17-07-2025
UK pavilions to present 34 media tech companies at IBC 2025
The specialist services company Tradefair is behind the creation of these pavilions, working to empower exhibitors and drive their sales success.
GREAT Britain and Northern Ireland are set to make a strong impact at IBC 2025, taking place from 12–15 September at the RAI in Amsterdam, with a line-up of 34 media technology companies featured across multiple pavilions. Located in Halls 1, 6, 7 and 8, with additional independent presences in Halls 5 and 10, these pavilions will highlight practical, forward-thinking solutions to some of the media industry's most pressing challenges.
The initiative is led and managed by Tradefair, a specialist services company that provides complete support to exhibitors. From building infrastructure to offering shared services and logistical assistance before and during the show, Tradefair ensures that each participating company is equipped to focus entirely on showcasing their technology and connecting with potential global customers.
Among the participants is Ad Signal, offering SaaS tools for media content control, while Aqua Broadcast is known for its Cobalt FM transmitters and audio processors. Badger Media is introducing a software-based identification layer to replace outdated labelling systems in digital infrastructure. Big Pic Media, in collaboration with GrayMeta, will present advanced QC tools and digitisation solutions.
Blue Lucy brings intelligent workflow orchestration tools, and Broadcast Radio delivers complete services for professional radio broadcasting. BW Broadcast and offer innovative solutions in transmitters and cloud-native playout systems, respectively. presents its advanced platforms for monetisation and subscriber retention, while Custom Consoles showcases decades of expertise in precision furniture for broadcast environments.
Disk Archive Corporation is spotlighting ALTO, a secure, enterprise-class cold storage platform. Other featured innovators include Emotion Systems for audio workflow software, FilmLight for high-end colour grading, and GB Labs, which specialises in scalable shared storage systems. Hitomi Broadcast is displaying its precision tools for circuit latency and lip-sync accuracy.
AI-powered content recognition from Imaginario AI, cross-sector tech solutions from Kineton Europe, and simplified RF licensing tools from Mission Control are also part of the showcase. Open Broadcast Systems brings software-driven broadcast tech, and Ortana Media Group will highlight content orchestration software with extensive API support.
Radica Broadcast Systems, a major supplier of radio transmission systems, joins Reuters News & Media in showcasing powerful media platforms. Compression technologies from RioVIDEO and advanced QC automation from QScan add to the depth of solutions on display.
Live audio automation from Salsa Sound, precision audio measurement by Spectral Measurement, and stream processing from Starfish Technologies demonstrate the diversity of UK capabilities. TransMedia Dynamics offers content management solutions, while Trint uses AI for transcription and content creation.
Accessibility and localisation technologies come from Verbit, and Yospace will present its server-side ad insertion capabilities. Finally, Yotta Media rounds out the list with customisable media solutions trusted by leading global TV operators and manufacturers.
Mark Birchall, Managing Director of Tradefair, organisers of the GREAT Britain and Northern Ireland pavilions, said: 'The size of our presence at IBC continues to grow, which tells me two things. First, that the UK remains at the forefront of innovation and creativity in the media, and second that IBC remains the place to showcase the industry to the world.
'We are pleased and proud once more to handle all the details so our partners can concentrate on the latest developments,' he continued. 'Tradefair ensures these exciting, cutting-edge businesses can shine on the world stage at IBC.'
