Latest news with #ADKHoldings
Time of India
4 days ago
- Business
- Time of India
South Korean game company Krafton to acquire Japan's ADK for $516 million
HighlightsSouth Korean game company Krafton Inc has agreed to acquire Japan's advertising and animation group ADK Holdings for 75 billion yen, equivalent to approximately $516.21 million. ADK Holdings, one of Japan's leading comprehensive advertising groups, has contributed to the production of over 300 animation projects, including popular titles such as Doraemon, Yu-Gi-Oh!, and Crayon Shin-chan. Krafton plans to leverage ADK's animation planning and production expertise alongside its own global game development capabilities to create innovative new content while preserving the unique identities of both companies. South Korean game company Krafton Inc said on Tuesday it had agreed to buy Japan's advertising and animation group ADK for 75 billion yen ($516.21 million). Krafton, the developer and publisher of the blockbuster game "PUBG: Battlegrounds", said in a statement it would acquire ADK Holdings ' parent company from Bain Capital Japan . ADK, one of Japan's top three comprehensive advertising groups, has participated in the production of more than 300 animations, Krafton said. It has participated in animation production for IPs including Doraemon, Yu-Gi-Oh! and Crayon Shin-chan, according to the website of an ADK affiliate. "By combining ADK's animation planning and production capabilities with Krafton's global game development and service experience, we plan to jointly create new added values that have not been tried before while maintaining the identity of both companies," Krafton said.
Forbes
4 days ago
- Business
- Forbes
PUBG Developer Krafton To Buy Japanese Animation Company For $517 Million
Chang Byung-gyu, founder and chairman of Krafton. Jean Chung/Bloomberg South Korean billionaire Chang Byung-gyu's online gaming giant Krafton has agreed to acquire Japanese advertising and animation production company ADK Holdings for 75 billion yen ($517 million). Krafton, the developer of the mega-hit PlayerUnknown's Battlegrounds (PUBG) online game, said in a statement on Tuesday it's acquiring ADK from Bain Capital Japan. ADK was founded in 1956 as an advertising agency in Tokyo. Since then, the company has expanded into digital marketing and animation production. ADK has participated in more than 300 animation productions for intellectual properties including Crayon Shin-chan and Doraemon. Krafton said in the statement that it seeks to expand its gaming IPs into animation. 'ADK is a partner with deep understanding and strong execution capabilities across Japan's content industry,' said Krafton CEO Kim Chang-han. 'Through our collaboration, we aim to continuously discover new intersections between games and animation, and create new opportunities in the global content business.' Krafton's deal to buy ADK comes as the online gaming giant is trying to diversify its revenue stream after years of dependence on its battle royale game PUBG . In March, Krafton released inZOI , a life-simulation game similar to Electronic Arts' the Sims . The company said it sold more than a million copies of inZOI in its first week, which helped boost Krafton's first-quarter sales to a record-high of 874.2 billion won ($641 million). inZOI's concurrent players, however, have dropped more than 98% since its launch as of Tuesday, according to gaming data tracker SteamDB. While inZOI appears to be losing steam, Krafton is going on a spending spree to expand its portfolio. In February, the company led a $53 million funding round in Indian payments startup Cashfree Payments. The investment was part of Krafton's strategy to strengthen its presence in India, a key market to Krafton where its Battlegrounds Mobile India (BGMI) is among the country's most popular mobile games. It came after Krafton injected $90 million in Spoon Labs, a Seoul-based company that operates a short-form K-drama streaming platform, last September. MORE FROM FORBES Forbes PUBG Developer Krafton Leads $53 Million Funding Round In India's Payments Startup Cashfree By Zinnia Lee Forbes PUBG Developer Krafton Invests $90 Million In Bite-Sized K-Drama Startup Spoon Labs By Zinnia Lee Forbes Founder Of PUBG Developer Krafton Returns To Billionaire Status On The Back Of Record Sales By Zinnia Lee
Nikkei Asia
4 days ago
- Business
- Nikkei Asia
PUBG: Battlegrounds publisher to acquire Japan ad agency ADK
Krafton will acquire all shares of ADK Holdings from a fund affiliated with Bain Capital. (Krafton) NAMI MATSUURA SEOUL -- Major South Korean video game publisher Krafton will acquire all shares of Japanese advertising agency ADK Holdings from a fund affiliated with U.S.-based Bain Capital for 75 billion yen ($518 million), the companies announced Tuesday. ADK is one of Japan's largest advertising companies and is involved in the production of popular long-running anime titles like "Doraemon" and "Crayon Shin-chan." It aims to combine its anime know-how with games.
