Latest news with #AMBUSH
Hypebeast
5 days ago
- Entertainment
- Hypebeast
Heron Preston 正式宣佈從 New Guards Group 重奪品牌所有權
設計師Heron Preston正式宣布從New Guards Group手中完整收回其同名品牌的所有權，這一重大舉措不僅凸顯設計師重新掌控品牌的趨勢，也為這位於 2017 年在義大利時尚集團支持下創立品牌的設計師開啟全新篇章。 此次回購品牌正值 NGG 策略調整時期。NGG 於 2019 年被 Farfetch 收購，2023 年底又轉手給南韓電商 Coupang，但近期面臨結構重組挑戰，包括 2024 年 11 月在義大利申請破產保護。Preston 的決定與近期其他品牌如 AMBUSH、Palm Angels 及 Alanui 相繼離開 NGG 的動作相呼應，顯示高端街頭時尚領域正在經歷廣泛調整。值得一提的是，AMBUSH 創辦人 Yoon Ahn 與 VERBAL 也在今年 4 月宣布回購其品牌。 Heron Preston 在接受The Business of Fashion專訪時坦言這段歷程的艱辛：「為了保護我所創造的一切，我經歷了無數挑戰。我為我的名字、作品和願景而戰。現在，我帶著更堅定的目標回歸。」這番話展現了他對品牌創意核心與完整性的執著追求。 目前定居布魯克林的 Heron Preston，將以獨立姿態迎接品牌新階段，擺脫外部投資者與管理限制。他的下一季系列預計於 10 月亮相，而他近期也結束了與 H&M 男裝創意顧問等外部合作。這一策略轉向讓 Preston 能全心投入，進一步拓展其獨特的設計美學與以使命為導向的時尚理念，為品牌注入全新活力。 相關報導 >Hypebeast China 數位封面第三期：孫陽 創造下一份藍圖 >CASIO 正式推出品牌首個機械機芯系列錶款 EFK-100 >WTNC 2025 春夏系列「The Wolf of Xinyi District」正式登場
USA Today
07-07-2025
- Sport
- USA Today
Hugh Freeze, Auburn excited to give safety transfer Jacoby Mathews 'a chance'
Freeze is excited to welcome the former Texas A&M Aggie to the Plains. Auburn football boosted its secondary last week by adding former Texas A&M safety Jacoby Mathews to its roster from the transfer portal, adding experience to an already loaded unit. Auburn head coach Hugh Freeze spoke on the team's signing of Mathews during a recent speaking engagement at the Lake Martin AMBUSH event last week. Mathews spent the 2022 and 2023 seasons at Texas A&M before academic issues forced him to spend last academic year in junior college. Freeze says that Mathews is a welcomed addition to the Tigers defense, and that he is excited to give the talented safety a fresh start. 'Obviously, he did not own up to the responsibilities you have and the accountability that you should have. We've had some great heart-to-hearts. I believe with all my heart that he understands this is his last chance," Freeze said. "And he didn't do anything. He just did not receive the blessing that he had at his previous school, and I think he's learned a lesson and adding another elite safety to that group is beneficial to us. We're excited to give him a chance.' Mathews reunites with defensive coordinator DJ Durkin, who held the same role with the Aggies during Mathews' tenure in College Station. As an Aggie, Mathews logged 66 tackles with seven pass deflections, an interception, and a fumble recovery. In his last season in 2023, Mathews allowed zero touchdowns and built a 80.8 coverage grade according to Pro Football Focus. Mathews brings experience to a loaded defensive back unit that also features Kaleb Harris and Sylvester Smith at safety. Contact/Follow us @TheAuburnWire on X (Twitter), and like our page on Facebook to follow ongoing coverage of Auburn news, notes, and opinions. You can also follow Taylor on Twitter @TaylorJones__
Hypebeast
04-07-2025
- Entertainment
- Hypebeast
'Tribe on the Move': AMBUSH SS26 Celebrates Rhythm Over Destination
Summary AMBUSH'sSpring/Summer 2026collection, 'Tribe on the Move,' channels the spirit of 1970s Japanese funk and the quiet power of youth in motion. Guided by rhythm rather than destination, the collection imagines a nomadic soul collective — intentional, borderless and free. It tells a story of freedom felt in the chest when the air is warm and the road hums beneath your feet, capturing the essence of movement, memory and self-discovery. The collection features loose, layered pieces crafted to breathe and shift with the wearer. Wide-leg pants in brushed cotton and sun-washed denim fold like familiar memories, while jackets with flared cuts and visible seams carry echoes of another era. Tailored garments meet sheer layers in a soft exchange between structure and air, creating a wardrobe built for the journey rather than the arrival. Like reflections caught in motion, the color palette blends earthy tones and animal prints with sky blue, lemon and lilac. Accessories serve as ritualistic signals, adding depth and personal meaning to each look. Sculptural silver jewelry, hand-decorated belts, and oversized sunglasses that both shield and reveal become integral components of the collection's narrative. Rhinestone accents subtly glint like sunlight on skin, capturing the mood of movement and memory. Footwear remains grounded and minimal, with leather sliders designed for unfamiliar paths. Altogether, the 'Tribe on the Move' collection reflects AMBUSH's evolving urban DNA — one that consistently listens to instinct, embraces imperfection and moves forward with undeniable grace.
Forbes
25-06-2025
- Entertainment
- Forbes
Founder Grace Ladoja And Yoon AMBUSH Detail Homecoming Festival Africa
Founded by visionary creative Grace Ladoja, HOMECOMING Festival in Lagos, Nigeria, now joined by Yoon Ahn of AMBUSH, the festival serves as a dynamic platform uniting music, fashion, and community. TONII In the heart of Lagos, Nigeria, a cultural shift has been brewing among the creative youth. A wave transcending borders, industries, and expectations of African people, founded by visionary creative Grace Ladoja, HOMECOMING has evolved from a grassroots festival into a platform merging music, fashion, and community, fueling a new generation of African entrepreneurs. Conceptualized as an intimate gathering in 2017, it is a defining moment in contemporary festival culture, bridging the African diaspora with the continent's diverse creative energy. Founded by visionary creative Grace Ladoja [pictured], HOMECOMING Festival in Lagos, Nigeria, has grown from an intimate 2017 gathering into a powerful cultural movement. Now joined by Yoon of AMBUSH, the festival serves as a dynamic platform uniting music, fashion, and community, while empowering a new generation of African entrepreneurs. Bridging the African diaspora with the continent's vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. HOMECOMING Ladoja's journey underlines the festival's emotional resonance with her African roots and UK nationality. After returning to Nigeria for the first time in 14 years following her mother's passing, she experienced a revelation. She noted, "It felt like when you land on a plane, and everything about your life makes sense. You know the sounds, how people talk, why they talk that way. Everything was making sense for me in one split second." That moment was the inception of HOMECOMING as a mission to create a space where the diaspora reconnects with their roots while amplifying Africa's homegrown talent. Bridging the African diaspora with the continent's vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. HOMECOMING This year's edition took place from April 17 to 21, 2025, and marked the festival's pivotal evolution. With headliners and pop-up shops, HOMECOMING unveiled its first permanent hybrid creative hub. This hub is a year-round space fusing a concept store, braid salon, café, and radio station under one roof, a remnant of global African diasporic communities. Founded by visionary creative Grace Ladoja [center], HOMECOMING Festival in Lagos, Nigeria, a creative scene with Angelo Baque of AWAKE [left], reshaping festival culture and redefining global perceptions of African innovation. HOMECOMING Grace explained the vision stating, "Lagos needed [it]! A space that activates the community, amplifies their voice, allows outsiders to show up where it's curated." The retail component is revolutionary, offering exclusive drops like the Nike x Slawn collab (one of 2025's most hyped releases) and long-awaited local access to global designs. Mowalola on the racks at the HOMECOMING retail space. TONII 'The retail side is exciting because we're one of the few that can get brands to collaborate with us, [and] make exclusive products for West Africa,' Ladoja expounded. 'That doesn't happen. That exclusivity is something I grew up on—you'd have to travel to get that exclusive T-shirt. I was like, Nigeria needs exclusivity. People need to feel they get it first.' Now joined by Yoon of AMBUSH, the festival serves as a dynamic platform uniting music, fashion, and community, while empowering a new generation of African entrepreneurs. Bridging the African diaspora with the continent's vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. TONII Streetwear has become one of the many pillars of HOMECOMING's cultural exchange. With exclusive drops from AMBUSH founded by Yoon Ahn, Marni, Mowalola, Denim Tears, and Patta, alongside rising Lagos-based labels, the festival boasted a new look on the streetwear and fashion markets. Now joined by Yoon of AMBUSH, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. HOMECOMING Yoon Ahn, who first collaborated with Grace in 2018, finally experienced Lagos in person and was struck by its raw energy. She recalls, "I told [Grace], 'Bring that energy into your streetwear. Don't try to be version two of the West. Learn from it, but make your own.'" The festival's Street Souk marketplace embodied this ethos, spotlighting how African designers redefine global fashion on their own terms. Street Souk jerseys; Founded by visionary creative Grace Ladoja, HOMECOMING Festival in Lagos, serves as a dynamic platform uniting music, fashion, and community, while empowering a new generation of African entrepreneurs. HOMECOMING She stated, ' I saw that raw energy in young designers—their graphics, cuts. I'm excited to see how their culture matures. Like Afrobeats—it's globally loved, but it's distinctly theirs. I want that for fashion.' The presence of a brand like AMBUSH further exemplifies this cultural bridge to the world with its starting point in Africa. 'We did easy-to-grab pieces for HOMECOMING; remade a T-shirt from five years ago because of demand,' Ahn detailed her experience at the festival. 'The panel turnout surprised me [with] so many people - so knowledgeable. My first time in Africa was [in] late 2023 in Joburg for a Nike program. Kids there told me they started brands because of me. That blew my mind! I didn't think my work as an Asian creator would resonate like that. It made me feel more responsible.' Founded by visionary creative Grace Ladoja, HOMECOMING, now joined by Yoon of AMBUSH, the festival serves as a dynamic platform uniting music, fashion, and community, while empowering a new generation of African entrepreneurs. HOMECOMING She continued, 'What I loved about Lagos was the directness. In Japan, design is very cerebral. In Lagos, creation feels instinctive, from the gut. That's vital! Customers feel that energy. I told them, 'Learn from others but don't replicate. Make your own journey. It reminded me to trust my gut more, be raw again.' For Homecoming's future; I'd love more cultural exchange—Lagos to Asia, everywhere. More youth, more voices. It feels like it's just beginning.' Founded by visionary creative Grace Ladoja, HOMECOMING Festival in Lagos, serves as a dynamic platform uniting music, fashion, and community, while empowering a new generation of African entrepreneurs. TONII Sustainability emerged as another key theme, with brands like Dye Lab leading the charge in 'circular' design. Ladoja highlighted Africa's inherent advantage. "In Nigeria, tailoring is so normal—it's not unusual to say, 'I'm going to a wedding on Saturday, I'm getting a dress made.' That's very normal." The festival founder has rooted the experience in learning inherent traits of African culture, circular in their design. Ladoja revealed, 'I'd say there's a lot of sustainability happening in Nigeria, especially with brands looking at the end-to-end process of waste. I see a lot of upcycling with Nigerian textiles. During the festival, we brought the original artisans, weavers, and dyers from Kano to Lagos to show that process. We spoke about offcuts and waste. We did a customization based on offcuts of traditionally dyed products.' Bridging the African diaspora with the continent's vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. TONII 'If your brand is in Nigeria and I see it on the streets, you've made it. I've seen Palace, Free the Youth, random [brands]. I saw Palace a few years ago and was like, 'Palace is in Nigeria? This is crazy.' It's more [of a] bootleg knockoff,' she explains of the popularity of streetwear's cultural impact. 'I did a panel with Free the Youth from Accra, and Joey said, 'Before you could buy the product, you'd remake it.' We'd see something and remake it ourselves. That's how it works." When mentioning fashion aesthetics, Ladoja highlighted the deliberate stereotypes, resenting the idea of Africa as a dumping ground for fast fashion, pointing to innovators transforming waste into high-value products. There are a lot of people looking at sustainability within the continent. We don't need to be a dumping ground for another country's waste. With a brand like Dye Lab [and] all their artisans - everything's sustainable. The waste products go back into their products." Artist Slawn at HOMECOMING Festival in Lagos, Nigeria, a vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. HOMECOMING The festival's impact extends far beyond commerce, becoming a creative incubator. Grace's partnership with Slawn, the 22-year-old Nigerian designer behind the viral Nike collaboration, exemplifies HOMECOMING's role as a talent incubator. She recalled their first meeting in 2018. "We put an ad out for graphic designers, and Slawn and his Motherland crew showed up. They were making little patches for our customization. We met them when they were 15, but they were extremely talented. It's important for people to see," Ladoja reflected. Davido performs at the HOMECOMING concert; Bridging the African diaspora with the continent's vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. HOMECOMING Ladoja envisions HOMECOMING as a catalyst for pan-African collaboration and a hub for the African diaspora. "The diaspora could be the biggest ally for the continent," she urged. Ahn echoed this sentiment, inspired by Lagos' unfiltered creativity, "We have to feel more like a collective. It reminded me to trust my gut more, be raw again." Bridging the African diaspora with the continent's vibrant creative scene, HOMECOMING is reshaping festival culture and redefining global perceptions of African innovation. TONII Ladoja concluded, "This isn't just about events, it's about building infrastructure." As popular culture grows an appetite for authentic connection, HOMECOMING is filling a gap and rewriting narratives for Africa and how it's shaping global culture.
