Latest news with #AdCouncil
Yahoo
a day ago
- Business
- Yahoo
Crayola Launches First-Ever Global Color Vote, Inviting Fans Worldwide to Choose Their Favorites
Join the Worldwide Initiative for a Unique Opportunity to Help Create the Next Collection of Colors that Inspire Creativity EASTON, Pa., July 1, 2025 /PRNewswire/ -- Crayola is making 2025 more colorful than ever with the Global Color Vote. For the first time in company history, the brand synonymous with color and creativity is inviting consumers worldwide to vote for their favorite Crayola colors to be featured in a special exclusive collection. "Color is part of one's identity: who we are, how we feel, how we live our lives," said Pete Ruggiero, President and Chief Executive Officer of Crayola. "With this global color vote, Crayola will bring innovation to the market that directly reflects the global consumer. People around the world will have the unique opportunity to influence a special collection of crayons, colored pencils, and markers based on the colors that mean the most to them." According to a Color Perception Survey conducted last year by Crayola in partnership with the Ad Council Research Institute, color rates as the most impactful element in planning important milestones, symbolizing meaningful aspects of life, and describing something as beautiful or unique by more than 88% of respondents. These emotional ties to color also lend themselves to self-expression as 87% of those surveyed believe color significantly impacts creativity. "The 2025 Global Color Vote celebrates the incredible power that color has to connect us to our emotions and memories, to unite us, and to help us creatively express our feelings, thoughts and ideas," says Victoria Lozano, Chief Marketing Officer at Crayola. "We're excited to see which colors resonate most deeply with people around the world and bring those meaningful hues together to encourage more creative moments and colorful memories." To become a part of Crayola history, color enthusiasts of all ages can cast their votes from now until Sept. 30, 2025 by visiting or scanning QR codes on the back of Crayola "What's Your Favorite Color" products—24-count crayons, 12-count colored pencils, 10-count broad and fine line markers or 8-count washable watercolors. Teachers, parents, and kids can find these Crayola products and more in stores worldwide. Color Perception Survey Methodology Findings from a nationwide study conducted by Crayola in partnership with the Ad Council Research Institute from October 16-23, 2024, with 1,503 parents of kids aged 2-12. Media Contact: Jaclyn Giuliano, JGiuliano@ SOURCE Crayola Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
25-06-2025
- Sport
- Yahoo
Bucks' Giannis Antetokounmpo delivers strong message with shirt during workout
The post Bucks' Giannis Antetokounmpo delivers strong message with shirt during workout appeared first on ClutchPoints. Back-to-back MVP and Finals MVP Giannis Antetokounmpo made a powerful statement against child gun violence during a workout. The Milwaukee Bucks forward posted a photo wearing a shirt that read the following while lifting weights, silently but powerfully speaking to the moment. 'Protect Kids, Not Guns' Advertisement '🩵🤍💛🧡💙🩷💚🤎❤️' The post's simple caption of emojis said everything. The message resonated deeply with fans and social justice advocates, aligning with growing national concern over gun violence and its impact on children. This symbolic gesture aligns with June being designated as National Gun Violence Awareness Month. In recent years, NBA social advocacy efforts have become more prominent, with athletes using their visibility to amplify important causes. For Antetokounmpo, the issue is personal. He's a father of four, and his choice of message reinforces the importance of protecting youth across all communities. Glenn Kessler of the Washington Post wrote about the issue last week, offering key insight into the severity of the crisis across the United States. 'The Ad Council, which distributes public service announcements, last year launched a $10 million campaign to inform Americans of the statistic cited by Hamlin in one of the recent ads. In announcing the campaign, the Ad Council noted that a poll has found that just 26 percent of Americans surveyed 'selected gun injuries as the leading cause of death among children, demonstrating a need for further education.'' Advertisement Although firearm-related deaths vary by age, guns are now the leading cause of death among U.S. teens, and remain a growing threat to children under 11. The 'protect kids, not guns' slogan reflects the broader call for awareness and reform, especially in communities disproportionately affected by gun violence. While the Greek Freak is best known for his dominance on the court, this post underscores his ongoing commitment to NBA social advocacy. His message lands during a critical national conversation—one that reaches far beyond the Bucks and into homes across America. As the offseason continues, Antetokounmpo's workout isn't just about physical preparation—it's about purpose. And through one simple shirt, the Bucks star made his voice heard. Related: Brian Windhorst issues Bucks' Giannis Antetokounmpo update in wake of Kevin Durant trade
Yahoo
24-06-2025
- Business
- Yahoo
NFL Commissioner Roger Goodell to be Honored at the Ad Council's 71st Annual Public Service Award Dinner
NEW YORK, June 24, 2025 /PRNewswire/ -- The Ad Council announced today that Roger Goodell, Commissioner of the National Football League (NFL), will be honored with the organization's prestigious Award for Public Service at its 71st annual Public Service Award Dinner on December 4, 2025, at the Glasshouse in New York City. "Roger's visionary leadership has not only transformed the NFL into a global force for good, but also elevated the power of sports to unite, inspire and drive meaningful change. His commitment to community and public service embody the very spirit of our mission at the Ad Council and we're proud to celebrate a leader who proves that some of the biggest plays can happen off the field," said Lisa Sherman, President and CEO of the Ad Council. Roger Goodell has served as the Commissioner of the NFL since September 1, 2006, following a career that began in 1982. Over the years, he held key roles across departments, eventually being appointed the league's first Chief Operating Officer in 2001. As Commissioner, Goodell has overseen remarkable growth, with the NFL expanding its global reach, revenue and fan engagement. He has prioritized player health and safety through new rules and better equipment. Goodell has also negotiated long-term media deals with CBS, ESPN/ABC, FOX, NBC and Amazon, bringing Thursday Night Football to streaming, and spearheaded groundbreaking deals with YouTube for NFL Sunday Ticket and Netflix for the NFL's Christmas games. Under his leadership, the NFL remains the most widely accessible professional sport, with nearly 90 percent of games available on free television (including in the competing teams' home markets) and record-breaking viewership. Goodell has also championed the league's commitment to public service—advancing cultural connection, supporting military families and frontline workers and launching initiatives that promote mental health, education and social justice across communities nationwide. The NFL has been a proud partner of the Ad Council for more than 25 years, including playing a leading role in major campaigns like the COVID-19 Vaccine Education Initiative, "Love, Your Mind" Mental Health Initiative and other critical social impact programs. "On behalf of the NFL, it's an honor to be recognized by the Ad Council, an organization that has long championed the power of communication and media to drive positive change," said Goodell. "Alongside NFL players and clubs, we embrace our responsibility to use our platform to make a meaningful and sustainable impact in communities across the country and world." The Ad Council's Public Service Award Dinner is the organization's largest fundraising event, bringing together leaders from the media, marketing, advertising and technology industries. The 2024 Dinner raised over $9.2 million to support the Ad Council's national social impact campaigns. Previous recipients of the Ad Council's Award for Public Service include CEO of The Walt Disney Company Bob Iger, Chairman and CEO of JPMorgan Chase Jamie Dimon, Walmart CEO Doug McMillon, Verizon Chairman and CEO Hans Vestberg, former Chairman and CEO of Johnson & Johnson Alex Gorsky, former Chairman and CEO of IBM Ginni Rometty and former CEO of PepsiCo Indra Nooyi. This year's event will be co-chaired by the incoming Chair of the Ad Council's Board of Directors Rita Ferro, President, Global Advertising at The Walt Disney Company and the Ad Council Board Member Tim Ellis, CMO of the National Football League. For more information and to purchase tables or tickets, please visit the event website. ABOUT THE AD COUNCILThe Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube. View original content to download multimedia: SOURCE The Ad Council Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Washington Post
18-06-2025
- Politics
- Washington Post
Are guns the biggest killer of ‘children and teens'?
'I recently learned an alarming statistic — gun injuries are the No. 1 killer of children and teens in this country.' — actor Harry Hamlin, in an ad sponsored by the Ad Council, June 2025 The Ad Council, which distributes public service announcements, last year launched a $10 million campaign to inform Americans of the statistic cited by Hamlin in one of the recent ads. In announcing the campaign, the Ad Council noted that a poll has found that just 26 percent of Americans surveyed 'selected gun injuries as the leading cause of death among children, demonstrating a need for further education.' Besides the Hamlin ad, the spots feature young teens debating gun violence, parents talking about guns and a pediatrician with a young child. They all highlight the same point — 'Firearm injuries are the leading cause of death for children and teens,' sourced to the Johns Hopkins Center for Gun Violence Solutions. The ad campaign is designed to address this problem. But what happens if the statistic, as framed, is misleading? Note that Hamlin, in the ad, referred to 'children and teens' and the Ad Council, in its poll, asked about just 'children.' Therein lies a tale. We'd previously looked into this issue when then-Vice President Kamala Harris made a similar claim: 'Gun violence is the leading cause of death of the children of America — leading cause of death — not car accidents, not some form of cancer — gun violence.' So much depends on the definition of child and teenager. Is a child under the age of 18? Or younger? And if one refers to teens, does that include 18- and 19-year-olds? For instance, the National Institutes of Health, for grant applications, defines a child as 'an individual under the age of 18 years.' The European Union has a similar definition. The United Nations, in the 1989 Convention on the Rights of the Child, says 'a child means every human being below the age of eighteen years.' The fact that in more than half the states people as young as 18 can purchase firearms is significant, because access to firearms increases the risk of violence. In 2018, 19-year-old Nikolas Cruz opened fire on students and staff at a high school in Parkland, Florida, killing 17 people. He legally bought a Smith & Wesson M&P 15 semiautomatic rifle from a licensed dealer a few miles from the school. Two years ago, the source for this statistic, the Johns Hopkins Center, defended the inclusion of teens 18 and 19 years old to The Fact Checker in its reports released in 2022 and 2023. Yet, in its 2024 report, issued after our previous fact check, Johns Hopkins narrowed the focus and created new categories: children (ages 1-9) and teens (10-17). Among teens, Johns Hopkins added two other categories: older teens (15-17) and emerging adults (18-19). Asked why the change was made, Cassandra Crifasi, co-director of the Johns Hopkins Bloomberg School of Public Heath's Center for Gun Violence Solutions, told The Fact Checker in an email: 'Based on potentially different policy implications related to firearm purchasing for those 18-19, our team of researchers decided that to more clearly show the impact on youth, we would delineate between children 1-17 and emerging adults as 18-19.' That's exactly the point we made in 2024. Still, the headline statistic remained the same: Gun violence was the leading cause of death among young people in 2022, even when defined as ages 1-17. But as we noted, removing 18- and 19-year-olds significantly narrows the gap between gun violence and the next highest cause of death — vehicle crashes. In its 2022 report on 2020 data (ages 1-19), the Johns Hopkins Center for Gun Violence Solutions listed 4,357 deaths from firearms and 3,639 deaths from vehicle crashes. In the latest study (ages 1-17), the report showed 2,526 deaths from firearms and 2,240 deaths from vehicle crashes in 2022. That's a smaller difference. (Johns Hopkins does not include children under 1 because they have perinatal deaths and congenital anomalies — unique, age-specific death risks. This decision marginally reduces the number of children killed by firearms. But it also greatly reduces the number of motor vehicle deaths. The results also change depending on whether only traffic-related crashes are counted instead of an overall motor vehicle category.) But when older teens (15-17, as defined by Johns Hopkins) are removed from the calculations using the Center for Disease Control and Prevention's Web-based Injury Statistics Query and Reporting System (WISQARS), the numbers change dramatically, with almost 50 percent more deaths from vehicle crashes than firearms. Vehicle crashes exceed firearms deaths also for ages 1-15. As for children, ages 1-9 as defined by Johns Hopkins, firearms deaths are so much lower that they don't even make second place. Usually, most children die from vehicle crashes, but in 2023 drownings topped the list. There were 630 children who died by drowning, 578 in vehicle crashes and 234 by firearms. The Johns Hopkins report has a chart that highlights the disparities among age groups. 'While teens account for most gun deaths in youth ages 1-17, younger children are not immune. A total of 140 children ages 1-4 and 117 children ages 5-9 died by a gun in 2022,' the report says. Crifasi, in her mail, said: 'We recognize that gun violence is the leading cause of death for some age groups within the 1-17 range, while for others, it is among the leading causes but not the top cause.' The Ad Council defended references to children in the ads. 'Even one death of a child from firearm injury is too many, and we hope this effort can help us find common ground and work to reduce the impact of gun violence on both children and teens,' said Ad Council spokesman Ben Dorf, who noted that the ads also featured teenagers and adults. 'We also have more work in the pipeline as part of this campaign that centers on teens, who we agree are immensely impacted by this issue,' he added. Crifasi said the Johns Hopkins gun violence center 'was not consulted by the Ad Council on their campaign.' She added that 'whether the victim is a child in elementary school or a teenager on the cusp of adulthood, each life lost to gun violence is a preventable tragedy.' The racial disparity in firearm deaths — and how it keeps growing — is striking, when you drill down on the CDC data. In 2018, vehicle deaths for Blacks ages 1-15 were higher than firearm deaths (274 vs. 247). But in 2023, 550 Blacks between the ages 1 and 15 were killed by a firearm, compared with 309 for vehicle crashes. Meanwhile, among Whites, deaths from vehicle crashes for ages 1-15 (877 in 2023) remained much higher than firearms (572) — and drowning (469) or suffocation (419) are not far behind. The racial disparity is even greater among teens. Yet people who self-identify as Black make up less than 15 percent of the U.S. population, according to the Pew Research Center. 'We have noted the increase in gun suicides among Black youth,' Crifasi said. 'This is a troubling trend that we believe merits further attention and research. Our team has been focusing on these rising gun suicide trends and will be analyzing the latest data in a forthcoming report.' In fact, much of the rise in firearm deaths in the 1-17 age range since 2018 can be attributed to the rise in deaths among Blacks, not Whites. No matter how you slice the data, the United States stands unique among similar large and wealthy nations with so many firearms deaths of people under age 18. None has firearms deaths among the top four causes of death for children, according to a 2023 study by KFF, a health policy organization. The U.S. mortality rate is nearly 10 times that of Canada, which among U.S. peers has the second-highest child and teen firearm death rate. There are so few firearm deaths of children in other countries that it ranks 15th as a cause of death in Japan and Britain, and 13th in Germany and the Netherlands, KFF said. A study published recently in JAMA Pediatrics traces the rise in gun deaths among Americans 17 and under to the 2010 Supreme Court decision, McDonald v. Chicago, that said states could not infringe on the Second Amendment right to possess firearms. The study found a clear distinction in the rise of deaths in states that enacted weaker gun laws. 'States with permissive firearm laws experienced thousands more pediatric deaths than would have occurred had their post-McDonald v. Chicago firearm mortality trends matched those in states with restrictive firearm laws, indicating that these deaths are not inevitable,' the study said. The surge of gun violence in the United States is horrific, and we can understand the desire of advocates to highlight the risk to children. Johns Hopkins appropriately chose a more appropriate metric for its latest report, but its subcategories (such as children) highlight how wrong it would be to only reference children (as Harris did in 2024). Firearms are the leading cause of deaths among teens, especially older teens. That's very clear, especially among Black teens. A more precise statement — highlighting the risk faced by teens — might help focus attention on who the horrible toll of gun violence harms most. (About our rating scale) Send us facts to check by filling out this form Sign up for The Fact Checker weekly newsletter The Fact Checker is a verified signatory to the International Fact-Checking Network code of principles
Miami Herald
11-06-2025
- Politics
- Miami Herald
I tried to solve the great gun mystery at the Bloomberg School of Public Health. It didn't go well
You wouldn't think it would be hard to get the world's leading gun violence researchers at the Johns Hopkins Bloomberg School of Public Health to tell you what the leading cause of death is for children. At least, you know, if it actually was firearms. While the school's report, Gun Violence in the United States 2022, says over and over again that guns are the leading killer of children and teens age 1-17, it never says what the leading killer of children not including teens is. It isn't like they don't think the results for children are important. You have to wait all the way to the bottom of the first page of the report for them to define what they mean when they say children (age 1-9) and teens (10-17), but they never quite get around to saying what kills those kids age 1-9. That made me curious, especially when I learned this month that the Ad Council was launching a multimillion-dollar, multiyear public service campaign telling parents that their kids are in danger because guns are the number one killer of children(!) and teens. This is important. It matters whether what they are going to tell parents is actually true. Today, according to Ad Council polling, only 26% of Americans know guns are such a danger to kids. But the Ad Council, which brought you the 'Smokey Bear' campaign about forest fires and the 'Crying Indian' campaign about littering and receives hundreds of millions of dollars in leftover ad space for its nonpartisan efforts every year, wants to fix that low number. The Ad Council's educational videos and ads, which you can see on YouTube any time you want, tend to linger on children and teens at the younger end of that scale. The ads include images of children on a playground, young children in doctor offices who still use child safety seats, grade-school kids debating gun violence, a crib wheeling through a hospital hallway and parents planning play dates. Where does the Ad Council get the idea that guns are mowing down these young children all over the country? Its webpage cites the Bloomberg School of Public Health Center for Gun Violence Solutions over and over. Answer on first page of report So as I mentioned, I called and emailed them to get an interview and get clarity about exactly what was killing children ages 1-9. That was a week ago. The first thing officials did was dispute that they had said anything about children age 1 to 9. 'I am not quite sure where the age range you're mentioning is coming from,' wrote their PR guy, a former TV journalist. So I told him it was hidden on Page 1 of the 22-page report. After that, he quickly scheduled a video call the next day with Silvia Villarreal, listed as the first author on the study I was asking about. 'Fabulous,' I wrote. The next day rolled around and the Bloomberg folks canceled the call with Silvia because some other people at the Center for Gun Violence Solutions were unexpectedly 'out of the office.' I said I could interview Sylvia 'any time next week.' In the meantime, their PR guy promised, 'we will get you the data needed for your story this morning.' Hours passed. I inquired about where the data was. More time passed and then an email came. It included nine bullet points with factoids from the report about children, but not the answer to my simple question: What is killing children ages 1 to 9? Not helpful. So I tried asking the question again. No response that day or over the weekend or Monday. I sent an email to the dean of the Bloomberg School of Public Health, Ellen J. MacKenzie, and the co-leaders of the Center for Gun Violence Solutions, Joshua Horwitz and Cassandra Crifasi. 'I have a simple question for the authors of your report Gun Violence in the United States 2022, released in September 2024, yet they have canceled interviews to talk about it and simply refused to answer it,' I wrote them. 'It seems to me that this does not meet your standards for academic integrity, transparency and basic honesty.' No response. Escorted out by campus security At this point, I was, well, miffed. It just so happened that I was going to Delaware to visit my wife's family, so on Tuesday, I got in my rented BMW and drove three hours to the Bloomberg School of Public Health in Baltimore. When I got there, I emailed the PR guy and the dean and the two gun research directors that I was there and eager to meet with any or all of them to ask my question. No interview this time either, I was told. 'We have to follow our school's guidelines for media visits to the building,' the PR guy wrote me. 'Hadn't I already done that?' I thought to myself. But as I sat there in the multi-story lobby of the School of Public Health, it turned out I didn't have time to ruminate. Two very polite and very plump ladies from campus security complete with official looking badges came to escort me from the building. I headed back to the school's garage, walking by red banners that said in big white letters, 'BLOOMBERG SCHOOL PROUD TO BE IN PUBLIC HEALTH.' This was surely a proud day for the Bloomberg School, I thought. When I got to the car, I received another email. If I wait another week, they might be able to give me an interview, but not a soul in the place is available before that. I had another thought. Surely there is somebody else at the Bloomberg School who knows what kills kids ages 1-9. Sure enough, there was another research group, The Center on Injury Research and Policy. I emailed them, and in a matter of hours, they gave me the answer. I'll give you one guess what that is. You're right – not guns. Not even close. Mishaps with things other than guns, such as drownings, falls and car accidents, are the big killers. Maybe that is why, given a week, the world-renowned experts at the Bloomberg School of Public Health Center for Gun Violence Solutions couldn't answer a simple question about what is killing our children. It is not that they didn't know. It is that they didn't like their own answer.
