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AX CAPITAL partners with GFS Developments to lead global sales
AX CAPITAL partners with GFS Developments to lead global sales

Khaleej Times

time4 days ago

  • Business
  • Khaleej Times

AX CAPITAL partners with GFS Developments to lead global sales

AX CAPITAL and GFS Developments have announced a strategic partnership to lead the international sales strategy for select GFS projects. This significant alliance will focus on optimising global distribution channels for premium Dubai properties, including flagship projects like Coventry Gardens and Coventry 66. In an innovative shift away from multi-broker distribution models, this collaboration marks the beginning of a curated, brand-aligned property ecosystem that combines cutting-edge technology, regionally localised investment channels, and performance-focused sales. AX CAPITAL will serve as the preferred global sales and marketing partner for select GFS developments, enhancing the overall investor experience. The partnership will see AX CAPITAL handle the international sales and marketing of a select range of GFS developments across key global markets. These include Europe, the USA, Canada, Turkey, and South Asia. The alliance will leverage a tech-enabled, data-driven investor onboarding model, offering multilingual investment channels and legal pathways tailored to the needs of international investors. AX CAPITAL's new, dedicated investment desks will launch in cities including London, Frankfurt, Paris, Istanbul, and Mumbai, enhancing the global reach of GFS Developments. Additionally, co-branded international roadshows, integrated CRM systems, and advanced digital funnels will help streamline investor interactions and conversion tracking. The strategic use of VR walkthroughs, AI-driven onboarding, and ROI calculators by region will further revolutionise the investor experience. "At GFS, our mission has always been simple but bold: to create real estate that reflects global standards, local insights, and investor-first values," said Michael Collings, general manager of GFS Developments. "With AX's exceptional broker network and digital-first approach, and our deep development expertise and investor trust, we're not just creating a sales channel — we're creating a blueprint for how global real estate should be done in 2025 and beyond." With a focus on enhancing investor satisfaction, the partnership introduces advanced tools such as virtual reality walkthroughs and AI chat-based onboarding, as well as legal and ROI calculators tailored to regional investment preferences. The launch of digital investment dashboards will provide German and French investors with seamless access to property information and investment performance metrics. "At AX CAPITAL, we've always believed that trust is earned at the intersection of performance, transparency, and service," said David James Pugh, head of exclusive developments at AX CAPITAL. "This partnership is built on a shared vision: to take the Dubai real estate experience global, and to make it smarter, simpler, and more performance-driven for investors and brokers alike." The partnership also featured a special guest appearance by actor Nawazuddin Siddiqui, who added further prestige to the occasion. His presence emphasised the growing appeal of Dubai real estate among global investors and celebrities alike. Dubai's real estate market reached an all-time high of Dh400 billion in transactions in 2024, with European markets, particularly France and Germany, showing consistent year-over-year growth. The collaboration between AX CAPITAL and GFS Developments is designed to scale in response to this demand, positioning both companies to capture an increasing share of the lucrative European, Middle Eastern, and South Asian investor market. Investors from Europe, especially the UK, France, and Germany, continue to be among the most active participants in Dubai's property market, driven by strong returns and a growing interest in mid-market luxury communities. The partnership will offer tailored solutions for these investors through geo-localised services and multilingual support. In the coming months, AX CAPITAL and GFS Developments will embark on an international roadshow series beginning in July 2025, with events scheduled across the UAE, UK, and France. The roadshows will showcase the developments under the GFS-AX partnership, allowing investors from these regions to explore key projects in Dubai. Additionally, both companies will open the first-ever GFS x AX Investor Lounge in Dubai, an innovative space designed to enhance the investor experience with live project presentations, legal advisory services, and more.

AX CAPITAL Strengthens Dubai Real Estate Leadership with Exclusive Peace Homes Collaboration
AX CAPITAL Strengthens Dubai Real Estate Leadership with Exclusive Peace Homes Collaboration

Business Upturn

time26-05-2025

  • Business
  • Business Upturn

AX CAPITAL Strengthens Dubai Real Estate Leadership with Exclusive Peace Homes Collaboration

AX CAPITAL has partnered exclusively with Peace Homes to market Natuzzi Harmony and Sky Vista, two premier developments in Dubai. The collaboration leverages AX CAPITAL's global reach, expertise in development sales, and the UAE's favourable investment climate to attract international buyers. Photo Courtesy of AX CAPITAL DUBAI, United Arab Emirates, May 26, 2025 (GLOBE NEWSWIRE) — AX CAPITAL , a leading real estate brokerage in Dubai, has entered an exclusive partnership with Peace Homes to market and sell two distinguished developments: Natuzzi Harmony and Sky Vista. This collaboration highlights the confidence top developers place in AX CAPITAL's proven track record in connecting exceptional properties with discerning global buyers. This is not the first experience of AX CAPITAL cooperation with leading Dubai developers as an exclusive sales partner. AX CAPITAL's portfolio already includes more than 10 exclusive projects that have been successfully sold through the agency, including ultra-luxury branded residences. With a sophisticated marketing ecosystem, AX CAPITAL is strategically positioned to attract high-quality leads through targeted digital campaigns, data-driven outreach, and a keen understanding of buyer behaviour. The firm's globally connected Primary Sales team, ensures maximum exposure for Natuzzi Harmony and Sky Vista, engaging serious investors from around the world. As AX CAPITAL leads the sales efforts for Natuzzi Harmony and Sky Vista, investors gain access to the UAE's renowned tax-free investment environment. The absence of personal income tax and capital gains tax, coupled with zero withholding tax on dividends and interest, makes the UAE a prime location for real estate investment. With a legacy of over 14,000 completed transactions and a portfolio of more than 7,000 properties, AX CAPITAL helps clients leverage the UAE's favourable tax policies, even as the country introduces a 9% corporate tax rate on income exceeding AED 375,000—one of the lowest globally. AX CAPITAL specializes in identifying prime investment opportunities within the UAE's free zones, where 100% foreign ownership and tax exemptions are available. The firm's in-depth expertise across 40+ free zones empowers clients to structure their holdings for maximum tax efficiency, including benefiting from a 0% corporate tax on qualifying income. Additionally, AX CAPITAL guides clients in utilizing the UAE's network of over 140 Double Taxation Agreements (DTAs), ensuring investors enjoy tax certainty and protection. The firm offers end-to-end support, from navigating complex regulatory frameworks to securing long-term residency through the 10-year Golden Visa program. About AX CAPITAL Founded in 2019, AX CAPITAL has swiftly established itself as Dubai's fastest-growing real estate agency. With a team of over 700 multilingual specialists fluent in more than 30 languages, the firm serves a diverse clientele across 100+ nationalities, delivering exceptional service and expertise across the UAE's real estate market. About Peace Homes Development Since its establishment in 2013, Peace Homes Development has been synonymous with affordable luxury, blending innovative architectural design with community-focused living. With 14 completed towers and six ongoing mega-developments spanning 4.2 million square feet of residential space, Peace Homes exemplifies its commitment to 'democratizing opulence,' highlighted by signature features such as private pools in all residences in Sky Vista and Natuzzi Harmony. Contact Information Nicoline EngerMarketing Executive AssistantAX CAPITAL​​+971 52 235 2553 [email protected] Dubai, UAE

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