Latest news with #AfricaCreativeDDB
Time of India
23-06-2025
- Entertainment
- Time of India
The transformed touch points
The Cannes Lions International Festival of Creativity celebrates outstanding creative work across various disciplines, honoring not just Grand Prix winners but also impactful silvers and bronzes. In our " BE Extraordinary " series, a collaboration with Harsh Kapadia, CCO, Grey India , we spotlight campaigns that truly warrant discussion for their strategic depth and exceptional execution. This installment focuses specifically on Brand Experience and Activations , showcasing how brands craft immersive, interactive encounters to forge direct connections with audiences, build lasting impressions, and drive tangible results in dynamic environments. Fictional Insurance - Bogotá, DDB Colombia / RCN Prime The "Fictional Insurance" campaign, a collaboration between an unspecified insurance entity in Bogotá, DDB Colombia, and RCN Prime, aimed to illustrate the relevance and benefit of insurance in an engaging and accessible manner. The initiative leveraged branded entertainment by integrating itself into a crime show broadcast on RCN Prime. Viewers were provided with the interactive opportunity to "insure" fictional characters within the ongoing narrative of the show. Participants could predict the manner in which a specific character might die during the series. If their prediction accurately aligned with the plot's outcome, they would receive a real payout. This novel approach served as an interactive activation, demonstrating the core concept of insurance payouts within an entertaining and relatable context, allowing audiences to experience the tangible benefit of coverage without overt promotional messaging. Ads Cover Rent - Brahma Beer, Africa Creative DDB/São Paulo Brahma, a prominent Brazilian beer brand with strong historical ties to the country's Carnival celebrations, launched the "Ads Cover Rent" initiative in collaboration with Africa Creative DDB, São Paulo. This campaign addressed the challenge of escalating accommodation costs in Brazil during the Carnival period, which often deters tourists. The core of the initiative involved offering tourists who booked apartments through Airbnb a reduced rental fee. In exchange for this financial incentive, the renters agreed to display Brahma-branded banners on their balconies. These banners were not generic; they were custom-designed to fit the specific size and aesthetic of each individual balcony. This provided a direct financial benefit to the vacationers while simultaneously securing prime advertising visibility for Brahma. The strategically placed banners along parade routes effectively transformed private rented spaces into prominent, high-traffic advertising locations for the brand during one of Brazil's largest and most photographed cultural events, maximising brand exposure without the cost of official sponsorship. The Kimberly Price - Plaza Vea, Fahrenheit DDB, Lima Plaza Vea, a supermarket in Peru, launched "The Kimberly Price" campaign, developed with Fahrenheit DDB Lima, to stimulate viewership for Peruvian speed walker Kimberly Garcia's races during the Paris Olympics. A key challenge was that these races were scheduled for late-night hours in Peru, making widespread viewership difficult. To incentivise audiences to tune in, Plaza Vea announced a unique promotion. The pricing of a selection of electronic gadgets, including televisions, refrigerators, and mobile phones, would be directly linked to Kimberly Garcia's bib number. This bib number was a dynamic element, only revealed moments before the start of her race. For instance, if her bib number was 146, certain promotional items would then be offered at a price of S/146 (Peruvian Soles). This mechanism generated significant curiosity and anticipation, directly motivating consumers to watch the live telecast at unconventional hours to discover the discounted prices. The campaign successfully connected the supermarket's brand to national athletic pride and a shared viewing experience, extending beyond traditional promotional methods. The Athlete's Code - Powerade (The Coca-Cola Company), Ogilvy New York "The Athlete's Code" by Powerade, a brand from The Coca-Cola Company, addressed a significant and long-standing issue within professional sports: the potential loss of sponsorships for athletes who take necessary breaks due to injury, mental health struggles, or severe stress. In collaboration with Ogilvy New York, Powerade, which positions itself around athletic recovery, made a public commitment to integrate a specific, protective clause into its sponsorship contracts. This clause guaranteed that Powerade would continue to fulfill its financial obligations to sponsored athletes even if they needed to step away from competition for health-related reasons. The initiative directly aligned with Powerade's core brand promise of supporting comprehensive recovery, extending beyond physical recuperation to include mental well-being. Furthermore, the campaign actively encouraged other brands within the industry to adopt similar protective clauses in their athlete agreements, aiming for systemic change. The campaign was brought to life through a compelling film directed by Babak Khoshnoud, which featured prominent athletes such as Alex Morgan, Tatjana Smith, Linda Motlhalo, and Douglas Matera. These athletes shared their personal experiences and stories related to mental health challenges in their careers, adding authenticity and emotional depth to Powerade's commitment. This narrative was amplified strategically across various digital platforms, social media channels, and notably, during the broadcast of the 2024 Summer Olympics. This multi-platform amplification fostered a global conversation about the critical importance of mental health within the demanding world of professional sports. (At BE Extraordinary, a series about the winners at Cannes Lions in collaboration with Harsh Kapadia, CCO, Grey India, we peer outside the Grand Prix, and look at clutter breaking work that picked the silvers and the bronzes, but don't often get discussed.)
Cision Canada
21-06-2025
- Business
- Cision Canada
DDB Worldwide Named Cannes Lions 2025 Network of the Year for the Second Time in Two Years
Omnicom Network Achieves Record Number of Wins in 76-Year History Under Recently Appointed Global Leadership CANNES, France, June 20, 2025 /CNW/ -- DDB Worldwide, part of Omnicom, has once again claimed the prestigious title of Network of the Year at the 2025 Cannes Lions International Festival of Creativity. This marks the second time the network has secured the honor, following its historic first win in 2023. In a record-breaking year, DDB surpassed its 2023 award tally with a total of 112 Lions, further cementing its place at the forefront of the global creative industry. DDB's continued rise comes just one year into the leadership of Global CEO Alex Lubar and President & Global Chief Creative Officer, Chaka Sobhani. Since taking the reins, the duo has steered the network into a new era; one defined by tighter integration, emotionally-led creativity, and a sharpened focus on work that delivers both cultural impact and real business results. Chaka Sobhani commented: "I literally don't have the words. This means the absolute world to us. I couldn't be prouder of our DDB network and the passion, commitment, and love that has gone behind us getting here. A huge thank you also to our amazing clients for their trust and partnership - we wouldn't be here without you and I hope we've made you proud. Hopefully, this is the start of much more to come from DDB - and on a personal note, I can only say it's been the most incredible first year!" "2023 was a landmark year for DDB, but we saw it as the beginning," said Alex Lubar. "The momentum you're seeing now is the result of a global network aligned around a simple belief: creativity is the most powerful force in business. I'm incredibly proud of our exceptional teams and client partners on this collective effort." 2025 Cannes Lions highlights: Regional Network of the Year - Latin America Regional Network of the Year - Pacific Classic Track Agency of the Year - Africa Creative DDB Good Track Agency of the Year - Africa Creative DDB Experience Track Agency of the Year - DM9 Africa Creative DDB is the 1st ranked agency in Brazil, 2nd in Agency of the Year The first time DDB won four Grands Prix across different brands since 2016, including: Audio & Radio: "One Second Ads" (Budweiser, Africa Creative DDB) Music: "Tracking Bad Bunny" (Rimas Entertainment, DDB Latina Puerto Rico) Creative Data: "Efficient Way to Pay" (Consul, DM9) Sustainable Development Goals: "The Amazon Greenventory" (Natura, Africa Creative DDB) 20 total Gold Lions 37 total Silver Lions 51 total Bronze Lions 320 total shortlists First Gold Cannes Lion in Finland for Nordea, Parental Leave Mortgage First Grand Prix for DDB Latina Puerto Rico, and Puerto Rico's second in history First Gold for DDB Warsaw for McDonald's Winter Takes on Color in Brand Experience & Activation Most Lions and Grands Prix won by DDB Latina ever, with 78 trophies vs their previous record of 44 Most awarded network in Brand Experience & Activation with 20 trophies Most awards on behalf of McDonald's than any other agency network This creative surge has been powered by the DDB Global Creative Council, Bullseye, which is led by Global Chief Creative Operations Officer, Susie Walker, and continues to push boundaries across regions. This year, the program has been expanded to include rising creative talent, who have actively shaped DDB's award-winning creative work. DDB's rise has also been fueled by the growing influence of some of its most dynamic agencies, including DDB Paris, Africa Creative DDB, alma, DM9, and NORD DDB, whose bold, culturally resonant work continues to redefine the standard of global creative excellence. As creativity becomes an increasingly vital business differentiator, DDB's Cannes success proves its belief that emotional storytelling not only moves people, it moves markets. This year's winning campaigns have not only earned accolades but delivered measurable growth for clients across categories. ABOUT DDB WORLDWIDE DDB ( is The Emotional Advantage Agency. We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward. As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army. Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, Global Network of the Year by Cannes Lions (2023 and 2025), and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. Founded in 1949, DDB is part of Omnicom (NYSE: OMC).
