Latest news with #AbirChatterjee
The Wire
2 days ago
- Business
- The Wire
HDFC Life Launches East-Focused Campaign in West Bengal and Odisha to Drive the Need for Financial Preparedness
Mumbai, Maharashtra, India (NewsVoir) HDFC Life, one of India's leading life insurers, is known for campaigns that connect with audiences through relevant and insight-based communication. In its latest campaign, HDFC Life has reached out to audiences in the Eastern part of the country – across the states of West Bengal and Odisha - with the message 'Enjoy today while planning for your family's tomorrow'. The ad film features Abir Chatterjee, one of West Bengal's prominent actors. Given India's cultural diversity, regional marketing plays a key role in building stronger connections. Recognising this need, HDFC Life launched a unique region-focused campaign approach last year, starting with the Southern states. The campaign and other focused efforts saw the brand improve on its key health parameters like awareness across southern markets. After South, HDFC Life has decided to now focus on the Eastern states of India. Consumer studies from the East indicate that lifestyle improvement is on top of the list in terms of financial goals. Individuals aspire to enjoy their life to the fullest with their families – outings, vacations, celebrating cultural events, etc. In order to ensure that the family's goals and aspirations are not compromised, one needs to secure their future with timely financial planning. This is conveyed by the protagonist as he speaks about his childhood memories in the ad film. Click here to watch the ad film. Speaking about the campaign, Pritika Shah, Head – Marketing, HDFC Life, said, 'India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy. The positive response to our earlier South-focused efforts has encouraged us to take this approach towards other parts of India. Our first-ever East-focused campaign, featuring Abir Chatterjee, has been launched for the audiences of West Bengal and Odisha. We believe that with our campaign, we will be able to connect and inspire more individuals towards financial independence.' Adding to this, Vikram Pandey, Chief Creative Officer, Leo - South Asia said, "For our first conversation with key Eastern states of West Bengal and Odisha, we wanted to lead with a trusted voice who could be a catalyst for change towards responsible financial planning. We brought the conversation to life through the voice and journey of celebrated actor Abir Chatterjee. Through this campaign, we hope to capture the audience's attention and mobilise them to secure their family's future.' The campaign will be available across multiple media platforms, including television, digital, and outdoor. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
2 days ago
- Business
- Fashion Value Chain
HDFC Life Launches East-Focused Campaign in West Bengal and Odisha to Drive the Need for Financial Preparedness
HDFC Life, one of India's leading life insurers, is known for campaigns that connect with audiences through relevant and insight-based communication. In its latest campaign, HDFC Life has reached out to audiences in the Eastern part of the country – across the states of West Bengal and Odisha – with the message Enjoy today while planning for your family's tomorrow. The ad film features Abir Chatterjee, one of West Bengal's prominent actors. HDFC Life Launches East-Focused Campaign in West Bengal and Odisha to Drive the Need for Financial Preparedness Given India's cultural diversity, regional marketing plays a key role in building stronger connections. Recognising this need, HDFC Life launched a unique region-focused campaign approach last year, starting with the Southern states. The campaign and other focused efforts saw the brand improve on its key health parameters like awareness across southern markets. After South, HDFC Life has decided to now focus on the Eastern states of India. Pritika Shah, Head – Marketing, HDFC Life Consumer studies from the East indicate that lifestyle improvement is on top of the list in terms of financial goals. Individuals aspire to enjoy their life to the fullest with their families – outings, vacations, celebrating cultural events, etc. In order to ensure that the family's goals and aspirations are not compromised, one needs to secure their future with timely financial planning. This is conveyed by the protagonist as he speaks about his childhood memories in the ad film. Click here to watch the ad film. Speaking about the campaign, Pritika Shah, Head – Marketing, HDFC Life, said, 'India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy. The positive response to our earlier South-focused efforts has encouraged us to take this approach towards other parts of India. Our first-ever East-focused campaign, featuring Abir Chatterjee, has been launched for the audiences of West Bengal and Odisha. We believe that with our campaign, we will be able to connect and inspire more individuals towards financial independence.' Adding to this, Vikram Pandey, Chief Creative Officer, Leo – South Asia said, 'For our first conversation with key Eastern states of West Bengal and Odisha, we wanted to lead with a trusted voice who could be a catalyst for change towards responsible financial planning. We brought the conversation to life through the voice and journey of celebrated actor Abir Chatterjee. Through this campaign, we hope to capture the audience's attention and mobilise them to secure their family's future.' The campaign will be available across multiple media platforms, including television, digital, and outdoor.
Time of India
2 days ago
- Entertainment
- Time of India
Abir Chatterjee's look from Raktabeej 2 is out
The first poster of Raktabeej 2 is out. Abir Chatterjee returns as Pankaj Singha. He is an intelligence officer. The film is directed by Nandita Roy and Shiboprosad Mukherjee. The movie hints at a cross-border mission. It has a huge star cast. The film promises major action sequences. It guarantees a nail-biting journey. The first poster of Raktabeej 2 directed by director duo Nandita Roy and Shiboprosad Mukherjee has just been unveiled on Rath Yatra and it's already generating a buzz featuring a fierce Abir Chatterjee reprising his role as Pankaj Singha, a gritty, sharp-witted intelligence officer. With a gun in hand and a steely gaze, Singha is back, and this time, the stakes are even higher. The background hints at a cross-border mission, setting the stage for an international thriller. The stark visuals and geopolitical undertones in the poster signal a thrilling narrative that moves beyond domestic boundaries drawing viewers into a tense world. Raktabeej 2 has a huge star cast, comprising Victor Banerjee, Seema Biswas, Anasua Majumdar, Mimi Chakraborty, Ankush and Koushani Mukherjee. Nusrat Jahan and Sean Banerjee will be seen in cameos. 'Abir is the most bankable star, who has delivered massive hits during Durga Puja. This time, Abir will be seen doing major action sequences and we can guarantee a nail-biting journey through and through,' said Shiboprosad.
Web Release
03-05-2025
- Entertainment
- Web Release
Bengal's Biggest Block Buster, Bohurupi to Make Its Grand Digital Debut on ZEE5 Global
ZEE5 Global is all set to redefine the digital entertainment landscape with the World Digital Premiere of its biggest Bengali blockbuster – Bohurupi, streaming from 9th May. Directed by the acclaimed duo Nandita Roy and Shiboprosad Mukherjee, this gripping film is inspired by real-life bank heists that rocked West Bengal between 1998 and 2005. Bohurupi features a powerful ensemble cast including Shiboprosad Mukherjee, Abir Chatterjee, Ritabhari Chakraborty, and Koushani Mukherjee, and unravels the transformative journey of a man scarred by betrayal, imprisonment, and an unforgiving system. Culminating in a thrilling face-off that keeps viewers on edge. The film has won the hearts of critics and audiences alike, earning stellar ratings across platforms. The phenomenal response reflects its captivating storyline, edge-of-the-seat action, and stellar performances, making Bohurupi a must-watch on ZEE5 Global. Set in the 90s, Bohurupi follows Bikram (Shiboprosad Mukherjee), a commerce graduate whose life is derailed after being wrongfully imprisoned. In jail, he bonds with a veteran bank robber and emerges as a master of disguise, orchestrating daring heists—including one at the Ajaygunj Co-operative Bank. His actions trigger a tense cat-and-mouse chase with cop Sumanta Ghosal (Abir Chatterjee). Blending gripping thrills with deeper questions of justice, morality, and identity, Bohurupi is a powerful tale of survival in a broken system. Shiboprosad Mukherjee and Nandita Roy, Directors of Bohrupi, went on to say, 'With Bohurupi, we wanted to explore how far a man can go when pushed to the edge by a system meant to protect him. Set against the backdrop of a turbulent era, the story is not just about crime or disguise—it's about reclaiming identity and agency in a world that often silences the truth. We're thrilled that ZEE5 Global is bringing this story to a wider audience through its World Digital Premiere, and we hope viewers connect with the emotional depth and the thrilling twists that make Bohurupi more than just a heist drama.' Abir Chatterjee, who played Sumanta Ghosal, said , ' Playing Sumanta Ghosal in Bohurupi was a deeply immersive experience. He's not just a police officer chasing a criminal—he's a man torn between duty and morality, constantly questioning where the line between justice and revenge lies. Working with Nandita di and Shibu da on a story this layered was truly special, and I'm thrilled that audiences across the country can now watch Bohurupi on ZEE5 Global .' Ritabhari Chakraborty, who played Pori Ghoshal, expressed, 'Bohurupi is a very special film for me; it's my first time working with Shibuda and Nanditadi under their direction. They have made such wonderful films that have inspired me so much to become an actor and to create roles. I consider myself very, very lucky because the character I ultimately got to portray is one of the most challenging roles I have ever played. It has so many layers and carries such intense internal pain that bringing it to the screen was incredibly challenging.' Koushani Mukherjee, who played Jhimli Pramanik, shared, ' Playing Jhimli Pramanik in Bohurupi has been one of the most powerful experiences of my career. She's fierce, complex, and caught in the storm of circumstances beyond her control. Every scene pushed me emotionally, and working with such an incredible team only made it more special. Bohurupi is intense, gripping, and full of heart—and I'm beyond excited that audiences across the country will finally get to experience it on ZEE5 Global .' Watch 'Bohurupi' exclusively on ZEE5 Global starting May 9th 2025.
Time of India
29-04-2025
- Entertainment
- Time of India
Bohurupi OTT Release Date: When, where to watch Shiboprosad Mukherjee & Ritabhari Chakraborty's film on actual bank heists
Bohurupi OTT release date: This Bengali film, based on real bank robberies in West Bengal from 1998 to 2005, was released in theaters in October last year. Bohurupi will now make its OTT debut on ZEE5 on May 9, 2025. Bohurupi plot summary Bohurupi is set between 1998 and 2005 and follows the journey of a mysterious man on the run, caught in a high-stakes chase with a determined supercop. In this gripping drama, Bikram (Shiboprosad Mukherjee) finds his life thrown into turmoil after his wrongful imprisonment. During his time behind bars, he teams up with a skilled bank robber, eventually becoming a master imposter. As he plans daring heists, including one at the Ajaygunj Co-operative Bank, he sparks a fierce pursuit with police officer Sumanta Ghosal (Abir Chatterjee). The film explores themes of identity, justice, and the complexities of human nature. Bohurupi box office performance Bohurupi has been a huge commercial success, earning over Rs 17.25 crore at the box office within 75 days of its release. It became the highest-grossing Bengali film since the pandemic and the third-highest-grossing Bengali film ever. Bohurupi cast and crew Bohurupi is directed by Shiboprosad Mukherjee and Nandita Roy, with a talented cast led by Shiboprosad Mukherjee and Abir Chatterjee. The film also features strong performances from Ritabhari Chakraborty, Koushani Mukherjee, Prodeep Bhattacharya, and Sujan Neel Mukherjee.
