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Time of India
16-06-2025
- Business
- Time of India
Indian whiskies dominate global charts, claim over half of world's top 20 brands
More than half of the world's top 20 most consumed whiskey brands are Indian, as per the latest report by Drinks International. In fact, the top three whisky brands including McDowell's, Royal Stag and Imperial Blue as well as eight of the 18 fastest growing whiskey brands globally are all from India, reflecting the popularity of the brown liquid that controls nearly two-thirds of India's overall spirits' market. " Indian whisky continues to show that, while trading turbulence may exist for many of the world's markets, India operates to a different set of parameters," the report said. ET Bureau With 100 million people expected to enter the age bracket for legal alcohol consumption in India in the next five years, most global firms count the country among their top three priority markets. For Diageo and Pernod Ricard , two of the world's biggest spirits firms, India is their largest market in terms of volumes. While Diageo has 34 brands that sell more than a million cases across categories, Pernod Ricard owns 21 such brands Live Events However, local companies are not far behind with Radico Khaitan having eight millionaire brands including its top selling Magic Moments vodka and 8PM whiskey. "About 60% of all liquor sold in India are still non-premium and with over 400 million cases sold annually across categories, even a slight growth will reflect as high volume. However, we see consumers increasingly shift to low end country liquor to entry level whiskey and will still drive volumes in future," said Amar Sinha, chief operating officer at Radico Khaitan. This is despite most companies trying to shift focus completely on premium products as part of their strategy to earn higher margins instead of pushing volumes. The recently signed trade deal between the United Kingdom and India promises to lower shelf prices of Scotch in the country. Can Indian brands maintain their trajectory against stiffer competition? "India's played a great role for the company so far. But I think when you think about the fact that it is one of the largest whiskey markets, that reduction clearly is something we would want to pass on, which would stimulate volume and top line growth," Nik Jhangiani, chief financial officer of Diageo said at a conference earlier this month. Economic Times WhatsApp channel )
Hans India
29-05-2025
- Politics
- Hans India
Radico Khaitan's ‘Trikal' whisky banned in U'khand
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. 'Such branding hurts the religious, cultural, and social sentiments of our people,' he said in the statement. Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as 'baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration'. 'These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration,' he said Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering.
NDTV
28-05-2025
- Politics
- NDTV
'Trikal' Whisky Denied Sale Permission In Uttarakhand After Outcry Over Name
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. "Such branding hurts the religious, cultural, and social sentiments of our people," he said in the statement. Harichandra Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as "baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration". "These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration," he said Harichandra Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering. The name, which is closely associated with Lord Shiva -- a deeply revered Hindu deity --sparked outrage among religious groups and political figures. The controversy gained momentum on social media, with many users expressing anger over the association of a religious term with an alcoholic product, particularly in a state like Uttarakhand, often referred to as Devbhoomi or "Land of the Gods". The Excise Department has urged the public not to trust such unverified reports and to inform authorities of any such misinformation. As of now, Radico Khaitan has not issued a public response to the controversy around 'Trikal', which has gained momentum across religious groups and Hindu organisations.
Hans India
28-05-2025
- Politics
- Hans India
Radico Khaitan's 'Trikal' whisky will not be sold in Uttarakhand: Excise Commissioner
New Delhi: The Uttarakhand government has denied granting permission for the production, sale, or registration of Radico Khaitan's newly launched whisky brand 'Trikal', amid rising public outcry over the brand name's religious connotation, which has hurt the sentiments of the Hindu community. Uttarakhand Excise Commissioner Harichandra Semwal said the state has not approved 'Trikal' whisky in any capacity, emphasising that any product using names linked to deities or religious beliefs will not be permitted in the state. "Such branding hurts the religious, cultural, and social sentiments of our people," he said in the statement. Semwal also described the viral claims suggesting 'Trikal' whisky is being sold in Uttarakhand as "baseless, misleading, and part of a deliberate attempt to malign the image of the state and its administration". "These rumours are part of a deliberate attempt to mislead the public and damage the image of the state and its administration," he said Semwal said that an FIR would be filed against those spreading the misinformation. The backlash began after Radico Khaitan, a major Indian liquor manufacturer known for brands such as 8 PM, Magic Moments, Royal Ranthambore, and Rampur Indian Single Malt, launched 'Trikal' as a premium whisky offering. The name, which is closely associated with Lord Shiva -- a deeply revered Hindu deity --sparked outrage among religious groups and political figures. The controversy gained momentum on social media, with many users expressing anger over the association of a religious term with an alcoholic product, particularly in a state like Uttarakhand, often referred to as Devbhoomi or "Land of the Gods". The Excise Department has urged the public not to trust such unverified reports and to inform authorities of any such misinformation. As of now, Radico Khaitan has not issued a public response to the controversy around 'Trikal', which has gained momentum across religious groups and Hindu organisations.
Time of India
27-05-2025
- Business
- Time of India
Radico Khaitan's share dips as its 'Trikal' brand sparks major controversy
Homegrown liquor company Radico Khaitan saw its share closing in the red on Monday, after it drew a mega controversy for hurting religious sentiments via offering a new whisky brand titled 'Trikal,' that refers to the Hindu deity Shiva . Shares of Radico Khaitan, known for brands such as 8PM, Magic Moments, Royal Ranthambore, Rampur Single Malt, After Dark, Morpheus, Contessa and Jaisalmer, fell Rs 12.60 (0.51 per cent) to close at Rs 2,440.00 - after witnessing an intra-day rise which subsided as the controversy erupted over its 'Trikal' Indian single malt. Radico Khaitan's 52-week low has been Rs 1,429.85 per share, with its 52-week high at Rs 2,665.00 per share. The whisky is priced between Rs 3,500 and Rs 4,500, and debuts in key markets including Uttar Pradesh, Haryana and Maharashtra, with plans for a wider national and global rollout in the coming months. Radico's Managing Director Abhishek Khaitan has positioned its launch as a milestone in the company's premiumisation journey. However, religious gurus, Sanatan Dharam organisations and politicians on Monday lashed out at the company for naming its product as 'Trikal', and demanding immediate withdrawal of the product. The whisky bottle with a teal label also carries a line-drawn figure of a face with closed eyes and a circle on the forehead - allegedly similar to Lord Shiva's third eye. Mahant Raju Das Maharaj of Ayodhya Dham said, "I appeal to the owners of Radico Khaitan, please understand, recognise and respect Sanatan Dharma. India is a country rooted in Sanatan culture, where every particle reflects its vastness. Every individual holds deep faith, devotion and reverence for Sanatan..." Vishwa Hindu Parishad (VHP) National Spokesperson Vinod Bansal said, "It is very unfortunate that not only in our country but in many parts of the world, images of Hindu deities, their symbols and the centres of our faith are being displayed disrespectfully, sometimes on slippers, sometimes on shoes, sometimes on bikinis and sometimes on clothing. This is extremely condemnable, shameful and entirely disrespectful." BJP MP Praveen Khandelwal said, "It is a matter of serious concern that companies adopt our religious names for their promotions and personal gain." Seeking withdrawal of such products or their renaming, the MP said, "I demand that these companies immediately change such names. Any name connected to our culture and heritage deserves respect, and using it in a disrespectful manner is deeply embarrassing for all of us." Mahamandleshwar Swami Shaileshanand Giri Maharaj also decried the company's use of a controversial name to gain publicity. Seeking immediate check on using such religiously sensitive terms for publicity, he said, "Today they are talking about 'Trikal'; tomorrow it might be about 'Tridev'. They must understand that this is not appropriate. For this, they need to set their own moral standards and adopt ethical values." --IANS na-rch
