Latest news with #AbhishekMittal
Zawya
30-06-2025
- Business
- Zawya
Saudi logistics sector soars on big Grade A warehouses' demand
Fuelled by the National Industrial Development and Logistics Program (NIDLP) under Vision 2030, Saudi Arabia's logistics and warehousing sector is rapidly expanding, driven by a booming e-commerce market and increasing demand for Grade A warehousing, according to leading real estate expert JLL. A key component of Vision 2030, the NIDLP, aims to boost the logistics sector's GDP contribution from 6% to 10% by 2030, and localise 70% of the supply chain, it stated. In the JLL report, titled 'Emerging Trends Shaping Saudi Arabia's Logistics and Warehousing Market,' it unveils the key factors driving this growth, along with the challenges and opportunities in powering the Kingdom's ambition to become a global logistics hub. It also highlights significant interest and investment from both domestic and international institutional players, recognising the industrial and logistics sectors as key pillars of the Kingdom's economic diversification strategy. This ambitious growth is catalysed by Saudi Arabia's Vision 2030, which aims to position the kingdom among the top 10 countries in the Logistics Performance Index, and the NDLP agenda, which aims to boost the sector's GDP contribution and localise 70% of the supply chain, said JLL in its whitepaper. Saudi Arabia is laying the foundation for a robust and efficient logistics ecosystem through substantial investments in transportation infrastructure, streamlined processes, and regulatory frameworks, it added. Abhishek Mittal, Head of Industrial Advisory, Mena at JLL said: "Saudi Arabia's position as a global logistics hub offers unparalleled access to a growing consumer market spanning three continents, making logistics and warehousing vital for high-growth sectors." "Guided by Vision 2030, the Kingdom is strengthening its logistics infrastructure and transportation network, prioritising sustainability, and building strong local partnerships for seamless global commerce," stated Mittal. "This agile and resilient network facilitates efficient movement of resources, offering investors significant opportunities to capitalise on reduced costs, efficient supply chains, and increased access to a vibrant and growing market," he added. JLL's new whitepaper details that among the key drivers fuelling demand for industrial and Logistics in the Kingdom are the establishment of strategically located Special Economic Zones (SEZs) and industrial cities. While 36 industrial cities offer ready-built factories, warehouses, and logistics facilities, attractive incentives and tax breaks at King Abdullah Economic City (KAEC), King Salman Energy Park (Spark), and Jazan Economic City (JEC), are creating clusters of economic activity and driving investment and innovation. This dynamic environment attracts significant capital from global institutional investors, who are moving away from traditional Grade B/C warehouses, which currently comprise about 90% of the market. The logistics and industrial real estate market is benefiting from Saudi Arabia's position as the largest e-commerce market in the GCC, supported by high internet penetration (97%), a young and tech-savvy population, and a growing consumer preference for online shopping. Modern commerce and e-commerce are expected to contribute around 80% to the retail sector by 2030, stimulating significant demand for modern warehouses, strategically located fulfilment centres, and last-mile delivery hubs, it stated. In its whitepaper, JLL reveals a noticeable shift towards sophisticated Grade A facilities as global institutional investors across industries, including DP World, Gulf Islamic Investments, Arcapita Capital Company, and AP. Moller–Maersk demands built-to-suit warehouses, cold storage facilities, and last-mile delivery hubs, demonstrating confidence in the Saudi market. Meanwhile, investment trends in e-commerce warehousing are also shifting with institutional investors and real estate developers focusing on built-to-suit logistics parks catering to e-commerce and retail tenants, and real estate investment trusts (REITs) allocating more capital toward logistics assets. The whitepaper identifies the key industries of food and pharmaceuticals as leading the demand for specialised logistics solutions, including cold chain storage and temperature-controlled warehousing. While the opportunities are significant, the JLL whitepaper also highlights the challenges facing companies, especially with the broader industry shift towards sustainability. Traditionally energy-intensive, Saudi Arabia's industrial and logistics sectors must align with national sustainability goals under Vision 2030 to reduce environmental footprint and achieve long-term savings, said JLL in a statement. Companies that successfully navigate this transition will be well-positioned to thrive in the evolving Saudi market, it added. The unprecedented construction boom in Saudi Arabia, aligned with Vision 2030, has injected around $850 billion into the construction industry, presenting unique challenges for global supply chains. To strengthen supply chain resilience, businesses and investors are adopting proactive strategies such as supply chain diversification, investing in local manufacturing to enhance self-sufficiency, implementing best practices to optimise inventory and minimise lead times, and streamlining operations by embracing digitalisation, including RFID tracking and GPS monitoring. -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Business Standard
30-05-2025
- Entertainment
- Business Standard
Rusan Pharma's 2baconil Launches Anthem-Led "2baconil Kar, Zindagi Fulfil Kar" Campaign on World No Tobacco Day 2025
VMPL Mumbai (Maharashtra) [India], May 30: This World No Tobacco Day, Rusan Pharma's nicotine patch brand '2baconil' has unveiled a quirky anthem-driven campaign titled "2baconil Kar, Zindagi Fulfil Kar." The new campaign represents a bold creative shift in anti-tobacco messaging - moving away from fear-based scare tactics and instead embracing empathy, relatability, and humour. By positioning 2baconil as a non-judgmental, supportive quit-smoking partner, the campaign speaks to people who smoke in their own language and with a dose of light-hearted encouragement. Conceived by digital agency Beeing Social, the anthem-style creative film is a musical ode to quitting smoking that swaps gloom and guilt for wit and warmth. Anti-smoking campaigns often rely on graphic fear appeals, from shocking images of diseased lungs to grim warnings of death, however,' "2baconil Kar, Zindagi Fulfil Kar" flips the approach. The video features upbeat, humorous lyrics and everyday scenarios that smokers will find all too relatable. With tongue-in-cheek lines like "Room freshener bhi inse rahe darte" (even room fresheners are afraid of them) and the catchy refrain "Phoonkna band kar, zindagi fulfil kar" (stop puffing away, fulfill your life), the anthem uses situational comedy to highlight the quirks and inconveniences of a smoker's life. Instead of moralising, it strikes a friendly, encouraging tone that acknowledges the struggle to quit while inspiring viewers to see the brighter side of a smoke-free life. Mrs. Malavika Kaura Saxena, Chief Marketing Officer of Rusan Pharma, explained the ethos behind this approach. "People with a smoking habit deserve encouragement, not criticism. With this campaign, our vision was to blend strategic storytelling with genuine cultural insight. The result is an anthem that feels less like an advertisement and more like an upbeat rallying song for smokers contemplating a change. This anthem addresses real moments of hesitation with warmth and wit. Our goal is simple--when someone decides it's time for a change, '2baconil kar' should be the first action they think of, confident they have a helpful partner in their corner." Central to the campaign's creative edge is a linguistic pivot - transforming '2baconil' into a verb. With the mantra "2baconil kar, zindagi fulfil kar" woven into everyday conversation, the brand shifts from a product name to an instant call to action. Prompting people to do '2baconil' when they decide to quit embeds the nicotine patch as the natural first step toward a smoke-free life, driving memorable recall and making quitting synonymous with the brand. Abhishek Mittal, Co-Founder of Beeing Social, the Digital First Integrated Agency behind the creative, commented on this linguistic hook and how AI integration helped create an unprecedented musical anthem. "Behaviour change starts when people feel seen, not shamed. With 2baconil, we've turned quitting into a verb--an action that feels light, doable, and stigma-free. And who better to lead this shift than 2baconil - the first nicotine patch in India by Rusan -- pioneers of addiction treatment. They've earned the right to not just sell a product, but spark a cultural movement around quitting. Moreover, this is the first-ever AI-generated anthem in the smoking cessation category, a unique achievement that sets it apart from other brands in this space."
