Latest news with #AbhishekKhaitan
Economic Times
15 hours ago
- Business
- Economic Times
Radico Khaitan enters luxury vodka market with ‘The Spirit of Kashmyr'. Check prices
Radico Khaitan, one of India's leading alco-bev companies, has launched a new premium vodka brand, The Spirit of Kashmyr , with its initial rollout starting in Uttar Pradesh. The company plans to expand distribution to Goa, Maharashtra, and other key markets in the coming months. The new offering includes two variants—Indian Natural Vodka and Indian Saffron Vodka—positioned in the luxury segment. While the company highlights Kashmir's cultural and natural heritage as an inspiration behind the product, the move is part of Radico's broader strategy to strengthen its presence in India's growing premium spirits category. In Uttar Pradesh, the saffron-infused vodka is priced at Rs 3,000 and the natural variant at Rs 2,500 for a 750 ml bottle. Both variants are also available in 180 ml packs, priced at Rs 740 and Rs 620, respectively.'With the Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan's premiumisation journey. As India's largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This vodka is created with an aspiration to transform into a leading global brand,' said Abhishek Khaitan, Managing Director, Radico Khaitan. Amar Sinha, Chief Operating Officer at Radico Khaitan, said, "Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. With over 60% market share in the vodka segment, we are proud to lead from the front."
Time of India
3 days ago
- Business
- Time of India
Radico Khaitan enters luxury vodka market with ‘The Spirit of Kashmyr'. Check prices
Radico Khaitan , one of India's leading alco-bev companies, has launched a new premium vodka brand, The Spirit of Kashmyr , with its initial rollout starting in Uttar Pradesh. The company plans to expand distribution to Goa, Maharashtra, and other key markets in the coming months. The new offering includes two variants—Indian Natural Vodka and Indian Saffron Vodka—positioned in the luxury segment. While the company highlights Kashmir's cultural and natural heritage as an inspiration behind the product, the move is part of Radico's broader strategy to strengthen its presence in India's growing premium spirits category. Explore courses from Top Institutes in Please select course: Select a Course Category Operations Management Project Management others Digital Marketing Management Data Science Leadership Product Management PGDM Artificial Intelligence CXO Cybersecurity Design Thinking Data Science MBA Technology Finance Others Public Policy MCA healthcare Healthcare Skills you'll gain: Quality Management & Lean Six Sigma Analytical Tools Supply Chain Management & Strategies Service Operations Management Duration: 10 Months IIM Lucknow IIML Executive Programme in Strategic Operations Management & Supply Chain Analytics Starts on Jan 27, 2024 Get Details In Uttar Pradesh, the saffron-infused vodka is priced at Rs 3,000 and the natural variant at Rs 2,500 for a 750 ml bottle. Both variants are also available in 180 ml packs, priced at Rs 740 and Rs 620, respectively. 'With the Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan's premiumisation journey. As India's largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This vodka is created with an aspiration to transform into a leading global brand,' said Abhishek Khaitan, Managing Director, Radico Khaitan. Amar Sinha, Chief Operating Officer at Radico Khaitan, said, "Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. With over 60% market share in the vodka segment , we are proud to lead from the front." Economic Times WhatsApp channel )
Business Standard
3 days ago
- Business
- Business Standard
Radico Khaitan launches its latest Vodka 'The Spirit of Kashmyr'
Radico Khaitan announced the launch of The Spirit of Kashmyr, a true luxury vodka. The roll out begins in Uttar Pradesh, followed by Goa, Maharashtra and other key markets across the country. With this latest innovation, the Company strengthens its premiumisation journey, blending tradition, elegance, and contemporary craftsmanship. The brand introduces two exquisite variants Indian Natural Vodka and Indian Saffron Vodka, each crafted to reflect the purity, depth, and heritage of its origin. Commenting on the launch, Abhishek Khaitan, Managing Director, Radico Khaitan, said, With The Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan's premiumisation journey. As India's largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This launch reflects our confidence and commitment to creating world-class brands that celebrate India's rich heritage while resonating deeply with the evolving tastes of modern consumers. This vodka is created with an aspiration to transform into a leading global brand. It is a step forward that aligns perfectly with our long-term vision to redefine the Indian alcobev landscape through innovation, excellence, and distinction.
Business Upturn
3 days ago
- Business
- Business Upturn
Radico Khaitan launches luxury vodka ‘The Spirit of Kashmyr'; shares in focus
By Aditya Bhagchandani Published on July 28, 2025, 09:40 IST Radico Khaitan Ltd, one of India's largest homegrown alco-bev companies, has forayed into the luxury vodka segment with the launch of its premium offering — The Spirit of Kashmyr . Announced via a press release on July 28, 2025, the new product aims to tap into the growing demand for high-end, culturally rooted spirits and marks a major milestone in the company's premiumisation journey. Crafted with Pampore saffron and glacier-fed Himalayan spring water, The Spirit of Kashmyr is positioned as a luxury product that combines tradition, purity, and craftsmanship. It will initially be rolled out in Uttar Pradesh, followed by Goa, Maharashtra, and other key Indian markets. The brand features two variants — Indian Natural Vodka and Indian Saffron Vodka — priced at ₹2,500 and ₹3,000 respectively for the 750ml pack. Commenting on the launch, Managing Director Abhishek Khaitan stated that this new offering reflects Radico's vision to build globally benchmarked brands rooted in Indian heritage. Chief Operating Officer Amar Sinha added that this is a tribute to the spirit of Bharat and its centuries-old legacy, signalling the company's intent to lead the luxury vodka space in India. The company also announced an integrated nationwide campaign featuring rich storytelling and immersive brand experiences to promote The Spirit of Kashmyr , which it claims is India's first homegrown luxury vodka. Disclaimer: The information provided is for informational purposes only and should not be construed as investment advice. Please consult your financial advisor before making any investment decisions. Ahmedabad Plane Crash Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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Business Standard
5 days ago
- Business
- Business Standard
India-UK trade pact: Tariff cut may not impact Scotch whisky retail prices
The India-UK free trade agreement (FTA), under which tariffs on whisky and gin have been halved from 150 per cent to 75 per cent, which will further fall to 40 per cent in a decade's time, will not necessarily impact prices of Scotch whisky and gin for Indian consumers. According to a May 2025 report from the International Wine & Spirit Research (IWSR), blended Scotch grew the strongest of all the large whisky categories in India in 2024, with volumes rising by medium single digits and sales more than doubling since 2020. India is known to be a whisky market, with widespread national sales. However, while the data company's forecasts anticipated an upside from the FTA, it added that its impact should not be overestimated. 'While tariffs have been slashed from 150 per cent to 75 per cent, the impact on shelf prices is closer to 10 per cent and it is not a given that this will be passed on to consumers,' it had stated in the 2025 executive summary. The revised tariffs will apply to both bottled-in-origin (BIO) and bulk imports. Industry executives agree, stating that tariffs make up only up to 15 per cent of the final retail price, and with state taxes and costs for distribution and marketing, prices could be down by a mere 10 per cent. This may not be passed on to consumers, they said on the condition of anonymity. A senior commerce ministry official said that a major portion of whisky imports into India are used in the manufacture of blended whisky, whose production is set to rise due to cheaper raw material. 'We are foreseeing significant strategic and cost advantages from this development. We have estimated our Scotch requirements at over ₹250 crore in 2025-26 (FY26), and this treaty represents a substantial opportunity for value creation,' said Abhishek Khaitan, managing director at Radico Khaitan, one of the largest importers of Scotch whisky. Some liquor players also believe that the FTA will help consumers have access to premium Scotch whisky at reduced prices. 'The UK FTA is a positive move for the Scotch whisky segment, and it will enhance accessibility and affordability for Indian consumers. For import-driven portfolios like ours, this could fast-track category adoption, bring price parity closer to Indian Made Foreign Liquor (IMFL), and enable deeper reinvestment into consumer-building efforts,' said Debashish Shyam, cofounder and director, Ardent Alcobev, which sells Dram Bell blended Scotch whisky. However, the real benefit, Shyam added, will depend on how quickly the duty reductions are implemented, and whether the states align their tax structures accordingly. Spirits made up 51.2 per cent of the total beverage alcohol market in 2024, dominated by whisky. According to the data company, India consumed 258,750 under-9-litre cases of whisky in 2024, which is set to witness a compound annual growth rate (CAGR) of 3.1 per cent from 2024 to 2029. These included 8,509.60 cases of Scotch whisky, the company stated, adding that India is set to become the biggest Scotch market in the world by 2027.
