Latest news with #AdnanZaylaniMohamadZahid
Borneo Post
6 days ago
- Business
- Borneo Post
Longest non-stop financial literacy livestream in Malaysia
mySalam celebrating a record breaking moment after 24-hour public engagement on Financial Literacy through TikTok LIVE. TAWAU (July 7): mySalam, Malaysia's national takaful protection scheme for the B40 community which is fully managed by Great Eastern Takaful Berhad (GETB) together with Financial Education Network (FEN), made history with a successful digital initiative; a 24-hour Non-Stop Financial Literacy Session on TikTok LIVE, held in conjunction with the Karnival Celik Kewangan (KCK) Tawau from July 5 to 6 at Eastern Plaza, Tawau. This extraordinary digital engagement was officially recognised by the Malaysia Book of Records as the 'Longest Non-Stop Financial Literacy Livestream in Malaysia', setting a new national benchmark for inclusive, digital-first financial education. Branded as Misi #24JamBijakWang, the TikTok LIVE session was spearheaded by mySalam and Financial Education Network (FEN), with TikTok Malaysia as the official digital partner and supported by the Malaysian Takaful Association (MTA). The 24-hour duration was strategically chosen to maximise its outreach to wider community segments, from youths to seniors and day workers to night-shifters. This initiative affirms that financial literacy is no longer a luxury, but a necessity. According to Syuhaib Ithnin, head of mySalam at Great Eastern Takaful, Misi #24JamBijakWang was never just about setting a record. 'People think that financial topics are boring, but after continuous livestreaming on TikTok LIVE, we managed to gain over 3.2 million likes, 12 thousand comments, and more than 17,000 visitors in just 24 hours.' 'By embracing a digital-first approach, we may alter traditional perception, making financial education more inclusive and engaging. Through casual, relatable delivery methods, interactive content, and exciting incentives, we have demonstrated that financial literacy is not a luxury reserved for the privileged, but a fundamental right for all. This initiative is more than just a campaign, it's a movement. It empowers individuals to make informed financial decisions, fosters resilience against economic challenges, and builds a foundation for long-term financial well-being. We are proud to be at the forefront of this transformation, and we remain committed to set a benchmark for others to follow,' he added. Quoting Deputy Governor Adnan Zaylani Mohamad Zahid at the launch ceremony of the Karnival Celik Kewangan (KCK) Tawau 2025 on Saturday, 'This carnival is not merely a gathering or an exhibition. It is a strategic platform that brings together various parties – government agencies, financial institutions, academics, civil society organisations and the local community to join forces in empowering the public with relevant and practical financial knowledge. With strong community support and the momentum from the carnival, the Financial Education Network remains committed to expand its reach and impact throughout Malaysia. It also opens up opportunities for the public to access reliable information, learn about available support channels, and ask questions directly to experts without feeling shy or afraid.' Throughout the 24-hour livestream, more than 24 guest speakers harnessed TikTok LIVE's interactive features to deliver real-time financial advice directly to the audience in an authentic and fun way, addressing questions in the comments. Among the topics covered included financial scams, takaful protection, basic investing, tax planning, debt management, and household budgeting strategies, all curated to be practical, relatable and easy to understand. To sustain momentum and encourage participation, the initiative also featured the FinTok Challenge; a fun, hourly interactive contest on TikTok LIVE that awarded 24 winners with a total of RM24,000 cash prizes. 'At TikTok we are committed to building a safe platform where creativity and free expression can thrive, while also igniting meaningful conversations, learning at scale, and empowering communities,' said Firdaus Fadzil, Head of Public Policy of Malaysia at TikTok. 'Our partnership with mySalam is a great testament of how organisations can harness the reach and immediacy of our platform to raise awareness on key topics among Malaysians and drive a lasting positive impact on society.' The success of this initiative reflects how financial education can evolve with modern digital lifestyles. It also marks a strong and continued commitment from the organisers to explore innovative, people-friendly approaches in delivering financial literacy to all, from those at the urban areas to the furthest communities. For more information, follow the official TikTok account at @
Borneo Post
7 days ago
- Business
- Borneo Post
Carnival strengthens financial literacy outreach in Tawau
BNM Deputy Governor Adnan Zaylani Mohamad Zahid stopping at one of the 21 exhibition booths during his walkabout at Karnival Celik Kewangan Tawau. TAWAU (July 6): The Financial Education Network (FEN) successfully hosted its flagship Karnival Celik Kewangan (KCK) in Tawau for the first time on July 5 and 6. The event brought together more than 6,000 visitors offering a range of engaging and practical activities designed to promote financial literacy and empower communities to better manage their finances. The event was officiated by Adnan Zaylani Mohamad Zahid, Deputy Governor of Bank Negara Malaysia (BNM) and Co-Chair of the FEN, who emphasised the growing importance of financial literacy in today's economic and digital landscape. 'With the many economic uncertainties, and the fast pace of technological change, managing one's finances is no longer a luxury – it is a necessary life skill that underpins the stability of individuals, families, and communities,' he said. A key feature of KCK Tawau was a 24-hour financial literacy livestream on TikTok, jointly organised by mySalam, FEN, and the Malaysian Takaful Association (MTA), with a total of 3.2 million likes and 12,000 comments within 24 hours. The livestream offered continuous, interactive content on a wide range of financial topics, reaching new audiences and making financial education more accessible and more relatable. This initiative obtained recognition in the Malaysia Book of Records. In line with the event's holistic approach, KCK also featured the MTA Takaful4All Fun Run, aimed at promoting not only financial health but also physical well-being. The run drew strong participation from 570 local community members, reinforcing the message that a secure future depends not just on smart money management, but also on taking care of one's health. KCK Tawau marked the finale of a week-long financial literacy roadshow across various localities in Sabah, including Lahad Datu, Kunak, Pulau Bum Bum in Semporna and Tawau. These engagements allow FEN to provide practical financial guidance – on budgeting, insurance and takaful, debt management and consumer protection – while also gathering valuable feedback on the unique financial challenges faced by local communities. These insights will help shape future outreach and targeted interventions to strengthen financial resilience in the region. The success of the KCK Tawau is a testament to the tireless efforts and collaboration of FEN members, associate members and partners. From content development to community engagement, the team demonstrated its commitment to delivering relevant, accessible, and meaningful financial education. 'KCK Tawau reflects what FEN stands for – bringing financial literacy to life in ways that are practical, inclusive and people centred. The FEN remains committed to ensuring efforts to empower the rakyat are carried out inclusively and continuously,' added Adnan. Established in November 2016, FEN serves as an inter-agency platform to increase the impact of financial education initiatives and identify new opportunities to elevate financial literacy among Malaysians through greater alignment, closer collaboration and a strong focus on impact assessments. Its members include the Ministry of Education, Ministry of Higher Education, Bank Negara Malaysia, Securities Commission Malaysia, Employees Provident Fund, Agensi Kaunseling dan Pengurusan Kredit, Perbadanan Insurans Deposit Malaysia and Permodalan Nasional Berhad.
The Star
17-06-2025
- Business
- The Star
Bank Negara plans to make Financial Education Network Proaktif mandatory for youth
Bank Negara deputy governor Adnan Zaylani Mohamad Zahid KUALA LUMPUR: Bank Negara Malaysia (BNM) plans to make its money literacy programme, called Financial Education Network (FEN) Proaktif, mandatory for the youth. BNM deputy governor, Adnan Zaylani Mohamad Zahid, said the central bank is looking forward to working with various agencies in encouraging the youth to enrol in this programme. "(We are planning) to make it mandatory or give them credit to undertake this FEN Proaktif financial education programme so that the youth are equipped by the time they graduate or they enter the workforce. "This is to make sure they have sufficient financial literacy, knowledge and skills to face these financial decisions at any moment,' he said. Adnan Zaylani said this during a panel session on the topic, "Securing Youth Financial Future: Enhancing Financial Capability', at the Sasana Symposium 2025, hosted by BNM today. He noted that BNM is currently awaiting responses from the respective ministries regarding its planning and added that: "We will see if the ministries will be reset before that suggestion'. The panel session was also attended by the Minister of Youth and Sports (KBS), Hannah Yeoh, who also addressed alarming data on the number of youth involved with bankruptcy in Malaysia. In 2024, 877 cases of youth declaring bankruptcy were recorded, compared to 727 in 2023, showing an increase of 150 cases within a year. "If you look at the youth population, 9 million, this is a small number, but the trend is a bit scary? It is so easy to buy things and then put them on an instalment plan and then pay later, but when you start accumulating credit card debt, you pay interest, spending money that you do not have,' said Yeoh. Thus, she said amid the growing trend, the MADANI government has amended the Bankruptcy Act, allowing bankrupt persons below 40 who have small debts to be discharged to give them a second chance. - Bernama
The Sun
17-06-2025
- Business
- The Sun
BNM plans to make Financial Education Network Proaktif mandatory for youth
KUALA LUMPUR: Bank Negara Malaysia (BNM) plans to make its money literacy programme, called Financial Education Network (FEN) Proaktif, mandatory for the youth. BNM deputy governor, Adnan Zaylani Mohamad Zahid, said the central bank is looking forward to working with various agencies in encouraging the youth to enrol in this programme. '(We are planning) to make it mandatory or give them credit to undertake this FEN Proaktif financial education programme so that the youth are equipped by the time they graduate or they enter the workforce. 'This is to make sure they have sufficient financial literacy, knowledge and skills to face these financial decisions at any moment,' he said. Adnan Zaylani said this during a panel session on the topic, 'Securing Youth Financial Future: Enhancing Financial Capability', at the Sasana Symposium 2025, hosted by BNM today. He noted that BNM is currently awaiting responses from the respective ministries regarding its planning and added that: 'We will see if the ministries will be reset before that suggestion'. The panel session was also attended by the Minister of Youth and Sports (KBS), Hannah Yeoh, who also addressed alarming data on the number of youth involved with bankruptcy in Malaysia. In 2024, 877 cases of youth declaring bankruptcy were recorded, compared to 727 in 2023, showing an increase of 150 cases within a year. 'If you look at the youth population, 9 million, this is a small number, but the trend is a bit scary? It is so easy to buy things and then put them on an instalment plan and then pay later, but when you start accumulating credit card debt, you pay interest, spending money that you do not have,' said Yeoh. Thus, she said amid the growing trend, the MADANI government has amended the Bankruptcy Act, allowing bankrupt persons below 40 who have small debts to be discharged to give them a second chance.
The Sun
17-06-2025
- Business
- The Sun
BNM plans to make Financial Education Network Proaktif mandatory
KUALA LUMPUR: Bank Negara Malaysia (BNM) plans to make its money literacy programme, called Financial Education Network (FEN) Proaktif, mandatory for the youth. BNM deputy governor, Adnan Zaylani Mohamad Zahid, said the central bank is looking forward to working with various agencies in encouraging the youth to enrol in this programme. '(We are planning) to make it mandatory or give them credit to undertake this FEN Proaktif financial education programme so that the youth are equipped by the time they graduate or they enter the workforce. 'This is to make sure they have sufficient financial literacy, knowledge and skills to face these financial decisions at any moment,' he said. Adnan Zaylani said this during a panel session on the topic, 'Securing Youth Financial Future: Enhancing Financial Capability', at the Sasana Symposium 2025, hosted by BNM today. He noted that BNM is currently awaiting responses from the respective ministries regarding its planning and added that: 'We will see if the ministries will be reset before that suggestion'. The panel session was also attended by the Minister of Youth and Sports (KBS), Hannah Yeoh, who also addressed alarming data on the number of youth involved with bankruptcy in Malaysia. In 2024, 877 cases of youth declaring bankruptcy were recorded, compared to 727 in 2023, showing an increase of 150 cases within a year. 'If you look at the youth population, 9 million, this is a small number, but the trend is a bit scary? It is so easy to buy things and then put them on an instalment plan and then pay later, but when you start accumulating credit card debt, you pay interest, spending money that you do not have,' said Yeoh. Thus, she said amid the growing trend, the MADANI government has amended the Bankruptcy Act, allowing bankrupt persons below 40 who have small debts to be discharged to give them a second chance.
