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The Hindu
18-06-2025
- Automotive
- The Hindu
Mercedes-Benz EQS 580 4MATIC Celebration Edition and AMG G 63 Collector's Edition
In a move that underscores the rising appetite for top-tier personalisation and cutting-edge technology in the Indian luxury car market, Mercedes-Benz has unveiled two exclusive special editions — the EQS 580 4MATIC Celebration Edition and AMG G 63 Collector's Edition. Both models are restricted in number and tailor-made for a niche set of customers who value rarity, craftsmanship, and distinctiveness. These special editions are not just cosmetic makeovers; they reflect a strategic push by Mercedes-Benz to deepen its Top-End Vehicle (TEV) portfolio in India. With the EQS 580 targeting the sophisticated, sustainability-conscious buyer and the AMG G 63 appealing to enthusiasts who lean towards high performance and bespoke luxury, the two launches demonstrate a nuanced understanding of the evolving luxury car buyer in India. EQS 580 4MATIC Celebration Edition The EQS 580 4MATIC, already established as one of the most technologically advanced luxury EVs in the Indian market, now arrives in a more refined, India-specific avatar. The Celebration Edition puts the spotlight on the rear-seat experience — a defining factor for luxury buyers in the country making the car a more compelling proposition for those who prefer to be chauffeured. Among its highlights is the Executive Seat package, which allows the rear seats to recline up to 38 degrees, along with massage functionality and multi-contour adjustments that enhance long-distance comfort. The Chauffeur Package adds further value by enabling the front passenger seat to fold forward, freeing up additional legroom at the back. These additions are complemented by Nappa leather upholstery, designer seatbelt buckles, and a whisper-quiet cabin that underscores the serenity of electric mobility. Technologically, the EQS continues to lead from the front. The MBUX Hyperscreen — a single-glass surface integrating three displays — remains the centrepiece of the dashboard. With MBUX AR navigation and a robust all-wheel-drive system, the EV combines innovation with practicality in a way few others do. Its low-drag coefficient, one of the lowest of any production car globally, delivers a certified range of over 850 kilometres — making it luxurious and exceptionally efficient. The EQS 580 Celebration Edition' is limited to just 50 units in India and is priced at ₹1.30 crore (ex-showroom). AMG G 63 Collector's Edition If the EQS 580 represents the future of luxury, the AMG G 63 Collector's Edition taps into heritage, power, and a sense of individuality that has long defined the G-Wagon. Limited to only 30 units, this version stands out not just for its rarity but for the depth of personalisation it brings to the table. Two unique MANUFAKTUR paint options — Mid Green Magno and Red Magno — have been curated specifically for this edition, reflecting India's diverse and vibrant palette. Personalisation goes even deeper with a unique engraved grab handle featuring the owner's name, and a 'One of Thirty' insignia on the spare wheel cover, reinforcing the vehicle's exclusivity. Inside, the SUV features a bold yet elegant Catalana Beige and black Nappa leather theme with open-pore walnut wood trim. The 22-inch Tech Gold AMG cross-forged wheels make a striking visual statement while emphasising the vehicle's performance pedigree. Under the hood, the G 63 remains unapologetically muscular. The handcrafted 4.0-litre V8 biturbo engine churns out 585 hp and 850 Nm of torque, accelerating from 0 to 100 km/h in just 4.4 seconds. With its AMG Performance 4MATIC all-wheel-drive system, adaptive suspension, and multiple driving modes, the G 63 offers a blend of brute force and luxury refinement that continues to set it apart. Mercedes has also included the latest NTG7 MBUX system with twin 12.3-inch screens, AR navigation, and a Burmester surround sound system, ensuring the cabin remains as connected and immersive as it is luxurious. The AMG G 63 Collector's Edition is available exclusively to existing Mercedes-Benz top-end customers and is priced at ₹4.30 crore (ex-showroom). The bottom line In many ways, these special editions reflect a quiet transformation in the Indian luxury automotive space. No longer is personalisation seen as a Western indulgence — it is increasingly becoming central to what Indian customers expect at the top end. With the EQS Celebration Edition and the AMG G 63 Collector's Edition, Mercedes-Benz is not just showcasing its design and engineering capability, but also its growing understanding of local sensibilities. It is Merc's confident stride forward, one that balances exclusivity with intent, and luxury with relevance. As the market matures, such bespoke offerings may well become the benchmark rather than the exception. Motorscribes, in association with The Hindu, brings you the latest in cars and bikes. Follow them on Instagram on @motorscribes


Time of India
17-06-2025
- Automotive
- Time of India
'75% G-Wagons sold in India are personalised': Santosh Iyer explains Mercedes' 'hyper-custom' strategy
Mercedes' R&D head Manu Saale and India head Santosh Iyer with the G63 Collector's Edition. Based on an interaction with Arpit Mahendra. Mercedes-Benz India is focusing on hyper-personalisation as part of its strategy, as seen in the recently launched AMG G63 Collector's Edition. We spoke with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, and Manu Saale, Managing Director & CEO of Mercedes-Benz Research and Development India (MBRDI), about how customer preferences are changing, the engineering work that goes into these special editions, and how the brand is growing in the electric vehicle space in India. Hyper-Personalisation is more than just a buzzword Mercedes-Benz is betting big on personalisation, both in the physical and digital departments. 'The G63 AMG is the largest selling engine in our portfolio, and 75% of the Gs we sell in India are personalized,' said Santosh Iyer. Taking this a step further, the G63 Grand Edition allows customers to engrave their names (or even those of family members) on the car's grab handle. This is the first time the company has offered such customisation in India. But the idea of hyper-personalisation doesn't end with physical modifications. As Manu Saale explained, 'The word hyper-personalisation also has a digital spin… all the Mercedes cars, with the MB OS architecture, allow you to personalise so many things in the car, just like a consumer electronic device would - except it's done the Mercedes way.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo India-specific design, engineering behind collector's edition The G63 Collector's Edition offers a host of India-specific customized upgrades over the model, including two new colour options. Speaking on how the specific changes were planned and executed, Saale explained 'The brief to the engineering teams was: within a given timeframe, what inspiration can we draw from around us?' 'One of the first ideas was the onset of the monsoon season. The Manufacturer Green and Manufacturer Red colours were inspired by the lush greenery and the colour of Indian soil.' Behind the execution lies Indian R&D. 'The engineering was done out of Pune and Mangalore,' Saale noted, pointing out the collaborative effort of their design and R&D teams in India. On the capability front, Saale spoke about a key update: 'For the first time, we have introduced launch control in the G63 AMG with this edition. It's an addition to the collector's edition, and going forward we may bring more such performance features in future editions.' Demand for customisation highest in G-Class, Maybach models While the brand's ultra-luxury customers continue to demand unique customer-specific touches, some models lead the way. 'The G63 AMG sees the highest level of customisation: over 75% of them are personalised. The S-Class Maybach is around 50%, followed by the GLS Maybach,' said Iyer. However, this level of customisation is largely limited to fully imported (CBU) models like the G-Class and Maybach range. 'For the rest of the lineup, these cars are built to stock. At the top end, customers are willing to pay and wait six to nine months. But as you go lower down the pyramid, customers want quick delivery, and so there is less scope for customisation,' Iyer explained. Mercedes-Benz G 580 Review: Is Electric G-Wagen still iconic? | TOI Auto While the G63 Collector's Edition is a visual and aesthetic upgrade, both Iyer and Saale made it clear that the future could include more technical upgrades. 'MBRDI today is the largest R&D centre for Mercedes outside of Germany,' said Saale. 'There's a bit of India in every Mercedes. It's just up to our imagination what we can do.' With just 30 units planned for India, the Grand Edition isn't for everyone. 'It's not exactly invite-only,' Iyer clarified, 'but customers must own another top-end Mercedes. It's on a first-come, first-served basis, and delivery begins later this year. Once a customer books, we initiate consultations for engraving, font selections, and other customisation details.' G-Class EV reception strong, EV sales soaring Speaking on electrification, Iyer said the company's EV push is seeing strong traction in India. 'The luxury EV segment grew 66% (Jan–May, YoY), and we grew 73%. EV penetration in the luxury segment has gone up from 7% to 11%,' he revealed. While the EQS and EQS SUV are current volume drivers, Iyer also highlighted the success of the G-Class EV. 'India is one of the best-performing markets for it globally,' he said, adding that strong incentives and better price parity between ICE and EVs are helping push sales.


Time of India
12-06-2025
- Automotive
- Time of India
Mercedes-Benz launches limited AMG G63 ‘Collector's Edition' at ₹4.3 crore
New Delhi: Mercedes-Benz India on Thursday launched the AMG G63 'Collector's Edition', a highly exclusive limited variant designed specifically for the Indian market, priced at ₹4.30 crore. The model is limited to just 30 units. Deliveries will begin from Q4 2025, exclusively for existing Mercedes-Benz top-end luxury customers. Jointly configured by Mercedes-Benz India and Mercedes-Benz Research and Development India (MBRDI), the 'Collector's Edition' reflects the brand's growing focus on top-end luxury personalisation tailored for discerning Indian customers. 'The AMG G 63 Collector's Edition celebrates the power of local innovation and craftsmanship while honoring India's deep connection with this iconic SUV,' said Santosh Iyer, MD & CEO, Mercedes-Benz India. 'This launch is a true expression of co-creation with our customers.' Inspired by India, Built for Collectors This special edition features India-specific MANUFAKTUR exterior shades—Mid Green Magno and Red Magno—symbolizing the country's cultural vibrancy. Each unit carries a 'One of Thirty' insignia on the spare wheel cover and a customer's name engraved on the grab handle, marking a first in the AMG G63 lineup. The cabin is wrapped in two-tone Catalana Beige/Black MANUFAKTUR nappa leather, complemented by open-pore walnut wood trims. Distinctive 22-inch Tech Gold AMG forged wheels and bespoke exterior elements further amplify the SUV's commanding presence. The luxury SUV is powered by a handcrafted 4.0L AMG V8 biturbo engine that delivers 585 hp (430 kW) and 850 Nm of torque. It is capable of sprinting from 0 to 100 kmph in just 4.4 seconds; however, its top speed is electronically limited to 240 kmph. The AMG G63 'Collector's Edition' comes equipped with the AMG Performance 4MATIC all-wheel drive, featuring the AMG ACTIVE RIDE CONTROL with active hydraulic roll stabilisation and adaptive damping, which ensures agility, handling, and comfort on-road and off-road The SUV, for the first time, has been equipped with a launch control feature in this exclusive variant. It comes with an integrated 48V mild-hybrid system with ISG (Integrated Starter Generator), which can provide an additional 15 kW boost at low engine speeds. Inside, the SUV is loaded with MBUX NTG7, 12.3-inch dual displays, MBUX Augmented Reality Navigation, and the Burmester 3D Surround Sound System. The new Offroad Cockpit with Transparent Hood tech offers real-time terrain data, reinforcing the G63's off-road supremacy.


Time of India
12-06-2025
- Automotive
- Time of India
Mercedes-AMG G63 Collector's Edition launched at Rs 4.3 crore: Why it's so expensive
Mercedes-Benz India has launched the much-anticipated AMG G 63 Collector's Edition, priced at Rs 4.3 crore, ex-showroom. The exclusively-packed variant is developed specifically for the Indian market and will be limited to just 30 units - with deliveries starting in Q4 2025. Tired of too many ads? go ad free now Here's a look at what this India-specific G offers. Mercedes-AMG G 63 Collector's Edition: What's new This limited-run edition of the massively popular model has been developed in collaboration with Mercedes-Benz Research and Development India (MBRDI). Visually, the model looks similar to the standard version but gets two paint options: Mid Green Magno and Red Magno. Unique touches include a 'One of Thirty' plaque on the spare wheel cover, a customized protective strip with Collector's Edition branding, and most notably, a grab handle inside the cabin engraved with the owner's name. Mercedes-Benz G 580 Review: Is Electric G-Wagen still iconic? | TOI Auto As for the changes made to the interior, the Collector's Edition features black and beige upholstery, paired with wooden trims and panels. Furthermore, the model gains 22-inch gold-finished alloy wheels. Powering this exclusive edition is the familiar 4.0-litre V8 biturbo engine that generates 585 hp and 850 Nm of torque, paired with a 48-volt mild hybrid system. The SUV sprints from 0 to 100 kmph in 4.4 seconds, with a top speed electronically capped at 240 kmph. Discover everything about the automotive world at Times of India.