Latest news with #AIM+
Business Wire
09-07-2025
- Business
- Business Wire
AIM Sports Group Teams with BASE Sports Group to Power and Elevate the Next Generation of Youth Sports
PHILADELPHIA--(BUSINESS WIRE)-- BASE Sports Group, a sponsorship sales agency dedicated to youth and community sports, has announced a new partnership with AIM Sports Group, a leading sports enterprise focused on enhancing youth sports through innovative leagues, sport facility management, national events, media and technology. BASE will help connect brands through AIM's portfolio of events, media, tech, and facility to youth sports communities. AIM Sports Group joins a growing network of leading brands and properties represented by BASE, which delivers customized sponsorship programs for brands looking to reach youth sports communities across the country. Share AIM Sports Group owns and operates a 130,000-square-foot sports complex in Orange County, California. It also operates a Southern California boys volleyball league supporting more than 5,000 players. In addition, AIM owns and operates three annual national events under the SoCal Cup banner, drawing more than 220,000 spectators annually. Each of the three-day tournaments hosts more than 600 boys club volleyball teams from all over the U.S. and beyond, driven to compete for what has become the ultimate bragging right in the sport. These SoCal Cup marquee events have seen year-over-year growth, packing the Los Angeles Convention Center and Mandalay Bay Convention Center in Las Vegas. AIM has also doubled down on supporting youth sports by investing in tech innovations. This fall, AIM will formally launch its AIM+ tech & media platform, which produces stats, highlights, box scores, and rankings. AIM+ enables young athletes, their families, and coaches to access professional-level profiles, video highlights and rankings. Through the partnership, BASE will spearhead and cultivate brand sponsorship opportunities and support for AIM's full portfolio of events, tech, and facility. 'AIM's portfolio is built to elevate the sports experience, and as we expanded we recognized the opportunity to align with a partner with a keen sense of collaborative branding and sponsor-driven relationships that benefit everyone involved,' said AIM Sports Group Founder John Gallegos. 'BASE has a proven track record of positioning and elevating youth sports events and properties while preserving the integrity of the athlete experience. We're excited to grow with them.' AIM Sports Group joins a growing network of leading brands and properties represented by BASE, which delivers customized sponsorship programs for brands looking to reach youth sports communities across the country. 'From the scale of its national events to the sophistication of its programming, AIM is a standout in youth sports,' said Mark Dvoroznak, Co-Founder of BASE Sports Group. 'AIM is a genuinely innovative operation – not just because of its assets, but because of its DNA. The team at AIM uniquely understand the dynamics of Gen A athletics, so its venue, league, tournaments, and tech platform are all built around elevating the youth sports experience. These communities are highly sought after by future-facing brands, and brand investment will not only enhance the experience, it will fuel growth. We're proud to partner with AIM and look forward to helping them maximize these opportunities.' For brand inquiries or to learn more about opportunities with AIM Sports Group, contact: info@ About AIM Sports Group AIM Sports Group is a premier sports enterprise that owns and operates a state-of-the-art sports event and training facility, premier youth boys volleyball league, regional tournaments, national events, and tech platforms. AIM is focused on enhancing the journey of youth athletes through innovation and elite competition in sports. Learn more at About BASE Sports Group BASE Sports Group is a tech-enabled, data-backed, sponsorship sales agency dedicated to youth and community sports. BASE was founded in 2021 to bring a sophisticated and measured approach to commercial partnerships in this sports sector. BASE's leadership team touts 30 years of experience in the youth sports and partnership industry. BASE has secured partnerships with brands like: Papa John's, PRIME Hydration, US Army, DUDE Wipes, College Ave Student Loans, Floyd's Barbershop, Hard Rock Cafe, and many more. These brands have trusted BASE to engage the families of youth athletes across 20+ sports and in more than 40 states — a total network of more than 25 million consumers. Learn more:
Los Angeles Times
26-06-2025
- Business
- Los Angeles Times
SoCal Cup Hosts Largest Boys Volleyball Tournament of the Year at Los Angeles Convention Center
Tournament Brings 665 Youth Volleyball Teams to Los Angeles Convention Center The SoCal Cup, the leading series of national boys volleyball events, brought its massive 'The Showcase' tournament to the Los Angeles Convention Center this past Father's Day weekend, resulting in the largest SoCal Cup event so far this year. Owned and operated by AIM Sports Group, the three-day event drew 665 boys club volleyball teams across various age groups (12U through 18U) from all over the U.S. and beyond, driven to compete for what has become the ultimate bragging right in the sport. The SoCal Cup hosts three annual national events: this past week's SoCal Cup Showcase, the SoCal Cup Winter Formal event in December and the SoCal Cup Open Championship in January. SoCal Cup also operates regional league tournaments throughout the year. The Showcase event, which filled the Los Angeles Convention Center, drew a crowd of about 65,000 across the three-day event, made up of a multi-generational audience of athletes, families and spectators. With attendee well-being top of mind, AIM took extra security and safety precautions in collaboration with LAPD and the L.A. Convention Center to make sure the event was safe and seamless and that local and visiting clubs and their supporters were comfortable. 'Our SoCal Cup events continue to expand year over year, nurturing the exponential growth of boys volleyball as a sport,' said AIM Sports Group Founder John Gallegos. 'We anticipate continued interest with the Olympic Games coming to L.A. in less than three years. Our mix of providing the highest-level competition, innovative technology and a genuinely entertaining experience for fans is a recipe designed to elevate youth sports for generations to come.' Gallegos shared that AIM Sports Group is doubling down on supporting boys volleyball (and beyond) by investing in tech innovations focused on enhancing the day-to-day experience for athletes, athlete families, coaches and clubs. 'We launched a preview of our AIM+ tech platform at The Showcase to test engagement and gather real-time feedback, and the response exceeded our expectations,' said Gallegos. 'This was a crucial step in validating our product-market fit. As AIM+ evolves, we see it becoming more than a product. It's a tech-forward media and content platform designed to shape the future of youth sports.' Gallegos noted that the AIM+ platform will be officially released and made available this fall. 'The level of competition displayed at this year's Showcase was at an all-time high,' added AIM Sports Group Executive Director of Volleyball Ali'i Keohohou. 'Having 665 club teams from across the country all playing under one roof, competing at the highest level, is a spectacle to behold. We continue to host the best teams in the country - competing in front of audiences that include many, if not all, Division 1 men's college programs.' Information sourced from AIM Sports. Learn more by contacting pwilliams@
Business Wire
24-06-2025
- Business
- Business Wire
SoCal Cup Hosts Largest Boys Volleyball Tournament of the Year at Los Angeles Convention Center
LOS ANGELES--(BUSINESS WIRE)--The SoCal Cup, the leading series of national boys volleyball events, brought its massive 'The Showcase' tournament to the Los Angeles Convention Center this past Father's Day weekend, resulting in the largest SoCal Cup event so far this year. Our SoCal Cup events continue to expand year over year, nurturing the exponential growth of boys volleyball as a sport Owned and operated by AIM Sports Group, the three day event drew 665 boys club volleyball teams across various age groups (12U through 18U) from all over the US and beyond, driven to compete for what has become the ultimate bragging right in the sport. The SoCal Cup hosts three annual national events: this past week's SoCal Cup Showcase; the SoCal Cup Winter Formal event in December and the SoCal Cup Open Championship in January. SoCal Cup also operates regional league tournaments throughout the year. The Showcase event, which filled the Los Angeles Convention Center, drew a crowd of about 65,000 across the three day event, made up of a multi-generational audience of athletes, families, and spectators. With attendee well-being top of mind, AIM took extra security and safety precautions in collaboration with LAPD and the LA Convention Center to make sure the event was safe and seamless, and that local and visiting clubs and their supporters were comfortable. 'Our SoCal Cup events continue to expand year over year, nurturing the exponential growth of boys volleyball as a sport,' said AIM Sports Group Founder John Gallegos. 'We anticipate continued interest with the Olympic Games coming to LA in less than three years. Our mix of providing the highest-level competition; innovative technology; and a genuinely entertaining experience for fans, is a recipe designed to elevate youth sports for generations to come.' Gallegos shared that AIM Sports Group is doubling down on supporting boys volleyball (and beyond), by investing in tech innovations focused on enhancing the day-to-day experience for athletes, athlete families, coaches and clubs. 'We launched a preview of our AIM+ tech platform at The Showcase to test engagement and gather real-time feedback, and the response exceeded our expectations,' said Gallegos. 'This was a crucial step in validating our product-market fit. As AIM+ evolves, we see it becoming more than a product, it's a tech-forward media and content platform designed to shape the future of youth sports.' Gallegos noted that the AIM+ platform will be officially released and made available this fall. 'The level of competition displayed at this year's Showcase was at an all-time high,' added AIM Sports Group Executive Director of Volleyball Ali'i Keohohou. 'Having 665 club teams from across the country all playing under one roof, competing at the highest level, is a spectacle to behold. We continue to host the best teams in the country – competing in front of audiences that include many, if not all, Division 1 men's college programs.' Boys volleyball clubs that achieved bragging rights this year by winning their divisions included: 18 Open: MB Surf 18's 1 ASICS, MB Surf VBC, CA 18 Club: RCVA Boys 18 National, River City Volleyball Academy, VA 17 Open: C2 Attack Boys 17-1 Elite, C2 Attack VBC, TN 17 Club: PRVA 17 1, Pacific Rim Volleyball Academy, CA 16 Open: COAST 16-Ian & Dave, COAST VBC, CA 16 Club: Minas Tenis Clube 16 16 Classic: PAC 16 Noah, Pinnacle Athletic Club, CA 15 Open: Team Rockstar 15 Rockstar, Team Rockstar VBC, CA 15 Club: SD Beach 15GONZO, SD Beach Volleyball Club, CA 14 Open: Team Rockstar 14 Rockstar, Team Rockstar VBC, CA 14 Club: Bay to Bay 14-Premier, Bay to Bay Volleyball Club, CA 13 Open: MB Surf 13's 1 ASICS, MB Surf VBC, CA 12 Open: Borinquen Coqui 12 1, Club de Voleibol Borinquen Coqui, Puerto Rico Founded to provide elite competitive and developmental playing opportunities and training for young athletes, the SoCal Cup has grown exponentially over the last five years and is now the largest and best-attended youth volleyball tournament series in the country. Learn more at
