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Egypt's Madaar launches $592mln ‘Kenz' project in West Cairo, plans 9 hotels
Egypt's Madaar launches $592mln ‘Kenz' project in West Cairo, plans 9 hotels

Zawya

time24-06-2025

  • Business
  • Zawya

Egypt's Madaar launches $592mln ‘Kenz' project in West Cairo, plans 9 hotels

Egyptian private developer Madaar Developments announced last week the official launch of Kenz, a new luxury residential project in New Sheikh Zayed, West Cairo, with total investments of 30 billion Egyptian pounds ($592 million). Spanning 200 feddans, Kenz is designed as a low-density, integrated community with built-up areas covering only 12 percent of the total land, the company said in a statement. It said the development will offer 1,500 residential units, including apartments, twin houses, townhouses, and standalone villas, most of which will overlook a 65-feddan car-free central park - the largest of its kind in Cairo. Key features of the project include: A 5-star hotel operated by a global hospitality brand marking its first entry into Egypt Serviced apartments to support investment-driven tourism A 20,000 square-metre retail zone A sports club, social club, and a cultural café Ahmed Ehab, CEO of Madaar Developments told Zawya Projects that Phase 1 of Kenz is expected to be delivered within four years and generate EGP 6 billion in sales. He also confirmed the completion timelines for Azha El Sokhna and Azha Ras El Hekma on the Red Sea coast and the North Coast respectively. 'Azha El Sokhna will include a 180-room 5-star beachfront hotel scheduled to be completed this year,' said Ehad. 'At Azha Ras El Hekma, 50 percent of construction is complete, with Phase I due in 2026 and full project completion expected by 2029.' The two projects have exceeded EGP 40 billion ($789 million) in sales. He said Madaar has committed EGP 6 billion ($118 million) for construction across Azha El Sokhna, Azha Ras El Hekma, and Kenz projects, The company plans to deliver nine hotels across the three developments by the end of the construction phase, he added. (1 US Dollar = 50.70 Egyptian Pounds) (Reporting by Marwa Abo Almajd; Editing by Anoop Menon) (

This Café Is What Happens When You Ditch Law for Latte Art
This Café Is What Happens When You Ditch Law for Latte Art

CairoScene

time21-05-2025

  • Business
  • CairoScene

This Café Is What Happens When You Ditch Law for Latte Art

A law grad ditched courtrooms for croffles, built a café from scratch, and made guilt taste like pistachio cream. Some men finish law school and head straight into courtrooms, swaddled in stiff suits and legacy dreams. Others, like Ahmed Ehab, go rogue—abandoning precedents for paninis, case law for croissants. Because what do you do when your legal briefs bore you, and your heart beats not for justice, but for the buttery crackle of a well-baked pastry? 'I used to think success was about titles,' Ehab tells me. 'But then I found more purpose in perfecting a sandwich than I ever did in reading case files.' It started, as many noble pursuits do, with friends. Ehab learned the barista basics from them, slinging espressos and frothing cappuccinos during college at Walkers Alexandria. Between study sessions and service shifts, he discovered the alchemy of the third space—a place neither home nor work, but somehow both. And like all self-respecting romantics of the gastronomic kind, he fell. Not in love with a person, but with precision: the pursuit of the perfect order, the geometry of a well-wrapped sandwich, the poetry of toast. He didn't stop there. From mastering flat whites, he moved on to leading teams, then pivoted through Mobil branches across Alexandria—five in total—learning the intricacies of scale, staff, and supply chains. Until COVID-19 hit. The world went on pause, and so did he. There was a brief flirtation with a bakery corner (aren't we all guilty of pandemic baking ambitions?). But the main course was yet to come. 'I built Two Bites from scratch,' he says. 'From the floor tiles to the final garnish. I wanted something that felt like me.' Two Bites was never meant to be just a name—it was a metaphor, a mood, a manifesto. Originally conceived as 18 Bites(which sounds more like a dental emergency than a diner), the name was cleverly pared down after some well-earned marketing wisdom: keep it simple, keep it snackable, keep it memorable. 'Eighteen Bites didn't mean anything,' he shrugs. 'But Two Bites? That's temptation. That's all you need.' And the menu? It reads like a millennial fever dream, with just the right amount of chaos. You've got dough bites, Bomb Kinder, Bomb Pistachio, Bomb Hazelnut. Sandwiches wear their identities proudly: Philly Steak struts in like an American exchange student, Halloumi Pesto is your artsy Mediterranean girlfriend who journals and says things like microclimate. The Salmon Capers? Let's just say she brunches—and she knows it. Ehab, now engaged and dreaming big, still works shoulder-to-shoulder with his team, fueled by equal parts ambition and anxiety. 'There are days I don't know if I'll make rent or payroll,' he says. 'But I also know I've built something people crave, and that's worth betting on.' Because sometimes, the best stories don't come in eighteen bites. Sometimes, they only need two.

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