Latest news with #AhmedSeddiqi
Campaign ME
22-07-2025
- Business
- Campaign ME
Here are Campaign Middle East's Work picks for July
Every month, Campaign Middle East selects a collection of 'Work' to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign's Private View section for the following month. These are the picks for July – featuring work from GymNation, Ahmed Seddiqi, Careem Pay, Holsten and Tie House. GymNation: The Coolest Class GymNation provided UAE residents with a short respite from high temperatures this summer with the launch of its Coolest Class in Dubai. Tapping into the insight that residents are seeking innovative and exciting fitness experiences, the free-to-enter class offered members and non-members training in a cooled environment. Through social media outreach and a PR push with agency partner Current Global MENAT, the activation aimed to attract visitors and ensure their return to the gym by offering a memorable experience. Agency: Current Global MENAT (PR) Ahmed Seddiqi: The Difference Time Makes Luxury retailer Ahmed Seddiqi launches its refreshed brand along with its 75th anniversary campaign in the MENA region. Brought to life in collaboration with directing duo Simon Morehead and James Hulbert from Sovereigns, Director of Photography Mark Hobz and Art Director Maria Fontela, in partnership with Create Group, the hero films aim to reflect the timeless values and modern ambitions of the brand. As Ahmed Seddiqi adds new luxury brands to its portfolio, the campaign intends to capture the energy of transformation while maintaining reverence for the legacy built since 1950. Create Group's scope included film production, digital assets, in-store branding, social media strategy, and more. Agency: Create. Production house: Create Production Careem Pay: Vroooooosh *Ding* This 360-degree campaign marks the expansion of Careem Pay's international remittance service to more than 30 corridors. Aiming to be a bold departure from traditional financial advertising, the campaign's design deviates from typical financial visuals and, instead, uses sharp sound design to highlight the speed and better rates of Careem Pay services. Associating dynamic sounds such as 'Vroooosh. Ding.' and 'Ping. Ping.' with Careem Pay's financial services, the campaign focuses on two core customer concerns: how fast money lands into an account, and how money reaches loved ones abroad. Careem took a human- and sound-led approach to the campaign's design to create a lasting sonic memory. Agency Careem Creative Studio (in-house) Production house Bigfoot Films Holsten: Georgina's Favourite Treat The Carlsberg Group's premium malt beverage Holsten partnered with social media personality, model and entrepreneur Georgina Rodríguez for its latest advertisement. Set in a neighbourhood baqala in Saudi Arabia run by 'Rajeev', the video plays up a rumour that Rodríguez visits the baqala every Monday to pick up her 'favourite treat' – a bottle of Holsten. The audience-first campaign was designed specifically for Saudi Arabia with deep cultural relevance and local consumer insight with the intention of reinforcing Holsten's brand positioning within the Saudi market. The multi-platform campaign has been rolled out across Shahid, social media channels, cinemas and outdoor advertisements. Agency M+C Saatchi, dentsu Production house Boho Films Tie House: 30 Years of Tie House Tie House, a men's fashion brand based in Egypt, has launched a campaign featuring former professional footballer Mohamed Zidan to celebrate its 30-year anniversary. The campaign shows Zidan taking on several everyday characters with subtle visual transformations, to depict how Tie House suits all lifestyles, from celebrity to everyday living. The campaign was launched with an integrated 360-degree approach to ensure strong brand recall across various segments. Adopting a humorous tone, the campaign's core challenge was finding the balance between comedic undertones while maintaining Tie House's elegant brand positioning. Agency Rack Advertising Agency Production house Golden Take Media Production, LZRD
Campaign ME
14-07-2025
- Business
- Campaign ME
Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh
Ahmed Seddiqi has officially launched its refreshed brand and 75th anniversary campaign, unveiling a bold new direction for the luxury retailer, which includes dropping the '& Sons' from its name. This marks the first major project between Ahmed Seddiqi and Create. The agency was selected following a competitive pitch process, which witnessed its team present a concept and tagline that resonated deeply with the client's aspirations. The winning creative platform became the foundation of a full-year integrated campaign. The scope included film production, static and animated digital assets, in-store branding, social media strategy and execution, and quarterly reporting. Sugam Bhasin, Senior Group Marketing and Communications Director at Seddiqi Holding, said, 'Celebrating 75 years of Ahmed Seddiqi presented us with a chance to augment our positioning in a competitive luxury market, while honouring the legacy of our longest-standing brand.' Bhasin added, :'The journey thus far has shaped who we are, and the brand's evolution and reinforced ambition moving forward will no doubt continue to inspire audiences across the region. We look forward to conceptualising impactful moments together with Create. in line with our long-term vision at Ahmed Seddiqi.' With conceptualisation and execution supported by Create, the integrated campaign centred around highlighting 'The Difference Time Makes' serving as the launchpad for its anniversary and an ambitious regional expansion strategy. In collaboration with directing duo Simon Morehead & James Hulbert from Sovereigns, Director of Photography Mark Hobz, and Art Director Maria Fontela, the hero films developed for the anniversary intended to reflect both the timeless values and modern ambitions of the brand. Hobz's visual direction brought depth and elegance to every frame, while Fontela's historically grounded set design — recreating elements such as the founder's desk, cabinet and even a period-specific wall clock — brought authenticity and emotional resonance to the scenes. The content captured the energy of transformation while maintaining reverence for the legacy built since 1950. As Ahmed Seddiqi expands into new avenues and adds new luxury brands to its portfolio, Create. aims to support across integrated touchpoints, from campaign strategy to social media rollouts in the UAE. CREDITS: Client: Ahmed Seddiqi Agency: Create. Direction: Simon Morehead and James Hulbert from Sovereigns Director of Photography: Mark Hobz Art Director: Maria Fontela Production House: Create Production Producer: Muhammad Ashraf Business Lead: Vanessa Miranda Senior Account Manager: Maha Al Refaee
Forbes
28-06-2025
- Business
- Forbes
Dubai Watch Week Announces Show Dates For Open-To-The Public Event
The Horology Forum, with multiple round table discussions, is a big part of Dubai Watch Week. It is a big year for Dubai Watch Week, one of the largest independently run regional watch shows in the world. Founded and operated by watch retailer Ahmed Seddiqi, the show celebrates 10 years of existence this year. To mark its growth, the venue is moving to a much larger 200,000-square-foot space more centrally located (than the previous financial district) in the city and increasing the number of exhibitors by 46 percent to a massive 90 brands. The show organizers are also reformatting its classes, immersive programs, round table discussions and other aspects. The change coincides with the 75th anniversary of Seddiqi retail stores, which was founded in 1950, even before the UAE was formed. Since its inception, the family-owned business has steadily built its reputation as leaders in the luxury watch and jewelry world. Four generations later, just in time for the 75th anniversary, Ahmed Seddiqi is launching a refreshed marketing concept and campaign. The company has built up from a single location in 1950 to 40 stores across the UAE in 2025. The new Ressence watch created to honor 75 years of Ahmd Seddiqi features a dial made from sand from ... More each of the seven Emirates. Additionally, Ahmed Seddiqi is partnering all year long with various watch brands for special, commemorative editions – many of which will be on display during the show. In fact, just this past week, Belgian watch brand Ressence unveiled its Type 9 S75 limited edition watch created in partnership with Ahmed Seddiqi for the anniversary. It features a dial filled with sand sourced from the dunes of all seven Emirates of the UAE. Just 20 pieces will be made. Dubai Watch Week offers immersive classes and programs. DWW 2025 The 7th edition of the show (it is not an annual event) will take place at the Burj Park at Dubai Mall, under the patronage of Sheikha Latifa Bint Mohammed, Chairperson of the Dubai Culture & Arts Authority (partner of DWW). In addition to dedicated space for globally renowned brands, the organizers are setting space for many micro and independent brands to offer its clients and visitors depth and variety. The previous event, which took place in November of 2023, attracted 23,000 visitors from around the world. That number is expected to increase exponentially now that the show has nearly doubled in number of exhibitors and space allotment. Among the big brands exhibiting are Audemars Piguet, Breitling, Bulgari, Chanel, Chopard, Jacob & Co., Rolex, TAG Heuer, Tudor, Ulysse Nardin, Van Cleef & Arpels and others. In terms of niche and micro brands, visitors can expect to see outstanding horology from companies such as Armin Strom, Bell & Ross, Biver, Bovet, F.P. Journe, Greubel Forsey, H. Moser &Cie, Ming, MB&F, Parmigiani Fleurier, and many more. 'The increasing interest from brands and partners ahead of this year's edition has been rewarding and humbling as we further establish the Dubai Watch Week platform and continue to propel Dubai as a global destination,' said Hind Seddiqi, CEO of Dubai Watch Week in a statement issued about the has been the case with all Dubai Watch Week events, the 10th version is free and open to the public. It will run from November 19 to 23, 2025.
Hype Malaysia
18-06-2025
- Automotive
- Hype Malaysia
2 New Releases From Ahmed Seddiqi & TAG Heuer x Goodwood Are Limited Edition Mic Drops!
Nothing says luxury or exclusivity like limited-quantity items. Why is that? Much like any piece of art, creating exquisite watches requires a considerable amount of time, effort, skill, and patience — oftentimes, these timepieces are made by only one person from start to finish. With that sense of a handmade touch, it's no surprise that these wristwatches from TAG Heuer and Ahmed Seddiqi are in a league of their own. Get to know them better, right here. TAG Heuer's Carrera x Goodwood Festival Of Speed Limited Edition The TAG Heuer Carrera Chronograph x Festival of Speed is a new limited-edition watch that marks the brand's return as the Official Timing Partner of the 2025 Goodwood Festival of Speed. Combining modern mechanics with vintage aesthetics, the watch was created to celebrate the close connections between British motorsport culture and the Swiss brand's illustrious racing history. The chronograph, which comes in a 42mm steel case, has a brown perforated leather rally strap that looks like racing gloves from the 1970s, and a rich green clou de Paris dial that was inspired by Goodwood Green and accentuated with red accents. TAG Heuer's proprietary TH20-00 automatic movement, which has a 100-meter water resistance, date display, and chronograph capabilities, powers the watch. In addition to displaying the Goodwood Festival of Speed logo, the sapphire case back is individually engraved with the words 'XXX of 100,' signifying its uniqueness. There will only be 100 of these Carreras made, and they will be initially available to members of the Goodwood Road Racing Club. Antoine Pin, CEO of TAG Heuer, highlighted that the watch is a cultural homage to the history and future of motorsport in addition to being a timepiece. The Goodwood Festival of Speed's founder, the Duke of Richmond, hailed TAG Heuer's enduring ties to racing history and described the partnership as a 'shared passion realised.' The TAG Heuer Carrera x Goodwood Festival of Speed limited edition will be available to the public later in the month, with an official price announcement to follow. For more information, check out Goodwood or TAG Heuer's official websites. Ahmed Seddiqi's TYPE 9 S75 The TYPE 9 S75 is a striking limited-edition watch that Ressence has unveiled to commemorate the 75th anniversary of UAE luxury retailer Ahmed Seddiqi. This unusual watch, which is only available in 20 pieces, has a dial that is embedded with actual sand. The desert landscape is brought to life within a fully functional mechanical design thanks to the equal distribution of sand sourced from the dunes of all seven Emirates. The end product is a tactile homage that preserves Ressence's distinctive visual language while fusing innovation and legacy. According to Benoît Mintiens, the founder of Ressence, 'the watch is a unique tribute to the nation's landscape, heritage, and innovative thinking.' Mintiens added that the watch was 'at the crossroads of the ancient hourglass and contemporary design,' with its textured dial evoking shifting dunes and its regional authenticity reflected in the blended sand. The TYPE 9 S75, which weighs only 40 grams, transforms into a living canvas where nature and artistry come together in motion. The watch has a simple appearance, showing only the hours and minutes with subtle accuracy. The minimalist design is complemented by traditional watch components such as fluid lugs, titanium-circled markers, and a bezel that also serves as the minute indicator. Inside, a 36-hour power reserve is provided by a patented ROCS 9 module that powers the functions through a specially designed automatic calibre. The case, which is made of Grade 5 titanium and sits on a jewel ball bearing, has inclined satellite discs that are filled with luminous green Grade A Super-LumiNova and bonded with UAE sand. Retailing for CHF19,900 (~RM103,515) the TYPE 9 S75 will be only available through Ahmed Seddiqi. What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Emirates Woman
29-05-2025
- Lifestyle
- Emirates Woman
Eid al Adha 2025: 10 unconventional timepieces to adore and keep forever
Whether it's a sleek, sculptural statement piece or a horology marvel, these timepieces are designed to last. Watches are personal. They speak before we do and are an extension of one's identity–a wearable reflection of the persona one chooses to present to the world. The watch you wear says something about your style, priorities, and even your pace. Are they fitness enthusiasts, always chasing the next personal best? The aesthete with a discerning eye? The consummate professional who appreciates quiet elegance, or the thrill-seeker whose life runs on adrenaline and precision? So, this Eid Al Adha, what better way to show you truly know someone than by gifting them their dream watch–an enduring timepiece that they can wear now and keep forever. Often, when asking collectors about their most treasured piece, the answer will usually be the one that was gifted—it becomes more than an accessory; it becomes a memory made wearable. Here, we've curated ten exquisite watches from the world's contemporary watchmakers, available at Edit by Ahmed Seddiqi: For Her: Classic with contemporary edge For Him: Rugged yet refined – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied
