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Business Standard
24-06-2025
- Entertainment
- Business Standard
Budweiser unveils 'Celebration in the Making' for FIFA Club World Cup 2025
Budweiser, the official global beer sponsor of the FIFA Club World Cup 2025, is turning up the excitement in India with its newly launched global campaign titled 'Celebration in the Making.' As some of the world's top football clubs compete for international glory, Budweiser is tapping into India's growing love for the sport by offering fans immersive experiences, bold cultural collaborations, and limited-edition collectibles. This latest campaign continues Budweiser's tradition of blending sport, music, and lifestyle to create unforgettable fan moments. Building on past efforts such as 'The Night is Yours to Take' and the BUDX NBA House, Budweiser's new focus is squarely on India's energetic football fanbase. The brand aims to amplify the joy and emotion of every goal, every match, and every celebration. 'As football continues to capture the hearts of Indian fans, this campaign pays tribute to their unmatched passion and loyalty,' said Vineet Sharma, Vice President – Marketing and Trade Marketing at AB InBev India. 'From jersey pride to last-minute screamers, Budweiser is here to make every fan moment feel larger than life.' In India, the 'Celebration in the Making' initiative includes a series of curated, culturally-driven activations. Fans in Maharashtra and West Bengal can look forward to exclusive FIFA-themed Budweiser Premium and Magnum bottles and cans designed for the tournament. In a unique fashion collaboration, Budweiser has teamed up with iconic Indian streetwear brand Bluorng to create a limited-edition fan jersey symbolizing unity among rival club supporters. To keep the conversation going off the pitch, the campaign also includes a football-focused podcast hosted by rapper and entertainer Shah Rule. The show will feature raw and entertaining discussions with Indian footballers and artists. On matchdays, Budweiser will bring fans together at Fan Parks in key Indian cities—transforming every save and goal into a shared moment of celebration. Globally, Budweiser's campaign includes the return of 'Bring Home The Bud,' offering free beer to supporters of the winning club in select countries. A thrilling campaign film titled 'ThunderBud,' set to AC/DC's "Thunderstruck," further captures the energy of football celebrations—bringing the spirit of the game closer to fans worldwide.
Time of India
24-06-2025
- Business
- Time of India
Budweiser kicks off ‘celebration in making' across India for Fifa Club World Cup 2025
HighlightsBudweiser has launched its global campaign 'Celebration in the Making' to engage Indian football fans during the FIFA Club World Cup 2025. The campaign includes limited-edition Budweiser Premium and Magnum bottles and cans designed for Indian markets, showcasing a commitment to local culture and fan experiences. Budweiser will also revive its 'Bring Home The Bud' initiative, offering free beer to supporters of the winning club in select global markets, alongside digital content highlighting iconic moments from each matchday. Budweiser , the official global beer sponsor of the Fifa Club World Cup 2025 , has launched its latest global platform, " Celebration in the Making '. As football's biggest clubs battle it out for global glory, Budweiser is bringing its signature celebration spirit to Indian fans with unique experiences, cultural collaborations and limited-edition drops—all tailored to reflect India's growing passion for the beautiful game. This campaign marks Budweiser's next chapter in championing fan culture , building on the brand's legacy of connecting sport, music and lifestyle. After celebrating fans through 2025 with 'The Night is Yours to Take' and BUDX NBA House, Budweiser India now turns its spotlight on India's thriving fans of football - with initiatives crafted to fuel communities throughout the tournament. 'Budweiser has been celebrating football and its passionate fans for nearly four decades,' said Vineet Sharma, vice president – marketing and trade marketing, AB InBev India. 'As football fever rises across India, our campaign honors the unmatched energy, emotion, and loyalty of Indian fans. Whether it's a high-stakes match screening, repping your jersey, or watching a thunderous goal unfold—Budweiser is here to make sure every moment feels like an epic celebration in the making.' India highlights of the Budweiser's campaign around Fifa Club World 2025 In India, Budweiser is bringing 'Celebration in the Making' to life through a series of culturally resonant experiences. Football fans in West Bengal and Maharashtra can get their hands on limited-edition Budweiser Premium and Magnum bottles and cans designed especially for the tournament. While the India campaign focuses on localised experiences and culture-first storytelling, Budweiser's global campaign also sees the return of its fan-favorite ' Bring Home The Bud ' initiative—offering free beer to supporters of the winning club in select global markets. Additionally, Fifa's 'Celebration of the Match' content will spotlight iconic on-pitch moments from each matchday, which Budweiser will amplify across digital platforms—bringing the passion of the tournament closer to fans everywhere. Watch the video here:
Time of India
10-06-2025
- Business
- Time of India
BUDX NBA House 2025 - Star-studded inaugural session featuring NBA legend Gary Payton celebrates iconic collaboration between Budweiser and NBA
NBA logo. Photo byNBA House made its debut in India, collaborating with the beverage company Budweiser with a grand celebration of the sport infused with music, hype and culture. The inaugural event was hosted on the 7th and 8th of June, 2025, at the DOME, SVP Stadium in Worli. The press conference preceding the main event saw the NBA legend Gary Payton, NBA Asia head of strategy and NBA India country head Rajah Chaudhry, and Vineet Sharma, vice president, marketing and trade marketing, AB InBev India, come together to reflect on the aims and strategies of the collaboration. AB InBev India breaks down trends related to alcohol consumption in India, boasts of being the first one to collaborate with the famous NBA The strategic collaboration between Budweiser and the NBA House is the first of its kind in India. It is not just the sport that was being focused upon during the event, but also a fresh take on the music, right from the lineup meet-and-greets with five-time NBA champion Derek Fisher and Naismith Basketball Hall of Famer Gary Payton, photo opportunities with the Larry O'Brien Trophy. Prior to the collaboration, BUDX had previously joined hands with pioneers in the world of music like the Lollapalooza, Boiling Room, Mixmag, Supersonic and Echoes of the Earth. During the press conference, the vice president of AB InBev India, Vineet Sharma, highlighted several facts and figures revolving around the brand while reflecting on the joint initiative between the brand and BUDX. While speaking to afaqs! Sharma stated, 'We are very happy to collaborate with the NBA, a very like-minded partner. Budweiser stands for a lot about seizing the opportunity and core values of freedom, ambition, and authenticity. Not to forget, both are American brands; both stand for the US, the freedom, and the ambition part of it.' While the collaboration was the highlight of the event, Sharma revealed certain statistics related to drinking in India. There has been a reduction in the percentage of people who consume alcoholic beverages at a young age. Moreover, beer has become a medium of socialising, replacing the age-old convention of meeting over coffee. The VP also highlighted an increase in female consumers in recent times. Budweiser in India is taking initiatives in unconventional ways, one of which is the collaboration with NBA, bringing the two entities of basketball and beer together. A major highlight of the event was the 3v3 Celebrity Game, which featured stars like Badshah , Disha Patani , Rannvijay Singha, and Varun Sood. The music lineup saw artists like Hanumankind & Friends (feat Parimal Shais and Kalmi), Bombay Mami, Stick No Bills, Baby J B2B Tye Turner, Benga, and Shioriy Bradshaw. Also read: NBA star Draymond Green makes bold claim about Oklahoma City Thunder's Alex Caruso over NBA Finals BUDX NBA House came as an opportunity for NBA fans in India to live the experience while the world of basketball is transfused with music, fashion, and community. NBA House, before making its debut in India, hosted its previous editions in Brazil, Canada, France, Mexico, the UK and the US.
