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South Australia bans ads for soy milk and rice cakes under new junk food rules
South Australia bans ads for soy milk and rice cakes under new junk food rules

The Australian

time3 days ago

  • Health
  • The Australian

South Australia bans ads for soy milk and rice cakes under new junk food rules

The South Australian Government has come under fire after officially banning advertisements for fortified soy milk and rice cakes on public transport, labelling the household staples as 'junk food'. The policy, which came into effect today, prevents a wide range of food and drink products from being advertised on state-owned assets. While intended as a public health initiative, the inclusion of products often seen as healthy alternatives, such as soy milk and rice cakes, and even ham salad sandwiches has triggered widespread confusion. Rice cakes didn't escape the state's 'junk food' ad ban. Fortified soy milk is a plant-based beverage made from soybeans that has been enriched with essential nutrients, such as calcium, vitamin B12, and vitamin D. One of the country's most well-known fortified soy milk brands, So Good, has all its soy milk varieties rated five stars under the Health Star Rating system. Australian Association of National Advertisers (AANA) CEO Josh Faulks said the decision has left both industry and consumers baffled and called for a more science-based, objective framework. 'We fully support measures that encourage healthier choices, but the implementation of these policies must be based on credible, evidence-based criteria,' Mr Faulks said. 'The government has not been able to clearly articulate what is in and what is out of their banned list and has told businesses to submit their ads to an expert panel for assessment if they are unsure. 'This list should be science-based, objective and create certainty for business, not create more confusion.' Fortified soy milk is a plant-based beverage made from soybeans that has been enriched with essential nutrients, such as calcium, vitamin B12, and vitamin D. He warned the policy could backfire by sending 'a contradictory message to consumers' and undermining trust in health-based campaigns. 'The government is effectively discouraging people from consuming what are widely considered to be nutritious core foods,' he said. To address the growing uncertainty, the AANA has urged the South Australian Government to adopt the Nutrient Profiling Scoring Criteria developed by Food Standards Australia New Zealand (FSANZ), an independent federal agency that guides national food standards. The agency's criteria are already used to inform food labelling and health claims across all Australian states and territories. Mr Faulks also raised concerns about the policy's potential economic fallout. 'The oat and almond farmers in South Australia may be surprised to know that their government wants people to drink less oat and almond milk,' he said. 'The official policy objective is to drive down purchase and consumption of these products.' Read related topics: Health

Fresh support for ‘ham sandwich' ad ban
Fresh support for ‘ham sandwich' ad ban

Perth Now

time15-07-2025

  • Health
  • Perth Now

Fresh support for ‘ham sandwich' ad ban

A leading health body has thrown its full support behind South Australia's controversial move to ban junk food ads on public transport assets, saying it's time to 'draw a line in the sand' and protect Aussie kids from unhealthy marketing. Food for Health Alliance executive manager Jane Martin, in a statement released to NewsWire, said the ban, which is now in effect, would influence diets and help pull down the 'wallpaper' of junk food ads. 'Current food marketing rules in Australia are largely voluntary and controlled by industry itself,' she said. 'They're ineffective, inconsistent and full of loopholes. 'As a result, junk food ads bombard kids everywhere they go – on social media, on billboards, on public transport, at sports games. 'It is the wallpaper in our children's lives and it shapes what kids want, what they pester their parents for and, ultimately, what they eat.' The ban prohibits a range of junk food items from being displayed on Adelaide's buses, trains and trams, including processed meats like ham. The ban ignited controversy after the AANA claimed it would prohibit the display of ham sandwiches. Supplied Credit: Supplied Chocolate, lollies, confectionary, desserts, ice creams, soft drinks and chips are all banned from display alongside processed meats, with the measure designed to limit children's exposure to unhealthy food and drink advertising. The ban ignited controversy in the months before its July 1 introduction, with the Australian Association of National Advertisers pushing hard against what it called a 'blanket ban'. 'As it stands, this policy bans all processed meats, which means a simple ham salad sandwich can't be advertised.' AANA chief executive Josh Faulks said in May. 'This simply doesn't make sense and the government should be making evidence-based decisions, not blanket bans that don't align with nutritional science.' Food for Health Alliance executive manager Jane Martin supports SA's ban on junk food ads on trams, buses and trains. Supplied Credit: News Corp Australia The AANA confirmed with NewsWire it opposed all advertising bans for food and beverages. Health Minister Chris Picton, speaking in May, said the AANA was 'scaremongering' and 'providing misinformation about this commonsense policy'. 'It is not up to advertising industry lobbyists to tell us what can be displayed on our public transport assets,' he said. Some 63 per cent of adults and 35 per cent of children across South Australia are overweight or obese, government figures show. On Tuesday, Ms Martin said the government had made a 'smart and necessary step' that was backed by evidence. 'After similar restrictions were introduced by Transport for London, expected household purchases of unhealthy food and drinks dropped by more than 1000 calories per week,' she said. The ban applies to South Australia's public transportation assets. NewsWire / Emma Brasier Credit: News Corp Australia 'Other cities like Canberra, Amsterdam and New York have also adopted similar policies. 'The processed food and advertising industries have had a long, profitable run. 'But now it's time we draw a line and stop letting them promote their unhealthy products to kids on their daily commute.' She warned Australia was already lagging behind international best practice in protecting children from 'unhealthy food marketing'. 'Our kids are paying the price,' she said. 'Over a third of Australian children's daily energy intake now comes from unhealthy food and drinks, more than 40 per cent for teenagers. 'Unhealthy diets are placing children at higher risk of being above a healthy weight in adulthood and from developing type 2 diabetes, stroke, heart disease or 13 cancers later in life.'

AANA Condemns UnitedHealthcare's Unlawful, Discriminatory Anesthesia Reimbursement Changes
AANA Condemns UnitedHealthcare's Unlawful, Discriminatory Anesthesia Reimbursement Changes

Malaysian Reserve

time10-07-2025

  • Health
  • Malaysian Reserve

AANA Condemns UnitedHealthcare's Unlawful, Discriminatory Anesthesia Reimbursement Changes

ROSEMONT, Ill., July 9, 2025 /PRNewswire/ — The American Association of Nurse Anesthesiology (AANA) strongly condemns UnitedHealthcare's announced changes to their anesthesia calculations, including a 15% cut in reimbursement for claims submitted for services rendered by a Certified Registered Nurse Anesthetist (CRNA) independently. 'This is yet another attempt to discriminate against CRNAs by offering less compensation for their skills, expertise, and time,' said AANA President Jan Setnor, MSN, CRNA, Col. (Ret), USAFR, NC. 'All anesthesia providers are trained in and use the exact same techniques to administer anesthesia, yet no other providers face the same cut – UnitedHealthcare is blatantly targeting CRNAs, based on their licensure alone. This action is unlawful, unacceptable, and unconscionable, particularly as our nation continues to face a shortage of anesthesia providers.' The policy is targeted specifically at anesthesia services appended with the QZ modifier, meaning CRNAs working independently and legally working to the top of their license. This is in direct conflict with the federal provider non-discrimination provision of the Affordable Care Act (ACA). AANA filed a petition for a writ of mandamus in the United States District Court for the Northern District of Ohio asking the court to compel the Department of Health and Human Services (HHS) Secretary to enforce the provision against insurance companies and health plans. This is a duty that the secretary is legally obligated to perform, and which would prevent bad actors from taking advantage of CRNA knowledge, skill and labor. UnitedHealthcare's discriminatory policies are a direct result of the Secretary's inaction. 'At a time when the country is acutely aware of healthcare costs and accessibility, United is choosing to pursue a reimbursement policy that will devastate healthcare delivery by further impeding patient access, particularly in rural and underserved areas. Make no mistake, this change only serves UnitedHealthcare's profits by shifting costs to hospitals and ambulatory surgery centers under the guise of a discriminatory attack on CRNA provided care. Further, this policy directly conflicts with the federal provider nondiscrimination law for commercial health plans. United needs to put patients above profits,' Setnor continued. The provider nondiscrimination provision in the ACA was passed in 2010 to prohibit health plans/health insurance companies (commercial payors) from discriminating against providers based on licensure, including setting up different reimbursement policies for those providers delivering the same high-quality healthcare services. In 2020, the No Surprises Act required the HHS, the Department of Labor, and the Department of Treasury to issue rules and enforcement policies within one year. However, there is still no level of enforcement in place. Until this is completed, commercial payors like United can continue to jeopardize patients' access to care through discriminatory policies. AANA calls on UnitedHealthcare to follow the course of its peers in the insurance industry and reverse course on this discriminatory policy immediately. We also call on HHS to enforce the provider nondiscrimination provision of the ACA to protect patients' access to care. UnitedHealthcare's anesthesia reimbursement change is effective October 1, 2025 and will affect all providers except those in Arkansas, California, Colorado, Hawaii, Massachusetts, New Hampshire, and Wyoming.

Humble ham sandwich back on the menu amid South Australia's junk food advertising ban
Humble ham sandwich back on the menu amid South Australia's junk food advertising ban

7NEWS

time04-07-2025

  • Health
  • 7NEWS

Humble ham sandwich back on the menu amid South Australia's junk food advertising ban

Claims that 'healthy' foods would be included in a state government's ban on junk food advertising have been dismissed. The South Australian Government said its advertising ban — which came into force on government-owned public transport on Tuesday — targeted processed meats, chocolate, lollies, desserts, ice creams, soft drinks and chips in a bid to curb childhood obesity. However, there were claims that 'healthy' foods — such as rice crackers, soy milk and even the humble ham sandwich — would fall victim to the advertising ban, according to a report by Newscorp. Australian Association of National Advertisers CEO Josh Faulks told the outlet the ban was confusing. 'The government has not been able to clearly articulate what is in and what is out of their banned list and has told businesses to submit their ads to an expert panel for assessment if they are unsure,' Faulks said. SA Health and Wellbeing Minister Chris Picton has said the ban only targeted highly processed foods containing high fat, high salt and high sugar. 'South Australia has become the second place in the country to no longer put junk food ads on our public transport,' Picton told 'We need to take action against junk food because the obesity crisis has overtaken smoking as the leading cause of preventable disease.' Picton accused the AANA of trying to undermine the advertising ban. 'Unfortunately the advertising industry lobbyists have opposed these junk food restrictions from the beginning,' he said. 'Because they can't win the actual argument about junk food advertising they are concocting spurious click-bait hypotheticals instead. 'The SA Government will continue to take public health advice from the Cancer Council and Heart Foundation and not advertising industry lobbyists.' SA Health said the foods targeted by the advertising ban are set out by Council of Australian Governments Health Council's National interim guide to reduce children's exposure to unhealthy food and drink promotion, and based on Australian dietary guidelines. It includes sweetened drinks such as fruit and vegetable juice with added sugars along with soft drinks, confectionery; fatty, sugary or salted snack foods; and prepackaged unhealthy meals including many fast foods. understands products such as soy milk and rice crackers can still be advertised as long as they do not contain additives such as sugars. Preventive Health SA data reveals 66 per cent of South Australian adults and 37.1 per cent of children are overweight or living with obesity, which can put people at greater risk of many diseases and health problems, including heart disease, cancer, and type 2 diabetes. South Australia has the nation's highest rate of diabetes. The AANA had told the government's ban was confusing and claimed it was 'effectively discouraging people from consuming what are widely considered to be nutritious core foods'. 'We fully support measures that encourage healthier choices but the implementation of these policies must be based on credible, evidence-based criteria,' Faulks told the outlet. 'The government has not been able to clearly articulate what is in and what is out of their banned list and has told businesses to submit their ads to an expert panel for assessment if they are unsure. This list should be science-based, objective and create certainty for business, not create more confusion.'

Soy milk and rice cakes banned from SA Government ads in new ‘junk food' crackdown
Soy milk and rice cakes banned from SA Government ads in new ‘junk food' crackdown

News.com.au

time01-07-2025

  • Health
  • News.com.au

Soy milk and rice cakes banned from SA Government ads in new ‘junk food' crackdown

The South Australian Government has come under fire after officially banning advertisements for fortified soy milk and rice cakes on public transport, labelling the household staples as 'junk food'. The policy, which came into effect today, prevents a wide range of food and drink products from being advertised on state-owned assets. While intended as a public health initiative, the inclusion of products often seen as healthy alternatives, such as soy milk and rice cakes, and even ham salad sandwiches has triggered widespread confusion. Fortified soy milk is a plant-based beverage made from soybeans that has been enriched with essential nutrients, such as calcium, vitamin B12, and vitamin D. One of the country's most well-known fortified soy milk brands, So Good, has all its soy milk varieties rated five stars under the Health Star Rating system. Australian Association of National Advertisers (AANA) CEO Josh Faulks said the decision has left both industry and consumers baffled and called for a more science-based, objective framework. 'We fully support measures that encourage healthier choices, but the implementation of these policies must be based on credible, evidence-based criteria,' Mr Faulks said. 'The government has not been able to clearly articulate what is in and what is out of their banned list and has told businesses to submit their ads to an expert panel for assessment if they are unsure. 'This list should be science-based, objective and create certainty for business, not create more confusion.' He warned the policy could backfire by sending 'a contradictory message to consumers' and undermining trust in health-based campaigns. 'The government is effectively discouraging people from consuming what are widely considered to be nutritious core foods,' he said. To address the growing uncertainty, the AANA has urged the South Australian Government to adopt the Nutrient Profiling Scoring Criteria developed by Food Standards Australia New Zealand (FSANZ), an independent federal agency that guides national food standards. The agency's criteria are already used to inform food labelling and health claims across all Australian states and territories. Mr Faulks also raised concerns about the policy's potential economic fallout. 'The oat and almond farmers in South Australia may be surprised to know that their government wants people to drink less oat and almond milk,' he said. 'The official policy objective is to drive down purchase and consumption of these products.'

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