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An Overview of LinkedIn's Ad Options and Targeting Tools [Infographic]
An Overview of LinkedIn's Ad Options and Targeting Tools [Infographic]

Yahoo

time2 days ago

  • Business
  • Yahoo

An Overview of LinkedIn's Ad Options and Targeting Tools [Infographic]

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Are you considering adding LinkedIn ads into your digital marketing mix? It could be worth a discussion. LinkedIn is now seeing more engagement than ever, and with over a billion members, its audience is also significant enough across most sectors to provide some benefit. If you can reach the right audience. On that front, LinkedIn has published a new overview of its ad and targeting options, including its Accelerate AI-powered campaigns, which utilize its systematic understanding of user engagement to get your ads in front of the most relevant audience. Some handy tips, all in a single overview. You can learn more about LinkedIn's evolving ad options here.

Kraft Heinz Announces Agreement to Sell Italian Baby and Specialty Food Business to Italy's NewPrinces Group
Kraft Heinz Announces Agreement to Sell Italian Baby and Specialty Food Business to Italy's NewPrinces Group

Business Wire

time6 days ago

  • Business
  • Business Wire

Kraft Heinz Announces Agreement to Sell Italian Baby and Specialty Food Business to Italy's NewPrinces Group

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--The Kraft Heinz Company (Nasdaq: KHC) ('Kraft Heinz' or the 'Company') announced today that it has entered into an agreement to sell its infant and specialty food business in Italy to NewPrinces S.p.A. ('NewPrinces' and, together with its subsidiaries, the 'NewPrinces Group'), one of the country's leading food and beverage proposed transaction is expected to close at the end of 2025, subject to regulatory review and approval. The agreement will see NewPrinces purchase the infant food brands Plasmon, Nipiol and Dieterba, and specialty food brands Aproten and Biaglut. It also includes the purchase of Kraft Heinz's production facility in Latina, Italy, which manufactures products for some of these brands. 'This marks an important milestone in driving our strategy across Europe and the Pacific, enabling us to fuel investment and growth in our core areas, and enhance focus on our Accelerate platforms,' says Willem Brandt, President, Europe and Pacific Developed Markets, Kraft Heinz. 'It's a great example of how we're intentionally and proactively managing our portfolio to accelerate organic growth and drive sustainable, long-term value.' The transaction supports Kraft Heinz's strategy to drive profitable growth through its Accelerate platforms, which include HEINZ Tomato Ketchup and other 'Taste Elevation' products, such as mayo, table sauces, culinary products, and pasta sauces. In Italy, HEINZ has continued to see consistent growth across Retail and Away from Home channels, significantly increasing market share in the Taste Elevation category. Located in the Lazio region of central Italy, Kraft Heinz's Latina factory employs around 300 people who make approximately 1.8 billion biscuits per year for Italy's Plasmon brand. The factory and its employees will continue to operate as usual under NewPrinces ownership after the transaction is completed. 'I'm confident this portfolio of iconic brands will thrive in the capable hands of the NewPrinces Group – a market leader in the food and beverage industry, including in specialised nutrition, with a strong Italian heritage and ambitious growth plans,' says Carmela Bazzarelli, Managing Director, Kraft Heinz Italia. 'We remain committed to Italy and growing our iconic HEINZ brand across the country.' The NewPrinces Group is a specialised food and beverage company with a global supply network offering a wide range of branded and private label products across the UK and Europe. Formerly known as Newlat Food, the Group was rebranded as NewPrinces Group following its acquisition of Princes Limited in 2024. Its portfolio includes well-known brands such as Princes, Napolina, Delverde, Branston (beans), Flora, and more. The Kraft Heinz Company was advised by Houlihan Lokey as financial advisor, and Chiomenti and Gibson Dunn as legal counsel. EY provided transaction support. Kraft Heinz is now entering a mandatory consultation period with the local unions in Italy. ABOUT THE KRAFT HEINZ COMPANY We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting or following us on LinkedIn. Forward-Looking Statements This press release contains a number of forward-looking statements. Words such as 'believe,' 'expect,' 'intend,' 'focus,' 'accelerate,' 'grow,' 'will,' 'drive,' 'enhance,' 'create,' and variations of such words and similar future or conditional expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the assets included in the proposed sale, that the sale is subject to customary closing conditions including regulatory clearances, the anticipated number of affected employees, the timing of closing, expected benefits of the proposed sale, impacts of the proposed sale on the Company's business, financial results, opportunities, and future plans, and other statements that are not historical facts, each of which is based on the Company's current beliefs, expectations, estimates, and projections. These forward-looking statements are subject to a number of risks and uncertainties, many of which are difficult to predict and beyond the Company's control, which could cause actual results to differ materially from those indicated in the forward-looking statements. Those factors include, but are not limited to, the timing of or failure to obtain necessary regulatory approvals or to satisfy any of the other conditions to the sale, the Company's ability to achieve intended benefits of the sale, the expected costs of the transaction, the success of business transitions, and the risk factors set forth in the Company's filings with the Securities and Exchange Commission, including the Company's most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. The Company disclaims and does not undertake any obligation to update, revise, or withdraw any forward-looking statement in this press release, except as required by applicable law or regulation.

Avalonia Accelerate Backed by €3 Million Deal from Devolutions
Avalonia Accelerate Backed by €3 Million Deal from Devolutions

Arabian Post

time24-06-2025

  • Business
  • Arabian Post

Avalonia Accelerate Backed by €3 Million Deal from Devolutions

Avalonia UI has secured a €3 million sponsorship deal with Devolutions, the provider of Remote Desktop Manager, to boost the development of the Avalonia Accelerate suite over the next three years. This partnership aims to accelerate improvements in documentation, tooling, and core functionality, benefiting the entire Avalonia community. The alliance between Devolutions and Avalonia arrives as the latter seeks new means to sustain its open‑source framework while delivering advanced capabilities to professional developers. Introduced in April 2025, Avalonia Accelerate's Phase 1 features—such as a 3D DevTools viewer, native WebView integration, and a multimedia control—are key components of the strategic roadmap supported by this sponsorship. Avalonia's leadership emphasises that Devolutions' funding will be directed into three core areas: speeding up development cycles, enriching developer documentation, and expanding tooling infrastructure. The approach aligns with Avalonia's business model of maintaining an open‑source core while offering optional commercial add‑ons like Accelerate and Enterprise Support that underpin long‑term sustainability. Avalonia CEO Mike James, speaking in a recent interview, said this sponsorship 'secures a reliable funding bridge to enable our engineering teams to expand Accelerate capabilities without compromising the open‑source core.' The partnership, he added, aims to 'deliver rapid, measurable improvements in tooling and documentation that benefit all users.' Independent observers note that this steady funding contrasts with Avalonia's earlier funding model, which relied heavily on enterprise support contracts, commercial licences for Avalonia XPF, and occasional donations. ADVERTISEMENT Previously, Avalonia faced financial strain despite a rise in usage and community engagement. By late 2024, enterprise support and custom development revenue represented over 30 percent of income, but lower‑tier indie support schemes accounted for less than 1 percent, prompting the project to adjust its revenue mix. The shift to optional commercial features under Accelerate—such as an improved XAML designer and hot‑reload—was designed to provide professional developers value while preserving free access to the core UI framework. Under the agreement, Devolutions will help fund Accelerate Phase 2 and Phase 3, expected to introduce enhancements like advanced XAML tooling, performance optimisation, and improved cross‑platform support. While specific feature sets remain under development, early roadmap insights hint at capabilities aimed at mobile developers, teams focused on desktop engineering, and web‑embedded scenarios—adding value across sectors. Technologists within the open‑source community note that the Avalonia Accelerate deal demonstrates a viable model for sustaining open‑source frameworks through commercial backing. 'Rather than fragmenting the ecosystem, this is injecting stability,' said one contributor. Long‑time Avalonia developer Nikita Tsukanov remarked, 'With three years of funding, we can plan multi‑phase improvements and dedicate resources to documentation and tooling—areas that were historically underresourced.' Critics of optional‑paid open‑source models warn of risks, citing examples where commercial forks led to fragmentation or slowed community contributions. However, Avalonia's governance ensures that all core features remain MIT‑licensed, and that Accelerate components are independently maintained as non‑open‑source additions. CEO Mike James emphasises that the sponsorship does not alter the free nature of Avalonia; paid tools are entirely optional and are intended to supplement, not supplant, the open‑source foundation. Devolutions, an enterprise software vendor known for Remote Desktop Manager, selected Avalonia due to its role as a core technology in their cross‑platform strategy. Since adopting Avalonia for their UI lifecycles, Devolutions has contributed to its stability and performance. Sponsoring Accelerate reflects a move to deepen that integration, providing a reliable path for feature development aligned with Devolutions' internal roadmap. Avalonia remains one of the cross‑platform UI frameworks, used by organisations ranging from independent developers to firms like Unity, JetBrains, and Schneider Electric. The platform's high GitHub star count and vibrant community have been critical to its ascent, but sustaining complex tools—such as hot‑reload, advanced diagnostics, and rich multimedia—demands stable investment. By channeling sponsorship funds into developer‑centric improvements, the deal seeks to achieve a dual objective: retain and grow community adoption while delivering enterprise‑grade tooling. It enables Avalonia to plan longer‑term enhancements—like XAML designers and AOT compilation—while continuing to ship solid open‑source updates to its MIT‑licensed core.

An Overview of LinkedIn's AI-Powered Accelerate Campaigns [Infographic]
An Overview of LinkedIn's AI-Powered Accelerate Campaigns [Infographic]

Yahoo

time28-05-2025

  • Business
  • Yahoo

An Overview of LinkedIn's AI-Powered Accelerate Campaigns [Infographic]

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has provided a new overview of its AI-powered 'Accelerate' campaigns, which use systematic understanding to help you get your ads in front of the most relevant audiences. Much like Meta's Advantage+ offerings, Accelerate aims to automate much of the advertising process, with LinkedIn gradually expanding these features to more ad types. As explained by LinkedIn: 'Accelerate Campaigns are LinkedIn's AI-powered solution designed to help marketers quickly create, launch and optimize high-performance campaigns. Accelerate uses LinkedIn's AI to find the right mix of targeting, creative, bidding and placements to improve campaign results while saving time.' Accelerate campaigns utilize AI to predict your ideal ad audience, based on usage signals, while they can also optimize your bidding and placements, and generate ad copy. And while it may feel a little strange to be leaving these key aspects of your ad process in the hands of machines, this is how the ad creation and targeting process is evolving. Generative AI systems are based on data and predictions, making them highly effective for ad creation, and most social platforms are now working on similar predictive process to optimize ad creation and reach. The below overview provides more info on how Accelerate campaigns work, and their benefits. Recommended Reading Key Tips on Maximizing LinkedIn Performance [Infographic] Sign in to access your portfolio

I went to a crypto conference, and it was nothing like I expected
I went to a crypto conference, and it was nothing like I expected

Yahoo

time27-05-2025

  • Business
  • Yahoo

I went to a crypto conference, and it was nothing like I expected

Solana's Accelerate conference in New York City was full of buzz about stablecoins. It lacked the flashy the over-the-top goofiness of earlier crypto conferences, which is probably good. There was some muted talk about politics, mainly about regulations. I wanted to go to the Solana Accelerate conference as soon as I saw the trailer for the crypto confab. The video ad showed "America" at a therapist's office, where the country described its urge to innovate and was met with resistance from a "woke" therapist, who encouraged America to "channel this energy into something more productive, like coming up with a new gender." The ad was so over the top in its culture war stance that the Solana organization pulled the video a few hours later. I was curious: Would the tone of the conference, which was late last week, match the ad? Not really. I was surprised by what I found. I must report that crypto has entered its boring stage. It's no longer the wacky, eccentric, overhyped goofball world of NFTs and hype of a few years ago. Attendees wore normal clothing (OK, there was one guy in a sequin blazer). The crowd was largely male, in their 30s, and had the look of people who had full-time office jobs in tech. A colleague who was considering attending the conference with me lamented that it seemed a far cry from the NFT conventions of a few years ago — no good parties or big musical performances. There weren't gimmicky cartoons or celebrity endorsements. These were serious people who were here to work. With a caveat: The silly NFT and Constitution DAO days weren't that long ago, and even though the crypto industry has matured in certain ways, it's not that far off. At least one person I chatted with who had appeared as a speaker onstage to talk about stablecoins told me he used to work at OpenSea, the NFT trading platform, and still proudly owns a few NFTs. The big topic most of the speakers hit on: stablecoins. Stablecoins are often meant to be tied 1:1 to a fiat currency, like the US dollar. In theory, these are, well, stable (sort of) and intended for use as digital currency rather than a pure number-go-up speculation play. This is very much the hot thing of the moment. Last week, the GENIUS Act, which would create regulations for stablecoins, passed the House and is heading to the Senate. Politics did cast a long shadow on the event. Two New York Democrats gave fireside chats: Rep. Ritchie Torres and Sen. Kirsten Gillibrand talked about regulation, and both mentioned their distaste for President Donald Trump's memecoin. "Trump being involved in crypto is the worst news for this industry," Gillibrand said, to scattered applause. There was also political representation from the other side of the aisle. There was big applause for Bo Hines, who funded his failed 2022 campaign for the 13th congressional District in North Carolina with his own trust fund, and is now working under David Sachs as a sort of deputy crypto czar to Trump. Anthony Scaramucci, a character whose political affiliation is somewhat quixotic, enthused about the speed of crypto transactions compared to his early days on Wall Street. But it shouldn't be a surprise that the politics here weren't black-and-white. Crypto has a way of drawing mercurial ideas out of people that don't fall straight down party lines. Which is why the ad for the event, which espoused the meat-and-potatoes anti-woke viewpoint, seemed so out of place. So, is crypto … boring and mainstream now? It almost seemed that way without the over-the-top glitz and pomp of the diamond hands emoji Lamborghini-loving crowd. (The same morning, a little over a mile away from the event, two people were arrested on suspicion of kidnapping and torturing a man to get his bitcoin password.) The night before I attended, Trump held a dinner for top holders of his memecoin, where the crowd was reportedly somewhat disappointed by his brief speech and the mediocre food. This has long been a dichotomy in the crypto world: the grounded engineers and business people working on projects with utility vs. the get-rich-quick schemers, crooks, and scammers. The attendees I chatted with were the former type — and they found real use and value in this conference. But as a mere fly on the wall, I kind of wanted a little more of the latter group, just for the entertainment. Read the original article on Business Insider Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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