Latest news with #AdobeMarketingCloud
Yahoo
23-06-2025
- Business
- Yahoo
Adobe, Infosys Partner to Revolutionize Marketing Lifecycle with AI Integration
Adobe Inc. (NASDAQ:ADBE) is one of the best QQQ stocks to buy according to hedge funds. On June 18, Infosys Limited (NYSE:INFY) and Adobe announced a collaboration to transform the marketing lifecycle of global brands through the integration of AI. This partnership will combine capabilities from Infosys Aster, which is an AI-amplified marketing suite, with Adobe's technologies to unify customer experience at scale, personalize content for business growth, and streamline workflows. The joint offering seeks to empower Chief Marketing Officers/CMOs to deliver unified brand experiences across all channels & touchpoints and launch hyper-targeted personalized campaigns with localized content strategies through AI-powered orchestration of marketing tasks. For instance, a communication service provider utilizing Adobe Marketing Cloud with Infosys Aster services saw a 40% increase in digital engagement through in-app experiences and custom-targeted offers. A team of engineers and scientists collaborating at a workstation surrounded by their applications and solutions. Sumit Virmani, the EVP and Global Chief Marketing Officer at Infosys, highlighted that AI has rapidly become a navigator for marketers and now helps them scale deeply personalized content and unify brand experiences. At the same time, Anil Chakravarthy, President of Digital Experience Business at Adobe, emphasized the collaboration's focus on transforming Customer Experience Orchestration by combining creativity, marketing, and AI innovations. Adobe Inc. (NASDAQ:ADBE) is a technology company that operates through 3 segments: Digital Media, Digital Experience, and Publishing & Advertising. Infosys Limited (NYSE:INFY) provides consulting, technology, outsourcing, and digital services internationally. While we acknowledge the potential of ADBE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the . READ NEXT: and . Disclosure: None. This article is originally published at Insider Monkey.
Business Upturn
18-06-2025
- Business
- Business Upturn
Infosys and Adobe collaborate to boost AI-driven marketing solutions
By Aman Shukla Published on June 18, 2025, 14:36 IST Infosys (NSE, BSE, NYSE: INFY) and Adobe have announced a strategic partnership aimed at transforming global marketing operations using artificial intelligence. The collaboration combines Infosys Aster™, an AI-enabled marketing suite, with Adobe's customer experience technologies to improve personalization, streamline workflows, and scale unified brand experiences. Infosys Aster™ offers services including digital commerce, marketing operations, and performance marketing. Adobe's platform supports real-time customer data analysis and content delivery. Together, they enable marketers to deliver consistent, data-driven experiences across channels and customer segments. The partnership aims to help businesses personalize campaigns based on behavior and engagement insights. In one example, a telecom provider used Adobe Marketing Cloud and Infosys Aster™ to increase multi-channel engagement by 40%. A jewelry retailer also saw a 27% improvement in campaign performance using dynamic 3D modeling and personalized delivery strategies. This collaboration encourages CMOs and CIOs to adopt AI-first, customer-centric marketing approaches with built-in responsible AI practices. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
