04-07-2025
- Entertainment
- Fashion Value Chain
CHK Launches Bold Sneaker Collection for Indian Gen Z & Millennials
Homegrown lifestyle brand CHK has officially launched its first sneaker collection, introducing 35 bold styles crafted for young Indians who seek authenticity, individuality, and style. Now available at the launch spans four curated collections designed to reflect diverse personalities and fashion sensibilities:
Brat – Edgy, fearless, and unapologetically bold
Legend – Sleek and timeless silhouettes for the classic-minded
Retro – Vintage-inspired designs reminiscent of the 80s era
City Hopper – Street-smart and dynamic styles for life on the move
'We're offering young Indians a new language of self-expression through sneakers,' said Deepan Babu, Co-founder of CHK. 'Each collection combines style, comfort, and innovation for fashion-forward consumers.'
Founded in 2024 by a powerhouse team including Sankar Bora (ex-Myntra), Deepan Babu (ex-McKinsey), Bharat Mahajan (ex-Puma, Adidas), and Deepak Patil ( CHK is 100% Made in India. The brand designs in Bangalore and manufactures at its Tamil Nadu facility, ensuring speed, quality, and design control.
Key features of the collection include:
Size-adjusting insoles for better fit
Dirt-repellent coating for lasting cleanliness
Lightweight materials for all-day comfort
Backed by a $2.5 million seed round led by Accel and BlueStone Jewellery, CHK is set to transform India's sneaker culture.
The debut collection will also be showcased at AYC 2025, India's biggest streetwear festival, held at Jio World Convention Centre, Mumbai, from July 4–6.
