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Daily Record
4 days ago
- Entertainment
- Daily Record
Glastonbury Festival mystery Patchwork act revealed as iconic band take the stage
There had been much anticipation over mysterious act Patchword. Glastonbury Festival have worked extremely hard to keep the identity of the mysterious Patchwork act a secret, but just hours before the band were set to take the Pyramid stage a clue was spotted and the secret was ruined. Speculation has been swirling on social media, with fans guessing the mystery act might be Chappell Roan, Harry Styles or even Robbie Williams - though Robbie has since dismissed those rumours. Since then it has been revealed that the mysterious act Patchwork is none other than the iconic Pulp. The secret was ruined earlier when a festival goer revealed to the Mirror that they spotted a revealing clue on a sound engineer's box near the Pyramid Stage earlier today. A source has shared exclusive photographs of the boxes - one of which is labelled with the band name Pulp. The source stated: "I spotted the sound engineer box with Pulp's name on as they were setting up during the Kaiser Chiefs set." Earlier this month, the well-regarded social media account SecretGlasto, known for accurately revealing surprise acts at Worth Farm over the past decade, revealed that the anonymous act was Pulp. The SecretGlasto X (formerly Twitter) has been teasing announcements for a big reveal at 10am on Monday, June 9. The results were a video compilation set to the soundtrack of Pulp's 1995 Britpop anthem, Common People. Shared across X and Instagram, the 35 second clip featured a quote from keyboardist Candida Doyle discussing her patchwork hobby in a BBC Radio 2 interview, followed by frontman Jarvis Cocker saying it's the "best music festival I've ever been to, easy, Glastonbury." Later in the clip, former BBC Radio 1 host Scott Mills asks Jarvis, "Would you step up?" before replying, "If it was a life-or-death situation." Pulp originally headlined Glastonbury in 1995, stepping in as last-minute replacements for The Stone Roses, and returned to headline again in 1998. This year marks three decades since their breakout performance - and the release of their landmark album Different Class, which solidified their status as Britpop icons. In an interview with the BBC about the many yet-to-be announced acts at Glastonbury, Ad, who helps run the SecretGlasto social media accounts, explained: "Of the four main slots, I think we've got three of them, maybe four, nailed down." "I think it's definitely people who have got relationships with the festival who will be doing the big slots. An emotional return for one or two, I think. Some unfinished business." Ad from SecretGlasto continued: "We've got loads of contacts at different stages and record labels and whatever else. And people trust us to be sensible with the information. And the bands themselves don't want empty secret sets do they? So we have had occasions where they have come to us." Interestingly, the six individuals running the popular social media account with 87.5K followers on X have no professional ties to the music industry. Another account manager, JB, shared with the BBC: "Now that we've been around for 10 years and have a decent bit of clout, we will contact some of the artists via their inboxes, and quite often, they're happy to confirm. "Sometimes they don't. Sometimes they block us. But generally we're able to piece all that together fairly quickly."
The Irish Sun
4 days ago
- Entertainment
- The Irish Sun
Glastonbury secret act Patchwork's identity confirmed as festival goers spot HUGE giveaway
THE identity of Glastonbury's secret act Patchwork has apparently been confirmed. Festival goers spotted a huge giveaway backstage at Worthy Farm after Advertisement 4 It has seemingly been confirmed that Jarvis Cocker and Pulp are the surprise 'Patchwork' act of this year's Glastonbury Festival Credit: Getty 4 The Britpop icons previously took to the stage at Worthy Farm in 1995 and 1998 Credit: Redferns Later today, a mystery act with the name Organiser They will fill the 6:15pm slot before Many suggested the name is a pseudonym for either Advertisement READ MORE ON GLASTONBURY However, it appears one festival goer may have figured it out as they spotted a clue on the box of a sound engineer by the pyramid stage. A source told The group were also mentioned by the popular social media account, SecretGlasto. For the last decade, the profile has become known for predicting the surprise act on the lineup. Advertisement Most read in Music One person named Ad, who has helped to run the account is confident that they had correctly guessed most of the secret performers. He previously told The BBC: "Of the four main slots, I think we've got three of them, maybe four, nailed down. Harry Styles Lights Up Glastonbury Dancing and Hugging Fans Everywhere! "I think it's definitely people who have got relationships with the festival who will be doing the big slots. "An emotional return for one or two, I think. Some unfinished business." Advertisement The account was correct yesterday as Lewis Capaldi made an emotional return, two years after his heartbreaking set. He took a two-year hiatus from performing after his 2023 set at Worthy Farm saw him tear up and suffer repeated tics. Glastonbury 2025 - confirmed acts so far TICKETS to the 2025 festival sold out in just minutes before some of the acts were even confirmed. Here is who has been confirmed so far. Confirmed headliners: The 1975 will take to the Pyramid Stage on Friday. Neil Young will headline the festival for the second time after his last set in 2009 on Saturday after RAYE makes her return. Charli xcx will headline the Other Stage on Saturday night. On Sunday, Olivia Rodrigo is due to belt out her hits for her first appearance while Rod Stewart will perform in the legends slot. More acts to appear on the Other Stage include Loyle Carner and The Prodigy. Doechii will make her Glastonbury debut on the West Holts Stage on Saturday night. Other names confirmed include Noah Kahan, Alanis Morissette, Gracie Abrams, Busta Rhymes, Lola Young, Brandi Carlile, Myles Smith, En Vogue, Amaarae, Cymande, Shaboozey, Osees and Gary Numan. But a crowd of more than 100,000 people chanted his name as he swaggered back onto the stage yesterday. He told the audience: "Glastonbury, it's so good to be back. I'm not gonna say much up here today because if I do, I think I'll probably start crying. Advertisement "But I said it's just amazing to be here with you all, and I can't thank you all enough for coming out and coming and seeing me." Pulp also have history with the festival as they previously performed in 1995 as well as 1998. 4 Jarvis Cocker returned to Worthy Farm as he performed a surprise DJ set on day three of this year's festival Credit: Getty 4 A fan has apparently found a sign for the group ina sound engineer's box right by the Pyramid Stage Credit: Redferns Advertisement
Daily Mirror
09-06-2025
- Entertainment
- Daily Mirror
Glastonbury Festival's Patchwork secret act unveiled by expert tipster
SecretGlasto has confirmed the mysterious Pyramid Stage act, 'Patchwork', to be Pulp in a new social media video. If true, this performance would mark thirty years since their first Glastonbury headline set, and their seminal album 'Different Class'. Glastonbury Festival's mysterious Pyramid Stage act, 'Patchwork,' is Pulp, according to the expert social media account SecretGlasto, which has built up a reputation for confirming secret Worthy Farm acts for the past ten years. The dedicated X account for Secret Glasto had been building up to a reveal at 10 AM on Monday, June 9. This resulted in a video compilation set to the soundtrack of the Britpop hero's 1995 hit, 'Common People'. Posting the 35-second clip to X and Instagram, the video included the quote from keyboardist Candida Doyle, who spoke to BBC Radio 2 about her patchwork hobby, followed by lead singer Jarvis Cocker saying it's the "best music festival I've ever been to, easy, Glastonbury." Further into the clip, former BBC Radio 1 host Scott Mills asks Jarvis, "Would you step up?" before replying, "If it was a life-or-death situation." — Secretglasto (@secretglasto) June 9, 2025 Pulp first headlined Glastonbury in 1995 after stepping in to cover The Stone Roses and went on to headline again in 1998. This year marks thirty years since their breakthrough performance, as well as their album 'Different Class', which helped cement them as BritPop legends. Speaking to the BBC about the numerous TBC acts still to be revealed at Glastonbury, Ad, who helps to run the SecretGlasto social media accounts, explained: "Of the four main slots, I think we've got three of them, maybe four, nailed down. "I think it's definitely people who have got relationships with the festival who will be doing the big slots. An emotional return for one or two, I think. Some unfinished business." This led many fans to think Lewis Capaldi, who had to end his 2023 set early after suffering an emotional breakdown, or even Lana Del Rey, who had to delay the start of her set in 2024, could be likely candidates to fill the empty slots. Ad from SecretGlasto continued: "We've got loads of contacts at different stages and record labels and whatever else. And people trust us to be sensible with the information. And the bands themselves don't want empty secret sets do they? So we have had occasions where they have come to us." Interestingly, the six people behind the popular social media account with 87.5K followers on X don't work in the music industry at all. Another account manager, JB, told the BBC: "Now that we've been around for 10 years and have a decent bit of clout, we will contact some of the artists via their inboxes, and quite often, they're happy to confirm. "Sometimes they don't. Sometimes they block us. But generally we're able to piece all that together fairly quickly."
Yahoo
22-05-2025
- Business
- Yahoo
Pixalate Unveils Q1 2025 North America Ad Viewability Benchmarks: 67% Mobile App Viewability in US; Desktop Web Ad Viewability at 58% in Canada
According to Pixalate's research on North American programmatic ad viewability across desktop web, mobile web, and mobile apps, the U.S. had 59% mobile web ad viewability, while Canada had 63% mobile app viewability London, May 22, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 North America Programmatic Ad Viewability Benchmarks for the United States (U.S.) and Canada. The reports analyze the percentage of open programmatic advertisements viewed across the mobile and desktop web, mobile app, and connected TV (CTV) open programmatic advertising ecosystems. In addition to the U.S., Canada reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for Japan, Singapore, Australia, India, the United Kingdom (UK), France, Spain, Ukraine, Israel, the Netherlands, Germany, Mexico, and Brazil. Key Statistics US Platform Viewability Mobile In-App 67 % Mobile Web 59 % Desktop Web 57 % Canada Platform Viewability Mobile In-App 63 % Mobile Web 61 % Desktop Web 58 % By global regions Desktop web ad viewability benchmarks Global: 58% APAC: 59% EMEA: 62% LATAM: 64% North America: 57% Mobile web ad viewability benchmarks Global: 58% APAC: 51% EMEA: 59% LATAM: 59% North America: 59% Mobile app ad viewability benchmarks Global: 56% APAC: 54% EMEA: 59% LATAM: 49% North America: 67% Pixalate's data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate's datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic sources. Download all of Pixalate's Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country Mexico Brazil UK France Spain Ukraine Israel Netherlands Germany U.S. Canada Japan Singapore Australia India About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' IVT is also sometimes referred to as 'ad fraud.' Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.' CONTACT: Nina Talcott ntalcott@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Web Release
19-04-2025
- Business
- Web Release
Yango Ads' 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Yango Ads' insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies. Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20% of travellers from these markets choosing it as a destination in 2024—solidifying its position as one of the region's top travel choices. The data reveals that 60% of tourists from these regions plan their trips two to three months in advance, and a majority (61.8%) prefer medium-length vacations of eight to fourteen days—giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40% even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5% choose four to five-star hotels, while only 28.7% opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9% vacationing with their families, with 36.2% of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6% of respondents, followed by affordable travel costs at 44%. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention—if the message is well-timed and targeted. The report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3%) were influenced by targeted ad campaigns, while 41.7% turned to search engines, 21% responded to Telegram Ads, and almost 20% relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Evgenii Pavlov, General Manager at Yango Ads MEA said: 'There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message. Yango Ads enables advertisers to automate campaign timing, messaging, and targeting across platforms such as Telegram and search engines. The platform helps businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programs. The future of tourism in the UAE is just a campaign away.' Tour operators and hoteliers can use platforms such as Yango Ads to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. With summer identified as the most popular travel season at 50.4% and spring and autumn close behind at 41.8%, planning campaigns two to three months ahead is vital for visibility and impact. Read the full 2025 Tourism Industry Guide here: LINK For more insights and to launch your campaign, visit
