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How will the Grammys tackle the TikTokers? Alex Warren and Addison Rae look to turn chart success into Best New Artist bids
How will the Grammys tackle the TikTokers? Alex Warren and Addison Rae look to turn chart success into Best New Artist bids

Yahoo

time2 days ago

  • Entertainment
  • Yahoo

How will the Grammys tackle the TikTokers? Alex Warren and Addison Rae look to turn chart success into Best New Artist bids

As of June 2025, the No. 1 song in both the U.S. and the U.K. is 'Ordinary', a hit penned by Alex Warren, an artist likely unknown to millennial and older audiences. Meanwhile, the top debut on the Billboard 200 for the week of June 16 was Addison, by a buzzing singer you might've heard of, Addison Rae. If you are younger, you likely know both Warren and Rae very well, as they are some of the biggest influencers of the pre-COVID-era TikTok, who are now experiencing parallel rises to music fame, both plausible contenders to win the Grammy for Best New Artist. But their rise to music stardom, while unique in its way, also responds to a bigger trend throughout this century: the primacy of social media. More from GoldDerby Jensen Ackles on [Spoiler]'s surprise appearance on 'Countdown' and the 'Supernatural' reunion on 'The Boys' Marvel's 'Ironheart' reviews: Critics love Dominique Thorne - the show she's in, not so much Sarah Michelle Gellar shares 'Buffy' reboot hopes: 'My dream is to bring back everyone who has died' Social media has birthed music stars ever since its inception. As a quick and free way to get promotion, it makes sense that a lot of up-and-coming artists would try to find an audience by cultivating an online following. The MySpace era provided acts like Panic! at the Disco and Adele with passionate fan bases that eventually translated to record deals and multiplatinum albums. But MySpace's popularity was soon eclipsed, first by Facebook and Twitter, and then by a site that became the primary vehicle for music for the millennial generation. YouTube was even much more suited for artists as a video-sharing platform, a site where fans could see their favorite artists perform, watch their vlogs, play covers essentially plugging fans into a musician's life. Artists like Troye Sivan and Alessia Cara thrived on the platform, racking up millions of views and achieving celebrity status. While these YouTube influencers did manage to find respect in the industry, it took a while for the Recording Academy to catch up with the viral hitmakers. Cara famously won the Grammy for Best New Artist in 2018, almost four years after the release of her breakout hit, 'Here,' (which has 274 million views) and fully established as a YouTube star. Sivan, on the other hand, had to wait even longer. It wasn't until a full decade later, in 2023, that he scored his first Grammy nominations. Perhaps the most famous example of a YouTube-spawned star is Justin Bieber, whose video channel was discovered at age 13 by Scooter Braun. Bieber has gone on to sell more than 150 million records and earn two Grammys (in 23 nominations) and one Latin Grammy. While it took the industry a while to come around, these performers were still viewed as artists first, internet darlings second. But there has been a seismic shift. Today, as the dominant social media app, TikTok is helping new music get discovered. However, it's not merely a platform for songs to go viral; instead, TikTokers who started out as just plain influencers are successfully transitioning into long lasting, commercially and/or critically profitable artistic careers. This proves a slight improvement from the YouTube era, where typically these types of pivots, by influencers like KSI or Gabbie Hanna, were heavily clowned, deemed inauthentic, or accused of making 'cash grabs' when putting out new songs. Even those who were gifted enough to find successful careers did not reach the heights that people like Rae and Warren have so quickly; Troye Sivan had to wait half a decade into his career to get his first top 5 album on the U.S. albums chart, and Alessia Cara never scored a No. 1 hit. But while the general audience is much more accepting of TikTok tunes, how will the industry embrace these two 2025 breakouts? At the moment, the industry seems more onboard when it comes to acknowledging viral successes. Back in the start of the 2010s, the Grammys completely ignored songs like Baauer's 'Harlem Shake' or Psy's 'Gangnam Style.' Fast-forward a few years, though, and we've had viral, meme'd-out songs like Lil Nas X's 'Old Town Road' being nominated and even winning multiple Grammys in 2020. TikTok has also helped propel the careers of such artists as Doja Cat, Samara Joy, and Olivia Rodrigo, giving them platforms that resulted in mainstream success and Grammy wins. However, those artists differ from Warren and Rae in one distinct way: they didn't start as influencers, they just popped off on the app. Due to this difference, the Recording Academy might be less inclined to 'let them in,' viewing Warren and Rae as interlopers — meme music jockeys as opposed to true artists — and undeserving of industry recognition. That said, credit where credit is due, Warren and Rae (and their respective teams) have definitely attempted to surround them with artistic peers, intentionally trying to promote these two as genuine craft makers rather than rich social media moguls running vanity projects. Warren recently released a song with multi-Grammy nominee Jelly Roll, tapping into the country genre; Warren was also singled out by Ed Sheeran. Sheeran also endorsed Addison, remarking the album on his social media account. Rae will also be touring with Lana Del Rey later this year. The countddown is own to see how fully embraced Warren and Rae will be at the 2026 Grammys, the biggest show of support from their music community and peers. 'Ordinary' feels as omnipresent as songs by Teddy Swims and Benson Boone, two other new male pop stars that achieved Best New Artist noms last year, while Addison caters to the same audience who loves Grammy winners like Charli XCX and Britney Spears. And if it all goes accordingly, and both TikTokers are present in that new Best New Artist lineup when nominations are announced on Nov. 7, then expect both Warren and Rae to launch full-blown campaigns for the stauette... beginning with their social media platform of choice. Best of GoldDerby Billboard 200: Chart-topping albums of 2025 Billboard Hot 100: Every No. 1 song of 2025 The B-52s' Kate Pierson talks Rock Hall snub, influencing John Lennon, and fears a solo album would be a 'betrayal' to her band Click here to read the full article.

UDR brings on new CFO
UDR brings on new CFO

Yahoo

time2 days ago

  • Business
  • Yahoo

UDR brings on new CFO

This story was originally published on Multifamily Dive. To receive daily news and insights, subscribe to our free daily Multifamily Dive newsletter. UDR, the country's 15th-largest apartment owner, has hired Dave Bragg as its new CFO. Bragg succeeds Joe Fisher, who was appointed chief investment officer in January in addition to his responsibilities as the REIT's president, according to a news release. Since 2022, Bragg has been at Roots Management Group, an Addison, Texas-based owner and operator of manufactured housing and recreational vehicle resort communities. He served as the firm's chief strategy officer and head of investment management before moving to CFO at Roots. Bragg worked at the Newport Beach, California-based research firm Green Street before joining Roots. He has also held senior leadership positions at Zelman & Associates, ISI Group and Merrill Lynch. Bragg has served as a global governing trustee of the Urban Land Institute since 2022 and is a member of the Pension Real Estate Association. 'Dave is a seasoned executive with an exceptional blend of strategic insight, analytical rigor and capital markets expertise,' said Tom Toomey, UDR chairman and CEO, in the release. 'His deep experience across the residential real estate spectrum and proven leadership will further strengthen our entire organization.' Haendel St. Juste, managing director of REITs for investment bank Mizuho Securities, said in an email to Multifamily Dive that Bragg was a 'very solid hire.' 'He's a well-known commodity,' said St. Juste, who worked at Green Street prior to Bragg's arrival. On UDR's first-quarter 2025 earnings call last month, where the REIT posted a 97.2% occupancy rate, 0.2% higher than its 2024 Q1 average, Toomey said the firm wasn't focused on a timeline for filling the position. 'For us, it's finding the right fit for the team and the future and our strategy,' Toomey said. The CEO added that UDR received a 'robust response' of applicants for the CFO position. 'We have a very, very deep pool of candidates and we're now starting the face-to-face interviews,' Toomey said on the call. 'So I feel very optimistic about the position.' Click here to sign up to receive multifamily and apartment news like this article in your inbox every weekday. Recommended Reading How one owner scored a large profit on a Florida property Sign in to access your portfolio

One Vikings player listed among most 'underrated' at his position for the 2025 season
One Vikings player listed among most 'underrated' at his position for the 2025 season

USA Today

time3 days ago

  • Sport
  • USA Today

One Vikings player listed among most 'underrated' at his position for the 2025 season

The Minnesota Vikings roster is among the best in the NFL after years of draft selections and free agent signings. Whenever a roster is deep, players with a lot of talent can get buried on the depth chart, or get behind some of the best players at their position. When that happens, they can be forgotten and become underrated. According to one analyst, the Vikings have one of the most underrated players at a certain position. Regarding the wide receiver position, the Vikings boast arguably the best player in the league in Justin Jefferson. Having someone with that type of talent can cause others to be overshadowed, which is why Bleacher Report's Alex Kay listed Jordan Addison as one of the most underrated wide receivers in the NFL. The WR2 of the Vikings has been very productive in his two years and somehow he tends to still fly under the radar. Kay writes, "Addison started living up to his first-round billing immediately after entering the league, posting a sensational rookie stat line of 70 catches for 911 yards and 10 touchdowns. The wideout helped make up for the extended absence of Justin Jefferson—who missed seven games in 2023—and didn't miss a beat when star quarterback Kirk Cousins was also lost for the year, finding success with a revolving door of signal-callers that included Nick Mullens, Joshua Dobbs and Jaren Hall." Addison, like Jefferson, has produced well with whoever is throwing the ball to him. Whenever that happens, it speaks to the talent that he possesses. In year three, expectations are high once again as folks are waiting for him to fall off, but he has shown no signs of it happening. With J.J. McCarthy set to take over, Vikings fans hope the best is yet to come from the former Biletnikoff Award winner.

Who is Addison Rae? How TikTok fame led to one of the year's biggest pop albums
Who is Addison Rae? How TikTok fame led to one of the year's biggest pop albums

Metro

time4 days ago

  • Entertainment
  • Metro

Who is Addison Rae? How TikTok fame led to one of the year's biggest pop albums

Addison Rae has recently transitioned from Internet stardom to full-blown mainstream pop royalty. After racking up a following of more than 88million on TikTok, Addison has recently transitioned to music, releasing her debut album, Addison, to critical acclaim earlier this month. As a result, she's been tapped to open for Lana Del Rey on her upcoming tour and has even announced a headline tour, much to the delight of her quickly growing legion of fans. Her recent Los Angeles hometown show attracted more than 100,000 fans in the ticketing queue for a venue that holds just 2,300 people, revealing a massive demand for the social media star-turned pop diva. Previously, she was named the highest-earning creator on TikTok, ahead of Charli, with Forbes estimating that she earned $5million (£3.5m) in 2020. Addison – full name Addison Rae Easterling – was a competitive dancer from a young age, before she started posting dance videos on TikTok when it first gained popularity in 2020. Ambitious and driven, she sometimes shared up to eight videos a day as she built a larger and larger following. At time of writing, she has nearly 90million followers on TikTok. She's also an actor, businessperson, podcaster, and breakout pop superstar. The Louisiana native briefly attended Louisiana State University, but dropped out when she started blowing up on TikTok, and moved to Los Angeles. @addisonre @Alani Nutrition 💟💟💖💖 ♬ original sound – . Addison is 24 years old. She was born on October 6, 2000, and was raised in Lafayette, Louisiana, by her parents, Monty Lopez and Sheri Easterling. Rae has two younger brothers, Enzo Lopez and Lucas Lopez, and an older half-sister, Macye Neumeyer. She's also made friends with the Kardashian clan through her TikTok fame, following in their footsteps as a businesswoman after launching her own beauty brand, and has often opened up about her close bond with Kourtney Kardashian. Revealing the advice the reality star gave her when it comes to being in the public eye, Addison told Glamour magazine: 'Something that she told me was, 'Make sure you're always enjoying what you're doing because this is the life you're living. Make sure it's something that you're proud of and you're continuing to do the thing you love.'' The pair met through their mutual friend, YouTube star David Dobrik, when he filmed a video with Kourtney, and have stayed close ever since. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video The 24-year-old has branched into acting, starring in the 2021 Netflix romantic comedy He's All That, a gender-bending remake of the 1999 teen classic She's All That. She's also had roles in a handful of other projects, including the 2023 horror movie Thanksgiving. Addison is also set to appear alongside Ryan Reynolds, Aubrey Plaza, Jason Momoa, and Dan Levy in the upcoming animated action comedy Animal Friends, releasing in October. Addison told The New York Times of her musical aspirations back in 2020: 'Pretty much from the jump, I was like, 'I don't want to cut demos, I want to write,'' she said. 'So I at least know what I'm doing, or can connect with the things that I'm singing. Especially because I was so new to it.' Eventually, all that practice led her to release her first single, Obsessed, in 2021 – which was critically panned. But that didn't stop her from trying again. Addison then released her first EP AR in August 2023, to marginally more success. But things really started to take off in 2024, when she signed with Columbia Records and collaborated with Charli XCX on the remix of her song Von Dutch. This bolstered her name recognition, which helped earn her first Billboard Hot 100 hit in 2024 with her single Diet Pepsi, which peaked at 54. This month, after years of hard work, her studio album, Addison, debuted at number four on the US Billboard 200. Since its release, the album has been lauded by fans and critics alike. The album includes tracks like New York, Life's No Fun Through Clear Waters, and Summer Forever. The debut earned an impressive 8.0 from Pitchfork, with the publication writing: 'Rae's debut album, Addison, floats in on a swell of goodwill following a string of improbably great singles, each one a little weirder than the last.' Aptly titled The Addison Tour,Addison Rae is going on tour this fall. The tickets went on sale on June 20, while pre-sale kicked off on June 18. Addison will kick things off in Dublin, Ireland, at the National Stadium on August 25, followed by Manchester Academy in Manchester, England, on the August 28. More Trending The tour will run till November 17, when Rae will make a final stop in Sydney, Australia, at the Enmore Theatre. AUGUST 26 – Dublin, Ireland National Stadium 28 – Manchester, England Manchester Academy 30 – London, England O2 Forum Kentish Town SEPTEMBER 2 – Paris, France L'Olympia 4 – Brussels, Belgium Cirque Royal 5 – Amsterdam, Netherlands Melkweg 7 – Berlin, Germany Uber Eats Music Hall 8 – Cologne, Germany Live Music Hall 22 – Austin, TX ACL Live 25 – Dallas, TX South Side Ballroom 27 – Nashville, TN The Pinnacle 28 – Atlanta, GA The Eastern 30 – Washington, DC The Anthem OCTOBER 1 – Brooklyn, NY Brooklyn Paramount 5 – Boston, MA Roadrunner 7 – Philadelphia, PA The Fillmore Philadelphia 8 – Toronto, ON Rebel 10 – Chicago, IL Riviera Theatre 13 – Denver, CO Mission Ballroom 16 – Oakland, CA Fox Theater 19 – Los Angeles, CA The Wiltern NOVEMBER 11 – Melbourne, Australia Forum Theatre 14 – Brisbane, Australia Fortitude Music Hall 17 – Sydney, Australia Enmore Theatre @brycehall not alone this time @addisonre ♬ Wet Shoota – sound remixes Addison Rae previously dated fellow TikToker Bryce Hall in a very public relationship that ended in 2020. She began dating music producer Omer Fedi in 2021, and while she has largely kept the relationship out of the public eye, its believed that the pair are still together. In a 2025 interview with Rolling Stone, Addison said: 'I'm very guarded when it comes to relationships because my first public relationship taught me a lot about myself,' Rae said, speaking of her ex Bryce Hall. 'That was a s*** show. He was very vocal about everything, and it was a mess.' Got a story? If you've got a celebrity story, video or pictures get in touch with the entertainment team by emailing us celebtips@ calling 020 3615 2145 or by visiting our Submit Stuff page – we'd love to hear from you. MORE: The 'memeification' of World War Three reveals a troubling truth about society MORE: Inside the 'humiliating' influencer marriage break-up 7 months after the wedding MORE: Thousands of people got a phone alert asking them if I was hot

Cancel Your Plans and Grab Tickets to Addison Rae's The Addison Tour Now
Cancel Your Plans and Grab Tickets to Addison Rae's The Addison Tour Now

Yahoo

time4 days ago

  • Entertainment
  • Yahoo

Cancel Your Plans and Grab Tickets to Addison Rae's The Addison Tour Now

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Addison Rae is headlining her first-ever world tour. More from Billboard This $20 Karaoke Machine Is Great for Carpool Karaoke & More: Here's Where You Can Buy It NBA Finals 2025 Livestream: Here's How to Watch Pacers vs. Thunder Game Online for Free Megan Thee Stallion Becomes the Villa's New Bombshell During Cameo on 'Love Island USA' Aptly titled The Addison Tour, tickets went on sale on June 20, while pre-sale kicked off on June 18. The 'Headphones On' singer's tour will kick off in Dublin, Ireland, at the National Stadium on Aug. 25, followed by Manchester Academy in Manchester, England, on the Aug. 28. The tour will run till Nov. 17, when Rae will make a final stop in Sydney, Australia, at the Enmore Theatre. Rae's tour announcement follows the release of her self-titled album Addison on June 6. The album landed a No. 4 spot on the Billboard 200 album chart. Since its release, the album has received major praise. The album includes tracks like 'New York,' 'Life's No Fun Through Clear Waters' and 'Summer Forever' along with previously released singles like 'Fame Is a Gun,' 'High Fashion' and 'Diet Pepsi.' If you didn't get a chance to grab tickets when they first dropped, don't fear. Fans and followers of the TikTok star can still grab tickets to her highly anticipated tour on a slew of sites. We've compiled a list of the best deals you can snag on tickets now from Ticketmaster to StubHub. BEST VENUE OPTIONS find tickets here At first glance, Ticketmaster has some of the best venue options we've seen so far. General admission at some venues is as low as $95.00. For nervous ticket buyers, the site also offers a Fan Guarantee that allows for cancellations, refunds or exchanges within 24 hours of booking, subject to certain exclusions. As of writing, currently available venues include Dallas, TX South Side Ballroom, Washington, D.C. The Anthem and Denver, Colo. Mission Ballroom. BEST INTERNATIONAL PRICES find tickets here For our international readers, you're in luck. Prices for Rae's tour are extremely affordable on StubHub. You've got venues like L'Olympia in Paris with tickets going for $63.00 and balcony tickets for Cirque Royal in Bruxelles, Belgium going for $88.00. StubHub's FanProtect Guarantee gives you the option to shop all dates and arenas with ease. The initiative ensures valid tickets every time or your money back. If your event gets canceled and not rescheduled, you'll be able to receive a credit worth 120% of the amount you paid for the impacted event. You also have the option of a cash refund. EARN REWARDS FIND TICKETS HERE We're helping you grab the best seats for Rae's tour on Vivid Seats now. You can use promo code BB30 to grab $30 off of your purchase. If you're worried about something going wrong, the ticketing service offers a 100% Buyer Guarantee that ensures your transaction is secure, that your tickets will be delivered before your event and that your tickets are valid. Rae's tickets on Vivid Seats are quite pricey, but our code should work wonders. PROMO CODES FIND TICKETS HERE Get your Rae tickets on us with Seat Geek. You can use promo code BILLBOARD10 to receive $10 off at checkout. Like most of the ticketing services we've mentioned on this list, Seat Geek includes a Buyer Guarantee that makes buying tickets a breeze no matter the concert or venue. The site offers a slew of ticketing options for venues across the globe. As of writing, Seat Geek seemingly has more affordable pricing on hot venues in Denver, Austin and Oakland. PROMO CODE find tickets here You can now save big bucks on Rae tickets with TicketNetwork by using our code BILLBOARD300 to save $300 off orders of $1,000, and BILLBOARD150 to save $150 off orders of $500. Unable to shell out funds now? You purchase your tickets on the website now and pay later with help from Affirm. TicketNetwork's website features all-in pricing, an initiative that lets you see exactly what you'll be paying upfront including fees. TicketNetwork currently includes a range of venue options from Los Angeles to Dallas. LOW PRICES find tickets here Gametime's pricing on Rae's tickets is extremely affordable overall. We've seen some venues with tickets starting at $94.00, while the most expensive available now starts at $288.00. Gametime guarantee vows low prices, event cancellation protection, job loss assurance and on-time ticket delivery. Snagging tickets to your favorite artist's shows has never been easier. Check out the full list of 2025 Addison Tour dates 26: Dublin, Ireland @ National Stadium Aug. 28: Manchester, England @ Manchester AcademyAug. 30: London, England @ O2 Forum Kentish Town Sept. 2: Paris, France @ L'Olympia Sept. 4: Brussels, Belgium @ Cirque Royal Sept. 5: Amsterdam, Netherlands @ Melkweg Sept. 7: Berlin, Germany @ Uber Eats Music HallSept. 8: Cologne, Germany @ Live Music Hall Sept. 22: Austin, TX @ ACL LiveSept. 25: Dallas, TX @ South Side BallroomSept. 27: Nashville, TN @ The PinnacleSept. 28: Atlanta, GA @ The EasternSept. 30: Washington, DC @ The AnthemOct. 1: Brooklyn, NY @ Brooklyn ParamountOct. 5: Boston, MA @ RoadrunnerOct. 7: Philadelphia, PA @ The Fillmore PhiladelphiaOct. 8: Toronto, ON @ RebelOct. 10: Chicago, IL @ Riviera TheatreOct. 13: Denver, CO @ Mission Ballroom Oct. 16: Oakland, CA @ Fox TheaterOct. 19: Los Angeles, CA @ The Wiltern Nov. 11: Melbourne, Australia @ ForumNov. 14: Brisbane, Australia @ The Fortitude Music HallNov. 17: Sydney, Australia @ Enmore Theatre The 'Diet Pepsi' singer began her career on TikTok back in 2019. The social media star amassed over 88 million followers, making her the fifth most-followed individual on the platform. Dipping her toes into the world of music, Rae dropped 'Obsessed' in 2021, followed by her debut EP, AR in 2023. Rae made big moves in 2024, signing with Columbia Records. In that timeframe, she collaborated with Charli XCX on the remix of her song 'Von Dutch'. She wouldn't become star material until the release of her single 'Diet Pepsi', which received widespread acclaim, peaking at number 54 on the US Billboard Hot 100 chart. With this tour, Rae is cementing herself as pop star material in the US and abroad.

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