Latest news with #8thWall
Yahoo
10-06-2025
- Business
- Yahoo
8th Wall disrupts the legacy game engine model with the official launch of AI-native 3D development platform
Now generally available, 8th Wall Studio includes AI-powered creation and one-click app deployment—marking a new era for 3D and XR development PALO ALTO, Calif., June 10, 2025 (GLOBE NEWSWIRE) -- Today, 8th Wall announced the general release of 8th Wall Studio, a 3D game engine purpose-built for the AI era. Designed from the ground up for modern development, 8th Wall eliminates the bloat and limitations of legacy engines to deliver a faster, smarter way to build immersive content. Studio graduates from beta with a powerful new feature set designed to accelerate 3D and XR development. From AI-generated assets to native app builds, developers can go from concept to app store with more speed, flexibility, and scale than ever. 8th Wall has been a pioneer in creating 3D and AR web apps that are instantly accessible in the browser. It is now reaching beyond this foundation to enable iOS, Android, desktop and headset native app development. Beginning today, developers can deploy their content as Android apps with other platforms coming soon. This gives developers the flexibility to meet their audience wherever they are and significantly increases their reach. 'Today changes what developers can expect from a modern 3D engine,' said Erik Murphy-Chutorian, Founder of 8th Wall. '8th Wall now provides a departure from legacy game engines that originated decades ago. With the launch of our AI and native export features, we are ushering in a new era of game development, one that truly embraces cross-platform and integrates AI as a core part of the creation process.' The new 8th Wall Asset Lab gives developers the ability to generate images, 3D models and rigged and animated character models using GenAI and instantly add them to their scene. The system is designed to deliver cutting-edge AI asset creation faster than any other solution on the market. It seamlessly integrates best-in-class generative models, including OpenAI's GPT Image 1, Flux.1 Kontext, Trellis 3D, Hunyuan3D, and Meshy, into an automated workflow from generation to import. This new capability makes prototyping feel a whole lot more like production by replacing grey boxes and cubes with real content. A Media Snippet accompanying this announcement is available by clicking on this link. 'AI is changing how developers prototype and build content. By equipping developers with AI-first tools, we believe they will be able to create high-quality prototypes and games faster than ever before,' said Joel Udwin, Director of Product at 8th Wall. 'This is just the beginning of 8th Wall becoming an AI-first game engine. Developers should soon expect to go beyond assets to be able to use prompts to generate scenes and watch as their experience takes shape in our visual editor.' All of these new capabilities and more are now live in 8th Wall. The use of advanced features such as AI-generated assets and native app export require the use of credits. Free plan users get 50 credits every month. Existing developers and anyone who signs up in June get an extra 50 bonus credits to kick things off. Developers can build, prototype and publish 3D and XR experiences for free on 8th Wall by visiting About 8th Wall 8th Wall is an award-winning 3D & XR development platform that makes it possible to build interactive, immersive content that can be experienced on any device. 8th Wall supports billions of devices globally and has been used by developers, agencies and creative studios to create 3D/AR activations for brands across industry verticals including retail, food and beverage, travel and tourism, automotive, fashion, sports and entertainment. 8th Wall has powered WebAR experiences for top brands such as Nike, Porsche, Sony Pictures, Burger King, General Mills, British Gas, Heineken, McDonald's, Swiss Airlines, Toyota, Red Bull, Adidas, COACH and more. 8th Wall, LLC is a subsidiary of Niantic Spatial, Inc. Learn more about 8th Wall at Media contact Joel Udwinpress@
Business Wire
06-05-2025
- Entertainment
- Business Wire
8th Wall and HTC VIVERSE Announce 'Forge the Future' Global Game Jam
BUSINESS WIRE)--Niantic Spatial's 8th Wall and HTC's VIVERSE today announced the launch of the Forge the Future: 8th Wall x VIVERSE Game Jam, an all-new global competition challenging developers, creators, and students to build the next generation of cross-platform games using Niantic Studio on 8th Wall. A New Era for Game Creators Running from May 12, 2025, through June 30, 2025, 'Forge the Future' marks the first time Niantic has teamed up with a global content distribution partner to offer creators not only funding but also direct entry into the VIVERSE Creator Program*. Top teams will gain unprecedented visibility and support to bring their projects to a worldwide audience. 'We're thrilled to empower the next generation of creators with the tools, funding, and platform to shape the future of gaming,' said Joel Udwin, Director of Product at Niantic Spatial. 'Partnering with VIVERSE opens the door for developers to reach millions and push the boundaries of what's possible in real-world, cross-platform games.' VIVERSE's Creator Program supports 3D content creators globally, partnering with creators across various industries, including interactive narratives, games, education, e-commerce, and more. The top three winners of the 'Forge the Future' competition will gain immediate access to the program to bring their 8th Wall game to the platform. 'Niantic is a leader in developing 3D immersive worlds and game tools that are changing how the world views VR/AR,' said Andranik Aslanyan, Head of Growth, HTC VIVERSE. 'Collaborating with 8th Wall is an exciting step forward to supporting creators with their favorite tools and platform, all to grow the 3D creator community.' Key highlights of the Forge the Future Game Jam include: Powerful Tools, No Cost to Join: Build using Niantic Studio on 8th Wall for free during the Game Jam. Global Opportunity: Open to developers, studios, students, artists, and dreamers around the world. Major Prizes: $10,000 for 1st place, $6,000 for 2nd place, $4,000 for 3rd place through the VIVERSE Creator Program, plus multiple $2,000 and $1,000 category prizes. Direct Access: Winners receive invitations to the prestigious VIVERSE Creator Program. Workshops & Mentoring: Participants will have access to ideation support, technical 1:1s, and exclusive industry events throughout the Game Jam. How to Participate Registration is open now at and the first live Info Session kicks off on May 12 at 11am PT. VOID WHERE PROHIBITED. Residents of certain countries are excluded from participation; see official rules for details. *Terms and conditions apply About 8th Wall 8th Wall is Niantic Spatial's award-winning 3D & XR development platform that makes it possible to build interactive, immersive content that can be experienced on any device—no app required. 8th Wall supports billions of devices globally and has been used by developers, agencies and creative studios to create 3D/AR activations for brands across industry verticals including retail, food and beverage, travel and tourism, automotive, fashion, sports and entertainment. 8th Wall has powered WebAR experiences for top brands such as Nike, Porsche, Sony Pictures, Burger King, General Mills, British Gas, Heineken, McDonald's, Swiss Airlines, Toyota, Red Bull, Adidas, COACH and more. Learn more about 8th Wall at About VIVERSE VIVERSE is an open and user-centric 3D place that connects people from all walks of life to a boundless virtual world. We strive to empower as many people as possible to explore, work, and play in a safe environment. Every experience is unique, and your transactions and data are secure. VIVERSE provides an array of tools and services for individuals, creators, corporations, and developers to build and explore in this immersive space. Visit the VIVERSE website here:
