03-07-2025
- Business
- Fashion Value Chain
Orange Tree Launches Immersive 6th Store in Raipur
Jodhpur-based lifestyle brand Orange Tree has opened its 6th experiential store in Raipur, marking a key milestone in its expansion journey. Nestled amid greenery on Devpuri Road, the 2,000 sq ft store brings together contemporary aesthetics and India's rich artisanal heritage under one immersive retail experience.
This new space is more than just a showroom — it's a curated experience. Every section, from living and dining to bedroom displays, is designed to evoke a home-like ambiance, allowing customers to easily envision Orange Tree's lighting, furniture, and décor in their own spaces.
The journey begins with a Wall of Fame, showcasing the evolution of Orange Tree's parent company, Basant, followed by a captivating Décor Wall and a Material Library presenting an array of woods, metals, stones, fibres, and marbles in diverse finishes. The Craftsmanship Wall spotlights traditional techniques interwoven into modern designs, underscoring the brand's commitment to artistry, sustainability, and innovation.
One of the highlights is the Lighting Section, where Orange Tree's luminous creations blend function with form — with standouts like the Abascus Collection, known for its artisanal detailing, and the Andaman Collection, reflecting refined modern elegance.
Founder Gaurav Jain commented, 'Raipur's emergence as an economic and cultural hub presents exciting opportunities. We're thrilled to bring globally inspired designs rooted in Indian craftsmanship to this dynamic city.'
The Raipur store reflects Orange Tree's mission to offer modern artisanal living, creating a sensory-rich shopping experience that celebrates both creativity and culture.
