Latest news with #AgencyofTheYearMiddleEast
Campaign ME
02-07-2025
- Business
- Campaign ME
Emma Campbell is Chair judge at Campaign's Agency of The Year Middle East awards
Department of Culture and Tourism (DCT) – Abu Dhabi's Emma Campbell, has been named Chair of judges for the 2025 edition of Campaign's Agency of The Year Middle East (AOTYME) awards. With more than 20 years of experience across various sectors, Campbell currently leads sector marketing for Tourism and Culture at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), where she develops and executes strategic marketing initiatives to promote the emirate's diverse tourism and cultural offerings to global audiences. As Chair judge, Campbell says the true strength of the AOTYME awards lies in its recognition of regional agencies' hard work – backed by business outcomes. 'I think these awards are really important because they cut through all the noise in a busy market and highlight agencies that are genuinely delivering – both creatively and in terms of business results,' she says. 'Plus, winning these awards is a huge motivator for teams – it recognises their hard work and pushes them to keep raising the bar. It's about celebrating the whole package, not just the final campaign,' she adds. What to include in a stand-out entry Leading up to the awards ceremony in December, Campbell will lead the jury panel of top-level marketers in the region. As Chair judge, Campbell says she looks forward to seeing 'the full package' from agency entries this year. 'It's not just about the work itself, but about how agencies are growing financially, meeting strategic goals, and supporting their people along the way,' Campbell explains. 'Agencies that focus on diversity, inclusion, and sustainability also stand out here.' 'Judges want to see clear evidence of financial growth and business success, like revenue increases, profit margins, and market share gains. It's about telling the story with solid data. Culture matters too: low staff turnover, strong employee engagement, and meaningful diversity initiatives are key.' Campbell adds. According to her, the best entries show a 'well-rounded, strategic, and results-driven agency.' 'Innovation should be front and center, with clear examples of how new tech or approaches delivered measurable benefits. And of course, client partnerships need to shine, backed up by satisfaction scores and real testimonials,' she says. To help agencies understand the awards on how to build submissions that fit specifically for the criteria of these awards, Campaign Middle East, in partnership with Haymarket, is hosting its first ever Awards Clinic on 10 July at 1 p.m. GST. The free FAQ webinar will review the entry kit, entry process and judging process for the 2025 awards. A dynamic time for the region's industry The 2025 AOTYME awards come at a pivotal time of change within the industry, where advancements in technology and changing consumer behaviours have led to drastic shifts in how agencies operate. 'What's really exciting is how the region is blending global marketing trends with a unique local flavor,' Campbell says. 'Agencies are combining international best practices with deep regional insights, creating work that really connects with people here. The pace of change is thrilling – new tech, evolving consumer behaviours, and fresh creative approaches are all driving growth.' She also nods to the structural shifts artificial intelligence (AI) brings to agency operations. 'AI is a huge game-changer, helping agencies work smarter and freeing them up to focus on strategy and creativity. I'm proud to see homegrown talent leading the way and building inclusive cultures that attract and retain top people. Overall, it feels like a very dynamic, innovative time to be in marketing here,' she says. Join us for a night of celebrating the best in the region With a comprehensive list of 36 categories covering every facet of advertising and marketing, these awards are your chance to shine within the industry. Enter now for a chance to be recognised as the best in the region. Entries can be made at a discounted rate for the early bird deadline of August 7, 2025. To download the full entry kit, click here. Campaign Middle East will announce the winners at the Agency of The Year Middle East awards ceremony in December. For more information on judges, categories and the awards, click here.
Campaign ME
12-06-2025
- Business
- Campaign ME
Campaign to host awards clinic for Agency of The Year Middle East 2025
On Thursday, July 10, Campaign Middle East, will host a private-access awards clinic to help brands and agencies within the region sharpen their submissions for the upcoming Agency of The Year Middle 2025 awards. The free-of-cost session will offer practical advice on crafting winning entries, choosing the right categories, and avoiding common pitfalls. Campaign's Agency of The Year awards differ from others in the industry as they aim to highlight best business practices, celebrating performance, culture, innovation and diversity. This clinic will include a breakdown of each category and insights into the entry process. 'To answer a question that we get asked quite often, let's clarify: Campaign Middle East's Agency of the Year awards is not about campaigns or about creative effectiveness,' said Anup Oommen, Editor, Campaign Middle East. 'These awards evaluate agencies' business success, brand and business outcomes, financial performance and growth, workplace culture, and commitment to industry values such as diversity and inclusion.' Attendees can also expect top tips from jury members on what they're looking for as they score submissions. 'If your agency has set its sights on one of our coveted trophies, its not good enough to merely 'be the best' or 'believe you are the best'; you will also need to make the case for it well to a jury of client-side marketers,' Oommen added. This year, the Agency of The Year Middle East awards includes six new categories: Branding Agency of the Year Holding Company of the Year In-House Agency of the Year CSR Initiative of the Year Head of Agency Head of Network The awards clinic will explain in detail the clear objectives and tangible results submissions must include in a 20-minute long interactive webinar. This will include a Q&A session that offers an open forum to have specific queries addressed. To confirm your attendance, sign up for the awards clinic here.
