Latest news with #AbdullaKhalifaAlMarri
Filipino Times
10-06-2025
- Business
- Filipino Times
Dubai Police ranked most reputable police force in the world
Dubai Police has been named the most reputable police force in the world, according to a new study by Brand Finance. The force received a top rating of AAA+ among the elite of the strongest brands and a score of 9.2 out of 10 in a global survey across 10 countries. The ranking was based on how the public views the police in areas such as professionalism, fairness, and honesty. Over 8,000 people were part of the study, including key groups and organizations. Dubai Police outperformed other global police forces in 11 categories, including fair treatment, safety, effective performance, and strong social media presence. These scores were well above the global average. The study also found that Dubai Police plays a big role in boosting the UAE's international image. It has a brand value of AED57.9 billion, which contributes to the UAE's total national brand value of AED4.48 trillion. Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, said, 'This recognition reflects the trust placed in police institutions across the UAE.' He credited the leadership's support and highlighted new strategies like Smart Police Stations and AI tools in law enforcement. Brand Finance's CEO, David Haigh, said the study helps governments shape better policies using soft power. The research used surveys and data to measure the impact of Dubai Police on the country's global image.
Arabian Post
10-06-2025
- Business
- Arabian Post
Dubai Police Crowned World's Most Respected Force
Dubai Police has achieved the highest possible worldwide ranking in policing reputation, securing a prestigious AAA+ rating and a score of 9.2 out of 10 in the Brand Finance Institutional Brand Value Index. This accolade eclipsed law enforcement agencies across ten countries, drawing on insights from over 8,000 stakeholders and institutions. The evaluation focused on core measures such as professionalism, integrity, effectiveness, fairness and transparency, marking a clear leadership position for the force. ADVERTISEMENT Public perception placed Dubai Police well above global averages in eleven reputation metrics. In categories like safety and security assurance, fair treatment of individuals, commitment and integrity, and ethical conduct, the force significantly outperformed its peers. Excellence was also noted in professional engagement, field performance, innovation in crime prevention, and its presence on social media. This endorsement builds on the findings of Brand Finance's National Brand Report, placing Dubai Police at a brand valuation of AED 57.9 billion. The contribution made by the force represents a sizeable portion of the UAE's total national brand value, estimated at AED 4.48 trillion. Brand Finance highlighted how the institution's reputation enhances the country's soft power, improving perceptions of Dubai and the UAE as preferred destinations for tourism, investment and residency. Lieutenant General Abdulla Khalifa Al Marri, Commander‑in‑Chief of Dubai Police, credited the recognition to visionary guidance from President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Vice‑President and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum. He said, 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life.' He described the achievement as the result of 'visionary leadership and an unwavering pursuit of excellence', pointing to the force's transition into a forward‑thinking, intelligent and sustainable policing model. A variety of strategic initiatives have driven this transformation. Smart Police Stations, the SWAT Challenge, e‑sports tournaments and the Esaad programme are among the flagship projects cited. The adoption of artificial intelligence for crime prediction and the roll‑out of Smart Police Stations reflect a commitment to modernising public service delivery. Community engagement and outreach efforts have also improved trust between citizens and law enforcement. David Haigh, CEO and Chairman of Brand Finance, highlighted the link between perception and influence: 'Perceptions drive behaviour. The Brand Finance Global Soft Power Index is the world's largest study of soft power perceptions.' The institute used existing city and nation brand metrics as a foundation, supplemented with a bespoke public survey to assess the force across ten global markets. Dubai Police outperformed global benchmarks in key areas: Safety and security assurance: 67% Effective duty performance: 64% Strong operational field presence: 63% Transparent communication: 51% Modern, progressive development: 54% These figures confirm the force's positioning as both a law enforcement body and an instrument of national branding and soft power. The emphasis on innovative service delivery through digital channels and media engagement also featured prominently in the assessment. Dubai Police maintains an active digital footprint, using platforms such as Twitter and Instagram to foster transparency and proactive public communication. Stakeholders from government and community sectors described the force's branding as inclusive and human‑centric, praising its alignment with universal values—justice, innovation and transparency—and its ability to humanise policing. Brand Finance's report also quantified the economic impact of reputation. Dubai Police's brand contributes an estimated AED 57.9 billion to the UAE's soft power value, reinforcing the UAE's attractiveness on the global stage.
Arabian Business
10-06-2025
- Business
- Arabian Business
Dubai Police ranked World's most reputable law enforcement agency with $16bn brand value
Dubai Police has been named the most reputable police force in the world, according to a landmark study by Brand Finance. The force received a AAA+ rating and an overall score of 9.2 out of 10, earning the top spot in the newly released Institutional Brand Value Index. The independent assessment, based on extensive feedback from more than 8,000 respondents across 10 countries, measured public perception of police forces against 11 core criteria, including professionalism, integrity, fairness, transparency, innovation, and operational effectiveness. Dubai Police brand value Dubai Police outperformed counterparts across all metrics, with particularly high scores in: Safety and security assurance: 67 per cent Commitment and integrity: 60 per cent Effective performance of duties: 64 per cent Ethical conduct: 59 per cent Professional engagement: 62 per cent Modernity and innovation: 54 per cent Positive presence on social media: 57 per cent Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, said: 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life. 'Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence. Dubai Police has evolved from traditional structures to a forward-thinking, intelligent, and sustainable policing model, integrating advanced technologies and artificial intelligence.' Al Marri noted several strategic initiatives that have strengthened the force's global profile, including Smart Police Stations (SPS), the UAE SWAT Challenge, community engagement events, e-sports tournaments, and the 'Esaad' programme. 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added. According to Brand Finance, the value of the Dubai Police brand is estimated at AED57.9bn ($15.8bn) —a key contributor to the UAE's total national brand value of AED4.48tn ($1.2tn). The findings also highlight the Police's growing role in enhancing the soft power and global appeal of both the city and the nation.
Hi Dubai
10-06-2025
- Business
- Hi Dubai
Dubai Police Tops Global Ranking as World's Most Reputable Police Force
Dubai Police has been named the most reputable and strongest police force in the world, according to a comprehensive study by Brand Finance. The force earned a AAA+ rating and scored 9.2 out of 10 in the Institutional Brand Value Index, topping the list after evaluations across 10 countries and feedback from more than 8,000 stakeholders. The study assessed global police forces across 11 key reputation pillars, including professionalism, integrity, fairness, and innovation. Dubai Police surpassed international counterparts in all categories, reflecting strong public trust and effective performance. Notable scores included 67% for safety assurance, 64% for effective duty performance, and 60% for integrity. The recognition also reinforces Dubai Police's contribution to enhancing the UAE's soft power. With an estimated brand value of AED57.9 billion ($15.8 billion), the force plays a significant role in the UAE's national brand, which totals AED4.48 trillion ($1.2 trillion). Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, credited the achievement to the visionary leadership of the UAE. He highlighted the force's shift from traditional policing to a modern, tech-driven model incorporating artificial intelligence and smart services. Strategic initiatives such as Smart Police Stations, the UAE SWAT Challenge, and the Esaad programme were cited as key contributors to the force's growing global reputation. David Haigh, CEO of Brand Finance, emphasized the importance of perception in shaping global influence, noting that Dubai Police's high brand strength score reflects its consistent efforts in community engagement, innovation, and public service. This recognition marks a major milestone in Dubai Police's transformation into a globally respected force, not only in law enforcement but also as a symbol of security and progress. News Source: Emirates News Agency
Gulf Business
10-06-2025
- Business
- Gulf Business
Dubai Police ranked world's most reputable police force by study
Image: WAM/ For illustrative purposes Dubai Police has been named the most reputable and strongest police force globally, according to a new study by Brand Finance. The force received a top-tier AAA+ rating and scored 9.2 out of 10 in the Institutional Brand Value Index, outperforming counterparts across 10 countries in a study involving feedback from over 8,000 stakeholders. The global evaluation assessed public perceptions on criteria including professionalism, integrity, effectiveness, fairness, and transparency. Dubai Police's performance was credited to its strong community trust, ethical standards, clear communication, and innovative service delivery. The force also maintained a robust presence across media and digital platforms. The study highlighted Dubai Police's contribution to enhancing the UAE's and Dubai's soft power. With a brand value of Dhs57.9bn ($15.8bn), the force accounted for a significant portion of the UAE's total national brand value of Dhs4.48tn ($1.2tn), as detailed in Brand Finance's National Brand Report . Dubai Police exceeded global average on 11 indicators Dubai Police exceeded the global average across all 11 reputation indicators, scoring particularly high in fair treatment (57 per cent), integrity (60 per cent), safety assurance (67 per cent), ethical conduct (59 per cent), professional engagement (62 per cent), and innovation (54 per cent). Lieutenant General Abdulla Khalifa Al Marri, commander-in-chief of 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life,' said Al Marri. 'Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence.' Al Marri cited initiatives such as Smart Police Stations, the UAE SWAT Challenge, e-sports tournaments, and the Esaad programme as contributing to the force's international profile. 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added. David Haigh, CEO and chairman of Brand Finance, said the findings reflect the influence of perceptions on global behaviour. 'The Brand Finance Global Soft Power Index is the world's largest study of soft power perceptions, and this research is proving extremely helpful to government policymakers and destination marketing organisations.' Brand Finance based its findings on existing data from the City Index and Global Soft Power Index, supplemented by bespoke research to assess Dubai Police's impact on the UAE's 2025 soft power performance. The final Brand Strength score was compiled from a balanced scorecard of indicators, with public surveys across 10 global markets.
