Latest news with #AVRSwarnaMahal
Business Standard
24-06-2025
- Entertainment
- Business Standard
AVR Swarna Mahal Jewellers Unveils 'Sampradhaya' - A Grand Tribute to South Indian Bridal Traditions
VMPL Bengaluru (Karnataka) [India], June 24: AVR Swarna Mahal Jewellers, a legacy brand renowned for purity and craftsmanship, proudly presents the launch of its exquisite collection, 'Sampradhaya', celebrating the timeless bridal traditions of South India. The majestic unveiling took place at the historic Ganjam Mantapa, Basavanagudi, Bengaluru. A Celebration of Heritage 'Sampradhaya' is a heartfelt tribute to the sacred traditions that define South Indian weddings. The collection honors the cultural richness passed down through generations, offering today's brides an opportunity to wear their legacy with pride. "Sampradhaya is not just a collection, it is our tribute to the traditions that define the South Indian wedding." Said A.B.S. Sanjjay, Managing Director "Every piece in Sampradhaya is born from a story of customs, rituals, and the grace of a bride stepping into a new life." Said S. Sauhmya, Joint Managing Director "This collection bridges the old and the new, crafted for every bride who dreams of tradition reimagined." Said A.V.R. Siddhanth, Director "Sampradhaya reflects our passion to tell stories through gold." Said A.V.R. Shree Smaran, Director The evening featured a bridal fashion show curated by Karun Raman, showcasing the resplendence of Tamil, Telugu, Kannada, and Malayali bridal cultures. Showstoppers Dhanya Ramkumar and Vaamshi Uday brought the collection to life on the runway. Guests were also treated to a soulful flute recital by Raj Chandran Palakkad, adding a spiritual dimension to the celebration of South Indian femininity and tradition. As part of the celebratory launch, AVR Swarna Mahal is extending exclusive offers across all stores starting 22nd June 2025. Gold - Flat ₹4,000 OFF per 10 grams, Diamonds - Save up to ₹20,000, EF VVS starting at just ₹31,900 per carat, Solitaires starting from ₹47,900, Silver - 0% wastage & making charges on BIS Hallmark silver articles and anklets, Vendi Silver - Receive a FREE gold coin on purchases above ₹10,000. These offers are valid for a limited time across all AVR Swarna Mahal stores in Chennai, Bangalore, Salem, Erode, Hosur, Dharmapuri, and more. The Sampradhaya collection is now available across all 20 AVR Swarna Mahal Jewellers showrooms in Tamil Nadu and Karnataka. Visit to explore the collection. With 97 glorious years of legacy, AVR Swarna Mahal Jewellers is committed to celebrating every bride's journey with unmatched craftsmanship and authenticity.
Fashion Value Chain
03-06-2025
- Business
- Fashion Value Chain
AVR Swarna Mahal Group Marks 97 Years of Family Legacy at in Chennai
In a landmark celebration of tradition and transformation, the AVR Swarna Mahal Group, one of South India's most enduring jewellery houses, hosted a prestigious launch event recently (31 May) at Hotel The Leela Palace, Chennai. The event featured the full leadership of the family- owned brand-four directors across generations-and welcomed its distinguished brand ambassador, Actor Arvind Swamy, in an atmosphere of pride and forward-looking purpose. (L-R) S. Saumyha, A.B.S. Sanjjay, Actor Arvind Swamy, A.V.R. Siddhanth, A.V.R. Shree Smaran Celebrating 97 glorious years of family legacy, the event paid homage to the unwavering values of purity, innovation, and emotional connection that define the AVR Swarna Mahal Jewellers name. Voices of Legacy and Leadership: What the Directors Said A.B.S. Sanjjay, Managing Director 'We have continuously invested in design, talent, and technology-not just to grow, but to grow responsibly. Our customers are family, and we strive to exceed their expectations every day.' S. Saumyha, Joint Managing Director 'At AVR Swarna Mahal, every piece of jewellery is a bridge-connecting generations, cultures, and sentiments. My vision is to honour our heritage while empowering women and communities through our journey.' A.V.R. Siddhanth, Director 'We are not just retailing jewellery-we are retailing dreams, experiences, and emotions. With brands like Vendi, Evaglow, and D•REN, we are reshaping how the next generation experiences luxury.' V.R. Shree Smaran, Director 'The future is about fusion-of legacy and modernity, of art and technology. As the youngest generation in this legacy, I carry the weight of tradition with the fire of innovation.' Brand Ambassador Arvind Swamy on AVR 'AVR Swarna Mahal is not just a name-it's a family. The care, the culture, the craftsmanship-it's all real. And I'm proud to walk alongside this legacy.' From the launch of its high jewellery house D•REN to the digital success of Evaglow Diamonds and the rising popularity of Vendi, the group is poised to become not just a national name, but a global Indian brand rooted in values. With 26+ stores, a fast-growing online presence, acclaimed CSR initiatives and nearly a century of trust, AVR Swarna Mahal Group is scripting the next chapter of brilliance-one creation at a time. For more details, please visit:
