Latest news with #AdobeSummit
Straits Times
6 days ago
- Business
- Straits Times
Closer teams, faster results, lower costs: How GenAI helps companies scale effectively
Mr Shashank Sharma, Adobe's senior director for digital experience for South-east Asia and Korea, presenting the company's latest AI solutions that help businesses speed up content creation at the Adobe Summit in Singapore. PHOTO: ADOBE BRANDED CONTENT Closer teams, faster results, lower costs: How GenAI helps companies scale effectively At Singapore's Adobe Summit, executives shared how Adobe's AI-enhanced digital solutions can accelerate each company's growth, helping them stay competitive Since ChatGPT's launch in late 2022, generative AI (GenAI) has rapidly developed into a core business tool not just for efficiency, but for delivering faster, more personalised customer experiences at scale. In Asia-Pacific, GenAI adoption has now gone beyond experimentation to bring real-world improvements to the way businesses market their products and services. Speaking at the Adobe Summit in Singapore earlier this month, Mr Shashank Sharma, Adobe's senior director for digital experience for South-east Asia and Korea, noted how GenAI is reshaping the expectations and pace of modern creative work. 'AI is accelerating,' he said. 'It is opening content floodgates, tapping into everybody's imagination and redefining what we mean by the word 'scale'.' The annual summit brought together over 600 partners and customers to explore the future of digital experiences. This year's event highlighted how AI is no longer just about efficiency – it is also fuelling creativity and enabling more expressive, visual communication at scale. As part of this shift, Adobe introduced new features within its Experience Platform, which brings together customer data and content tools in one place to help teams work more effectively. The latest additions include Product Support Agent, which helps marketing teams quickly troubleshoot technical issues such as missing campaign data, broken links in customer journeys or problems connecting different tools, and Data Insights Agent, which lets users ask questions about their data in plain English and get instant visual answers. Both tools reflect Adobe's approach to using AI to lighten the load by automating routine tasks and simplifying complex processes – helping people focus on creative and strategic work rather than replacing them. Putting GenAI to work (From left) Ms Mel Lim, Adobe's regional head, Singapore, Mr Tay Yan Long, senior manager, Enterprise Digital Ecosystem & Business at Changi Airport Group, and Mr Gourab Kundu, head of digital growth for Asia South at Citi Wealth, share insights on how GenAI is transforming marketing and customer engagement. PHOTO: ADOBE At the Adobe Summit in Singapore, regional businesses shared how GenAI is already enhancing marketing and customer experience. For instance, The Coca‑Cola Company is using Adobe Firefly to speed up brand-aligned content creation with images and copy, all while preserving brand voice and copyright compliance. In practice, such tools enable faster content localisation, on-demand creative production and significant time and cost savings across teams. Changi Airport Group (CAG) is also pushing the boundaries of digital engagement by harnessing the power of GenAI. 'At Changi Airport, we're tapping into GenAI to turbocharge our experimentation capabilities and scale our content, enabling richer, more personalised and truly dynamic interactions with our customers,' said Mr Tay Yan Long, senior manager, Enterprise Digital Ecosystem & Business at CAG. His team is using Adobe's GenAI tools for journey orchestration, predictive insights and agentic marketing to test and scale ideas more efficiently. For Citibank, GenAI is enhancing service delivery through proactive problem-solving and predictive analytics, which significantly improve customer satisfaction. 'The future of banking lies in anticipating customer needs, not just reacting to them,' said Mr Gourab Kundu, head of digital growth for Asia South at Citi Wealth. Mr Prabu Purushothaman, senior director for digital experience and platforms COE at ServiceNow, presents how the company is partnering with Adobe to create personalised, real-time customer journeys. PHOTO: ADOBE Adobe has also partnered with firms like ServiceNow to improve business-to-business customer journeys. 'Customers are always seeking more rewarding and meaningful interactions,' said Mr Prabu Purushothaman, senior director for digital experience and platforms COE at ServiceNow. 'We are working with Adobe to help create real-time personalised customer journeys at scale for ServiceNow.' Why GenAI is shifting to real results A new Adobe study released at the summit shows GenAI adoption in Asia is maturing, with more companies reporting tangible business benefits. In a late-2024 survey of over 500 executives across Hong Kong, South Korea and South-east Asia, 55 per cent said GenAI has freed up resources for strategic work, while 53 per cent credited it with boosting revenue through more effective marketing. Use cases vary – from chatbots to social media content generation – but all point to a shared goal: faster, smarter personalisation. Eighty-seven per cent of senior executives expect content production to become quicker and more scalable in 2025, with agentic AI helping to lower support costs. Still, many organisations face hurdles like siloed data and poor cross-team collaboration. 'The challenge is content creation, production, workflow and asset management,' said Mr Sharma. 'When we see things holistically, you can bring in more creativity and leverage that.' To tackle these gaps, eight in 10 senior executives plan to increase tech investments, with nearly a third expecting to spend significantly more. Many also plan to invest in talent, recognising AI as a tool to amplify – not replace – human capabilities. 'Digital transformation is as much about enhancing experiences as it is about improving operational efficiency. 'It is still important that AI be complemented with the human element, ensuring that customers can still connect with brands and feel that services are authentic,' said Mr Sharma. Find out how businesses are adopting GenAI in Asia-Pacific in Adobe's study of the region's corporate leaders here. AI tools for businesses In March, Adobe unveiled a suite of product innovations that drive customer experience orchestration with the help of AI, called Adobe AI Platform. Adobe Experience Platform Agent Orchestrator helps businesses to manage and orchestrate AI agents – across Adobe and third parties – through a single interface. Adobe Brand Concierge enables businesses to configure and manage AI agents that guide consumers from exploration to confident purchase decisions, using immersive and conversational experiences. Adobe GenStudio is an end-to-end content supply chain solution that optimises the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalised customer experiences. Adobe Firefly Services application programming interfaces support video and 3D workflows by handling high-volume and time-consuming tasks. Join ST's Telegram channel and get the latest breaking news delivered to you.
Forbes
10-04-2025
- Business
- Forbes
Key Insights From Adobe Summit On Agentic AI And B2B Innovation
Just over three weeks ago, the curtain came down on Adobe Summit in Las Vegas, Adobe's annual customer event. Last year's event was dominated by news of how Adobe was leveraging generative AI and infusing it across its platform and product set to help brands achieve personalization at scale. Of all the announcements made, what stood out to me, in particular, was how Adobe was using it to help marketers overcome traditional time and cost challenges in the content production process through its Content Supply Chain approach. Adobe headquarters in San Jose, California, USA This year, however, much of the talk focused not on generative AI but on agentic AI and the new possibilities it offered marketers. There were too many announcements to describe here, so here are my four big takeaways from this year's event: Adobe announced Agent Orchestrator, a new capability in the Adobe Experience Platform. It features 10 purpose-built AI agents that cover everything from audience optimization, content production, and customer journey optimization to data insights, data engineering, and site and workflow optimization. Adobe Experience Platform Agent Orchestrator Now, while all of the purpose-built agents are powerful applications that will undoubtedly increase the capacity and productivity of marketers and creatives, it was the data insights and data engineering agents that caught my eye. Why? The Data Insights Agent simplifies and enhances the process of deriving insights from signals across an organization, enabling marketers to visualize, forecast, and improve customer experiences in real-time. Meanwhile, the Data Engineering Agent supports high-volume data management tasks such as data integration, cleansing, and security- a complex operation as businesses continue to connect disparate data within their organization. These agents are taking on what is often arduous and time-consuming work, and while the demos I saw were powered by synthetic, clean data, the power and value were clear to see. Now, assuming that an enterprise has clean data, and that's no small assumption to make or challenge to overcome, these particular agents are going to have a significant impact on productivity and efficiency and could potentially call into question the number of data analysts that a marketing team needs. That's not just me talking. I discussed this with an executive from a large telecom firm at the event, and they mentioned that, due to the rapid evolution and increasing sophistication of AI-powered analytical tools in this space, they are considering resizing their data analyst team to concentrate on the top 25% of their analysts while redeploying the other 75% to different areas of the business. Hence, my quick take …. traditional data and business analysts look out! There is not a lot to say about Adobe's new Brand Concierge other than….. If you want to see what a multi-modal, brand-centric concierge-type experience looks like - one that can take a known customer from discovery to recommendation to purchase - then look no further. Check it out. It's going to be the future. Many Martech-focused events are dominated by B2C case studies, use cases and applications. This is despite the fact that, according to data cited at the event, B2B transactions typically account for around 70% of the GDP of most advanced and industrialised economies. So, it was refreshing to see Adobe lean into B2B marketing and Go-To-Market (GTM) orchestration at their event and illustrate how their platform can be used to deliver personalization at scale for B2B brands. Moreover, of the ten purpose-built AI agents Adobe announced at the event, one of them is a dedicated B2B application that focuses on account qualification, where the AI agent supports the evaluation and advancement of opportunities in a sales pipeline by automating the provision of the right content to the right people, within an enterprise buying group (i.e. the committee of individuals responsible for major purchasing decisions at an enterprise), at the right time based on where they are in their journey. Now, this sounds great and is in line with research that shows that B2B buyers spend 70% of their buying journey doing their own research before talking to vendors. However, what wasn't clear was what happens in those cases where a member of a buying group has a pre-sale question, for clarification, say, that comes about as a result of consuming some of the content that has been shared with them. It may seem like a small thing, but how that hand-off is managed and how context is passed through to the pre-sales rep or customer service agent can play an outsized role in how the buyer feels about their whole experience. A bad experience could lead to the souring of the individual's and, possibly, their whole buying group's view of the vendor. While at the event, I got a chance to talk to Vivek Pandya, Director at Adobe Digital Insights, about some new research coming out of Adobe that highlights the fast-growing proportion of web traffic that is now originating from generative AI assistants. Specifically, the research found that traffic to UK retail, travel, and financial services websites from AI Assistants has surged in the last 6-7 months. Banks are experiencing the largest increase in this AI-driven growth, with a 700% increase in visit share since August, compared to around a 500% increase in the Retail and Travel sectors. Moreover, these volumes are growing at a rate of more than 30% each month, suggesting that web traffic originating from generative AI assistants is quickly becoming a significant channel that brands need to navigate. Over the same period, brands in the US have experienced a 1,200% to 1,700% increase in traffic growth. But here's where it gets interesting. Digging into the data with Pandya shows that ChatGPT is by far the most commonly used assistant among those who have used Al assistants in the past month, followed by Google Gemini and then Microsoft CoPilot. Now, while to feature in the search results coming from Gemini and CoPilot, it would seem pretty safe to assume that the same rules of good search and Search Engine Optimization (SEO) would apply. The same is not true of ChatGPT, as speaking to two senior executives at the event, one from an international financial services company and another from a large US telecoms firm, they and their teams were not 100% clear on what is driving their search results, where all of their data is coming from and how up-to-date it is, despite the fact that OpenAI announced in May 2023 that ChatGPT would have access to real-time data from Microsoft's Bing search engine. As a result, they find themselves in near-constant contact with their search agencies about this issue to better understand how it affects their business and, particularly, how it affects their real-time pricing offers. What's clear from this is that there are lots of assumptions being made, and there is some confusion about what it takes to win in this new and fast-growing AI-assistant web traffic space. That needs to change if brands are to prosper.
Yahoo
25-03-2025
- Business
- Yahoo
Adobe's CFO on product personalization, pricing, and what's driving growth
Good morning. The next evolution of personalization for customers is slated to be agentic AI—autonomous digital agents capable of independently performing tasks. For marketing software giant Adobe, that means a top priority is building out a collection of its own brand of creative agents. During the Adobe Summit last week in Las Vegas, I had a conversation with Dan Durn, CFO and EVP of finance, technology services, and operations at Adobe. The company is placing a big bet on agentic AI and announced 10 agents and an agent orchestration tool on its Adobe Experience platform. It's also designed to work with third-party agents and customer-built agents. 'Agents are a way to bring technology capabilities into the creative workflow to unload those tasks that are just slow and repetitive and require people to just grind their way through it,' Durn told me. For example, one such agent monitors the status of ongoing projects, streamlines approvals, and focuses on collaboration between departments or employees to accelerate workflows. Addressing content productivity and using real-time data, such as on Adobe's customer data platform, are the 'two pillars that are on the critical path of being successful with personalization,' Durn said. Boston Consulting Group predicts that over the next five years, $2 trillion in revenue will shift to companies that understand how to create personalized experiences and communication. And new AI capabilities provide more personalization, according to the firm. Regarding enterprise sales, Adobe (No. 210 in the Fortune 500) reported that in FY 2024 joint creative and marketing deals grew by over 100% year-over-year. 'It's a proof point of that dynamic we see, which is creative and marketing groups coming closer together in the enterprise,' Durn said. "The predominant driver of growth has been, and continues to be, new subscribers to the Adobe platform," he said. "Pricing is a lever for us. Every so often, we'll want to align the price that we charge our customers to reflect the substantial value that is in our products." He added, "We'll use pricing to make sure we're getting paid for the value we're delivering." In Q1 FY 25, the three months that ended on Feb. 28, Adobe earned record revenue of $5.71 billion, representing 10% year-over-year growth. For Adobe's standalone and add-on AI products, annual recurring revenue reached over $125 million for the quarter and, over the next nine months, the company expects that figure to double. Although there were better-than-expected results, Wall Street had concerns about monetizing AI growth. However, some analysts are seeing momentum toward the long-term AI strategy. Bank of America analysts wrote in a March 19 note following Adobe's investor meeting on March 18: 'No financial targets were provided to back momentum with top of funnel efforts, monetization and AI offerings. However, a few disclosures and product introductions suggest momentum is building." The analysts maintained a Buy rating and a price target of $528. 'This technology allows us to take content creation and production and monetize it in a way that's more customer value-based or more outcome-based,' Durn told me. And he sees innovation as part of Adobe's DNA. 'We've been at the core and foundation of some of the important digital trends that are shaping the digital economy,' he said of the company. Sheryl This story was originally featured on Sign in to access your portfolio
Forbes
21-03-2025
- Business
- Forbes
What Jamie Dimon Wants Every CEO To Remember About Leadership
Jamie Dimon shares 4 key reminders about leadership. Effective leadership takes many forms, adapting to different circumstances and numerous business needs. While common principles underpin great leadership, each leader brings their unique style and approach. In the business world, the requirements of strong leadership shift depending on factors such as a company's maturity, industry trends, and global events. Few leaders have had to adapt more than JPMorgan Chase CEO Jamie Dimon. Overseeing $4 trillion in assets and leading nearly 300,000 employees, Dimon has spent almost two decades at the helm of one of the world's largest financial institutions. In a recent fireside chat with Adobe CEO Shantanu Narayen at the Adobe Summit, he shared four key leadership principles with an audience of 12,000 executives, marketers, and professionals. In a world increasingly sensitive to feelings, leadership demands a commitment to truth over comfort. Radical honesty and direct communication—while sometimes uncomfortable—are essential for driving performance and maintaining transparency. "A lot of companies don't do that," Dimon noted, warning that avoiding hard truths can lead to complacency and diminished accountability across the board. He advised leaders, 'Don't try to use numbers to prove what you think. Try to use numbers to understand what you are doing.' An example of not sugar-coating reality and looking at the numbers is Microstrategy (now doing business as Strategy), which made a strategic Bitcoin shift years ago that has yielded significant returns. On a personal level, being direct further stimulates growth, a philosophy Nvidia CEO Jensen Huang embraces to cultivate high-performing teams and loyalty. Assembling a leadership team isn't just about finding great employees—it's about identifying individuals who can handle leadership's unique pressures and intricacies. Dimon emphasized that competence in one area doesn't always translate to effective leadership. "A lot of people who run stuff, they're a hot mess. Don't let them run something because they'll be a disaster," he cautioned. With leadership evolving in complexity, small details make a significant impact. Separating individual talent from leadership capability is critical to long-term success. Technical skills and strategic thinking are vital, but humility is one of the most defining traits of exceptional leaders. From frontline employees to C-suite executives, treating people with genuine respect is a necessary leadership cornerstone. "People know when you care about them," Dimon observed. This principle is reflected in the practices of leaders like Chevron CEO Mike Wirth, who writes handwritten letters to employees to reinforce morale. Dimon displays this principle by strengthening key relationships and positioning himself in a position of growth and development through frequent business travel and getting out of the office as much as possible. Ultimately, while people may forget what you say, they never forget how you make them feel. Leading is anything but smooth sailing. It's not a question of if but when challenges will arrive. Dimon highlighted that grit and resilience are necessities in a leader's toolkit. With competition intensifying, technology rapidly accelerating, and the battle for top talent fiercer than ever, leaders' reservoirs of resilience will continually be challenged from all angles. To stay ahead, leaders must take risks, innovate, and continuously reinvent even when on top—a strategy that Siemens CEO Roland Busch prioritizes. "You have to say 'absolutely not,' or 'absolutely, take the chance—go for it,'" Dimon said, underscoring the importance of being decisive in your leadership. Dimon's recent RTO stances demonstrate that grit also means making tough, sometimes unpopular decisions and standing by them. Bruce Lee famously said, "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Like martial arts, leadership is not about complexity. It's about mastering the basics. Whether leading a small team or a global enterprise, the principles of clear communication, team development, humility, resilience, and discipline will take leaders further than any fleeting trend.
Yahoo
18-03-2025
- Business
- Yahoo
Adobe Announces New Offerings with AWS and Amazon Ads for Marketers and Creatives to Deliver Impactful Customer Experiences at Scale
LAS VEGAS, March 18, 2025--(BUSINESS WIRE)--Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq: ADBE) announced a strategic collaboration with Amazon Web Services (AWS) to build new offerings that empower marketing and creative teams to deliver customer experiences with greater speed, precision and at scale. The collaboration combines Adobe's expertise in Customer Experience Orchestration with AWS's advanced cloud services. Building on the availability of Adobe Experience Platform (AEP) on AWS, the collaboration will introduce new integrations with AWS's generative AI services, Amazon Connect and Amazon Ads. These offerings will enable organizations to create more meaningful customer interactions while benefiting from AWS's enterprise-grade security, reliability and global infrastructure. "The growing digital economy is creating an environment where a higher volume of engaging and personalized content is required to drive customer loyalty," said Sundeep Parsa, vice president, Adobe Experience Cloud. "New integrations across Adobe and Amazon solutions will enable businesses to deliver impactful customer experiences that leverage deep data insights, while maintaining the highest standards of privacy and security." Adobe and Amazon will create new integrations across their product portfolios and bring to market new offerings that drive standout customer experiences and ad campaigns: Enhanced omnichannel experiences: The companies will integrate AEP with Amazon Connect to provide end-to-end visibility into the customer journey while protecting customer privacy. This will help businesses deliver more personalized customer experiences across channels and interactions by combining AEP's comprehensive customer profiles with Amazon Connect's customer care insights. Intelligent AI-driven interactions: Leveraging Amazon Q in Connect and Adobe's AEP AI Assistant alongside AI Agents, businesses can deploy tailored experiences based on unified customer data. Teams across an organization will be able to access consistent customer information, enabling more personalized and contextual interactions across touchpoints. Boost marketing performance: Adobe Real-Time Customer Data Platform (CDP) Collaboration, built on AEP, is an offering that delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data. Business can deliver personalized ad experiences, without relying on third-party signals. Through an integration with Amazon Marketing Cloud, marketers will be able to combine customer data in Real-Time CDP Collaboration with performance insights from Amazon Ads in Amazon Marketing Cloud to measure segment performance and drive better return on ad spend. Streamlined Creative Workflows: Through direct integration between Amazon Ads and Adobe Creative Cloud applications, businesses can efficiently create and publish high-quality ads. Creative teams can access professional templates designed for Amazon Ads within Adobe Photoshop and Adobe Express, with automatic compliance checks and seamless access to Amazon Creative Assets. Applications powered by AEP, including Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics, will also be available in AWS Marketplace – a digital catalog with thousands of software listings – making it easy to find, test, buy and deploy solutions. Learn more about the collaboration between Adobe and AWS here. About Adobe Adobe is changing the world through personalized digital experiences. For more information, visit Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of applicable securities laws, including those related to Adobe's new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled "Risk Factors" in Adobe's most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe's filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law. View source version on Contacts Public relations contact Kevin FuAdobekfu@ Sign in to access your portfolio
