needed most. It's the full-body cool-down you crave (no cold showers or giant fans required!), because when the sun is blazing and the sweat is dripping, there's simply nothing better than cracking open an ice-cold 7UP to finally refresh. Turning up the cool factor further, 7UP is working with some of the hottest content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the '7 Days of Super Duper Summer' – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer. (Link to view the film: From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a Dubai rooftop, a Cairo market or India's iconic landmarks of cities. The unexpected twist Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, influencers across cities also joined the brand to post their own snowy scenes as they crack open a refreshing can of 7UP. Commenting on the announcement, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India said, '7UP has always been about creating refreshing moments that delight the senses – through flavour, sound, and now, visuals. After a phenomenal response to our sonic identity, we wanted to bring alive our Super Duper Refreshment proposition in a way that's bold, immersive, and distinctly 7UPï¸. With this activation, we've flipped the script on summer by turning India's hottest cities into playful, snow-filled escapes -It's imaginative, spontaneous, and joyful – everything 7UPï¸ stands for, delivered in a way that deeply connects with today's generation.' Salman Butt, Global Senior Marketing Director at 7UP, who commissioned the research commented, 'The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it's a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for – a burst of freshness, fun, and refreshment in a world that can feel a little too hot.' The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn't just show up this summer, it snowed up. This latest initiative extends 7UP's ongoing commitment to pushing the boundaries of storytelling. Following the recent launch of its sonic identity, the brand has redefined how refreshment sounds through a multisensory MOGO(MOGO is a registered trademark of Brandmusiq) – developed using emotion-mapping technology to evoke upliftment and chill. Now, it ventures further, transforming heatwaves into visually stunning snow days – proving that refreshment can, indeed, change everything. Head to 7UP's socials to see how it's refreshing people across the world with its crisp taste, bringing the invigorating feeling of fresh snow to the sweaty summer heat at 7UPindia (Instagram handle). For further information on the global brand platform and local market activity, please refer to local websites. * 7UP is a trademark of PepsiCo for all international markets excluding the US Notes to editors (1) The research consists of an online survey of 8,000 adults, including 2000 UK adults (nationally representative on the basis of age/gender/region), 2000 IN adults, 1000 UAE adults, 1000 EG adults, 1000 PK adults, 1000 KSA adults, was commissioned by Pangolin on behalf of 7UP and conducted by market research company OnePoll, in accordance with the Market Research Societys code of conduct. Data was collected between 30.06.2025 and 09.07.2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council. About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). Pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Time of India
30-06-2025
- Business
- Time of India
7UP ups the refreshment game with a new sonic identity
HighlightsPepsiCo's refreshment brand, 7UP, has launched its new sonic logo in India, marking a significant step in creating deeper emotional connections with consumers through multisensory design. The sonic identity, developed in partnership with BrandMusiq, features a unique 7-note musical logo that embodies the brand's core traits of optimism, vibrancy, and youthful energy, enhancing brand recall and consumer experience. Shailja Joshi, category lead for cola and flavors at PepsiCo India, emphasized that the new sonic identity is an innovative leap into sensory branding, aiming to resonate consistently across various platforms and cultures. 7UP, PepsiCo 's refreshment brand , has launched its sonic logo in India — an audio signature that captures the brand's spirit of delight and refreshment. As one of the lead markets for 7UP globally, India is leading the way in a bold chapter for the brand with this new sonic identity - one that goes beyond imagery and embraces multisensory design to create deeper connections with its consumers. More than just a jingle, this MOGO ( musical logo ) reimagines how refreshment can be felt and remembered, strengthening 7UP's proposition of 'Super Duper Refresher', the company stated in a press release. This launch pushes the envelope of every interaction with 7UP into a sensorial experience. Multisensory cues deepen emotional connections and boost brand recall, making sound an essential tool in shaping consumer perceptions and experience, it added. Kicking off in Bengaluru, the MOGO will roll out across in-store coolers in retail spaces, making the sound of 7UP an immediate, unmistakable part of the consumer experience. This marks a unique moment where a brand has brought its sonic identity to life right at the point of sale — creating a fresh, bold way to connect with people. Developed in partnership with BrandMusiq , 7UP's new audio identity blends iconic category cues - the crisp crack of a can and the splash of a fizzy pour, with a bespoke melody that captures the feeling of sunshine, bubbles and upliftment. The result is a crisp, catchy, and distinctive sound that reflects 7UP's long-standing promise of ultimate refreshment. Inspired by this effervescent experience, a 7-note MOGO was created to embody the brand's core traits of optimism, vibrancy, and youthful energy, making it unmistakably 7UP across platforms and moments, the company stated. Shailja Joshi, category lead, cola and flavours, PepsiCo India said, 'With our new sonic identity, we bring to life the essence of 7UP, refreshing, vibrant, and full of character, in a way that resonates across platforms and cultures. This sonic identity is not just an audio asset, It's an innovative leap into sensory branding. It will serve as a consistent, emotionally engaging cue that will amplify 7UP's refreshing spirit wherever our consumers engage with us.' Through this collaborative process, insights revealed that a crisp 'splash of water' is the key to making the sound of refreshment land instantly, it added. Rajeev Raja, founder and Soundsmith, BrandMusiq said,'For the 7UP global sonic identity, we weren't just creating a sound, we were bottling a feeling. The rush of freshness, the playful splash, the upliftment you get when you take a sip. The swiftly ascending 7-note MOGO captures all of that in a way that's light, cool, and instantly recognizable. The MOGOSCAPE (sonic brandprint) was crafted to bring the totality of the brand experience across every 'Earpoint'. It all comes together to create a consistent and emotionally engaging sonic world for the brand.' The launch marks a significant milestone for 7UP, a brand that has long embraced sound as a storytelling tool. Now, with the debut of its MOGO, the brand makes a bold, consumer-first move to redefine its identity for a multi-sensory era. From digital platforms to on-ground touchpoints, this new sound will live across the brand's ecosystem, making every sip, and every sound, a memorable reminder of what 7UP stands for. Watch the video here: View this post on Instagram A post shared by 7UP India (@7upindia)
