Latest news with #AIMax
Forbes
07-07-2025
- Business
- Forbes
5 Ways AI Makes Google Search Work Harder For Your Brand
AI is giving Google Search superpowers, allowing it to go from helpfully responding to questions to intelligently anticipating intent. AI can help your brand unlock significant new business opportunities as consumers use Search's growing powers to ask, learn, discover, and buy more things than ever. This deeper understanding is changing how customers discover and connect with information and products online. In this fast-paced world of innovation, how can your marketing take advantage of these innovations and deliver new results for your business? Below are five ways AI is helping Google Search work harder for your brand, from the very first moment of consumer discovery all the way to when they decide to buy. Google Search is rapidly evolving with AI, opening up exciting new ways people can discover products and information. Tools like Google Lens and Circle to Search allow visual searches using images and video, a fast-growing trend with over 100 billion visual searches this year alone.1 Even better, 1 in 5 Lens searches have commercial intent.2 And with AI Overviews, people are searching more, are more satisfied with their results, and visit a greater diversity of websites, leading to higher-quality clicks for your brand. Rethink search: Prepare for AI-powered search by embracing Google's Performance Max and AI Max for Search campaigns. Focus on optimizing visuals and tags for shopping ads and supplying high-quality assets. Leverage your first-party data to train Google's AI, ensuring your ads intelligently connect with conversational and multi-modal queries across all Google surfaces. New search inputs—like images, voice, and follow-up questions—provide incredibly rich signals about what users are truly looking for. AI excels at interpreting these diverse inputs, translating subtle cues into clear user intent. This capability allows platforms to seamlessly connect individuals with the most relevant brands, businesses, and products. Rethink reach: With new ways of searching and improved ability to identify intent, how can your marketing keep up? With AI Max, your existing search campaigns get an automatic upgrade. The search term matching capability allows Google AI to learn from your legacy keywords and brand assets (landing pages) to expand your reach and ensure you're showing up in more high-performing results. In the new era of Search, responses are increasingly powered by AI. Within AI Overviews for example, our technology queries multiple sources to offer users a comprehensive understanding of their desired topic. Frequently, the most helpful answer is complemented by an advertisement. To ensure your ads are most relevant to these enhanced experiences, your creative assets must be able to adapt dynamically. Rethink creative development: AI Max's features, including text customization and final URL expansion, dynamically generate highly relevant ad copy and direct users to the most appropriate landing pages, driving enhanced performance and delivering tailored messages at scale with reduced manual effort. AI is allowing sophisticated bidding algorithms to expand reach beyond common queries, uncovering a wider spectrum of valuable customer leads. This intelligence enables flexible performance targets, empowering systems to bid effectively on less obvious yet highly profitable search terms. The result is a significant increase in conversion diversity and volume, maximizing conversions and unlocking new growth avenues. Rethink growth: Reach beyond obvious queries, to proactively explore high-performing searches across unique categories. Smart Bidding Exploration is one of the biggest updates to our bidding algorithms in over a decade. It builds on your AI Max for Search campaigns by allowing you to set flexible ROAS target tolerance. As AI-powered search advertising capabilities, including automated search terms, bidding, and creative generation, continue to advance, granular reporting becomes paramount. Detailed insights are crucial for marketers to effectively partner with AI, leveraging its intelligence to refine strategies, discover emerging opportunities, and propel significant business growth. Rethink ROI: To help you evaluate your AI-powered optimizations on Google Search, we've updated our Search Terms report to include a new match type for AI-created search terms, and we detail their origins. Additionally, a new view combines search terms, headlines, and URLs, into one comprehensive view of customer ad journeys. Updates to additional reports increase visibility into performance of AI-generated keywords, ad destinations, and AI-created assets. The integration of AI into Google Search isn't merely an incremental update; it's a profound transformation redefining the entire search landscape. For marketing leaders, the key takeaway is clear: as search formats and surfaces continue to evolve, so too must the strategies you employ. This shift empowers brands to connect with consumers in richer, more intuitive ways, moving beyond simple keyword matching to anticipating user intent and delivering highly personalized experiences at scale. By embracing AI's capabilities and actively leveraging AI Max for Search—a one-click enhancement that optimizes across all five critical areas of discovery, user intent, creative, conversions, and performance controls —advertisers can unlock new avenues for discovery, optimize creative for impact, and expand conversion opportunities, ultimately driving more meaningful engagement and demonstrable growth.
CNBC
07-05-2025
- Business
- CNBC
Here are Wednesday's biggest analyst calls: Nvidia, Rivian, Chevron, Wynn, Walmart, Advanced Micro Devices & more
Here are the biggest calls on Wall Street on Wednesday: Bank of America upgrades Advanced Micro Devices to buy from neutral Bank of America sees "multiple growth cylinders" for the stock following earnings on Tuesday. "AMD's Q1 beat and strong Q2 sales outlook ($7.4bn sales, 10% above our forecast, despite $700mn China headwind) addresses our pre-call concerns re China AI restriction headwinds and NVDA GPU competition." Goldman Sachs reiterates Rivian as neutral The investment bank says the stock is well positioned for the long term but that it's standing by its neutral rating following earnings on Tuesday. "We maintain our Neutral rating on the stock. We believe Rivian's technology and product set position it well for improved long-term profits, including by leveraging its electrical and electronic architecture plus software stack to grow in autonomy and services." Morgan Stanley reiterates Walmart as overweight Morgan Stanley says it's standing by the stock ahead of earnings on May 15. "While tariffs have increased uncertainty around 2FH26e earnings, WMT's long-term structural earnings drivers – eCommerce, automation, scale of purchasing – remain intact." BMO upgrades Albertsons to outperform from market perform BMO sees "valuation expansion" for the grocery chain. "We are raising our rating on shares of ACI to Outperform with a $25 target price. We believe ACI may see valuation expansion from low levels as investors seek cheap, defensive stocks in 2H25." UBS upgrades Logitech to buy from neutral UBS says the computer peripherals company is not immune to tariffs but that profit margins remain healthy. "Logitech will not be immune to initial tariff impacts and slowing macro/demand. However, the share price has come down already, reflecting investor uncertainties, and we look through some challenging quarters." Goldman Sachs reiterates Chevron as buy Goldman says the oil giant has "attractive long-term value." "While we are mindful of the more uncertain macro backdrop and note moderated share repurchase assumptions, we continue to see an attractive long-term value proposition in CVX shares and highlight the company's 5% dividend yield." Bank of America reiterates Alphabet as buy Bank of America says it's bullish on the company's advertising product, AI Max. "In a Blog post, Google announced the roll out of AI Max, a suite of 'targeting and creative enhancements' to search advertising." Redburn Atlantic Equities reiterates Nvidia as buy Redburn says the stock remains a top idea at the firm. " Nvidia is among our top picks in the semiconductor sector." Barclays reiterates Super Micro as equal weight Barclays says it's sticking with its equal weight rating following earnings on Tuesday. The company preannounced results last week. "We expect investors to more closely scrutinize forward guidance. For the June-Q, SMCI guided revenue in line with our model at $6B at the midpoint, however, [gross margin] guide of 10% was below our expectations with SMCI citing conservatism, competition and tariffs impact." Bank of America reiterates Datadog as buy The Wall Street bank says it's sticking with Datadog following earnings on Tuesday. "We believe the results are another data point that it is positioned to be a share gainer in a $50bn observability [total addresable market], driving long-term durable revenue growth." Needham resumes Super Micro as buy The firm resumed coverage of Super Micro Computer following earnings and said the worst is behind it. "With filing risks behind the company, along with an attractive valuation, we are stepping off the sideline and resuming coverage with a Buy. " Truist upgrades Constellation Brands to buy from hold Truist says shares of the beer and wine company are attractively valued. "Our recommendation is based on our belief that: 1) Investor cynicism on alcohol consumption is too high, 2) Investor sentiment on STZ has bottomed, and 3) the company's [free cash flow] is underappreciated by investors at the current valuation." Cantor Fitzgerald downgrades Marvell to neutral from overweight Cantor says it doesn't like Marvell management delaying its investor day. "We had hoped to hear about new potential wins at the coming Investor Day but with mgmt delaying the event, we suspect there is not too much good news to share." Bank of America upgrades Wynn to buy from neutral The Wall Street firm says it's bullish on the opening of a new Wynn property in the Middle East. "We are upgrading shares of Wynn Resorts (WYNN) to Buy from Neutral. Why now? The key catalyst is the opening of Wynn Al Marjan Island in early 2027, the first major integrated casino resort in the Middle East. We think this development will increasingly factor into investor expectations and underwriting over the next 12-18 months." Bank of America upgrades Honeywell to buy from neutral The firm says HON shares are undervalued. "Following solid, beat-and-raise 1Q25 earnings, we upgrade shares of Honeywell to Buy from Neutral and raise PO to $250 from $210. Honeywell is one of the most discounted names in our coverage on a terminal growth basis." Bank of America reiterates Arista Networks as buy Bank of America says it's standing by Arista following earnings on Tuesday. "We remain positive on management's ability to execute, the company's technological differentiation, product positioning, and its [total addressable market] growing to $60bn by 2027." Loop upgrades Louisiana-Pacific to buy from hold Loop says the building materials company is well positioned to "navigate near-term macro uncertainties." "We are upgrading LPX to Buy from a Hold rating and maintaining our $110 PT after the company increased its FY25 siding guidance after a healthy 1Q25 beat with broad-based demand strength across end markets."
