07-07-2025
- Entertainment
- Time of India
ADVT: A toast to the striking beauty of nature
This is a mocktail.
Some experiences catch your eye. Others invite you to take a moment and truly immerse in the beauty that exists all around us, in nature, in flavour, and in experience.
Hidden Jewels
by
Bombay Sapphire Creative Lab
is a series that invites you to take in the beauty in life, with drinks inspired by some of India's most breathtaking natural landscapes. India is abundant with unforgettable destinations: rolling hills, rain-drenched forests, serene backwaters, and golden deserts. Each stirring emotion and sparking imagination. Now, they inspire something even more: drinks that turn these destinations into moments you can sip and savour.
This is a mocktail.
These hidden jewels are brought to life by India's pioneering bartenders, who draw inspiration from these locations to create drinks that reflect their essence. Each drink captures flavours, ingredients, or moods that are rooted in the spirit of the place. Imagine cresting the dunes of the Thar Desert under the evening sky. Or meandering through the dew-kissed tea gardens of Darjeeling or trekking through the Western Ghats as the earthy scent of rain rises from the forest floor. Some drinks reflect the landscape through colour or flavour, others recall a season, a texture, or an emotion. Each one bringing a new flavour experience to the fore. Look out for the signature blue sapphire stirrer, a subtle marker of these Hidden Jewels.
This is a mocktail.
Available for a limited time across select bars and restaurants in Delhi NCR, Mumbai, Bengaluru, Goa, and more, these drinks are perfect for anyone who loves exploring the world through flavour and feeling.
Adtnu Tiwari Category Lead – Premium White Spirits, shares, 'Across India, we are seeing a growing desire for experiences that invite us to discover and truly savour moments with friends and family. With Hidden Jewels, we are bringing elevated beauty of the world around you. That is the idea at the heart of Bombay Sapphire Creative Lab's drinking experiences with serves that reframe how beauty shows up behind the bar, compelling us to observe, immerse, and feel moments that go on to become cherished memories.'
This is a mocktail.
Hidden Jewels is part of Step Into the Blue, Bombay Sapphire Creative Lab's creative philosophy. It brings the brand's iconic blue to life. Not just as a colour, but as a symbol of inspiration. Hidden Jewels is a gateway to beautifully crafted drinks, each rooted in the striking beauty of India. It invites you to discover, admire, and appreciate the finer moments, turning drinks into quiet celebrations of nature's artistry.
Note
- Bombay Sapphire Creative Lab merchandise is available online.