04-07-2025
Shoppers race to get their hands on new Milkybar chocolate available at corner shop chain
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A brand-new Milkybar flavour is set to land in stores for the first time.
The Milkybar chocolate crumble will come with a milk chocolate base and creamy biscuit centre.
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Chocolate fans are excited to try the new sweet creation
The new sharer bar will be available at Premier stores.
Shoppers took to social media to share their excitement at the launch.
In a post on social media app Instagram one shopper said: 'Ooh this sounds so good.'
Another user agreed, adding: 'I'll be buying 5.'
While a third said: 'The angels above listened, well helloooo.'
It is not yet known how much the tasty treat will cost or when it will arrive on supermarket shelves.
You can find your nearest Premier Store by visiting
A Nestle spokesperson said: "This year, Nestlé is set to introduce a range of exciting confectionery products. Keep an eye on this space for delightful surprises in store."
The news comes just months after shoppers raced to get their hands on another Milkybar flavour after it hit supermarket shelves.
Eagle-eyed shoppers spotted the Milkybar Biscoff bars at B&M stores in January.
The treat combines Lotus biscuits and white Milkybar in one chocolate.
The bar was first found in Australia but could be picked up in B&M stores nationwide for just £1.
Shoppers also went crazy for another new Milkybar combination in January.
The Aero Milkybar combines bubbly Aero and white Milky Bar in one - for just £2.99.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
The chocolate was also typically found in Australia but is now widely available in the UK.
Other new chocolate bars
The Milkybar chocolate crumble is not the only new chocolate bar to hit supermarket shelves.
Earlier this month savvy shoppers spotted Cadbury Dream bars back on shelves for the first time since 2002.
The bars are made from white chocolate and cocoa butter and were launched in the UK in 2001.
Last month Cadbury launched a new limited edition Twirl bar.
The tasty snack is made with Cadbury's popular Twirl, which is dipped in white chocolate.
Cadbury described the treat as 'unreal, indulgent, smooth, swirly, creamy, melty, new, and mouthwatering".
The bars hit shelves on June 2 but are only set to be available for a limited time.
Plus earlier this year shoppers raced to get their hands on Cadbury Dairy Milk Balls, which are similar to the discontinued Cadbury Tasters.
Tasters first appeared in stores in 1996 as small, round Dairy Milk chocolates and were similar to a Malteaser but without the crunchy centre.
Despite being popular they were quietly axed in the mid-2000s due to slow sales.
The chocolates are not listed on Iceland's website and are currently only available in store.
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