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Rorr EZ Now on Amazon as Oben Electric Expands Digital EV Sales Strategy
Rorr EZ Now on Amazon as Oben Electric Expands Digital EV Sales Strategy

Business Standard

time4 days ago

  • Automotive
  • Business Standard

Rorr EZ Now on Amazon as Oben Electric Expands Digital EV Sales Strategy

PNN Bengaluru (Karnataka) [India], July 16: Oben Electric, India's leading homegrown and R & D-driven electric motorcycle manufacturer, has announced the availability of its widely popular city commuter electric motorcycle, Rorr EZ, on Amazon. The move marks a significant step in Oben Electric's strategy to leverage e-commerce as a growth engine for scaling EV adoption across India. With this launch, Oben Electric combines the scale of e-commerce with the trust of an established platform to make EV ownership more accessible, especially for digitally native and first-time EV buyers. The Rorr EZ is now available for booking on Amazon in two variants, 3.4 kWh and 4.4 kWh priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 offer on the original price. This digital foray is part of Oben Electric's broader expansion strategy, integrating a rapidly growing showroom network with an agile online presence. The integration with Amazon allows the brand to tap into a broader demographic of digitally savvy, value-conscious, and convenience-driven customers, as e-commerce is rapidly reshaping automotive retail. Commenting on the development, Madhumita Agrawal, Founder & CEO of Oben Electric, said, "Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. As consumers increasingly turn to online platforms for major purchases, e-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers." Purpose-built for city riders, the Rorr EZ is designed to deliver a high-performance, comfortable, and stylish riding experience. Built on Oben's proprietary ARX platform, it offers agile handling, strong structural stability, and enhanced ride comfort across varied urban conditions. With a top speed of 95 km/h, acceleration from 0 to 40 km/h in just 3.3 seconds, and best-in-class torque of 52 Nm, the Rorr EZ blends performance with practicality. It delivers an IDC-certified range of up to 175 km and supports fast charging. The motorcycle is powered by Oben's in-house developed LFP battery technology, offering twice the battery life, 50% greater heat resistance, and real-world dependability tailored for Indian roads and weather conditions. The Rorr EZ also features advanced connectivity and rider assistance technologies including Geo-Fencing, Theft Protection, Unified Brake Assist (UBA), and Drive Assist System (DAS). Available in four striking colours, Electro Amber, Surge Cyan, Lumina Green, and Photon White, the Rorr EZ delivers a visually bold presence while catering to the tastes of modern riders. To further reinforce long-term ownership assurance, Oben Electric is offering the Protect 8/80 battery warranty plan at just ₹9,999, which provides coverage for eight years or 80,000 kilometres, with full transferability. This reflects the brand's commitment to durability, trust, and long-term value. Oben Electric also aims to expand its footprint to over 150 showrooms across 50+ cities, each equipped with dedicated service centers, by the end of this financial year. With its latest digital retail expansion, Oben Electric continues to push the boundaries of how EVs are discovered, experienced, and adopted in India. The availability of Rorr EZ on Amazon signals a new chapter in customer-centric innovation and reaffirms the company's ambition to make sustainable mobility both aspirational and accessible for all.

Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push
Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push

Time of India

time6 days ago

  • Automotive
  • Time of India

Oben Electric lists Rorr EZ on Amazon as part of digital EV sales push

Bengaluru-based electric motorcycle manufacturer Oben Electric has made its Rorr EZ model available for booking on Amazon , marking a step in the company's digital retail strategy . The listing includes two variants of the electric motorcycle, priced at ₹1,19,999 and ₹1,29,999 respectively, inclusive of a ₹20,000 discount on the original price. The move is part of Oben Electric's broader approach to combine an expanding showroom network with an online presence. The integration with Amazon is aimed at reaching customers who prefer digital purchasing channels, especially those buying an electric two-wheeler for the first time. Madhumita Agrawal, Founder & CEO, Oben Electric, said, 'Making Rorr EZ available on Amazon is a strategic move to align with the evolving purchase behaviour of Indian consumers. E-commerce gives us a direct and trusted channel to reach them. The launch of Rorr EZ on Amazon reflects our intent to make EV adoption convenient and widespread, especially among first-time electric two-wheeler buyers.' Product and after-sales offering The Rorr EZ is built on Oben's ARX platform and offers a top speed of 95 km/h, acceleration from 0 to 40 km/h in 3.3 seconds, and an IDC-certified range of up to 175 km. The model is equipped with LFP battery technology developed in-house, and supports fast charging. In addition, the motorcycle includes features such as Geo-Fencing, Theft Protection, Unified Brake Assist ( UBA ), and Drive Assist System (DAS). It is offered in four colour options: Electro Amber, Surge Cyan , Lumina Green, and Photon White. To support long-term use, the company is offering an optional Protect 8/80 battery warranty plan at ₹9,999, covering eight years or 80,000 kilometres with full transferability. The company plans to expand its dealership network to over 150 showrooms across more than 50 cities by the end of the financial year. These outlets will include service centres to provide post-sale support. The company stated that its digital and offline integration is aimed at reshaping how electric two-wheelers are discovered and purchased in India.

Brazil has few exit routes from Trump tariff but feels less pain
Brazil has few exit routes from Trump tariff but feels less pain

Straits Times

time10-07-2025

  • Business
  • Straits Times

Brazil has few exit routes from Trump tariff but feels less pain

Sign up now: Get ST's newsletters delivered to your inbox Unlike most countries in the world, Brazil has a trade deficit with the United States. BRASILIA - When US President Donald Trump linked 50 per cent tariffs on Brazil to the trial against his ally, the country's former far-right leader, Washington left Latin America's largest economy with few options to deescalate but may have overestimated the country's vulnerability to the levies. Brazil's President Luiz Inacio Lula da Silva has neither the political will nor the legal authority to interfere in the case against his predecessor Jair Bolsonaro, who faces charges of plotting a coup in the aftermath of a fierce and bitter 2022 election which Mr Lula won. Brazil is in a stronger position than many developing nations given the country's relatively lower trade exposure to the US, even if high tariffs would still be painful. Unlike most countries in the world, Brazil actually has a trade deficit with the US. The US takes in some 12 per cent of Brazil's exports, less than half what China buys, and worth only around 1 per cent of GDP. Mexico - Latin America's second largest economy - sends 80 per cent of its exports to the US. 'We are a long way from having the same vulnerability that other countries have in regards to the US,' said one Brazilian diplomat on condition of anonymity as they are not authorised to speak publicly on the matter. 'We regret this measure has been taken but ... we won't suffer in the short term the brutal impact other economies would.' Top stories Swipe. Select. Stay informed. Business S'pore to launch new grant for companies, expand support for workers amid US tariff uncertainties World Trump to use presidential authority to send weapons to Ukraine, sources say Opinion Whisper it softly, there's a new Japan rising Asia Tariffs overshadow diplomacy as Asean foreign ministers press on with meetings World The $12.8m bag: Original Birkin smashes records at Paris auction Singapore Up to 90% of air-con units can be recycled, including greenhouse gas refrigerant Singapore What 'skills first' really means: Panellists at SkillsFuture Forum talk culture, systems, mindsets Singapore KTPH trials 'smart diapers' for adult patients to prevent skin conditions, relieve burden on nurses The tariffs would also cause pain in the US. Brazilian coffee in particular is a huge US import and a 50 per cent tariff could send coffee prices soaring . Other products like orange juice could also be hit. ARX investment firm said it saw only 'marginal and manageable macroeconomic impact on the Brazilian economy', though others like Goldman Sachs said they expected the tariffs could shave 0.3 per cent to 0.4 per cent off Brazil's GDP if maintained. Political tariffs With the US tariffs more clearly politically motivated than other levies threatened by Mr Trump, Mr Lula is bereft of clear negotiating options. The political motivation behind the tariff threat makes it 'harder to see an off-ramp for Brazil compared with other countries that received tariff letters', wrote William Jackson, chief emerging markets economist at Capital Economics. In Mr Trump's letter outlining the Brazil tariffs he decried what he described as a 'witch hunt' against far-right ally Bolsonaro, saying the levies were imposed due 'in part to Brazil's insidious attacks on Free Elections, and the fundamental Free Speech Rights of Americans'. Mr Lula threatened reciprocal measures in a feisty note posted to social media on July 9, and on July 10 sources said the government could be looking to change tack and exploring how to deescalate the situation. It was unclear what that might look like. But Mr Lula is not a politician to back down from a fight. Forged in the union movement of the 1980s, the 79-year-old lost three presidential elections before finally winning in 2002 and has dominated the country's leftist politics ever since. While many other world leaders have gone out of their way to placate Mr Trump, Mr Lula called him on July 7 an 'emperor' that the world did not want. In his July 9 response, he said: 'Brazil is a sovereign nation with independent institutions and will not accept any form of tutelage.' Another factor is Mr Lula's domestic woes, with polls pointing to a likely defeat in next year's election. Some experts say he could use the scrap with Mr Trump to rally support. Mr Trump stepping in to defend Bolsonaro in such an overt way could also backfire on the Brazilian far right, seen by many as having invited this action that could hurt Brazil's economy. 'The most probable scenario is that this will end up fostering nationalism in Brazil,' said Professor Oliver Stuenkel, who teaches international relations at Fundacao Getulio Vargas, in Sao Paulo. 'If Lula knows how to respond well to this, it could end up strengthening him, just as it also strengthens other leaders of countries that suffer this kind of interference.' REUTERS

Aroa Biosurgery Limited's (ASX:ARX) largest shareholders are retail investors with 46% ownership, institutions own 29%
Aroa Biosurgery Limited's (ASX:ARX) largest shareholders are retail investors with 46% ownership, institutions own 29%

Yahoo

time26-05-2025

  • Business
  • Yahoo

Aroa Biosurgery Limited's (ASX:ARX) largest shareholders are retail investors with 46% ownership, institutions own 29%

The considerable ownership by retail investors in Aroa Biosurgery indicates that they collectively have a greater say in management and business strategy 50% of the business is held by the top 13 shareholders Insiders own 25% of Aroa Biosurgery We check all companies for important risks. See what we found for Aroa Biosurgery in our free report. If you want to know who really controls Aroa Biosurgery Limited (ASX:ARX), then you'll have to look at the makeup of its share registry. With 46% stake, retail investors possess the maximum shares in the company. That is, the group stands to benefit the most if the stock rises (or lose the most if there is a downturn). Meanwhile, institutions make up 29% of the company's shareholders. Large companies usually have institutions as shareholders, and we usually see insiders owning shares in smaller companies. Let's take a closer look to see what the different types of shareholders can tell us about Aroa Biosurgery. View our latest analysis for Aroa Biosurgery Many institutions measure their performance against an index that approximates the local market. So they usually pay more attention to companies that are included in major indices. Aroa Biosurgery already has institutions on the share registry. Indeed, they own a respectable stake in the company. This implies the analysts working for those institutions have looked at the stock and they like it. But just like anyone else, they could be wrong. It is not uncommon to see a big share price drop if two large institutional investors try to sell out of a stock at the same time. So it is worth checking the past earnings trajectory of Aroa Biosurgery, (below). Of course, keep in mind that there are other factors to consider, too. Aroa Biosurgery is not owned by hedge funds. The company's CEO Brian Ward is the largest shareholder with 9.6% of shares outstanding. Meanwhile, the second and third largest shareholders, hold 8.8% and 6.5%, of the shares outstanding, respectively. Looking at the shareholder registry, we can see that 50% of the ownership is controlled by the top 13 shareholders, meaning that no single shareholder has a majority interest in the ownership. While studying institutional ownership for a company can add value to your research, it is also a good practice to research analyst recommendations to get a deeper understand of a stock's expected performance. There are a reasonable number of analysts covering the stock, so it might be useful to find out their aggregate view on the future. The definition of company insiders can be subjective and does vary between jurisdictions. Our data reflects individual insiders, capturing board members at the very least. The company management answer to the board and the latter should represent the interests of shareholders. Notably, sometimes top-level managers are on the board themselves. I generally consider insider ownership to be a good thing. However, on some occasions it makes it more difficult for other shareholders to hold the board accountable for decisions. Our information suggests that insiders maintain a significant holding in Aroa Biosurgery Limited. Insiders own AU$39m worth of shares in the AU$157m company. This may suggest that the founders still own a lot of shares. You can click here to see if they have been buying or selling. The general public-- including retail investors -- own 46% stake in the company, and hence can't easily be ignored. This size of ownership, while considerable, may not be enough to change company policy if the decision is not in sync with other large shareholders. I find it very interesting to look at who exactly owns a company. But to truly gain insight, we need to consider other information, too. Many find it useful to take an in depth look at how a company has performed in the past. You can access this detailed graph of past earnings, revenue and cash flow. Ultimately the future is most important. You can access this free report on analyst forecasts for the company. NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio

Aroa Biosurgery Limited's (ASX:ARX) largest shareholders are retail investors with 46% ownership, institutions own 29%
Aroa Biosurgery Limited's (ASX:ARX) largest shareholders are retail investors with 46% ownership, institutions own 29%

Yahoo

time26-05-2025

  • Business
  • Yahoo

Aroa Biosurgery Limited's (ASX:ARX) largest shareholders are retail investors with 46% ownership, institutions own 29%

The considerable ownership by retail investors in Aroa Biosurgery indicates that they collectively have a greater say in management and business strategy 50% of the business is held by the top 13 shareholders Insiders own 25% of Aroa Biosurgery We check all companies for important risks. See what we found for Aroa Biosurgery in our free report. If you want to know who really controls Aroa Biosurgery Limited (ASX:ARX), then you'll have to look at the makeup of its share registry. With 46% stake, retail investors possess the maximum shares in the company. That is, the group stands to benefit the most if the stock rises (or lose the most if there is a downturn). Meanwhile, institutions make up 29% of the company's shareholders. Large companies usually have institutions as shareholders, and we usually see insiders owning shares in smaller companies. Let's take a closer look to see what the different types of shareholders can tell us about Aroa Biosurgery. View our latest analysis for Aroa Biosurgery Many institutions measure their performance against an index that approximates the local market. So they usually pay more attention to companies that are included in major indices. Aroa Biosurgery already has institutions on the share registry. Indeed, they own a respectable stake in the company. This implies the analysts working for those institutions have looked at the stock and they like it. But just like anyone else, they could be wrong. It is not uncommon to see a big share price drop if two large institutional investors try to sell out of a stock at the same time. So it is worth checking the past earnings trajectory of Aroa Biosurgery, (below). Of course, keep in mind that there are other factors to consider, too. Aroa Biosurgery is not owned by hedge funds. The company's CEO Brian Ward is the largest shareholder with 9.6% of shares outstanding. Meanwhile, the second and third largest shareholders, hold 8.8% and 6.5%, of the shares outstanding, respectively. Looking at the shareholder registry, we can see that 50% of the ownership is controlled by the top 13 shareholders, meaning that no single shareholder has a majority interest in the ownership. While studying institutional ownership for a company can add value to your research, it is also a good practice to research analyst recommendations to get a deeper understand of a stock's expected performance. There are a reasonable number of analysts covering the stock, so it might be useful to find out their aggregate view on the future. The definition of company insiders can be subjective and does vary between jurisdictions. Our data reflects individual insiders, capturing board members at the very least. The company management answer to the board and the latter should represent the interests of shareholders. Notably, sometimes top-level managers are on the board themselves. I generally consider insider ownership to be a good thing. However, on some occasions it makes it more difficult for other shareholders to hold the board accountable for decisions. Our information suggests that insiders maintain a significant holding in Aroa Biosurgery Limited. Insiders own AU$39m worth of shares in the AU$157m company. This may suggest that the founders still own a lot of shares. You can click here to see if they have been buying or selling. The general public-- including retail investors -- own 46% stake in the company, and hence can't easily be ignored. This size of ownership, while considerable, may not be enough to change company policy if the decision is not in sync with other large shareholders. I find it very interesting to look at who exactly owns a company. But to truly gain insight, we need to consider other information, too. Many find it useful to take an in depth look at how a company has performed in the past. You can access this detailed graph of past earnings, revenue and cash flow. Ultimately the future is most important. You can access this free report on analyst forecasts for the company. NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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