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Q&A With Hunter Dean: ASEA's REDOXGold™ And The Future Of Redox Science
Q&A With Hunter Dean: ASEA's REDOXGold™ And The Future Of Redox Science

Int'l Business Times

time01-07-2025

  • Health
  • Int'l Business Times

Q&A With Hunter Dean: ASEA's REDOXGold™ And The Future Of Redox Science

ASEA's REDOXGold™ Massage + Soothing Gel marks a pivotal shift in how individuals manage their recovery. Unlike traditional creams that temporarily mask discomfort, REDOXGold taps into the science of redox signaling to help soothing and recovery. As ASEA celebrates its 15th anniversary, the company extends its legacy of science-backed wellness to a broader global audience. Hunter Dean, Senior Vice President of R&D and Production Operations at ASEA, shares the rationale behind the product and what it means for people seeking a natural, sustainable approach to recovery. Recovery, Reimagined Q: REDOXGold launched earlier this year and has already seen global expansion. What makes this product fundamentally different from other topical recovery solutions? Hunter Dean: Most topical recovery products are designed to create a temporary effect—either warming the skin, or just cooling it, to distract from discomfort. REDOXGold does not rely on these traditional mechanisms. Instead, it works by delivering redox signaling molecules directly to the skin. These molecules are naturally produced by the human body and play a critical role in cellular communication. This intercellular communication is important. Over time, our natural production of these molecules declines. What REDOXGold does is provide an added boost of these redox signalling molecules to the skin to support the body's ability to restore communication pathways, so it can respond more efficiently to physical exertion. We also included real, elemental gold in the formula. This is not just a product to make you feel better for an hour. It helps promote recovery where it actually starts—inside the cell. Q: Redox signaling sounds technical. How can consumers understand its real-life relevance to wellness and performance? Hunter Dean: Redox signaling is a basic process, even though the term may seem complex. It is how cells coordinate action to maintain resilience against environmental stress. Imagine a construction site without any communication between workers. Nothing would happen efficiently, and there would be chaos. That is what happens when redox signaling breaks down in the body. Muscles stay inflamed longer, recovery slows, and the effects of stress accumulate. REDOXGold supplies these molecules topically to the skin, reinforcing the body's own levels of redox signalling molecules. It is a very targeted and biological solution that respects how the body operates. That is what makes it different from chemically based products that simply override symptoms. Built for Real-World Use Q: ASEA is known for ingestible products like the REDOX Cell Signaling Supplement. Why develop a topical gel for this particular release? Hunter Dean: We wanted to give people a tool that fits into their everyday routines with minimal friction. A topical gel allows users to apply it precisely where they feel discomfort—whether that is a tired lower back, tight calves after a run, or shoulders after a long workday. There is an immediacy in applying something directly to the affected area, and that is what people are often looking for. At the same time, we knew that many consumers want a product that feels clean—no sticky residue, no heavy chemical scent, no artificial coloring. REDOXGold delivers all that. It absorbs quickly, does not stain clothes, and feels comfortable on the skin. We designed it for people who live active lives and want support that works with their natural rhythms and routines. It is not just a product for elite athletes. It is for anyone who values mobility and wants to feel physically capable. Q: Who is the intended user? Are you primarily targeting athletes, or is this for a broader group? Hunter Dean:While athletes have naturally gravitated toward REDOXGold, we created it for a much wider audience. We often refer to "Taylor," a profile that represents many of our consumers. Taylor might be someone who exercises regularly, hikes on weekends, or simply wants to feel less tension after a long day at work. Taylor prefers natural ingredients, reads labels, and avoids harsh treatments when possible. For this person, REDOXGold becomes a trusted solution. Older adults are also turning to it because they want to maintain their lifestyle and avoid feeling limited by temporary soreness. So whether someone is doing yoga, chasing after grandchildren, or preparing for a marathon, the product supports them in staying active without compromising their values or routine. Global Reach and Long-Term Vision Q: The product launched in February 2025. How has it performed internationally in such a short time? Hunter Dean: The reception has been incredibly positive, and the pace of adoption has exceeded our expectations. We launched initially in North America and Australasia—markets like the United States, Canada, Mexico, Australia, and New Zealand. By March, we expanded into 30 more countries, including major European markets such as France, Germany, Sweden, and the United Kingdom. This rapid growth was made possible by a multi-channel strategy. Our global network of independent associates played a key role in introducing the product to communities, while digital platforms helped drive awareness and online sales. We also focused on accessibility. Sample tubes allowed people to try the product before committing to full-size units, which helped generate interest and user feedback very early on. Q: What kind of feedback have you received from users? Hunter Dean: Users are telling us they experience quicker recovery after regular physical activity. We hear stories from people who had difficulty completing their daily walks or fitness routines and are now doing so with greater ease. Some older customers have shared that feel empowered and are more confident. That kind of feedback affirms what we learned prior to REDOXGold's launch with our global research university partners. It tells us that the science is not only sound, but meaningful to the people using it. That is ultimately what we care about—whether it is making a real difference in someone's quality of life. Q: Does REDOXGold signal the beginning of a broader product expansion using redox technology? Hunter Dean: Yes, it certainly does. REDOXGold is an important step forward, but it is far from the end of our work. We are continuing to explore new ways to apply redox principles across various formats. Some of these will be topical like REDOXGold, while others will be ingestible or possibly even delivered through emerging technologies. At the same time, we are refining our existing offerings based on the latest research and consumer insights. Everything we do is grounded in our long-term vision—helping people live fuller, more active lives through cellular health. We are not just adding products for the sake of variety. Each one must meet a real need and stay aligned with the science that defines ASEA. REDOXGold signals a practical shift in how people recover from physical exertion. Rather than offering a surface-level fix, it supports the body's natural repair systems at the source. As Hunter Dean puts it, "This is not about masking sensations—it is about helping the body do what it is already capable of, more efficiently and with less limitation." Explore more at:

BLACKPINK Star Jisoo's Sweet Message To Fans After Big Win At ASEA 2025
BLACKPINK Star Jisoo's Sweet Message To Fans After Big Win At ASEA 2025

News18

time31-05-2025

  • Entertainment
  • News18

BLACKPINK Star Jisoo's Sweet Message To Fans After Big Win At ASEA 2025

Last Updated: Jisoo received the Best Solo award for her incredible journey as a solo artist over the past year. cBLACKPINK's Jisoo was among the many notable names who won big at the second edition of the Asia Star Entertainer Awards (ASEA). Held at the K-Arena Yokohama in Japan on May 28 and 29, the star-studded event brought together the best in music and drama across the region. On Day 1 of the two-day ASEA 2025 ceremony, Jisoo was awarded the Best Solo (Female) honour. And when it came to thanking someone for her achievement, Jisoo had one clear answer. It was her beloved fans, called the BLINKs, who have supported her every step of the way. Following her win, Jisoo's name started trending across social media platforms. So, the 30-year-old singer and actress took note of it and decided to express her gratitude to her fans. The official Instagram account of her South Korean record label, BLISSOO, shared a picture of the Best Solo award kept in front of Jisoo's latest record, Amortage. The caption on the post read, 'Thank you, BLINKs," followed by a black heart emoji. Later, Jisoo also reposted it on her Instagram account. BLISSOO's instagram story with #JISOO 's ASEA Best Female Solo trophy The Best Solo award celebrated Jisoo's incredible journey as a solo artist over the past year. From her powerful vocals and her work behind the scenes as a composer and producer, Jisoo proved she is not just another K-pop idol but an all-rounder. Her latest win also received much appreciation from her fans worldwide. Speaking of BLACKPINK Jisoo's solo career as a singer, the K-pop star dropped her first-ever solo EP titled Amortage on February 14. Comprising four tracks both in Korean and English, her album, a bubblegum pop record, explores various stages of love. Its lead single, titled Earthquake, was released alongside the EP. As for her career as an actor, Jisoo was last seen on-screen in the romantic zombie comedy drama called Newtopia. She starred alongside Park Jeong Min in the drama, which aired from February 7 to March 21. Currently, she has Omniscient Reader: The Prophet, featuring Lee Min Ho, Ahn Hyo Seop and Chae Soo Bin, in the pipeline. The film is scheduled to release sometime in 2025. Meanwhile, the 30-year-old has also been roped in for a drama titled Boyfriend on Demand (tentative). She will be starring opposite Seo In Guk in this romantic comedy series. The makers are yet to confirm any details regarding its premiere. First Published: May 31, 2025, 10:29 IST

Lovely Runner's Byeon Woo Seok explains nickname 'Monday sickness cure,' reveals current favorite K-pop songs
Lovely Runner's Byeon Woo Seok explains nickname 'Monday sickness cure,' reveals current favorite K-pop songs

Pink Villa

time30-05-2025

  • Entertainment
  • Pink Villa

Lovely Runner's Byeon Woo Seok explains nickname 'Monday sickness cure,' reveals current favorite K-pop songs

The name Byeon Woo Seok is enough to make any K-drama fan smile. And when his name comes up, there's no doubt that Sun Jae instantly comes to mind. While the actor is currently focused on new projects and the next chapter in his career, the impact of Lovely Runner, which aired in 2024, hasn't faded. Sun Jae lives on, firmly etched in the hearts of audiences. Recently, Byeon Woo Seok was present at the Asia Star Entertainer Awards (ASEA) 2025, held in Japan on May 28–29. Even though he won 3 awards, his nickname interview stole the show. What Is Byeon Woo Seok's Nickname? During a fun on-stage moment with the MC at ASEA, Byeon Woo Seok was asked if he had any fan-given nicknames. With that signature smile, he admitted he's got quite a few—and yes, they're all adorable. But one nickname in particular stood out as his personal favorite: 'Monday Sickness Cure.' Well, he gave a valid logic behind it. Why 'Monday Sickness Cure' Just Makes Sense? Let's be real—Mondays are universally known for being a drag. The weekend's over, the to-do list is back, and the vibe is… meh. But for fans, Byeon Woo Seok flips that script. His presence feels like a mood boost, a mental reset button, and just the kind of energy needed to kick off the week right. In his words, Monday should feel happy—that's what matters most. And if his fans think he's the walking cure for those Monday blues? That's the kind of wholesome energy he hopes to keep giving. Byeon did share what he's been listening to lately, reveals he is listening to End Of The Day by RIIZE, glancing at the group sitting beside him. He also added that he's currently into (G)I-DLE's Good Things. His playlists are as balanced as his performances. Whether it's curing Monday blues or casually flexing his music taste, Byeon Woo Seok continues to charm without even trying. And of course, the night wasn't just about nicknames and playlists—Byeon Woo Seok swept the stage with three major wins at ASEA 2025: Best Artist (Actor) – for Lovely Runner Fan Choice Artist (Actor) – for Lovely Runner Best OST – for Eclipse, featured in Lovely Runner Byeon Woo Seok's star power shows no signs of slowing down. From earning thoughtful nicknames to collecting top awards, he's leaving a lasting mark—on screen, on stage, and in the hearts of fans everywhere.

BLACKPINK's Jisoo Wins Big At ASEA 2025, Fans Say She Deserved It
BLACKPINK's Jisoo Wins Big At ASEA 2025, Fans Say She Deserved It

News18

time29-05-2025

  • Entertainment
  • News18

BLACKPINK's Jisoo Wins Big At ASEA 2025, Fans Say She Deserved It

Last Updated: Jisoo was honoured for her standout achievements. She took home the Best Solo (Female) award. The Asia Star Entertainer Awards (ASEA) made a return for its second year. Launched by Newsen and Star1 magazine last year, the ceremony brought together some of the biggest names in the Asian entertainment industry under one roof. Held at the K-Arena Yokohama in Japan on Wednesday, May 28, the prestigious two-day event kicked off with glitz and glamour as artists celebrated excellence in music and drama across the region. Among the winners of Day 1 of ASEA 2025 was BLACKPINK's Jisoo. She took home the Best Solo (Female) award. She was honoured for her standout achievements over the past year, recognising her talent not just as a solo performer but also as a composer and producer. Jisoo's latest win also received much appreciation from her fans worldwide. 🏆 Congratulations JISOO for winning 'Best Solo (Female)" at the 2025 Asia Star Entertainer Awards.— Kpop Charts (@kchartsmaster) May 28, 2025 Taking to X, many of her fans praised the 30-year-old K-pop idol for her successful solo career. One fan wrote, 'Best Solo (Female) fits her too well. She's beauty, she's grace, she's that girl " Another added, 'I love seeing this woman succeed." A different fan said, 'So well deserved. CONGRATULATIONS, JISOO." 'Wow, Jisoo slaying as always! She deserves it!" some other fan commented. Other K-pop stars who won big at the 2025 Asia Star Entertainer Awards were aespa, ENHYPEN, NCT Wish and Lim Young Woong. The four-membered girl group bagged three awards, including Artist of the Year, Song of the Year (Supernova), and The Platinum. ENHYPEN, on the other hand, took home three awards, namely Album of the Year for ROMANCE: UNTOLD, Top Touring Artist, and The Platinum. Meanwhile, NCT Wish bagged Best Performance and Platinum, whereas Lim Young Woong won the Best Solo (Male) award. Speaking of BLACKPINK Jisoo's solo career as a singer, the 30-year-old star released her first-ever solo EP titled Amortage on February 14 this year. Comprising four tracks both in Korean and English, the album, a bubblegum pop record, explores various stages of love. Its lead single was titled Earthquake, and it was released alongside the EP. As for her career as an actor, Jisoo was last seen in the romantic zombie comedy called Newtopia. She starred alongside Park Jeong Min in the drama, which aired from February 7 to March 21. Currently, she has Omniscient Reader: The Prophet, featuring Lee Min Ho, Ahn Hyo Seop and Chae Soo Bin, in the pipeline. The film is scheduled to release sometime in 2025. First Published:

ASEA 2025 Full Winners List Day 2: BTS' Jin ties with Lovely Runner for Best OST, Byeon Woo Seok-Kim Hye Yoon grab 3 trophies each
ASEA 2025 Full Winners List Day 2: BTS' Jin ties with Lovely Runner for Best OST, Byeon Woo Seok-Kim Hye Yoon grab 3 trophies each

Pink Villa

time29-05-2025

  • Entertainment
  • Pink Villa

ASEA 2025 Full Winners List Day 2: BTS' Jin ties with Lovely Runner for Best OST, Byeon Woo Seok-Kim Hye Yoon grab 3 trophies each

Asia Star Entertainer Awards 2025 (ASEA) Day 1 kicked off yesterday, May 28, and let's just say — it started strong. From powerhouse wins by BLACKPINK's Jisoo, ENHYPEN, aespa, and Heart2Heart, the energy was off the charts, and the crowd was living for it. Now, it's Day 2, the final stretch, and the vibe is pure glam, talent and power. Held at the iconic K-Arena Yokohama in Japan, this two-day celebration of Asia's brightest stars is proving to be even bigger and bolder in its second year. With the global rise of K-pop and K-drama still going strong, ASEA 2025 is the place to be. Let's dive into the winners' list to see who won what and how many awards they received. ASEA 2025 Day 2 Winners List I-DLE took home Record of the Year, proving once again they're fan favourite. BADVILLAIN – Snagged the HOT TREND title for bringing bold energy and standout debut vibes. NouerA – Took home HOT TREND for making waves with fresh sound and style. HANA – Crowned THE BEST NEW ARTIST (Singer) with a breakthrough that's impossible to ignore. – Named HOT ICON, proving their growing influence in the new-gen scene. FANTASY BOYS – Also grabbed HOT ICON status for their fan-fueled momentum. SKY-HI – Won PRODUCER OF THE YEAR for shaping some of the most talked-about hits. ATARASHII GAKKO! – Took THE BEST ARTIST (Singer) with their genre-blending impact and bold identity. I-DLE – Earned GLOBAL K-POP LEADER for dominating charts and stages worldwide. CHOO YOUNGWOO – A double win: GLOBAL RISING ARTIST and BEST ARTIST (Actor) for his growing star power. JIN (BTS) – Won THE BEST OST for 'Close to You." ECLIPSE – Also took THE BEST OST for 'Sudden Shower." SAKURAZAKA46 – Honored with THE PLATINUM award for their continued excellence. ZEROBASEONE – Big win with THE PLATINUM and PERFORMANCE OF THE YEAR &TEAM – Secured THE PLATINUM THE RAMPAGE from EXILE TRIBE – Claimed THE PLATINUM THE BOYZ – Walked away with THE PLATINUM and BEST CONCEPTUAL ARTIST. I-DLE – Also bagged THE PLATINUM, doubling up alongside their GLOBAL K-POP LEADER win. BTOB – Awarded THE BEST VOCAL GROUP for their unmatched harmonies. PLAVE – Another double win: THE BEST GROUP (Male) and FAN CHOICE 5th Gen. LIM YOUNG WOONG – Took home FAN CHOICE ARTIST (Singer). LEE SEYOUNG & KENTARO SAKAGUCHI – Voted FAN CHOICE COUPLE. KIM HYE YOON BYEON WOO SEOK – Took both FAN CHOICE ARTIST (Actor) and BEST ARTIST (Actor) JO YURI – Named BEST NEW ARTIST (Actress) Who Won How Many Awards? Kim Hye Yoon took home 3 awards — Fan Choice Character, Best Artist (Actress), and Fan Choice Artist (Actress). Byeon Woo Seok grabbed 3 awards — Best Artist (Actor) and Fan Choice Artist (Actor), and BEST OST For Eclipse. Choo Young Woo also secured 2 awards — Global Rising Artist and Best Artist (Actor). ZEROBASEONE walked away with 2 awards — The Platinum and Performance of the Year. THE BOYZ earned 2 awards — The Platinum and Best Conceptual Artist. I-DLE took home 3 awards— Global K-pop Leader, The Platinum, and Record of the Year. PLAVE claimed 2 fan-powered wins — Best Group (Male) and Fan Choice 5th Gen. BTS' Jin claimed 1 award — Best OST for 'Close to You'. Day 2 marked the grand finale of ASEA 2025, and every winner was truly well-deserving. But this night wasn't just about trophies—it was the vibe, the fan power, and those electric moments that remind us why K-entertainment has the world hooked. A perfect ending to an unforgettable celebration.

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