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Unifonic Elevates Customer Voices at its Second Advisory Board - Middle East Business News and Information
Unifonic Elevates Customer Voices at its Second Advisory Board - Middle East Business News and Information

Mid East Info

time11-07-2025

  • Business
  • Mid East Info

Unifonic Elevates Customer Voices at its Second Advisory Board - Middle East Business News and Information

Unifonic, the leading conversational AI platform and SaaS (Software as a Service) provider in the Middle East, successfully convened its second Customer Advisory Board (CAB) meeting recently. The meeting discussed the future of customer experience in marketing and customer care, with a strong focus on how AI is transforming these experiences. The high-profile event was attended by several distinguished figures from Unifonic's strategic clients to their leadership teams – the CEO, COO, CRO, CPO, and CTO. It highlighted Unifonic's commitment to customer-centric innovation and strategic collaboration with key industry players to deliver cutting-edge solutions. Unifonic extends its gratitude to the valued clients who participated in this collaborative discussion, offering strategic insights and feedback that will play a key role in shaping the company's product roadmap and better aligning it with real customer needs and requirements. The event exemplifies Unifonic's commitment to continuous learning as well as product enhancement and development based on customers' experience and feedback. Through this event, Unifonic ensures its products evolve in step with the expectations and challenges of its clients. Ahmed Hamdan, CEO and Co-founder of Unifonic, stated: 'As AI continues to transform how people and businesses connect, the future of customer engagement depends on intelligent communication. At Unifonic, we are committed to making that future a reality by embedding conversational AI and automation throughout our platform. Whether through localized customer data platforms, voice-driven engagement, or messaging tools built for regulatory compliance, our goal is to help businesses meet growing demands for personalization, transparency, and trust. The discussions at our Customer Advisory Board made it clear that AI is a powerful tool for delivering outstanding customer experiences across industries.' The meeting explored challenges and opportunities in digital customer engagement across industries such as finance, insurance, retail, and aviation. Key concerns included data privacy, campaign ROI attribution, and the limitations of basic personalization, especially as regulatory requirements become stricter. Participants addressed the growing need for advanced tools like predictive analytics, enriched customer data, and seamless end-to-end journeys within single communication channels to minimize drop-offs and maintain trust. New monetization models, including 'ad-now, pay-later,' and the rising use of Buy Now Pay Later (BNPL) mechanisms were also seen as drivers for more secure, compliant data-sharing strategies. Operational efficiency and AI-powered infrastructure were also major themes, with companies highlighting the importance of localized solutions and developing AI tools built entirely on internal infrastructure that ensure compliance with data residency laws. Success stories included AI tools such as email summarizers and increasing interest in personalized AI-driven support systems. Attendees underscored the need to balance automation with human empathy, especially in emotionally sensitive use cases. Discussions also covered platform differentiation in emerging markets, the importance of segmenting customer needs (digital-first, hybrid, traditional), and tracking sentiment with tools like Net Promoter Score (NPS). Finally, the session reinforced a strong interest in industry-specific, domain-led AI solutions. Voice AI, churn prediction, and fraud detection were identified as high-potential use cases, especially in aviation and banking. Localization, including intuitive Arabic code names, and balancing user experience with security in BNPL authentication journeys were seen as crucial to adoption. The event witnessed strong enthusiasm for industry-specific solutions supported and developed by domain expertise. The event ultimately laid the foundation for a customer-led innovation community, with attendees eager to experiment, provide feedback, and help shape future solutions.

AI-driven communication is revolutionizing customer engagement — Unifonic CEO Ahmed Hamdan
AI-driven communication is revolutionizing customer engagement — Unifonic CEO Ahmed Hamdan

Saudi Gazette

time19-02-2025

  • Business
  • Saudi Gazette

AI-driven communication is revolutionizing customer engagement — Unifonic CEO Ahmed Hamdan

Unifonic is at the forefront of AI-driven communication solutions, playing a pivotal role in Saudi Arabia's digital transformation journey. With the Kingdom's Vision 2030 accelerating technological advancements, Unifonic has established itself as a dominant player in the SaaS industry. In this interview, Ahmed Hamdan, Co-founder & CEO of Unifonic, discusses the current SaaS market dynamics, the future of AI-powered engagement, and Unifonic's latest innovations. Q: Saudi Arabia's Vision 2030 is significantly driving digital transformation. How would you describe the current SaaS market dynamics in this region, and what role does Unifonic play in this ecosystem? A: The market for Software as a Service (SaaS) in the Middle East and North Africa (MENA) is expanding significantly due to the increased adoption of new-generation digital models. Saudi Arabia's Vision 2030 is driving digital transformation across various sectors, with AI playing a central role in fostering innovation. This focus on smart cities, e-governance, and cloud computing is accelerating the adoption of SaaS solutions across both public and private sectors, making it an exciting time for technology and entrepreneurship. Saudi Arabia is heavily investing in cloud infrastructure and encouraging local companies to adopt SaaS platforms. The Saudi Cloud First Policy mandates government institutions to prioritize cloud-based solutions, creating a favorable environment for SaaS providers. Under the leadership of the Saudi Data and Artificial Intelligence Authority (SDAIA), the Kingdom is positioning itself as a global hub for AI and data-driven innovation. SDAIA's initiatives have accelerated the adoption of AI, cloud computing, and digital transformation in fintech, e-commerce, and smart payments. Unifonic's AI-driven communication solutions support these efforts by enhancing engagement, security, and operational efficiency for businesses, aligning with Saudi Arabia's Vision 2030 goals. As a key player in Saudi Arabia's digital transformation, we directly support Vision 2030 by enhancing business efficiency, improving customer engagement, and fostering innovation. With over 5,000 business customers, Unifonic enables over ten billion interactions in more than 190 countries annually. By leveraging our innovative technology and robust cloud infrastructure, we help businesses streamline operations and drive growth. Q: In your view, will SaaS solutions become an indispensable tool for industries undergoing digital transformation? A: SaaS solutions are already playing a crucial role in digital transformation, and their importance will only grow. With our commitment to innovation and customer-centricity, we witness firsthand how SaaS is revolutionizing industries by offering scalability, cost-effectiveness, and agility. Embracing SaaS is a strategic imperative for businesses navigating the digital landscape. Customer expectations are constantly evolving, demanding seamless and personalized digital experiences. By leveraging SaaS solutions, industries can innovate faster, provide real-time engagement, and build stronger customer relationships, ensuring they remain competitive in a rapidly advancing digital world. Q: What upcoming innovations is Unifonic introducing in AI-driven solutions to reshape the way brands engage with their customers? A: We are transforming brand-customer interactions through our conversational AI automation solutions. Our customer engagement platform automates end-to-end, personalized, omnichannel customer journeys seamlessly. The platform empowers businesses with innovative solutions such as multichannel campaigns, Chatbot, Agent Console, and Flow Studio, enabling them to connect with customers on their preferred channels. Unifonic Chatbot offers an always-on conversational experience for first-line support, combining automation with human interaction by allowing seamless handover to live agents when necessary. Flow Studio, a no-code drag-and-drop visual designer, allows businesses to build personalized customer journeys effortlessly. Our 2FA service, Authenticate, enhances security by safeguarding customer identity and transactions. Additionally, we offer over 100+ native integrations with platforms such as HubSpot, NetSuite, Shopify, Microsoft Office, Mailchimp, Slack, and SAP. At LEAP, Unifonic is showcasing Conversational Marketing capabilities, including targeted marketing campaigns, abandoned cart recovery, and direct engagement through WhatsApp. Our Customer Support solutions enhance customer satisfaction, send notifications, and provide multi-language support. As part of our commitment to customer experience, we also offer a complimentary Customer Experience (CX) Maturity Assessment, helping businesses refine their strategies for better performance. Q: Can you comment on Sestek, Unifonic's acquired AI arm, and how the acquisition has impacted Unifonic's evolution in AI-powered conversational automation solutions? A: The acquisition of Sestek has been instrumental in advancing Unifonic's AI-powered conversational automation solutions. Sestek's AI-driven technologies, including text-to-speech, speech recognition, natural language processing, and voice biometrics, have significantly enhanced our capabilities. In today's multibillion-dollar Internet of Things (IoT) industry, AI is widely used for everything from industrial anomaly detection to speech-based user interfaces. With Sestek, Unifonic has positioned itself as a pioneering force in AI-powered conversational automation. We are committed to leading the AI revolution by continuously innovating and evolving our solutions to meet the dynamic needs of our clients and their customers. Q: What does the LEAP event represent in terms of showcasing innovation and supporting the Kingdom's digital transformation goals? A: LEAP represents a pivotal platform for showcasing Saudi Arabia's digital transformation and innovation efforts. As the Kingdom accelerates its Vision 2030 goals, there is a strong push to diversify the economy by focusing on emerging sectors like fintech, e-commerce, payments, and digital identity solutions. These sectors are crucial in building a technology-driven economy, with significant investments driving growth. Unifonic has played a key role in this journey, delivering AI-driven communication solutions that empower businesses in fintech and e-commerce. Our services enhance customer engagement, security, and operational efficiency, aligning with Saudi Arabia's broader goals of fostering entrepreneurship and building a tech-driven economy. Over the past few years, Saudi Arabia has cultivated a thriving ecosystem for tech startups and digital solutions, accelerating entrepreneurship and empowering a new generation of innovators. LEAP is more than just an exhibition; it is a platform for advancing key priorities such as fintech innovation, cybersecurity, e-commerce, and smart payments. The event champions inclusivity by driving foreign investment, empowering women in tech, and inspiring Saudi youth to shape the future of business and technology. LEAP has emerged as an essential platform for diversifying entrepreneurship and fostering innovation in emerging sectors across the region.

Lucidya and Unifonic announce strategic partnership
Lucidya and Unifonic announce strategic partnership

Tahawul Tech

time11-02-2025

  • Business
  • Tahawul Tech

Lucidya and Unifonic announce strategic partnership

Leading customer engagement platform, Unifonic, which enables businesses to engage with customers across their lifecycle journey, and AI-powered customer experience management (CXM) platform Lucidya have announced a strategic partnership during a signing ceremony at LEAP. Through this collaboration, Lucidya's social listening, AI, and sentiment analysis will integrate with Unifonic's conversational AI platform to help brands across the region accelerate growth and uplift ROI on marketing efforts. This integration will provide businesses with a comprehensive 360-degree customer experience solution, combining powerful conversational engagement tools with AI-driven insights. Commenting on the partnership, Abdullah Asiri, Founder and CEO of Lucidya, said, 'Joining forces with Unifonic empowers businesses with a unified solution for customer engagement, eliminating fragmentation across multiple providers. By combining Lucidya's social media insights with Unifonic's engagement solutions, companies can enhance targeting, improve conversion rates, and gain deeper customer insights to drive business growth. Simply put, this is a one-stop shop for customer engagement and experience.' Ahmed Hamdan, CEO of Unifonic, added, 'This partnership merges Unifonic's expertise in conversational AI with Lucidya's advanced CXM capabilities. While Lucidya strengthens social media engagement through sentiment analysis and social listening, Unifonic enables businesses to engage with customers across channels like WhatsApp, voice, push, and SMS—allowing for personalised and more targeted interactions. By streamlining customer engagement through a unified omnichannel solution, optimizing campaign performance with AI-driven targeting, and driving business growth through deep customer insights, this partnership sets a new benchmark in customer experience management. Image Credit: Unifonic & Lucidya

Unifonic participates in LEAP 2025, showcasing exceptional marketing campaigns and customer service tools
Unifonic participates in LEAP 2025, showcasing exceptional marketing campaigns and customer service tools

Web Release

time11-02-2025

  • Business
  • Web Release

Unifonic participates in LEAP 2025, showcasing exceptional marketing campaigns and customer service tools

Unifonic, the leading conversations platform and SaaS (Software as a Service) provider in the Middle East, showcased its AI-powered conversational platform at LEAP 2025, which is being held from February 9 to 12, 2025 in Riyadh, Saudi Arabia. The innovative platform, designed to help elevate customer engagement and operational efficiency, reflects Unifonic's ongoing transition towards adopting artificial intelligence-powered engagement solutions. Unifonic's innovative conversational tools empower businesses to deliver impactful marketing campaigns and outstanding customer service, in line with rising customer demand for more personalised and meaningful interactions. Moreover, these solutions leverage the power of artificial intelligence to facilitate seamless omnichannel communication and tailored customer experiences that foster long-term relationships. LEAP 2025 features live simulations showcasing the potential of Unifonic's AI-driven platform to improve efficiency, optimise engagement and drive substantial ROI for businesses. Unifonic is proud to showcase some of the most popular and impactful use cases of its solutions, which include Conversational Marketing capabilities, including targeted marketing campaigns, abandoned cart recovery, personalization, and the ability to click to WhatsApp for direct engagement. Additionally, their Customer Support solutions empower businesses with tools for improving customer satisfaction (CSAT), sending notifications, and offering multi-language support to cater to a global audience. As part of their commitment to helping businesses optimize customer experience, Unifonic is also offering a complimentary Customer Experience (CX) Maturity Assessment. This assessment, conducted by their team of experts, uncovers valuable insights that can enhance a company's customer service strategies and overall performance. Ahmed Hamdan, Co-founder and CEO of Unifonic, said: 'We, at Unifonic, are committed to transforming customer engagement for businesses. Being one of the leading entities in integrating AI within engagement processes in the Middle East, our executives will showcase the potential of AI-powered solutions in delivering personalised, omnichannel customer experiences at LEAP 2025. These are vital to business success, and by leveraging our innovations, businesses can seamlessly connect with customers in a meaningful manner.' Furthermore, Unifonic empowers clients to ensure omnichannel customer experiences, enhance customer communication, and optimise digital journeys. Through conversational AI, the company automates customer journeys, enhances business productivity, streamlines customer interactions, and orchestrates daily operations. It further utilises business messaging platforms, such as WhatsApp, to ensure enhanced engagement and performance marketing strategies. Unifonic's participation at LEAP 2025 demonstrates its commitment to innovation and its role in positioning Saudi Arabia as a global digital leader. The company's booth will feature interactive demonstrations of its unified dashboard, which offers real-time insights and refines customer engagement strategies. Unifonic's range of solutions, from AI-powered chatbots and advanced messaging platforms to sophisticated analytics, enable businesses to stay ahead of the curve and achieve long-standing success in the ever-evolving market. Join Unifonic at LEAP 2025 to explore how AI can revolutionize customer engagement and transform business outcomes.

Unifonic participates in LEAP 2025, showcasing exceptional marketing campaigns and customer service tools
Unifonic participates in LEAP 2025, showcasing exceptional marketing campaigns and customer service tools

Zawya

time10-02-2025

  • Business
  • Zawya

Unifonic participates in LEAP 2025, showcasing exceptional marketing campaigns and customer service tools

Unifonic, the leading conversations platform and SaaS (Software as a Service) provider in the Middle East, showcased its AI-powered conversational platform at LEAP 2025, which is being held from February 9 to 12, 2025 in Riyadh, Saudi Arabia. The innovative platform, designed to help elevate customer engagement and operational efficiency, reflects Unifonic's ongoing transition towards adopting artificial intelligence-powered engagement solutions. Unifonic's innovative conversational tools empower businesses to deliver impactful marketing campaigns and outstanding customer service, in line with rising customer demand for more personalised and meaningful interactions. Moreover, these solutions leverage the power of artificial intelligence to facilitate seamless omnichannel communication and tailored customer experiences that foster long-term relationships. LEAP 2025 features live simulations showcasing the potential of Unifonic's AI-driven platform to improve efficiency, optimise engagement and drive substantial ROI for businesses. Unifonic is proud to showcase some of the most popular and impactful use cases of its solutions, which include Conversational Marketing capabilities, including targeted marketing campaigns, abandoned cart recovery, personalization, and the ability to click to WhatsApp for direct engagement. Additionally, their Customer Support solutions empower businesses with tools for improving customer satisfaction (CSAT), sending notifications, and offering multi-language support to cater to a global audience. As part of their commitment to helping businesses optimize customer experience, Unifonic is also offering a complimentary Customer Experience (CX) Maturity Assessment. This assessment, conducted by their team of experts, uncovers valuable insights that can enhance a company's customer service strategies and overall performance. Ahmed Hamdan, Co-founder and CEO of Unifonic, said: 'We, at Unifonic, are committed to transforming customer engagement for businesses. Being one of the leading entities in integrating AI within engagement processes in the Middle East, our executives will showcase the potential of AI-powered solutions in delivering personalised, omnichannel customer experiences at LEAP 2025. These are vital to business success, and by leveraging our innovations, businesses can seamlessly connect with customers in a meaningful manner.' Furthermore, Unifonic empowers clients to ensure omnichannel customer experiences, enhance customer communication, and optimise digital journeys. Through conversational AI, the company automates customer journeys, enhances business productivity, streamlines customer interactions, and orchestrates daily operations. It further utilises business messaging platforms, such as WhatsApp, to ensure enhanced engagement and performance marketing strategies. Unifonic's participation at LEAP 2025 demonstrates its commitment to innovation and its role in positioning Saudi Arabia as a global digital leader. The company's booth will feature interactive demonstrations of its unified dashboard, which offers real-time insights and refines customer engagement strategies. Unifonic's range of solutions, from AI-powered chatbots and advanced messaging platforms to sophisticated analytics, enable businesses to stay ahead of the curve and achieve long-standing success in the ever-evolving market. Join Unifonic at LEAP 2025 to explore how AI can revolutionize customer engagement and transform business outcomes.

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