Latest news with #ASMGlobal
News.com.au
7 days ago
- Entertainment
- News.com.au
Sydney will get its ‘EntCent' back with huge naming rights shake-up for a popular city venue
It's back to the future for Sydney gig-goers, celebrity talkfest fans and indoor sports enthusiasts who will soon be able to say they're going to the 'EntCent'. The ICC Sydney Theatre, which replaced the demolished Sydney Entertainment Centre in 2016, is reclaiming the name of one of the city's historic institutions. The arena in the Darling Harbour entertainment precinct has been hugely popular with promoters and fans since its opening nine years ago, hosting concerts by superstars including Cher, Elton John, Bob Dylan and Kylie Minogue and celebrity chats with former US President Barack Obama, Jane Fonda and Drew Barrymore. It has also hosted sports tournaments from indoor tennis to professional bull riding contests. But it has suffered from a bit of an identity crisis since its opening, cycling through different names. And it's less of a theatre in the traditional sense, with an arena-sized capacity for 9000 people. Now its operators at ASM Global are courting brands for a new naming rights partnership, worth millions of dollars, as they relaunch the venue as the Entertainment Centre. Patrons will likely adopt the shorthand of 'EntCent', which was the fond nickname for the old venue in Haymarket. ASM Global group director of arena operations Meg Walker said the wild diversity of events hosted at the venue inspired the change. 'I was up there two months ago for the Les Mis arena spectacular and this weekend, we had the professional bull riding in there, and that's why it deserves top be known as an entertainment centre,' Ms Walker said. 'Comedy is so big in there right now, podcasts are big, we've had tennis, netball, basketball in there, whatever you can imagine as a promoter, you can do it in there.' Stadium and arena naming rights partnerships between brands and venue operators can be worth tens of millions of dollars. Venues NSW did a six-year, $36 million deal with insurance giant Allianz in 2022 to name the redeveloped Sydney Football Stadium as the Allianz Stadium. Disney struck an eight-year deal with the Victorian government in 2018 to name the Marvel Stadium in Docklands. And the Queensland Government has left the door open to potential corporate sponsorship of its Brisbane Stadium being built for the 2032 Olympics. The brand to win the bid for the Entertainment Centre rights would have about 25 million pairs of eyeballs on its name each year, thanks to the foot traffic in the booming restaurant and tourism precinct around Darling Harbour and Chinatown. The venue hosts more than 120 events a year and has sold 497,000 tickets in the last 12 months for shows by Nick Cave, James Blunt and Missy Higgins. Guy Sebastian has been one of the biggest box office hits there with 25,000 tickets sold for his T.R.U.T.H. tour in 2022. Elton John graced the new venue in 2019 during his epic Farewell Yellow Brick Road tour, after playing the closing gig at the old 'EntCent' on December 19, 2015. 'A world-class city like Sydney deserves a great CBD entertainment venue and the ICC not only has such a wonderful music, indoor sports and major event venue in its Entertainment Centre, but it has also created a rare and powerful naming rights opportunity for a brand (to) access an annual reach of 25 million potential customers,' ASM chairman and CEO Harvey Lister said. 'Since opening in 2016 the venue has experienced phenomenal growth that now mirrors the success of the original and iconic Sydney Entertainment Centre, which it replaced – so it's a 'Back to the Future' moment for Sydney.'
Travel Daily News
09-06-2025
- Business
- Travel Daily News
Long Beach Convention Center chooses Boldyn Networks for Wi-Fi
Boldyn Networks upgrades Long Beach Convention Center with Wi-Fi 6E, enhancing connectivity, analytics, and flexible services for organizers and attendees. LONG BEACH, CA – Boldyn Networks (Boldyn), one of the world's leading neutral host providers, is transforming the digital experience at the Long Beach Convention & Entertainment Center through a new partnership with venue operator ASM Global. The upgraded Wi-Fi 6E network and dedicated Convention Network Services now make it easier than ever for event organizers and attendees to log on, purchase, and stay connected with premium wireless services right from their phones or booths, in just a few clicks. As one of Southern California's premier event destinations hosting marquee events like Acura Grand Prix of Long Beach, Formula Drift, Coastal Country Jam, and Cali Vibes, the Long Beach Convention & Entertainment Center now features a future-ready wireless network designed for speed, reliability, and simplicity. 'Connectivity is essential for our clients and their attendees, and Boldyn simplified the process with blazing speeds, allowing clients to focus on the other aspects of delivering an exceptional experience at their events,' said Robert Smit, General Manager, Long Beach Convention & Entertainment Center. 'Boldyn also enabled flexible pricing options that tailors the experience and our revenue opportunity, while delivering data insights that help us serve our partners even better.' Boldyn's Wi-Fi 6E infrastructure provides significantly faster speeds and greater reliability in high-density environments, ensuring every device stays connected. With a reimagined experience in mind, the captive portal enables seamless logon and allows attendees and exhibitors to easily purchase premium Wi-Fi on-demand, right from their booth or section through a simplified, self-service process. The platform also captures detailed Wi-Fi usage data to share with show management and exhibitors at the conclusion of each event – giving them valuable insights for planning and enabling repeat or growth purchases based on historical needs. These data analytics enable organizers to tailor connectivity packages and better serve exhibitor relationships with exactly what they need. 'Partnering with the Long Beach Convention Center and ASM Global reflects our commitment to delivering smarter, faster, and more flexible connectivity in world-class venues,' said Jason Caliento, Chief Commercial Officer, US at Boldyn Networks. 'We listened to the needs of LBCC to deliver solutions like seamless logon, data analytics, and flexible pricing models to enhance the experience for their customers, optimize flexibility for the venue, and create opportunities for LBCC to attract new business.' Boldyn's Convention Network Services also include on-site technicians to support both wired and wireless needs throughout each event. From setup to real-time troubleshooting, exhibitors and show organizers can count on fast, reliable support every step of the way.
Yahoo
28-05-2025
- General
- Yahoo
Jacksonville Jaguars' stadium, EverBank Stadium, awarded for high standards of safety
EverBank Stadium, home to the Jacksonville Jaguars, has been awarded the SAFETY Act designation by the U.S. Department of Homeland Security (DHS). The SAFETY Act designation covers the entire stadium, which is managed by ASM Global, and ensures there is secure, consistent security for major events. The award declares that the stadium meets high standards for public safety preparation and anti-terrorism measures. The designation recognizes EverBank Stadium's investment in emergency planning, advanced screening, and threat response protocols. [DOWNLOAD: Free Action News Jax app for alerts as news breaks] 'We are very pleased to receive this designation for our stadium. This provides validation to the security program deployed by the City of Jacksonville, the Jacksonville Jaguars and our partners' Mike Kenny, Regional Vice President of ASM Global, said in a news release. 'The Jaguars are committed to the safety of our fans, players, staff and visitors and, through this designation, the protections we have put in place have been affirmed at the highest levels,' Mark Lamping, President of the Jacksonville Jaguars, said in the release. 'The team, along with our stadium partners, are proud to see this achievement come to fruition and continue to instill confidence that all individuals in the venue have a safe and secure experience.' [SIGN UP: Action News Jax Daily Headlines Newsletter] Click here to download the free Action News Jax news and weather apps, click here to download the Action News Jax Now app for your smart TV and click here to stream Action News Jax live.
Al Bawaba
26-05-2025
- Business
- Al Bawaba
Emirates Skywards partners with Coca-Cola Arena to offer members exclusive experiences
Skywards Exclusives, a unique airline loyalty initiative that offers experiences from Emirates' expansive sponsorships portfolio, has expanded its offerings to now include exclusive hospitality tickets at Dubai's largest multipurpose indoor venue, Coca-Cola Arena. Starting from today, members can bid or redeem Miles to watch the best music concerts, comedy shows, sports tournaments and much more. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: 'Skywards Exclusives continues to be a very popular offering, and we're thrilled to expand our portfolio to include hospitality tickets at Coca Cola Arena. Members can now redeem Miles and enjoy watching unforgettable experiences across comedy, sports, and all the excitement you'd expect at a premier entertainment venue. We look forward to this exciting partnership and to offering our members worldwide – whether residents of Dubai or visitors to the vibrant city – the best loyalty experiences on-ground.' Mark Jan Kar, SVP, Entertainment & Content Development, MENA, ASM Global & General Manager of Coca-Cola Arena, said: We are pleased to welcome Emirates Skywards as the Official Airline Rewards Partner of Coca-Cola Arena. As a world-class venue in the heart of Dubai, this partnership unites two iconic brands with a shared passion for excellence. Together, we're committed to offering both residents and visitors the very best in hospitality and live entertainment, from concerts and sports to comedy and family shows. With the added value of Emirates Skywards, fans can look forward to even more rewarding and elevated moments at the Arena with unbeatable live entertainment. With a fantastic line-up of concerts and events, Coca-Cola Arena is set to welcome the best performances this year from international touring artists, Arabic and Bollywood stars and world-class sports events. Starting from 5,000 Miles, members can bid or redeem Miles for a pair of hospitality tickets with premium seats, and the best panoramic views of the stage. Click here for a chance to watch world-renowned DJ Kygo live in Dubai; watch a live Dubai basketball game during the ABA League playoffs; experience the magic of Circus 1903 with the family; or enjoy late night comedy shows with Tom Segura. Live in the moment with Skywards Exclusives From hospitality tickets to renowned events, thrilling football matches, and the best of tennis – members truly 'live the best moments' with Skywards Exclusives. Click here to view a line up of fantastic events this summer including Arsenal home games at the Emirates Stadium; matches featuring Real Madrid, S.L. Benfica, AC Milan and Olympique Lyonnais; to world-class tennis tournaments such as Roland-Garros and US Open Tennis Championships. 35 million members and counting The loyalty programme continues to leverage Emirates' extensive sponsorship portfolio to offer its 35 million members worldwide exceptional experiences. Emirates Skywards was recently crowned as 'Best Global Airline Loyalty Program' at the International Loyalty Awards 2025; 'Platinum: Global Loyalty Programme' and 'Silver: Customer Experience Strategy' at the Loyalty 360 Awards; and 'World's Leading Airline - Rewards Programme' at the World Travel Awards 2024 - recognised for its extensive brand partnership portfolio and innovative offerings that enable members to 'earn better' and 'spend better.' For more information, visit
Yahoo
26-04-2025
- Business
- Yahoo
Students urged to apply Destination El Paso scholarship
EL PASO, Texas (KTSM) — El Paso students are encouraged to apply for the Legends and ASM Global Stars scholarship worth $2,500. According to the news release by El Paso Live, the scholarship is a partnership with Legends, ASM Global and Destination El Paso. Students are eligible to apply if they live within a 30-mile (50km) radius of Destination El Paso, located at One Civic Center in Downtown El Paso, according to the news release. 'Legends and ASM Global are committed to strengthening communities and investing in people, and we are proud to be able to extend this program to students in our community,' Jose Garcia, president and CEO of Destination El Paso, said. Students can apply for the scholarship through ASM Global's website and applications close on May 8. According to El Paso Live, the Legends and ASM Global Star scholarship program will award 100 scholarships globally, totaling $250,000. 'Gaining an opportunity in the sports, entertainment, and event industries is one of the most fulfilling and exciting career paths. Our goal is to assist students from all backgrounds in their journey toward employment and advancement in the live entertainment business, while nurturing the industry's next generation of key players,' Garcia said. For more information and application information, you can visit ASM Global's website. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
