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Indian biscuits, shampoos & poha go global: FMCG exports outpace domestic sales for HUL, Dabur and others
Indian biscuits, shampoos & poha go global: FMCG exports outpace domestic sales for HUL, Dabur and others

Economic Times

time06-07-2025

  • Business
  • Economic Times

Indian biscuits, shampoos & poha go global: FMCG exports outpace domestic sales for HUL, Dabur and others

Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Popular in Cons. Products Kolkata: Smartphones may have sizzled their way to become the country's largest exported goods in the last fiscal year, but Indiamade daily use consumer goods such as biscuits, noodles, packaged gram flour, soaps and shampoos are also rapidly making inroads into global shelves. Top fast-moving consumer goods companies like Hindustan Unilever (HUL), ITC Dabur and AWL Agri Business (formerly Adani Wilmar) have reported faster growth in their export revenue compared with local sales in the past two fiscal international business accounts for only 3% of the turnover for some like HUL due to their very large domestic operations, it brings more than 20% of the revenue for companies such as Dabur, Emami and Marico. Unilever India Exports Ltd, HUL's wholly owned subsidiary for exports to other Unilever companies globally, posted an 8% increase in sales at Rs 1,258 crore in the last financial year ended March 31, according to HUL's annual report. Its net profit rose 14% to Rs 91 total sales, meanwhile, grew at a tepid pace of 2%, weighed by weak domestic company attributed the export growth to products in skin care, lifestyle nutrition, hair care and personal wash, driven by brands like Dove, Horlicks, Vaseline, Pears, Bru, Sunsilk, Glow and Lovely, Pond's, Lakme and Lifebuoy. It's not just basmati rice, traditionally a top commodity for exports from India, which is in high demand, said Angshu Mallick, chief executive at AWL Agri Business, India's largest packaged edible oil company. Mustard and sunflower oil, atta, besan (gram flour), soya nuggets and poha (flattened rice) all are seeing strong demand in foreign markets, he said.'We are just scratching the surface. The proliferation of Indian restaurants and popularity of Indian cuisines in the West is driving the exports. And it's not just the Indian diaspora but even the local people (in foreign markets) are buying these,' said Mallick, predicting that exports could rise 50-80% this fiscal demand is strong, a push from the government through export-focussed programmes like production-linked incentive schemes (PLI) for the food processing industry and millet-based products are also helping boost shipments, industry executives said. The government in December said it had selected 73 companies for benefits under the PLI scheme for marketing Indianbranded food products in global said in its latest annual report that its branded export business grew threefold in the past three years to cross Rs 250 crore in FY25. Godrej Consumer Products said in an investor presentation that the operating margin of its international business expanded to 17% in FY25 from 10% two years told analysts recently that its export business is scaling up fast and it posted 14% growth in constant currency terms (excluding the impact of currency movements) in FY25, compared with overall growth of 12%. At Dabur, exports grew 17% against a 1.3% expansion in consolidated revenue. ITC Ltd said in its latest annual report that the company is seeing 'green shoots' in exports of biscuits, noodles and snacks while its Aashirvaad Atta is already the market leader in several countries. 'ITC is also exploring strategic opportunities in proximal markets as a potential vector of growth going forward,' it a bulk of ITC's foreign exchange earnings from export is still driven by agri-commodities export revenue rose 7% to Rs 7,708 crore in FY25 — its FMCG export is set to become the next growth driver. The firm said its FMCG products are now sold in over 70 countries. Exports of other consumer goods from apparel, jewellery and consumer electronics to automobiles have also grown last fiscal year.

Israel-Iran war: Adani Wilmar, GRM Overseas to Kaveri Seeds — why are rice exporter stocks under pressure?
Israel-Iran war: Adani Wilmar, GRM Overseas to Kaveri Seeds — why are rice exporter stocks under pressure?

Mint

time19-06-2025

  • Business
  • Mint

Israel-Iran war: Adani Wilmar, GRM Overseas to Kaveri Seeds — why are rice exporter stocks under pressure?

Iran-Israel war: Shares of several rice exporters came under pressure on Thursday as the war between Iran and Israel showed no signs of de-escalation. AWL Agri Business (now known as Adani Wilmar), KRBL, LT Foods, Kaveri Seeds and GRM Overseas are among the key stocks that faced a decline of up to 3% today. India is one of the biggest exporters of rice, with the Middle East among its biggest buyers. India exported 198.65 lakh tonnes of rice till March 25 of the last fiscal year, surpassing the outward shipment of 163.58 lakh tonnes in the entire 2023-24 financial year. A TOI report, citing the Agricultural and Processed Foods Export Development Agency (APEDA), stated that Iran ranks as the third-largest basmati rice exporter, following Saudi Arabia and Iraq. India's basmati rice exports to Iran were valued at ₹ 6,374 crore in FY25, representing 12.6% of India's total basmati exports for that period. However, with the tensions in the region, the supply has taken a hit, prices have declined, while freight costs have increased amid shipment issues, raising concerns for India's rice exporters.

Indo-Pak conflict: FMCG sales soar, auto sector hit in border areas in May
Indo-Pak conflict: FMCG sales soar, auto sector hit in border areas in May

Business Standard

time08-06-2025

  • Business
  • Business Standard

Indo-Pak conflict: FMCG sales soar, auto sector hit in border areas in May

The sale of fast-moving consumer goods (FMCG) surged, while the automobile sector saw a dip in May in the border states of Rajasthan, Punjab, Gujarat, and Jammu & Kashmir, as the fear of a potential war between India and Pakistan led to uneven consumer behaviour, according to available industry data and experts. While panic buying triggered a spike of up to 20 per cent in the FMCG segment, sales of automobiles were severely hit in these states, with market leader Maruti Suzuki being the worst-affected. Cinema halls saw a 50 per cent drop in footfall during the month, while fuel outlets too recorded a decline in sales. In the pharmaceutical sector, sales were almost flat in these areas. However, sources reveal that none of the above sectors witnessed any supply concerns despite disruption in logistics due to rising tensions in these states between April 22 and May 10 — the period from the Pahalgam terrorist attack to de-escalation of military action. 'During such tense times, people worry if they will be able to get their daily necessities. They generally stock up on items like oil, flour, sugar, among other daily needs items. We witnessed a spike in buying of these items at towns closer to the borders. We saw a spike of 8–10 per cent which then impacts later buying of these products once the situation normalised,' said Angshu Mallick, managing director and chief executive officer at AWL Agri Business (formerly known as Adani Wilmar). Parle Products, which is known for its biscuits, also saw a week of spike in sales of 15–20 per cent. 'Consumers resorted to pantry loading during the week of Operation Sindoor which then normalised,' a company source said. According to a Shriram Mobility report, freight movement in some parts of the areas along the India-Pakistan border was disrupted due to night-time blackouts during Operation Sindoor, temporarily halting logistics operations. Vehicle sales and rentals in the border states were also impacted. While motor car sales fell by 21 per cent month-on-month (M-o-M) in Jammu & Kashmir, 18 per cent in Rajasthan, and by 13 per cent in Gujarat. Maxi cabs fell by 43 per cent in Gujarat, by 50 per cent in Jammu & Kashmir, and by 20 per cent in Rajasthan, the Shriram report added. 'Operation Sindoor caused a minor blip in business activities, both in terms of goods movements and vehicle sales in border states, but it has since returned to normal,' said Y S Chakravarti, chief executive officer and managing director, Shriram Finance. In the passenger vehicle segment, market leader Maruti Suzuki has a 55 per cent market share in these four states. 'I would also like to highlight the recent military action along the borders of J&K, Punjab, Rajasthan, and Gujarat. These are markets where we enjoy very high market share. All these markets contribute close to 22 per cent of our sales, and the cities which were impacted — almost 9 per cent of our sales come from this market,' said Partho Banerjee, head of sales and marketing at Maruti Suzuki. The company witnessed a 5 per cent dip in its total domestic sales to 148,858 units in May. Commenting on the impact of border tensions on the pharmaceutical sector, Sheetal Sapale, vice-president (commercial) at market research firm Pharmarack, noted that while border states experienced a slight stagnation in sales in May compared to April, historical data shows that a minor dip during this period is typically observed. According to Pharmarack data, the grouping of northern states, including Punjab, Chandigarh, Jammu and Kashmir, and Himachal Pradesh, saw a 1 per cent rise in sales for May 2025 at ₹825 crore from ₹818 crore a month ago. On the other hand, border states such as Rajasthan and Gujarat witnessed a slight drop in sales figures. While the numbers for Rajasthan were ₹609 crore in May, compared to ₹701 crore in April, Gujarat saw a 2 per cent drop in sales, from ₹877 crore in April to ₹855 crore in May. Sapale added that the border tensions had eased during the final week of May, which coincides with the sales closing period for the pharma industry. 'This likely helped prevent any significant disruption in overall sector performance,' she said. Petrol and diesel sales were down by more than half in the region during the month, compared to a normal May. 'Our supplies were not affected but sales declined by more than 50 per cent when the crisis was at its peak. Anyway, we don't have any outlets near 20–30 kilometers of our border areas,' said Ajay Bansal, president of the All India Petroleum Dealers Association.

Quick commerce sprints ahead but still a small slice for FMCG giants
Quick commerce sprints ahead but still a small slice for FMCG giants

Time of India

time19-05-2025

  • Business
  • Time of India

Quick commerce sprints ahead but still a small slice for FMCG giants

Kolkata|Bengaluru: Quick commerce may have been the fastest-growing channel for consumer goods manufacturers for the past two fiscal years —led by the top seven to eight cities—yet its contribution to overall sales is still a modest 2-4% for most large companies, according to their latest disclosures. Six of the largest companies — Hindustan Unilever , Britannia , AWL Agri Business (formerly Adani Wilmar), Dabur , Tata Consumer Products and Marico — posted cumulative quick commerce sales of over Rs 4,400 crore in FY25. Most of them shared the percentage contribution of quick commerce to overall sales for the first time in recent earnings calls. Demand Expanding at 50-100% Industry executives said this indicates the exact scale of the shift of consumption in large cities from kiranas and modern trade to the newer channel. In FY25, quick commerce sales led by Blinkit, Swiggy Instamart, Zepto and BigBasket have grown at 50-100% year-on-year for most of the large fastmoving consumer goods (FMCG) companies. The platform is fast expanding to new locations. For HUL, quick commerce accounted for 2% of business, translating to Rs 1,214 crore in FY25. For Britannia, it was about 4% (Rs 675 crore), 7% of Tata Consumer Products' domestic sales (Rs 900 crore) and 3% for Marico (Rs 244 crore). Company and industry executives said it accounted for 4% at Dabur (Rs 500 crore). Unlisted Parle Products also had a 4% share from quick commerce, they said. The company is yet to file financials for FY25 with the Registrar of Companies. Quick commerce revenue in FY25 has grown to Rs 900 crore, having doubled over the previous fiscal, said Angshu Mallick, chief executive of AWL Agri Business, India's largest packaged edible oil company. 'Quick commerce business has grown at 100% last fiscal as the platforms added several new towns,' he told ET. 'They have made life simple for consumers by giving them ease of buying at no extra cost with price comparison of the full range, which is not possible with next-door grocers.' Companies such as HUL and AWL Agri Business said in their earnings calls that margins are better in ecommerce and, more specifically, quick commerce due to the higher share of premium products sold through these platforms. However, there might be an increased cost on sales promotion to ensure products feature high up on the list during searches on the quick commerce apps, AWL Agri said. Quick commerce has been gaining share in the top eight to 10 cities at the cost of general trade and modern retail, according to companies and the latest data from researcher NielsenIQ.

Quick commerce sprints ahead but still a small slice for FMCG giants
Quick commerce sprints ahead but still a small slice for FMCG giants

Economic Times

time19-05-2025

  • Business
  • Economic Times

Quick commerce sprints ahead but still a small slice for FMCG giants

Kolkata|Bengaluru: Quick commerce may have been the fastest-growing channel for consumer goods manufacturers for the past two fiscal years —led by the top seven to eight cities—yet its contribution to overall sales is still a modest 2-4% for most large companies, according to their latest disclosures. Six of the largest companies — Hindustan Unilever, Britannia, AWL Agri Business (formerly Adani Wilmar), Dabur, Tata Consumer Products and Marico — posted cumulative quick commerce sales of over Rs 4,400 crore in FY25. Most of them shared the percentage contribution of quick commerce to overall sales for the first time in recent earnings calls. Demand Expanding at 50-100%Industry executives said this indicates the exact scale of the shift of consumption in large cities from kiranas and modern trade to the newer FY25, quick commerce sales led by Blinkit, Swiggy Instamart, Zepto and BigBasket have grown at 50-100% year-on-year for most of the large fastmoving consumer goods (FMCG) companies. The platform is fast expanding to new locations. For HUL, quick commerce accounted for 2% of business, translating to Rs 1,214 crore in FY25. For Britannia, it was about 4% (Rs 675 crore), 7% of Tata Consumer Products' domestic sales (Rs 900 crore) and 3% for Marico (Rs 244 crore). Company and industry executives said it accounted for 4% at Dabur (Rs 500 crore). Unlisted Parle Products also had a 4% share from quick commerce, they said. The company is yet to file financials for FY25 with the Registrar of commerce revenue in FY25 has grown to Rs 900 crore, having doubled over the previous fiscal, said Angshu Mallick, chief executive of AWL Agri Business, India's largest packaged edible oil company.'Quick commerce business has grown at 100% last fiscal as the platforms added several new towns,' he told ET. 'They have made life simple for consumers by giving them ease of buying at no extra cost with price comparison of the full range, which is not possible with next-door grocers.' Companies such as HUL and AWL Agri Business said in their earnings calls that margins are better in ecommerce and, more specifically, quick commerce due to the higher share of premium products sold through these platforms. However, there might be an increased cost on sales promotion to ensure products feature high up on the list during searches on the quick commerce apps, AWL Agri said. Quick commerce has been gaining share in the top eight to 10 cities at the cost of general trade and modern retail, according to companies and the latest data from researcher NielsenIQ.

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