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Sydney Morning Herald
11-07-2025
- Automotive
- Sydney Morning Herald
Ferrari is looking less like a carmaker and more like Hermes
Vigna's background as a theoretical physicist is apparent as he illustrates his thinking with diagrams sketched on pieces of paper like a professor at a blackboard. His contention is not just that Ferrari is a luxury-goods company, comparable in some ways with France's Hermes, the most valuable firm in that industry – but that it is a unique one. Loading The maker of high-end sports cars has succeeded in boosting sales while adhering to the maxim of Enzo Ferrari, who founded the firm in 1947, that it should sell 'one less car than the market demands'. Despite its expansion, Ferrari insists that it is as exclusive as ever, having grown fastest in places such as the Middle East where sales were once small. Recently, it has also raised prices at a far faster pace than in the past. As Stephen Reitman of Bernstein, a broker, points out, the price of new models used to be 3-5 per cent higher than those they superseded, whereas the new 12Cilindri is a whopping 30 per cent more than the 812 Superfast it replaces. That is also true for Ferrari's hugely profitable flagship cars, which arrive at irregular intervals, justified by improved technology learnt from racing. Deliveries of the latest, the F80, which costs €3.6 million, will begin soon, 12 years after the launch of the LaFerrari, which set owners back a mere €1 million or so. Total revenue from the F80 will exceed €2.3 billion, says Jefferies, a bank. To plug the gap between launches of these money spinners, Ferrari has started to make special limited-edition cars, such as the Daytona SP3 unveiled in 2021 (price: €2 million), which are high-margin styling exercises underpinned by existing models. Ferrari also now offers far more opportunities for personalisation, from custom paint-jobs to added carbon fibre and lavish interiors. These can add 20 per cent to the price of its cars, which Barclays, a bank, reckons will set back buyers an average of more than €500,000 next year. The firm is able to charge such eye-watering prices thanks to the devotion of its loyal fans. Some 80 per cent of customers are already owners. Many make a pilgrimage to the factory; some, overcome by emotion, are said to shed a tear. Judging the mood of its customers by keeping in close contact with about 180 dealerships worldwide allows Ferrari to draw its most avid collectors into an inner circle. Tariff-induced price rises have made no difference to orders from America. Sales of the F80 (of which Ferrari is making just 799) were three times oversubscribed. Getting chosen for one required buying several other Ferraris and acting as an ambassador, including turning up at car shows organised by the firm (and paying for the privilege). Even that was not a guarantee. Customers accept that Ferrari cannot serve everyone, explains Enrico Galliera, its marketing chief, dubbed 'Mr No' for frequently rejecting requests from would-be buyers. They may fear that any sign of disgruntlement will mean being bumped down future waiting lists. All this sounds similar to how ultra-luxe fashion brands such as Hermes operate. Yet, Vigna reckons Ferrari has even more going for it than the maker of pricey leather goods. His firm combines heritage with cutting-edge technology. It takes part in racing events such as the British Grand Prix on July 6, which are central to the brand's marketing. (Hermes organises a show-jumping tournament – classy, but less adrenaline-fuelled.) Chinese consumers, who have lately tightened their purse strings, account for just 8 per cent of Ferrari's sales, compared with as much as two-fifths at Hermes. Loading And Ferrari relies almost exclusively on the very rich, who are more insulated from downturns. A good chunk of revenue at Hermes comes from cheaper goods such as scarves, ties and perfume, much of which are sold to consumers who are wealthy, but not outrageously so. What could go wrong for the car industry's ritzy star? Some say that its price rises are already too aggressive. Further increases in production may eventually threaten the brand's perceived exclusivity. Revenue from personalisation has its limits. Ferrari also has one thing in common with more mundane car firms: the transition to battery power. The Elettrica, its first foray into that segment, will hit the road next year. The company recently doubled the size of its factory in Maranello, which will give it flexibility to make the electric vehicle without producing fewer of its current models. Yet other electric super-cars have been met with indifference. If Ferrari's fails to impress, the carmaker's pristine image could be damaged. Worryingly, on June 17, reports emerged that it would delay a second electric model by two years, to 2028. Vigna still has to solve his trickiest problem yet.
The Age
11-07-2025
- Automotive
- The Age
Ferrari is looking less like a carmaker and more like Hermes
Vigna's background as a theoretical physicist is apparent as he illustrates his thinking with diagrams sketched on pieces of paper like a professor at a blackboard. His contention is not just that Ferrari is a luxury-goods company, comparable in some ways with France's Hermes, the most valuable firm in that industry – but that it is a unique one. Loading The maker of high-end sports cars has succeeded in boosting sales while adhering to the maxim of Enzo Ferrari, who founded the firm in 1947, that it should sell 'one less car than the market demands'. Despite its expansion, Ferrari insists that it is as exclusive as ever, having grown fastest in places such as the Middle East where sales were once small. Recently, it has also raised prices at a far faster pace than in the past. As Stephen Reitman of Bernstein, a broker, points out, the price of new models used to be 3-5 per cent higher than those they superseded, whereas the new 12Cilindri is a whopping 30 per cent more than the 812 Superfast it replaces. That is also true for Ferrari's hugely profitable flagship cars, which arrive at irregular intervals, justified by improved technology learnt from racing. Deliveries of the latest, the F80, which costs €3.6 million, will begin soon, 12 years after the launch of the LaFerrari, which set owners back a mere €1 million or so. Total revenue from the F80 will exceed €2.3 billion, says Jefferies, a bank. To plug the gap between launches of these money spinners, Ferrari has started to make special limited-edition cars, such as the Daytona SP3 unveiled in 2021 (price: €2 million), which are high-margin styling exercises underpinned by existing models. Ferrari also now offers far more opportunities for personalisation, from custom paint-jobs to added carbon fibre and lavish interiors. These can add 20 per cent to the price of its cars, which Barclays, a bank, reckons will set back buyers an average of more than €500,000 next year. The firm is able to charge such eye-watering prices thanks to the devotion of its loyal fans. Some 80 per cent of customers are already owners. Many make a pilgrimage to the factory; some, overcome by emotion, are said to shed a tear. Judging the mood of its customers by keeping in close contact with about 180 dealerships worldwide allows Ferrari to draw its most avid collectors into an inner circle. Tariff-induced price rises have made no difference to orders from America. Sales of the F80 (of which Ferrari is making just 799) were three times oversubscribed. Getting chosen for one required buying several other Ferraris and acting as an ambassador, including turning up at car shows organised by the firm (and paying for the privilege). Even that was not a guarantee. Customers accept that Ferrari cannot serve everyone, explains Enrico Galliera, its marketing chief, dubbed 'Mr No' for frequently rejecting requests from would-be buyers. They may fear that any sign of disgruntlement will mean being bumped down future waiting lists. All this sounds similar to how ultra-luxe fashion brands such as Hermes operate. Yet, Vigna reckons Ferrari has even more going for it than the maker of pricey leather goods. His firm combines heritage with cutting-edge technology. It takes part in racing events such as the British Grand Prix on July 6, which are central to the brand's marketing. (Hermes organises a show-jumping tournament – classy, but less adrenaline-fuelled.) Chinese consumers, who have lately tightened their purse strings, account for just 8 per cent of Ferrari's sales, compared with as much as two-fifths at Hermes. Loading And Ferrari relies almost exclusively on the very rich, who are more insulated from downturns. A good chunk of revenue at Hermes comes from cheaper goods such as scarves, ties and perfume, much of which are sold to consumers who are wealthy, but not outrageously so. What could go wrong for the car industry's ritzy star? Some say that its price rises are already too aggressive. Further increases in production may eventually threaten the brand's perceived exclusivity. Revenue from personalisation has its limits. Ferrari also has one thing in common with more mundane car firms: the transition to battery power. The Elettrica, its first foray into that segment, will hit the road next year. The company recently doubled the size of its factory in Maranello, which will give it flexibility to make the electric vehicle without producing fewer of its current models. Yet other electric super-cars have been met with indifference. If Ferrari's fails to impress, the carmaker's pristine image could be damaged. Worryingly, on June 17, reports emerged that it would delay a second electric model by two years, to 2028. Vigna still has to solve his trickiest problem yet.
The Age
11-07-2025
- Automotive
- The Age
Car industry's ritzy star Ferrari is looking less like a carmaker and more like Hermes
Vigna's background as a theoretical physicist is apparent as he illustrates his thinking with diagrams sketched on pieces of paper like a professor at a blackboard. Benedetto Vigna, chief executive officer of Ferrari. Credit: Bloomberg His contention is not just that Ferrari is a luxury-goods company, comparable in some ways with France's Hermes, the most valuable firm in that industry – but that it is a unique one. Loading The maker of high-end sports cars has succeeded in boosting sales while adhering to the maxim of Enzo Ferrari, who founded the firm in 1947, that it should sell 'one less car than the market demands'. Despite its expansion, Ferrari insists that it is as exclusive as ever, having grown fastest in places such as the Middle East where sales were once small. Recently, it has also raised prices at a far faster pace than in the past. As Stephen Reitman of Bernstein, a broker, points out, the price of new models used to be 3-5 per cent higher than those they superseded, whereas the new 12Cilindri is a whopping 30 per cent more than the 812 Superfast it replaces. Workers on the production line at the new Ferrari NV E-building factory in Maranello, Italy. Credit: Bloomberg That is also true for Ferrari's hugely profitable flagship cars, which arrive at irregular intervals, justified by improved technology learnt from racing. Deliveries of the latest, the F80, which costs €3.6 million, will begin soon, 12 years after the launch of the LaFerrari, which set owners back a mere €1 million or so. Total revenue from the F80 will exceed €2.3 billion, says Jefferies, a bank. To plug the gap between launches of these money spinners, Ferrari has started to make special limited-edition cars, such as the Daytona SP3 unveiled in 2021 (price: €2 million), which are high-margin styling exercises underpinned by existing models. Ferrari also now offers far more opportunities for personalisation, from custom paint-jobs to added carbon fibre and lavish interiors. These can add 20 per cent to the price of its cars, which Barclays, a bank, reckons will set back buyers an average of more than €500,000 next year. The firm is able to charge such eye-watering prices thanks to the devotion of its loyal fans. Some 80 per cent of customers are already owners. Many make a pilgrimage to the factory; some, overcome by emotion, are said to shed a tear. The entrance to the Ferrari factory in Maranello, Italy. Credit: Bloomberg Judging the mood of its customers by keeping in close contact with about 180 dealerships worldwide allows Ferrari to draw its most avid collectors into an inner circle. Tariff-induced price rises have made no difference to orders from America. Sales of the F80 (of which Ferrari is making just 799) were three times oversubscribed. Getting chosen for one required buying several other Ferraris and acting as an ambassador, including turning up at car shows organised by the firm (and paying for the privilege). Even that was not a guarantee. Customers accept that Ferrari cannot serve everyone, explains Enrico Galliera, its marketing chief, dubbed 'Mr No' for frequently rejecting requests from would-be buyers. They may fear that any sign of disgruntlement will mean being bumped down future waiting lists. Shoppers outside the Hermes International luxury clothing boutique on Avenue George V in central Paris, France. Credit: Bloomberg All this sounds similar to how ultra-luxe fashion brands such as Hermes operate. Yet, Vigna reckons Ferrari has even more going for it than the maker of pricey leather goods. His firm combines heritage with cutting-edge technology. It takes part in racing events such as the British Grand Prix on July 6, which are central to the brand's marketing. (Hermes organises a show-jumping tournament – classy, but less adrenaline-fuelled.) Chinese consumers, who have lately tightened their purse strings, account for just 8 per cent of Ferrari's sales, compared with as much as two-fifths at Hermes. Loading And Ferrari relies almost exclusively on the very rich, who are more insulated from downturns. A good chunk of revenue at Hermes comes from cheaper goods such as scarves, ties and perfume, much of which are sold to consumers who are wealthy, but not outrageously so. What could go wrong for the car industry's ritzy star? Some say that its price rises are already too aggressive. Further increases in production may eventually threaten the brand's perceived exclusivity. Revenue from personalisation has its limits. Ferrari also has one thing in common with more mundane car firms: the transition to battery power. The Elettrica, its first foray into that segment, will hit the road next year. The company recently doubled the size of its factory in Maranello, which will give it flexibility to make the electric vehicle without producing fewer of its current models. Yet other electric super-cars have been met with indifference. If Ferrari's fails to impress, the carmaker's pristine image could be damaged. Worryingly, on June 17, reports emerged that it would delay a second electric model by two years, to 2028. Vigna still has to solve his trickiest problem yet. The Economist
Hindustan Times
21-05-2025
- Automotive
- Hindustan Times
Ferrari 12Cilindri: Here are 5 key highlights of the supercar every enthusiast should know
The Ferrari 12Cilindri is built keeping in mind the classic Ferrari Grand Tourers of the 60s and the 70s. Ferrari has officially brought the 12Cilindri to India, following its global debut in May 2024. Designed to replace the 812 Superfast, the new Berlinetta marks a return to naturally aspirated performance while incorporating modern design and technology. Here are five key highlights that define this latest addition to Ferrari's V12 lineage. 1 Engine and performance As its name implies, the 12Cilindri is powered by a 6.5-litre naturally aspirated V12, internally referred to as the F140HD. It produces 819 bhp at 9,250 rpm and 678 Nm of torque at 7,250 rpm, with a redline at 9,500 rpm. The engine has no turbochargers or hybrid components, a rarity today, and draws mechanical inspiration from the 812 Competizione. Ferrari engineers have used titanium connecting rods and a lighter aluminium alloy for the pistons to reduce reciprocating mass, while the crankshaft has been rebalanced and lightened for higher revving capabilities. Technologies like sliding finger followers in the valvetrain and a torque management system called Aspirated Torque Shaping (ATS), which modulates torque in third and fourth gears, reflect Ferrari's Formula 1 influence. 2 Specifications Mated to an 8-speed dual-clutch transaxle, the 12Cilindri can accelerate from 0-100 kmph in 2.9 seconds, and 0 to 200 kmph in under 7.9 seconds. Ferrari claims a top speed of over 340 kmph. Despite lacking forced induction, the car's high-revving nature and responsive gearbox deliver a sharp performance profile. The braking system is equally advanced. It features brake-by-wire control with carbon-ceramic discs measuring 398 mm at the front and 360 mm at the rear, which help the car decelerate from 100 to 0 kmph in just 31.4 metres. The car measures 4,730 mm in length, 2,176 mm in width, and 1,290 mm in height, with a 2,700 mm wheelbase. Its dry weight is around 1,560 kg, distributed 48.4 per cent to the front and 51.6 per cent to the rear. 3 Design Visually, the 12Cilindri's design takes cues from 1960s and 70s Ferrari GTs, especially the 365 GTB/4 Daytona. A full-width black element on the bonnet is a direct reference to that model, while the rest of the body is shaped with clean and geometric lines. Beyond the visual appeal, the car integrates a range of aerodynamic features. Active rear flaps shift between Low Drag and High Downforce modes, tilting up to 10 degrees between speeds of 60 kmph and 300 kmph, generating up to 50 kg of additional downforce. Underbody vortex generators help further manage airflow. 4 Chassis The 12Cilindri rides on an all-new aluminium chassis that's 15 per cent more torsionally rigid than the one in the 812 Superfast. Its wheelbase is shortened by 20 mm, which contributes to better agility. The car is equipped with Ferrari's Virtual Short Wheelbase 3.0, a four-wheel independent steering system that improves stability and cornering dynamics. Also included is Side Slip Control 8.0, which assists with maintaining traction and handling at the limit. The car runs on 21-inch wheels, wrapped in either Michelin Pilot Sport S5 or Goodyear Eagle F1 Supersport tyres, depending on the configuration. 5 Interior Inside the 12Cilindri, Ferrari has moved away from analogue instruments entirely. The layout draws from newer models like the Purosangue and 296 GTB, featuring a 15.6-inch curved driver display, a 10.25-inch central infotainment touchscreen, and an 8.8-inch passenger-side display. This triple-screen setup offers climate controls, navigation, and performance data, and enhances the involvement of the front passenger in the driving experience. The overall interior design is minimalist yet high-tech, reflecting a shift toward digital interfaces in Ferrari's GT lineup. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 21 May 2025, 18:20 PM IST
Hindustan Times
20-05-2025
- Automotive
- Hindustan Times
Ferrari 12Cilindri unveiled in India, gets a 6.5L naturally aspirated V12 with 819 bhp. Check details
At the core of the 12Cilindri, as its name forthrightly declares, is Ferrari's naturally aspirated 6.5-liter F140HD V12 Check Offers The distinct roar of a new Ferrari V12 is set to become a more familiar sound on Indian roads with the recent introduction of the Ferrari 12Cilindri. Unveiled globally in May 2024 to mark Ferrari's 70th anniversary in the American market, this successor to the 812 Superfast has now been uneveiled in India. For the Indian market, the Ferrari 12Cilindri is available in the coupe (Berlinetta) configurations. Ferrari 12Cilindri: Specs At the core of the 12Cilindri, as its name forthrightly declares, is Ferrari's naturally aspirated 6.5-liter F140HD V12. This formidable engine, benefiting from developments seen in the track-focused 812 Competizione, forgoes any hybrid assistance or turbocharging. Ferrari reports a formidable output of 819 bhp peaking at a lofty 9,250 rpm, with 678 Nm of torque available at 7,250 rpm. Also Read : Sales of Ferrari's first EV to start in October next year, says CEO Interestingly, Ferrari engineers have employed titanium connecting rods, a lighter aluminium alloy for the pistons, and a rebalanced, lighter crankshaft to allow the engine to achieve its remarkable 9,500 rpm redline. Further F1-derived technology includes sliding finger followers for the valvetrain. An innovative "Aspirated Torque Shaping" (ATS) system also electronically sculpts the torque curve in third and fourth gears for enhanced drivability. This powerhouse is mated to an 8-speed dual-clutch transaxle, enabling a claimed 0-100 kmph sprint in just 2.9 seconds, and 0-200 km/h in under 7.9 seconds. The top speed is stated to be in excess of 340 kmph. The car also boasts impressive stopping power, with a 100-0 km/h braking distance of 31.4 metres. The 6.5L naturally aspirated V12 is mated to an 8-speed dual-clutch transaxle, enabling a claimed 0-100 kmph sprint in just 2.9 seconds, and 0-200 km/h in under 7.9 seconds. Ferrari 12Cilindri: Design The design, overseen by Flavio Manzoni and the Ferrari Styling Centre, consciously references classic Ferrari Grand Tourers of the 1960s and 70s. A prominent black, full-width element across the bonnet, for instance, is a direct nod to the iconic 365 GTB/4 Daytona. The styling emphasizes clean, geometric lines and incorporates a sophisticated suite of active and passive aerodynamic solutions. These include active flaps on the rear which can adjust between Low Drag (LD) and High Downforce (HD) configurations – tilting up to 10 degrees at speeds between 60 km/h and 300 km/h to generate up to 50kg of downforce. The underbody features vortex generators to further optimize airflow. The car measures 4,730 mm in length, 2,176 mm in width, and 1,290 mm in height, with a wheelbase of 2,700 mm and a dry weight of approximately 1,560 kg for the coupe, with a 48.4 per cent front / 51.6 per cent rear weight distribution. Also Read : Ferrari 296 Speciale unveiled with 880 bhp, is the hardcore version of the 296 GTB Ferrari 12Cilindri: Chassis Beneath the striking bodywork, the 12Cilindri features an all-new aluminium chassis, which Ferrari states is 15 per cent stiffer torsionally than its predecessor, the 812 Superfast, and features a 20mm shorter wheelbase for enhanced agility. It also introduces four-wheel independent steering (Ferrari's Virtual Short Wheelbase 3.0 system) and the latest iteration of Side Slip Control (SSC 8.0) for superior handling dynamics. The braking system is a sophisticated brake-by-wire setup controlling large carbon-ceramic discs (398mm front, 360mm rear). The 12Cilindri rides on 21-inch wheels front and rear, shod with either Michelin Pilot Sport S5 or Goodyear Eagle F1 Supersport tires. The 12Cilindri takes inspiration from the Purosangue and 296 GTB, marking the first Ferrari GT in its segment to move entirely away from traditional analogue gauges. Ferrari 12Cilindri: Cabin and features Inside, the 12Cilindri takes inspiration from the Purosangue and 296 GTB, marking the first Ferrari GT in its segment to move entirely away from traditional analogue gauges. The new digital Human-Machine Interface (HMI) features a large 15.6-inch curved display for the driver, a 10.25-inch central capacitive touchscreen for infotainment and climate controls, and an 8.8-inch display for the passenger, enhancing their involvement in the driving experience. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 20 May 2025, 17:06 PM IST
