Latest news with #ASICS
Zawya
4 days ago
- Business
- Zawya
Asian Paralympic Committee and Asics sign official supplier ship agreement to support Para Sports across Asia
The Asian Paralympic Committee (APC) and ASICS Corporation are pleased to announce the signing of a new multi-year agreement, establishing ASICS as the Official Supplier of the APC through to December 31, 2026. This collaboration marks a significant milestone in the shared mission of both organizations to empower para-athletes and promote inclusive sports across the Asian continent. Under the terms of the agreement, which came into effect on January 1, 2025, ASICS will provide the APC with a broad selection of high-quality performance apparel, footwear, and accessories to be worn by APC executive staff during official events, ceremonies, and media appearances. The agreement also encompasses collaborative marketing, brand activation, and digital content initiatives aimed at raising awareness of para sports and inspiring a more inclusive sporting community. ASICS, a globally recognized leader in sportswear innovation and performance, shares APC's commitment to inclusion, excellence, and the transformative power of sport. 'This agreement is a major step forward in our efforts to support and spotlight the incredible achievements of para-athletes across Asia,' said Tarek Souei, CEO of the Asian Paralympic Committee. 'ASICS brings not only world-class products to this partnership but also a deep respect for the values of the Paralympic Movement. We are excited to work together to create new opportunities for growth and recognition of para sports in the region'. In addition, ASICS will have the opportunity to sponsor selected APC development and solidarity projects during the term of the agreement. These initiatives aims to strengthen the capabilities of developing National Paralympic Committees (NPCs) and create more inclusive environments for athletes with disabilities. The agreement allows for ongoing review and collaboration, with both parties committed to meeting regularly to assess progress, share insights, and identify new opportunities to activate the partnership in innovative ways. This new chapter in the APC-ASICS relationship reflects a powerful synergy between sport, social impact, and corporate responsibility — a model for inclusive partnerships across the global sporting landscape.
Sydney Morning Herald
4 days ago
- Sport
- Sydney Morning Herald
What successful athletes can teach us about self-doubt, even if you're not into sport
In his now-viral commencement speech for the 2024 graduating class of Dartmouth College, tennis great Roger Federer said that learning to master self-doubt is what makes a true champion. 'It's natural when you're down to doubt yourself and to feel sorry for yourself,' he said. 'Your opponents have self-doubt, too. Don't ever forget that. 'The best in the world are not the best because they win every point. It's because they know they'll lose again and again, and have learned how to deal with it.' As we head into running season, hundreds of thousands of Australians are preparing to challenge themselves in one of many street events. Likely, there will be times of self-doubt. These elite athletes can teach us how to navigate it. And, if you're not a runner? Well, this is about running, but it's also not about running. Draw on the positives Jess Stenson may be one of the country's best marathon runners, but she's not immune to self-doubt. She admits being thrown by the 2024 Olympic marathon drama where she was selected over fellow Australian runner Lisa Weightman and public debate ensued. 'I've had some self-doubt for sure,' she says. The 37-year-old mum-of-two chose to channel the positives, such as thinking about the day she phoned her family to tell them she'd made the team. 'We were all crying, and they all said 'we are going to come and support you',' says the Lululemon-sponsored athlete. This was poignant: In late 2020, her father was diagnosed with a tumour. A difficult year of treatment followed and he was unable to see Stenson win gold at the 2022 Commonwealth Games. Paris would be her 18th career marathon, so she focused her attention on the dream of having her whole family there to watch her for the first time. Ahead of any race, Stenson also anticipates having a mental wobble, so she writes positive words on her hand and picks tough points during the race to look at them. 'If there's been a theme of bravery in the lead up then that's the word I'll have,' she says. 'That word will trigger memories of this session I did when I didn't think I'd get through it.' Remember your resilience Sometimes it's the not positive experiences that help us through self-doubt, but the humbling ones. Kenyan-American athlete Betsy Saina, winner of the 2023 Sydney Marathon, was the favourite going into US Olympic trials in Florida last year. But she went in overtrained and underweight and by the 34 kilometre mark, the 36-year-old was suffering from dehydration and had to pull out. She sat by the side of the road and cried with frustration. 'There was no second chance,' she says. After giving herself the rest of the day to feel the depth of her disappointment, she decided she couldn't let it get the better of her. One month later she finished the Tokyo marathon in two hours and 19 minutes. She was the first American over the line, and her time was a three-minute personal best. 'It changed the perspective in me,' says the ASICS athlete, who came fifth in the 10,000 metres at the 2016 Rio Olympics. 'You always celebrate when you get the chance to do it again – it's the redemption.' If it's redemption that helps her get back up when she's down, it's knowing her own strength that sustains her when the going gets tough mentally or physically. 'You don't know what or when you're eating next,' she says of growing up in Kenya. 'That builds resilience not just in racing but in life.' Redefine success Batt-Doyle enters each race not with one goal in mind but multiple. In Tokyo, her plan A was to run sub 31 minutes and break her own Australian record. But, if she realised during the race that her A goal was unattainable she would move to B, and, if necessary C or D. 'You're reshaping what success looks like – it's not just one goal and if you can't achieve it, it's all over.' She accepts that self-doubt may creep in at any stage of a race, she just needs to know what she will do with it when it appears. In this journey of 10,000 metres in Tokyo, her confidence and Plan A prevailed: She crossed the finish line in 30 minutes and 44 seconds, setting a new Australian record. It's an experience she will draw on the next time the going gets tough. 'I think of confidence as a bank,' adds McClurg. 'Every time we do hard things we drop a coin in the bank, so the next time we do something hard we have something to draw on.'
The Age
4 days ago
- Sport
- The Age
What successful athletes can teach us about self-doubt, even if you're not into sport
In his now-viral commencement speech for the 2024 graduating class of Dartmouth College, tennis great Roger Federer said that learning to master self-doubt is what makes a true champion. 'It's natural when you're down to doubt yourself and to feel sorry for yourself,' he said. 'Your opponents have self-doubt, too. Don't ever forget that. 'The best in the world are not the best because they win every point. It's because they know they'll lose again and again, and have learned how to deal with it.' As we head into running season, hundreds of thousands of Australians are preparing to challenge themselves in one of many street events. Likely, there will be times of self-doubt. These elite athletes can teach us how to navigate it. And, if you're not a runner? Well, this is about running, but it's also not about running. Draw on the positives Jess Stenson may be one of the country's best marathon runners, but she's not immune to self-doubt. She admits being thrown by the 2024 Olympic marathon drama where she was selected over fellow Australian runner Lisa Weightman and public debate ensued. 'I've had some self-doubt for sure,' she says. The 37-year-old mum-of-two chose to channel the positives, such as thinking about the day she phoned her family to tell them she'd made the team. 'We were all crying, and they all said 'we are going to come and support you',' says the Lululemon-sponsored athlete. This was poignant: In late 2020, her father was diagnosed with a tumour. A difficult year of treatment followed and he was unable to see Stenson win gold at the 2022 Commonwealth Games. Paris would be her 18th career marathon, so she focused her attention on the dream of having her whole family there to watch her for the first time. Ahead of any race, Stenson also anticipates having a mental wobble, so she writes positive words on her hand and picks tough points during the race to look at them. 'If there's been a theme of bravery in the lead up then that's the word I'll have,' she says. 'That word will trigger memories of this session I did when I didn't think I'd get through it.' Remember your resilience Sometimes it's the not positive experiences that help us through self-doubt, but the humbling ones. Kenyan-American athlete Betsy Saina, winner of the 2023 Sydney Marathon, was the favourite going into US Olympic trials in Florida last year. But she went in overtrained and underweight and by the 34 kilometre mark, the 36-year-old was suffering from dehydration and had to pull out. She sat by the side of the road and cried with frustration. 'There was no second chance,' she says. After giving herself the rest of the day to feel the depth of her disappointment, she decided she couldn't let it get the better of her. One month later she finished the Tokyo marathon in two hours and 19 minutes. She was the first American over the line, and her time was a three-minute personal best. 'It changed the perspective in me,' says the ASICS athlete, who came fifth in the 10,000 metres at the 2016 Rio Olympics. 'You always celebrate when you get the chance to do it again – it's the redemption.' If it's redemption that helps her get back up when she's down, it's knowing her own strength that sustains her when the going gets tough mentally or physically. 'You don't know what or when you're eating next,' she says of growing up in Kenya. 'That builds resilience not just in racing but in life.' Redefine success Batt-Doyle enters each race not with one goal in mind but multiple. In Tokyo, her plan A was to run sub 31 minutes and break her own Australian record. But, if she realised during the race that her A goal was unattainable she would move to B, and, if necessary C or D. 'You're reshaping what success looks like – it's not just one goal and if you can't achieve it, it's all over.' She accepts that self-doubt may creep in at any stage of a race, she just needs to know what she will do with it when it appears. In this journey of 10,000 metres in Tokyo, her confidence and Plan A prevailed: She crossed the finish line in 30 minutes and 44 seconds, setting a new Australian record. It's an experience she will draw on the next time the going gets tough. 'I think of confidence as a bank,' adds McClurg. 'Every time we do hard things we drop a coin in the bank, so the next time we do something hard we have something to draw on.'
Hypebeast
5 days ago
- Entertainment
- Hypebeast
ASICS Sportstyle Reveals Two Exclusive Paris Fashion Week Collaborations With JJJJound and SHUSHU/TONG
Summary Amidst the whirlwind ofParis Fashion Week,ASICS Sportstylehas opened its doors to a pop-up experience, offering a tranquil refuge that celebrates its rich Japanese heritage and foundational 'Sound Mind, Sound Body' philosophy. This meticulously designed space, inspired by Japanese minimalism, invites attendees to pause and reconnect, serving as the perfect canvas to unveil the brand's key seasonal styles: theGEL-QUANTUM 360™ AMPand theGEL-KINETIC™ FLUENT. ASICSand Canadian brandJJJJoundare back with their fourth collaboration, delivering a sophisticated take on the iconic GEL-QUANTUM 360™ 1 AMP. This partnership is a deliberate nod to the model's 'vis-tech' heritage, with JJJJound stripping back the color to let the technology shine. The shoe features an all-white upper, complemented by an off-white midsole and back-heel overlays. Subtle white reflective webbing eyelets provide the only 'pop,' ensuring the model's innovative midsole construction – featuring visible GEL™ and TRUSSTIC™ technology – remains the focal point. The GEL-QUANTUM 360 AMP marks the 10th anniversary of the GEL-QUANTUM 360™ franchise, first launched in 2015. In a captivating fusion of design philosophies, ASICS has teamed up withSHUSHU/TONGto unveil the GEL-KINETIC™ FLUENT shoe. This collaboration expertly blends SHUSHU/TONG's signature feminine and rebellious spirit with the GEL-KINETIC™ FLUENT's avant-garde structure and streetwise energy. The design draws heavily from SHUSHU/TONG's hallmark lace element, conveying a handcrafted delicacy woven with latent tension – a 'contrasting symbiosis' where softness meets structure. The new shoes draw from the sleek design language of the 2010s, featuring delicate handcrafted lace on the upper with layered textures that highlight soft, lines. ASICS Stripes beneath wave-shaped openwork lace add a vintage touch. Inspired by the GEL-KINSEI™ 4, the shoe includes FF BLAST™ PLUS foam cushioning, GEL™ and FOAM technologies in the midsole for enhanced absorption and bounce, and Scutoid GEL™ technology in the heel for all-day comfort. This JJJJound collaboration will pre-release exclusively at the ASICS PFW Pop-Up on June 25, before launching on on Thursday, June 26 (12 PM EST), and then globally viaASICSand select retailers on July 3 priced at €210 EUR. The SHUSHU/TONG x ASICS GEL-KINETIC™ FLUENT will be available in two distinct colorways, Silver Blue and Ink Blue. They will pre-release exclusively at the Paris Fashion Week Pop-Up on June 25, with a global release at selected retailers on August 9, priced at €220 EUR.
Fashion United
6 days ago
- Business
- Fashion United
ASICS and Mouratoglou Academy Announce Global Partnership
ASICS and Mouratoglou Academy, one of the world's leading tennis academies, are proud to announce a new global partnership to champion coaching excellence and help develop the next generation of players. Founded by Patrick Mouratoglou, one of the most influential coaches in the history of tennis, the Academy is a point of reference for high-level sports education. The partnership comes as part of the ASICS T-Project initiative, which aims to accelerate the growth of the tennis category globally. Collaborating with Patrick and the Academies underscores ASICS' commitment to supporting coaches, who are instrumental in shaping the future of tennis. This collaboration marks an exciting new chapter for both ASICS and the Mouratoglou Academy, joining forces to inspire and empower the next generation of tennis champions. ASICS x Mouratoglou Academy: Patrick Mouratoglou. Credits: ASICS Mitsuyuki Tominaga, President and COO of ASICS , said: 'This partnership with the Mouratoglou Tennis Academy represents our ongoing commitment to nurturing the future of tennis. We know that the coach is the most important figure in a player's life on the court, which is why we are proud to partner with Patrick and the Academy's world-class coaching team. Through this partnership, Patrick and over 100 Mouratoglou coaches will be equipped with our latest performance footwear to further enhance their training capabilities as they develop the tennis talents of tomorrow.' Patrick Mouratoglou, founder of the Academy , commented: "At the Mouratoglou Academy, we believe that every player deserves the best to reach their potential, and it all starts with great training. ASICS shares our values of excellence, innovation and well-being, making this partnership an excellent choice. I am proud that our coaches are supported by a brand that truly understands what it takes to develop future generations." The global partnership between ASICS and Mouratoglou Academy kicks off today, June 18, 2025, and will involve Academy locations around the world, including: French Riviera (France), Atlanta (Georgia, USA), Zephyrhills (Florida, USA) and Kuala Lumpur (Malaysia).
