Latest news with #AAC
The Australian
6 hours ago
- Business
- The Australian
ADMA recruits Tom Goodwin to shake up committee
Futurist and global marketing provocateur Tom Goodwin has been appointed to the Association for Data-Driven Marketing and Advertising (ADMA) as the body's first internationally based member of its advisory committee (AAC). ADMA said the move aimed to 'broaden the perspectives and specialisms' with the AAC to help its members with 'future-focused capability building, progressive regulatory reform and leadership that actively shapes the future of marketing'. His appointment will also bring international insights and perspective, in a move that reflects the increasingly global nature of the marketing ecosystem. However, the move also signals an appetite for change for the organisation, which has struggled in recent years to capture the relevancy of other industry bodies. Mr Goodwin's appointment to the advisory committee follows the appointment of marketing veteran David Morgan as the chair of the AAC in April. Mr Morgan, whose career includes senior marketing roles with Procter & Gamble, Samsung, Citibank, Nestle and Standard Chartered, is the first new chair in a decade for ADMA and a sign that the organisation is looking for a shake-up. Mr Goodwin's appointment is further confirmation that ADMA is evolving. Mr Goodwin has built a strong international reputation for disruptive opinions and practical viewpoints. He told The Australian that he aimed to help 'lost' marketers navigate an industry in the throes of immense change and upheaval. 'I do think that marketers around the world are a little bit lost,' Mr Goodwin said. 'I think they're sold a narrative that everything they've done before is wrong and AI is going to take their job and that everything is different now. They're told that the skills they have are no longer relevant and I think that the role that ADMA has in providing leadership and stewardship is important.' 'The magical thing about marketing is we're actually really important. It's quite an odd thing to say, but we forget that we're helpful to people. We forget that we give people confidence in the decisions they make. We make people feel better and more confident in the holiday that they choose to go on, or the baked beans they buy. 'The reality is that the majority of what we do hasn't changed that much. And I think [marketers] are terrified by the fact that it doesn't need to be as hard as we think it has to be and that common sense and empathy will get us quite far.' With the immense focus on the impact of AI dominating all conversations, Mr Goodwin said marketers should remember that it was not their job to be a tech expert and they should focus on ensuring that they understood enough. 'It's all of our jobs to know quite a lot about AI, to experiment with AI and be thoughtful and curious, but it's not our job to the expert,' he said. '[Marketers] don't need to know whether Google vo3 is better than Mid journey's latest update. It's our job to have the right altitude and then to pull in expertise and know when to say no, when things aren't ready yet, when we should learn more, and ultimately, when to take a step back and ask, is this good?' Mr Goodwin is a proponent on the value of stepping back to gain perspective and view the full picture. It's a view being embraced by ADMA as the marketing organisation prepares to double-down on marketing's importance in driving strategic business growth. Danielle Long Editor, The Growth Agenda Danielle Long is the editor of The Growth Agenda. She joined The Australian in 2024 after two decades covering the marketing, media and advertising industry for specialist publications in Australia, Asia and the UK. The Growth Agenda Rideshare brand DiDi has launched a provocative advertising campaign as it aims to take on Uber and grow its share of the market. The Growth Agenda The impact of AI on the advertising and marketing industry is an opportunity for the market to get back to what it does best: creativity, according to WPP global creative chief Rob Reilly.
Yahoo
7 hours ago
- Business
- Yahoo
Lingraphica Unveils New Brand, Redesigned Website, and Previews Upcoming AAC Features in Celebration of 35 Years Supporting Adults with Aphasia
PRINCETON, N.J., July 28, 2025--(BUSINESS WIRE)--Lingraphica, a leader in augmentative and alternative communication (AAC) for adults, has launched a refreshed brand and redesigned website as part of its 35th anniversary celebration. This milestone highlights the company's continued commitment to helping people with aphasia and other communication challenges reconnect with the world around them. Since 1990, Lingraphica has empowered thousands of individuals with speech challenges to make communication more accessible. The refreshed brand reflects a renewed focus on innovation, empathy, and user empowerment, while offering a look ahead at powerful new AAC features designed to make communication more personal and impactful. A Clearer, More Inviting BrandLingraphica's updated visual identity and messaging more clearly express its mission: to empower users through communication, strengthen human connections, and support more effective therapy. The refreshed look feels modern, approachable, and deeply aligned with the needs of those it serves. "This is more than a new look," said Kevin Self, CEO of Lingraphica. "It reflects the direction we're heading. We're continuing to invest in technology and the personal support that makes a real difference to our customers." New Features Released and Coming Soon to Lingraphica AAC DevicesAs part of its commitment to continuous innovation, Lingraphica has launched and is rolling out new AAC device features designed to improve real-world communication and therapy outcomes. Now Available: User-Created Visual ScenesUsers can now create personalized, photo-based scene displays, moving beyond static grids to reflect the real people, places, and routines that shape their lives. These customized scenes offer improved emotional relevance, context, and comprehension, supported by research showing real-life images are among the most easily recognized and meaningful to AAC users (Beukelman et al., 2015; Light, McNaughton, & Caron, 2019). "We've heard time and again how much users want to see their own lives reflected in the device," said Katie Driscoll, VP of Product at Lingraphica. "These personalized scenes make that possible by giving people a way to connect and communicate using what's most familiar and meaningful to them." Coming Soon: Advancing AAC Devices with Smarter, More Personalized Tools Message Window: A redesigned message window allows users to combine multiple cards to build phrases and full sentences with ease. Save a Phrase in Type: Users can now save typed messages for quick access and reuse, either in the Type app or as cards in Talk. Alternate Pronunciation: Users can personalize how cards and folders are pronounced, allowing for greater clarity, control, and natural expression. "These updates give users more flexibility and control over how they communicate," Driscoll added. "They're simple yet powerful tools that reflect the real-world needs of our community." A Website Built Around the UserThe redesigned Lingraphica website mirrors this user-first approach. It now offers: Streamlined navigation and cleaner content structure Personalized journeys for SLPs, caregivers, and AAC users Easier access to therapy tools, device support, and educational resources As Lingraphica steps into the future, it remains grounded in the same values that defined its first 35 years: clinical excellence, authentic empathy, and world-class customer support. "We're proud of how far we've come, and we're just getting started," said Self. "We'll keep listening to our users and delivering tools that help them connect and thrive." To explore the new brand and website visit About Lingraphica Lingraphica is a pioneer and leading innovator in augmentative and alternative communication technology. Empowering individuals with speech and language challenges, Lingraphica develops state-of-the-art devices, software, and tools to foster connection and improve quality of life. Headquartered in Princeton, NJ, Lingraphica serves users, caregivers, and speech-language professionals nationwide with compassionate support and evidence-based solutions. To learn more, visit View source version on Contacts Amanda Harrellmedia@ 609-275-1300
Business Wire
7 hours ago
- Business
- Business Wire
Lingraphica Unveils New Brand, Redesigned Website, and Previews Upcoming AAC Features in Celebration of 35 Years Supporting Adults with Aphasia
PRINCETON, N.J.--(BUSINESS WIRE)--Lingraphica, a leader in augmentative and alternative communication (AAC) for adults, has launched a refreshed brand and redesigned website as part of its 35th anniversary celebration. This milestone highlights the company's continued commitment to helping people with aphasia and other communication challenges reconnect with the world around them. Lingraphica's updated visual identity and messaging more clearly express its mission: to empower users through communication, strengthen human connections, and support more effective therapy. Since 1990, Lingraphica has empowered thousands of individuals with speech challenges to make communication more accessible. The refreshed brand reflects a renewed focus on innovation, empathy, and user empowerment, while offering a look ahead at powerful new AAC features designed to make communication more personal and impactful. A Clearer, More Inviting Brand Lingraphica's updated visual identity and messaging more clearly express its mission: to empower users through communication, strengthen human connections, and support more effective therapy. The refreshed look feels modern, approachable, and deeply aligned with the needs of those it serves. 'This is more than a new look,' said Kevin Self, CEO of Lingraphica. 'It reflects the direction we're heading. We're continuing to invest in technology and the personal support that makes a real difference to our customers.' New Features Released and Coming Soon to Lingraphica AAC Devices As part of its commitment to continuous innovation, Lingraphica has launched and is rolling out new AAC device features designed to improve real-world communication and therapy outcomes. Now Available: User-Created Visual Scenes Users can now create personalized, photo-based scene displays, moving beyond static grids to reflect the real people, places, and routines that shape their lives. These customized scenes offer improved emotional relevance, context, and comprehension, supported by research showing real-life images are among the most easily recognized and meaningful to AAC users (Beukelman et al., 2015; Light, McNaughton, & Caron, 2019). 'We've heard time and again how much users want to see their own lives reflected in the device,' said Katie Driscoll, VP of Product at Lingraphica. 'These personalized scenes make that possible by giving people a way to connect and communicate using what's most familiar and meaningful to them.' Coming Soon: Advancing AAC Devices with Smarter, More Personalized Tools Message Window: A redesigned message window allows users to combine multiple cards to build phrases and full sentences with ease. Save a Phrase in Type: Users can now save typed messages for quick access and reuse, either in the Type app or as cards in Talk. Alternate Pronunciation: Users can personalize how cards and folders are pronounced, allowing for greater clarity, control, and natural expression. 'These updates give users more flexibility and control over how they communicate,' Driscoll added. 'They're simple yet powerful tools that reflect the real-world needs of our community.' A Website Built Around the User The redesigned Lingraphica website mirrors this user-first approach. It now offers: Streamlined navigation and cleaner content structure Personalized journeys for SLPs, caregivers, and AAC users Easier access to therapy tools, device support, and educational resources As Lingraphica steps into the future, it remains grounded in the same values that defined its first 35 years: clinical excellence, authentic empathy, and world-class customer support. 'We're proud of how far we've come, and we're just getting started,' said Self. 'We'll keep listening to our users and delivering tools that help them connect and thrive.' To explore the new brand and website visit About Lingraphica Lingraphica is a pioneer and leading innovator in augmentative and alternative communication technology. Empowering individuals with speech and language challenges, Lingraphica develops state-of-the-art devices, software, and tools to foster connection and improve quality of life. Headquartered in Princeton, NJ, Lingraphica serves users, caregivers, and speech-language professionals nationwide with compassionate support and evidence-based solutions. To learn more, visit
The Citizen
7 hours ago
- Sport
- The Citizen
Cross-country action in Amanzimtoti
THE Amanzimtoti Athletic Club (AAC) held a successful cross-country league programme at Hutchison Park on July 19, hosting athletes from around the province. Young and old runners participated in distances ranging from 1km to 10km. Also read: Umgababa Athletics Club gears up for a promising season AAC captain Warren Gibson said 315 athletes participated in eight races. There had been concerns that the weather might be unfavourable on race day, as it had been raining and cold the previous day. 'The weather played its part, and it didn't rain. Coach Riaan Vosloo and Tronel Nel put together an awesome route for the runners, fast and flat with some soft sand in places. The route was a real tester,' said Gibson. Results: 1km 1. Louis Tesnaar – 04:53 2. Jeremy Smerdan – 05:02 3. Sean Maich – 05:18 2km 1. Jamie Levine – 08:08 2. Myles Mbugua-Mwaura – 08:13 3. Justin Bandey – 08:18 3km 1. Lubanzi Buthelezi – 12:21 2. Andile Ngcobo – 12:23 3. Bailey Swan – 12:34 4km (1) 1. Modupe Tladi – 12:54 2. Lindokhule – Chiliza 13:01 3 Corne de Fouw – 13:13 4km (2) 1. Londeka Ngcobo – 16:02 2. Ayabonga Hlanga – 16:19 3. Florence Chipara – 16:26 6km 1. Menzi Matli – 20:54 2. Siphesihle Thabethe – 20:56 3. Thubalethu Phaku – 21:17 8km 1. Luyanda Mkhize – 28:30:00 2. Mahlomola Sekhonyana – 28:31:00 3. Lucky Madlala – 29:08:00 10km 1. Thapelo Ramokhoase – 32:24:00 2. Lesley Mokogna – 32:50:00 3 Matwebu Ngconde – 33:28:00. For more South Coast Sun news, follow us on Facebook, Twitter and Instagram. You can also check out our videos on our YouTube channel or follow us on TikTok. Subscribe to our free weekly newsletter and get news delivered straight to your inbox. Do you have more information pertaining to this story? Feel free to let us know by commenting on our Facebook page or you can contact our newsroom on 031 903 2341 and speak to a journalist.
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Business Standard
13 hours ago
- Business Standard
Sony WF-C710N review: Big on sound, smart features with budget sensibility
Sony has built a strong reputation in the wireless audio space, especially in the premium segment. With the new WF-C710N, the company aims to bring many of its hallmark features such as Adaptive Sound Control, DSEE (Digital Sound Enhancement Engine), and Active Noise Cancellation into a more budget-friendly package. But do these advanced features truly set the earbuds apart in an increasingly competitive segment? I have been using the WF-C710N as my daily driver for the past few weeks, and here is how they held up across everyday use, long listening sessions, and daily commutes. Design and Fit The Sony WF-C710N earbuds stand out with a unique translucent design that lends them a distinct look. Unlike other earbuds that feature a partially transparent aesthetic (like those from Nothing), the WF-C710N goes all in, revealing most of its internal components, both on the earbuds and the charging case. This definitely gives them a personality of their own, though the flashy styling might not be to everyone's taste. This design is limited to the blue colour (review unit). For a more understated look, Sony also offers standard Black and White color options that resemble traditional wireless earbuds. In terms of build, both the buds and the case are made entirely of plastic. While the materials do not scream premium, they do offer a degree of resilience. That said, the lid on the charging case feels a bit flimsy and squeaky, which slightly undercuts the overall feel. A practical design highlight is the pill-shaped charging case, which fits easily into pockets and tight spaces, making it convenient to carry around. When it comes to in-ear fit, the WF-C710N feels lighter than it looks. The seamless, rounded design takes clear inspiration from the more premium Sony WF-1000XM5, and it pays off. These are comfortable to wear for extended periods. However, they are not ideal for high-movement activities. The buds tend to loosen during runs or intense workouts, even though Sony includes three ear tip sizes for a better fit. Simply put, these are better suited for casual, day-to-day listening than as workout companions. Connectivity The Sony WF-C710N earbuds connect via Bluetooth 5.3 and support SBC and AAC audio codecs. While this is fairly standard for the price, some competitors do offer support for more advanced codecs like LDAC (Lossless Digital Audio Coding), which could be a downside for Android users seeking higher-quality streaming. That said, iPhone users will not feel the absence, as Apple restricts third-party audio accessories to the AAC codec anyway. In everyday use, the connection experience is smooth and reliable. Pairing with both Android and iOS devices was seamless, and I did not experience any sudden drops or connectivity hiccups. The earbuds also come with Google Fast Pair for Android, Swift Pair for Windows 11 devices, and support multi-point connectivity for you to stay connected to two devices simultaneously. Sound Right out of the box, the Sony WF-C710N earbuds deliver a pleasant and well-balanced sound profile across a variety of genres. The audio feels rich and full, with bass that is punchy but restrained enough not to overpower the mids and highs. While the treble lacks some sparkle and detail, a bit of fine-tuning using the custom equalizer in the companion app significantly improves the overall listening experience. What stands out most is the clarity in the midrange, particularly in vocal-centric tracks or live acoustic sessions, where individual layers come through distinctly. For a pair of earbuds priced under Rs 10,000, the level of sound separation and tonal balance is genuinely impressive. Features To truly get the most out of the Sony WF-C710N, the Sony Sound Connect companion app is essential as it offers a wide array of customisation options. Beyond basics like firmware updates, battery status, and ambient sound level controls, one of the standout features here is Adaptive Sound Control. Borrowed from Sony's higher-end audio lineup, this smart feature automatically adjusts the noise cancellation based on your activity and location. In my testing, for example, ANC kicked in much more aggressively while commuting in a noisy metro compared to when I was working in a quieter office – without any manual adjustment. Overall, the ANC performance is quite effective in most daily environments. However, the transparency mode was underwhelming, delivering an unnatural and somewhat muffled voice pass-through. The app also includes a five-band equaliser with multiple presets and the ability to create and save your own profiles. There's a 'Clear Bass' slider for tuning low-end frequencies to your preference, and it works well for those who want a deeper sound without muddying the mids. Sony's 'Find Your Equalizer' feature is also included, offering a personalised sound profile based on your listening preferences through a quick set of tests. While this often yields better results than presets, you'll likely still want to fine-tune depending on the genre. The earbuds support Sony's 360 Reality Audio, which offers spatial sound based on a scan of your ear shape. However, its practical value is currently limited since major platforms like Spotify and YouTube Music do not support the format. Also onboard is DSEE (Digital Sound Enhancement Engine), which helps upscale compressed or lower-quality audio files. It's not as advanced as DSEE Extreme or Ultimate found on Sony's flagship models, but the standard version still makes a noticeable improvement when streaming lower-bitrate content. Calling experience The Sony WF-C710N comes equipped with onboard microphones that handle voice calls reliably. In quieter environments, call quality is crisp, with voices sounding clear and natural on both ends. In noisier settings, the microphones do a reasonably good job at suppressing background noise, ensuring that your voice remains intelligible even in moderately busy outdoor or transit conditions. While it doesn't match the clarity of premium flagship earbuds, the performance is more than adequate for calls on the go. Battery Sony claims up to 40 hours of total battery life with the WF-C710N when factoring in top-ups from the charging case. With Adaptive Sound Control turned on for most of my use, I still managed over 30 hours of real-world usage. For charging, the earbuds support USB-C and also benefit from quick charge. You can expect nearly 20 per cent battery in under 10 minutes, which is great in a pinch. The one notable omission is wireless charging, which might disappoint some users but is not uncommon at this price point. Verdict Price: Rs 8,990 The Sony WF-C710N are solid all-around wireless earbuds that strike a balance between sound quality, features, and battery life. With a rich, well-balanced sound profile, excellent mid-range clarity, and support for custom EQ tuning, they are genuinely enjoyable to listen to for long stretches. Features like Adaptive Sound Control and DSEE add value, and the battery life holds up impressively even with ANC enabled. They also offer reliable microphones for calls and effective noise cancelling for the price, making them a compelling option for anyone looking for an everyday pair of TWS earbuds under Rs 10,000. That said, they are not without flaws. The transparency mode feels unnatural enough that you will often prefer to just remove a bud, and their fit is not the most secure for intense workouts, something that a simple silicone fin could have addressed. But if you are after great sound, decent ANC, and dependable day-to-day performance, the WF-C710N will not disappoint.
