Latest news with #AffinityInteractive
Business Wire
25-06-2025
- Business
- Business Wire
Affinity Interactive's Daily Racing Form Partners with Horseshoe Indianapolis to Launch Groundbreaking AI Handicapping Technology
SHELBYVILLE, Ind.--(BUSINESS WIRE)--Affinity Interactive, through its flagship brand, Daily Racing Form (DRF), is partnering with Horseshoe Indianapolis Racing & Casino to introduce a cutting-edge suite of artificial intelligence and data-driven handicapping tools. The collaboration will debut an industry-first virtual AI handicapper, 'A.I. Alan', and expand DRF's leading-edge analytics, offering fans deeper insight and engagement throughout the meet. A pioneer in horse racing analytics since 1894, Daily Racing Form has been at the forefront of developing next-generation technology to bettors. This latest partnership reflects DRF's continued evolution under Affinity Interactive, combining data science and proprietary content to deliver innovative wagering experiences across the sport. 'We are very excited to take this next step in horse racing with our new technology abilities, and Horseshoe Indianapolis is a great place to unveil our new package,' said Rich Rosa, Senior Vice President, Commercial Operations for DRF. 'We have been working closely with Eric Halstrom and his team in Indiana to perfect our graphics and information implemented into the racing production.' Building on the success of DRF's TimeformUS Pace Graphs and DRF Projected Odds—introduced at Horseshoe Indianapolis in 2024—DRF intends to showcase a full suite of enhancements including: Runner and Race Profile Data, AI Generated Insights by DRF Statline, DRF Formulator Facts, and a custom digital website landing page dedicated to Horseshoe Indianapolis. These tools are designed to empower bettors with intuitive, actionable information, driving deeper engagement with every race. 'We could not be prouder to partner with DRF on this project,' said Halstrom, Vice President and General Manager of Racing. 'We have worked closely with DRF to customize their offering to what we feel our customers need and will be most beneficial to them. I believe they will be so excited to have all of this added information right at their fingertips for every Thoroughbred race we run this year at Horseshoe Indianapolis.' One of the most anticipated additions to the new platform is A.I. Alan, a virtual on-air handicapper powered by DRF's proprietary artificial intelligence models. A.I. Alan will appear during daily simulcast coverage with auto-generated insights tailored specifically to Horseshoe Indianapolis races. 'A.I. Alan is our new on-air virtual handicapper,' explained Halstrom. 'He will be featured daily with auto- generated facts from DRF's new AI data system. This information is specifically tailored to our racing product and his presence on our simulcasting program will be the first in the industry powered by AI.' To further celebrate the partnership, Daily Racing Form will serve as title sponsor of the Grade 3, $200,000 Indiana Oaks, taking place on Indiana Derby Day, Saturday, July 5. As Indiana's first-ever graded stakes race, the Oaks continues to attract top three-year-old fillies from across the country. 'Having DRF as the title sponsor of the Oaks adds so much validity to the race,' observed Halstrom. 'We feel their association with the Oaks will catapult exposure and accelerate the race into the next level of competition.' The 23 rd season of live Thoroughbred and Quarter Horse racing runs through Thursday, Nov. 13. For more information on racing at Horseshoe Indianapolis, visit or find details on social media @HSIndyRacing. About Horseshoe Indianapolis Horseshoe Indianapolis, owned and operated by Caesars Entertainment, Inc. (NASDAQ: CZR), holds multiple awards for customer service, entertainment, gaming, racing, dining, and diversity. Located just minutes from Indianapolis in Shelbyville, Ind., this one-of-a-kind property has wall to wall excitement on the 105,940 square foot gaming floor, featuring more than 1,600 slots and 72 table games along with a state-of-the-art World Series of Poker Room containing 20 tables. In addition, Horseshoe Indianapolis offers the only live Thoroughbred and Quarter Horse racing in the state showcased on a one-mile dirt racecourse and a seven-eighths mile turf course. Simulcast and sports wagering is offered year-round at Caesars Race & Sportsbook, also located on the casino floor, with additional gaming provided at Caesars Race & Sportsbook in Clarksville, Ind. Players can reap benefits from Caesars Rewards, the industry's most lucrative bonus program now offered at more than 50 destinations. Please visit for more information and find Horseshoe Indianapolis on Facebook, Twitter, and Instagram. Must be 18 or older to wager on horse racing at racetracks and 21 or older to gamble at sports books and casinos. Please play responsibly. If you think you or someone you care about may have a gambling problem, call 1-800-9-WITH-IT (1-800-994-8448). ©2025 Caesars License Company, LLC. About Affinity Interactive Affinity Interactive is an omni-channel media, online, and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, and an online betting presence, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, 'America's Turf Authority since 1894' for horse racing and sports enthusiasts throughout North America, one of America's fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit and Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity fund arm of ZCG ( a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. About Daily Racing Form Founded in 1894, Daily Racing Form (DRF) is the most trusted source for premium horse racing data, news, and analysis. For over 130 years, DRF has provided horseplayers and industry professionals with exclusive past performances, expert handicapping insights, and real-time coverage of the sport. Today, DRF continues to evolve, delivering innovative digital products and AI-powered tools that enhance the horse racing experience for bettors of all levels. As part of its expansion, DRF has entered the sports affiliate business, leveraging its multi-channel platform to connect sports bettors with leading sportsbook operators. By combining its deep expertise in horse racing analytics with a growing presence in the broader sports betting market, DRF remains at the forefront of the gaming industry. For more information, visit About ZCG ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East. ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit
Business Wire
24-06-2025
- Business
- Business Wire
Affinity Interactive's Daily Racing Form Partners with Horseshoe Indianapolis to Launch Groundbreaking AI Handicapping Technology for 2025 Racing Season
SHELBYVILLE, Ind.--(BUSINESS WIRE)-- Affinity Interactive, through its flagship brand, Daily Racing Form (DRF), is partnering with Horseshow Indianapolis Racing & Casino to introduce a cutting-edge suite of artificial intelligence and data-driven handicapping tools for the 2025 racing season. The collaboration will debut an industry-first virtual AI handicapper, 'A.I. Alan', and expand DRF's leading-edge analytics, offering fans deeper insight and engagement throughout the meet. A pioneer in horse racing analytics since 1894, Daily Racing Form has been at the forefront of developing next-generation technology to betters. This latest partnership reflects DRF's continued evolution under Affinity Interactive, combining data science and proprietary content to deliver innovative wagering experiences across the sport. 'We are very excited to take this next step in horse racing with our new technology abilities and Horseshoe Indianapolis is a great place to unveil our new package,' said Rich Rosa, Senior Vice President, Commercial Operations for DRF. 'We have been working closely with Eric Halstrom and his team in Indiana to perfect our graphics and information implemented into the racing production.' Building on the success of DRF's TimeformUS Pace Graphs and DRF Projected Odds—introduced at Horseshoe Indianapolis in 2024—the 2025 season will showcase a full suite of enhancements including: Runner and Race Profile Data, AI Generated Insights by DRF Statline, DRF Formulator Facts, and a custom digital website landing page dedicated to Horseshoe Indianapolis. These tools are designed to empower bettors with intuitive, actionable information, driving deeper engagement with every race. 'We could not be prouder to partner with DRF on this project,' said Halstrom, Vice President and General Manager of Racing. 'We have worked closely with DRF to customize their offering to what we feel our customers need and will be most beneficial to them. I believe they will be so excited to have all of this added information right at their fingertips for every Thoroughbred race we run this year at Horseshoe Indianapolis.' One of the most anticipated additions to the new platform is A.I. Alan, a virtual on-air handicapper powered by DRF's proprietary artificial intelligence models. A.I. Alan will appear during daily simulcast coverage with auto-generated insights tailored specifically to Horseshoe Indianapolis races. 'A.I. Alan is our new on-air virtual handicapper,' explained Halstrom. 'He will be featured daily with auto generated facts from DRF's new AI data system. This information is specifically tailored to our racing product. We expect to have A.I. Alan fully functional by early June and his presence on our simulcasting program will be the first in the industry powered by AI.' To further celebrate the partnership, Daily Racing Form will serve as title sponsor of the Grade 3, $200,000 Indiana Oaks, taking place on Indiana Derby Day, Saturday, July 5. As Indiana's first-ever graded stakes race, the Oaks continues to attract top three-year-old fillies from across the country. 'Having DRF as the title sponsor of the Oaks adds so much validity to the race,' observed Halstrom. 'We feel their association with the Oaks will catapult exposure and accelerate the race into the next level of competition beginning in 2025.' The 23 rd season of live Thoroughbred and Quarter Horse racing runs through Thursday, Nov. 13. For more information on racing at Horseshoe Indianapolis, visit or find details on social media @HSIndyRacing. About Horseshoe Indianapolis Horseshoe Indianapolis, owned and operated by Caesars Entertainment, Inc. (NASDAQ: CZR), holds multiple awards for customer service, entertainment, gaming, racing, dining, and diversity. Located just minutes from Indianapolis in Shelbyville, Ind., this one-of-a-kind property has wall to wall excitement on the 105,940 square foot gaming floor, featuring more than 1,600 slots and 72 table games along with a state-of-the-art World Series of Poker Room containing 20 tables. In addition, Horseshoe Indianapolis offers the only live Thoroughbred and Quarter Horse racing in the state showcased on a one-mile dirt racecourse and a seven-eighths mile turf course. Simulcast and sports wagering is offered year-round at Caesars Race & Sportsbook, also located on the casino floor, with additional gaming provided at Caesars Race & Sportsbook in Clarksville, Ind. Players can reap benefits from Caesars Rewards, the industry's most lucrative bonus program now offered at more than 50 destinations. Please visit for more information and find Horseshoe Indianapolis on Facebook, Twitter, and Instagram. Must be 18 or older to wager on horse racing at racetracks and 21 or older to gamble at sports books and casinos. Please play responsibly. If you think you or someone you care about may have a gambling problem, call 1-800-9-WITH-IT (1-800-994-8448). ©2025 Caesars License Company, LLC. About Affinity Interactive Affinity Interactive is an omni-channel media, online, and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, and an online betting presence, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, 'America's Turf Authority since 1894' for horse racing and sports enthusiasts throughout North America, one of America's fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit and Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity fund arm of ZCG ( a leading, privately held merchant bank comprised of private markets asset management, business consulting services, and technology development and solutions. About Daily Racing Form Founded in 1894, Daily Racing Form (DRF) is the most trusted source for premium horse racing data, news, and analysis. For over 130 years, DRF has provided horseplayers and industry professionals with exclusive past performances, expert handicapping insights, and real-time coverage of the sport. Today, DRF continues to evolve, delivering innovative digital products and AI-powered tools that enhance the horse racing experience for bettors of all levels. As part of its expansion, DRF has entered the sports affiliate business, leveraging its multi-channel platform to connect sports bettors with leading sportsbook operators. By combining its deep expertise in horse racing analytics with a growing presence in the broader sports betting market, DRF remains at the forefront of the gaming industry. For more information, visit About ZCG ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East. ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit
Yahoo
23-06-2025
- Business
- Yahoo
Affinity Interactive's Daily Racing Form Partners with Horseshoe Indianapolis to Launch Groundbreaking AI Handicapping Technology for 2025 Racing Season
SHELBYVILLE, Ind., June 23, 2025--(BUSINESS WIRE)--Affinity Interactive, through its flagship brand, Daily Racing Form (DRF), is partnering with Horseshow Indianapolis Racing & Casino to introduce a cutting-edge suite of artificial intelligence and data-driven handicapping tools for the 2025 racing season. The collaboration will debut an industry-first virtual AI handicapper, "A.I. Alan", and expand DRF's leading-edge analytics, offering fans deeper insight and engagement throughout the meet. A pioneer in horse racing analytics since 1894, Daily Racing Form has been at the forefront of developing next-generation technology to betters. This latest partnership reflects DRF's continued evolution under Affinity Interactive, combining data science and proprietary content to deliver innovative wagering experiences across the sport. "We are very excited to take this next step in horse racing with our new technology abilities and Horseshoe Indianapolis is a great place to unveil our new package," said Rich Rosa, Senior Vice President, Commercial Operations for DRF. "We have been working closely with Eric Halstrom and his team in Indiana to perfect our graphics and information implemented into the racing production." Building on the success of DRF's TimeformUS Pace Graphs and DRF Projected Odds—introduced at Horseshoe Indianapolis in 2024—the 2025 season will showcase a full suite of enhancements including: Runner and Race Profile Data, AI Generated Insights by DRF Statline, DRF Formulator Facts, and a custom digital website landing page dedicated to Horseshoe Indianapolis. These tools are designed to empower bettors with intuitive, actionable information, driving deeper engagement with every race. "We could not be prouder to partner with DRF on this project," said Halstrom, Vice President and General Manager of Racing. "We have worked closely with DRF to customize their offering to what we feel our customers need and will be most beneficial to them. I believe they will be so excited to have all of this added information right at their fingertips for every Thoroughbred race we run this year at Horseshoe Indianapolis." One of the most anticipated additions to the new platform is A.I. Alan, a virtual on-air handicapper powered by DRF's proprietary artificial intelligence models. A.I. Alan will appear during daily simulcast coverage with auto-generated insights tailored specifically to Horseshoe Indianapolis races. "A.I. Alan is our new on-air virtual handicapper," explained Halstrom. "He will be featured daily with auto generated facts from DRF's new AI data system. This information is specifically tailored to our racing product. We expect to have A.I. Alan fully functional by early June and his presence on our simulcasting program will be the first in the industry powered by AI." To further celebrate the partnership, Daily Racing Form will serve as title sponsor of the Grade 3, $200,000 Indiana Oaks, taking place on Indiana Derby Day, Saturday, July 5. As Indiana's first-ever graded stakes race, the Oaks continues to attract top three-year-old fillies from across the country. "Having DRF as the title sponsor of the Oaks adds so much validity to the race," observed Halstrom. "We feel their association with the Oaks will catapult exposure and accelerate the race into the next level of competition beginning in 2025." The 23rd season of live Thoroughbred and Quarter Horse racing runs through Thursday, Nov. 13. For more information on racing at Horseshoe Indianapolis, visit or find details on social media @HSIndyRacing. About Horseshoe IndianapolisHorseshoe Indianapolis, owned and operated by Caesars Entertainment, Inc. (NASDAQ: CZR), holds multiple awards for customer service, entertainment, gaming, racing, dining, and diversity. Located just minutes from Indianapolis in Shelbyville, Ind., this one-of-a-kind property has wall to wall excitement on the 105,940 square foot gaming floor, featuring more than 1,600 slots and 72 table games along with a state-of-the-art World Series of Poker Room containing 20 tables. In addition, Horseshoe Indianapolis offers the only live Thoroughbred and Quarter Horse racing in the state showcased on a one-mile dirt racecourse and a seven-eighths mile turf course. Simulcast and sports wagering is offered year-round at Caesars Race & Sportsbook, also located on the casino floor, with additional gaming provided at Caesars Race & Sportsbook in Clarksville, Ind. Players can reap benefits from Caesars Rewards, the industry's most lucrative bonus program now offered at more than 50 destinations. Please visit for more information and find Horseshoe Indianapolis on Facebook, Twitter, and Instagram. Must be 18 or older to wager on horse racing at racetracks and 21 or older to gamble at sports books and casinos. Please play responsibly. If you think you or someone you care about may have a gambling problem, call 1-800-9-WITH-IT (1-800-994-8448). ©2025 Caesars License Company, LLC. About Affinity InteractiveAffinity Interactive is an omni-channel media, online, and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, and an online betting presence, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, "America's Turf Authority since 1894" for horse racing and sports enthusiasts throughout North America, one of America's fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit and Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity fund arm of ZCG ( a leading, privately held merchant bank comprised of private markets asset management, business consulting services, and technology development and solutions. About Daily Racing FormFounded in 1894, Daily Racing Form (DRF) is the most trusted source for premium horse racing data, news, and analysis. For over 130 years, DRF has provided horseplayers and industry professionals with exclusive past performances, expert handicapping insights, and real-time coverage of the sport. Today, DRF continues to evolve, delivering innovative digital products and AI-powered tools that enhance the horse racing experience for bettors of all levels. As part of its expansion, DRF has entered the sports affiliate business, leveraging its multi-channel platform to connect sports bettors with leading sportsbook operators. By combining its deep expertise in horse racing analytics with a growing presence in the broader sports betting market, DRF remains at the forefront of the gaming industry. For more information, visit About ZCGZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East. ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit View source version on Contacts Media Daily Racing Forum Tammy KnoxOffice: (317) 421-8979tknox2@ Affinity Interactive Tim Ragones / Kate Thompson / Madeline JonesJoele Frank, Wilkinson Brimmer Katcher212-355-4449 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-06-2025
- Business
- Yahoo
DRF Bets Sold To 1/ST Technology
DRF Bets Sold To 1/ST Technology originally appeared on Paulick Report. Affinity Interactive (the 'Company'), the parent company of Daily Racing Form (DRF) announced today the successful sale of its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY, a division of 1/ST, and the parent company of online betting brands 1/ST BET and Xpressbet. Effective Tuesday, June 10, 2025, Xpressbet will assume full ownership and operational control of the platform, rebranding the product as 1/ST BET PRO. Affinity Interactive and 1/ST TECHNOLOGY have partnered since 2011 to bring DRF Bets to market, with Xpressbet providing back-end technology, wagering, pathways, customer service, and data security. The acquisition marks the next phase in a longstanding relationship between the two organizations. Advertisement Customers of DRF will experience a seamless and secure transition to 1/ST BET PRO, with no changes to their user credentials, wagering interface, promotions, or key benefits. Beginning June 10, existing DRF Bets users can log in at or via the new 1/ST BET PRO app on iOS devices using their current DRF Bets credentials. 'This is a pivotal moment for Affinity Interactive and DRF,' said Scott Butera, Chief Executive Officer of Affinity Interactive, the publisher of DRF. 'This strategic transaction allows us to sharpen our focus on DRF's core strengths—premium racing data, expert handicapping, and compelling content. We are now better positioned to collaborate with a broader array of racetracks, wagering platforms, and sportsbook operators as an independent and innovative media and data company.' As a part of Affinity Interactive's growth strategy, DRF will accelerate its expansion into affiliate partnerships, e-commerce, and data-driven product lines. By shifting away from direct account wagering operations, DRF will deepen its commitment to providing industry-leading insights and digital tools to horseplayers and fans across the globe. 'This move enhances our ability to serve the broader horse racing and gaming ecosystems, supporting innovation, integrity, and new fan engagement,' added Butera. 'We are proud of what we built with DRF Bets and are excited about this next chapter.' For 1/ST TECHNOLOGY, the acquisition further strengthens its market position as a leader in B2C and B2B wagering technology. Each year, 1/ST TECHNOLOGY services hundreds of thousands of bettors and is responsible for the transmission of billions of dollars in wagers. '1/ST TECHNOLOGY is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/ST BET PRO brand,' said 1/ST TECHNOLOGY President, Keith Johnson. 'We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe.' Affinity Interactive and DRF remain dedicated to service the horse racing and sports betting communities through trusted journalism, digital innovation, and industry collaboration. This story was originally reported by Paulick Report on Jun 10, 2025, where it first appeared.
Business Wire
10-06-2025
- Business
- Business Wire
Affinity Interactive Announces Sale of DRF Bets to 1/ST TECHNOLOGY
LAS VEGAS--(BUSINESS WIRE)--Affinity Interactive (the 'Company'), the parent company of Daily Racing Form (DRF) announced today the successful sale of its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY, a division of 1/ST, and the parent company of online betting brands 1/ST BET and Xpressbet. Effective Tuesday, June 10, 2025, Xpressbet will assume full ownership and operational control of the platform, rebranding the product as 1/ST BET PRO. Affinity Interactive and 1/ST TECHNOLOGY have partnered since 2011 to bring DRF Bets to market, with Xpressbet providing back-end technology, wagering, pathways, customer service, and data security. The acquisition marks the next phase in a longstanding relationship between the two organizations. Customers of DRF will experience a seamless and secure transition to 1/ST BET PRO, with no changes to their user credentials, wagering interface, promotions, or key benefits. Beginning June 10, existing DRF Bets users can log in at or via the new 1/ST BET PRO app on iOS devices using their current DRF Bets credentials. 'This is a pivotal moment for Affinity Interactive and DRF,' said Scott Butera, Chief Executive Officer of Affinity Interactive, the publisher of DRF. 'This strategic transaction allows us to sharpen our focus on DRF's core strengths—premium racing data, expert handicapping, and compelling content. We are now better positioned to collaborate with a broader array of racetracks, wagering platforms, and sportsbook operators as an independent and innovative media and data company.' As a part of Affinity Interactive's growth strategy, DRF will accelerate its expansion into affiliate partnerships, e-commerce, and data-driven product lines. By shifting away from direct account wagering operations, DRF will deepen its commitment to providing industry-leading insights and digital tools to horseplayers and fans across the globe. 'This move enhances our ability to serve the broader horse racing and gaming ecosystems, supporting innovation, integrity, and new fan engagement,' added Butera. 'We are proud of what we built with DRF Bets and are excited about this next chapter.' For 1/ST TECHNOLOGY, the acquisition further strengthens its market position as a leader in B2C and B2B wagering technology. Each year, 1/ST TECHNOLOGY services hundreds of thousands of bettors and is responsible for the transmission of billions of dollars in wagers. '1/ST TECHNOLOGY is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/ST BET PRO brand,' said 1/ST TECHNOLOGY President, Keith Johnson. 'We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe.' Affinity Interactive and DRF remain dedicated to service the horse racing and sports betting communities through trusted journalism, digital innovation, and industry collaboration. About Affinity Interactive Affinity Interactive is an omni-channel media, online, and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, and an online betting presence, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, 'America's Turf Authority since 1894' for horse racing and sports enthusiasts throughout North America, one of America's fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit and Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity fund management platform of ZCG ( a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. About Daily Racing Form Founded in 1894, Daily Racing Form (DRF) is the most trusted source for premium horse racing data, news, and analysis. For over 130 years, DRF has provided horseplayers and industry professionals with exclusive past performances, expert handicapping insights, and real-time coverage of the sport. Today, DRF continues to evolve, delivering innovative digital products and AI-powered tools that enhance the horse racing experience for bettors of all levels. As part of its expansion, DRF has entered the sports affiliate business, leveraging its multi-channel platform to connect sports bettors with leading sportsbook operators. By combining its deep expertise in horse racing analytics with a growing presence in the broader sports betting market, DRF remains at the forefront of the gaming industry. For more information, visit About ZCG ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions. For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East. ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit About The Stronach Group and 1/ST The Stronach Group is a world-class technology, entertainment and real estate development company with Thoroughbred racing and pari-mutuel wagering at the core. The Stronach Group's 1/ST business (pronounced "First") is North America's preeminent Thoroughbred racing and pari-mutuel wagering company and includes the 1/ST RACING & GAMING, 1/ST CONTENT, 1/ST TECHNOLOGY and 1/ST EXPERIENCE businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group's continued movement toward redefining Thoroughbred racing and the ecosystem that drives it. 1/ST RACING & GAMING drives the best-in-class racing operations and gaming offerings at the company's premier racetracks, training centers and premier events including: Santa Anita Park and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup and Palm Meadows Thoroughbred Training Center (Florida); Laurel Park, The Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST CONTENT is the operating group for 1/ST's media and content companies including: Monarch Content Management, Elite, TSG Global Wagering Solutions (GWS) and 1/ST TV. 1/ST TECHNOLOGY is racing's largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix brands. 1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality through innovative content development, elevated national and local venue management and hospitality, strategic partnerships, sponsorships, and procurement development. As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group's commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred racing on and off the track. The Stronach Group's TSG Properties is responsible for the development of the company's live, play and work communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). For more information, visit or follow @1ST_racing on Twitter or @1stracing on Instagram and Facebook.
