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Al-Ahram Weekly
6 days ago
- Business
- Al-Ahram Weekly
Egypt launches digital tourism campaign in Arab market in partnership with WEGO - Tourism
As part of the broader international promotional initiative "Egypt… Unmatched Diversity," the Ministry of Tourism and Antiquities has launched a new digital campaign targeting Arab travellers, in partnership with WEGO, a leading Middle East-based travel search engine and booking platform. Running through June 2026, the campaign aims to spotlight Egypt's diverse tourism offerings using modern, data-driven marketing strategies. It focuses on expanding digital outreach through specialized global platforms to attract a wider audience across the region. Ahmed Youssef, Assistant Minister for Strategic Affairs and Acting CEO of the Egyptian Tourism Authority, stated that the campaign highlights Egypt's commitment to innovation in tourism marketing and its strategic focus on key regional markets to drive sustainable growth. The campaign's promotional content highlights experiences tailored to Arab tourists, including beach escapes, water sports, cultural heritage, shopping, and entertainment. Special attention will be given to emerging destinations, such as New Alamein City, which is being promoted as a premier travel hub due to its modern infrastructure and rising appeal. The campaign includes a bilingual media plan (Arabic and English) across YouTube, Google, and smart out-of-home advertising in cinemas and shopping centres in key Arab countries. Advertising will intensify during peak holiday and festive seasons. Suzanne Mostafa, Director General of Tourism Promotion, said the campaign aims to generate over 500,000 bookings and attract more than one million visitors from the Arab world. Follow us on: Facebook Instagram Whatsapp Short link:
See - Sada Elbalad
13-06-2025
- Entertainment
- See - Sada Elbalad
American Influencers Discover Egypt's Rich Heritage, Tourist Diversity
Ali abo deshish A group of American bloggers and social media influencers has completed a familiarization trip across Egypt, exploring its cultural treasures and natural beauty. Organized by Egypt's Ministry of Tourism and Antiquities through the Egyptian Tourism Promotion Authority, in collaboration with the American Chamber of Commerce in Egypt, the initiative aimed to promote Egypt as a prime travel destination through social media engagement and digital storytelling. During their journey, the influencers visited some of Egypt's most iconic sites. In Cairo and Giza, they explored the National Museum of Egyptian Civilization, the Egyptian Museum in Tahrir, and the Grand Egyptian Museum. In Luxor, the group toured Karnak Temple, Luxor Temple, and the Valley of the Kings, gaining a deeper understanding of the country's ancient legacy. The final leg of their visit took them to Hurghada, where they enjoyed Egypt's vibrant marine life, clear waters, and various recreational and adventure activities along the Red Sea coast. Ahmed Youssef, Assistant Minister of Tourism and Antiquities for Strategic Affairs and acting CEO of the Egyptian Tourism Promotion Authority, stated that the trip is part of a broader strategy to diversify marketing tools and reach wider global audiences through social media, especially among younger travelers. The participants expressed their admiration for Egypt's historical depth and hospitality, sharing their experiences through videos and posts across various social media platforms. Their online content is expected to enhance Egypt's image and visibility in the American travel market. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks News Shell Unveils Cost-Cutting, LNG Growth Plan Videos & Features Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream Technology 50-Year Soviet Spacecraft 'Kosmos 482' Crashes into Indian Ocean News 3 Killed in Shooting Attack in Thailand
Tahya Masr
28-05-2025
- Business
- Tahya Masr
LG Egypt Launches "Better Home" Initiative Supporting Marriage Facilitation in Dakahlia Villa
– As part of its corporate social responsibility program 'Life's Good', LG Egypt has launched its new initiative in collaboration with Misr El Kheir Foundation titled 'Better Home', aimed at supporting underserved communities and enabling dignified, stable living conditions for Egyptian families. The initiative officially kicked off in Basat Karim El Din village, located in Sherbin district, Dakahlia Governorate, in direct support of Misr El Kheir's long-standing Marriage Facilitation Program. The program helps empower young couples to start their lives together in safe and stable environments. As part of the contribution, LG Egypt donated a selection of home appliances, including top-load washing machines and 43' smart televisions, some of the company's latest high-efficiency models designed with advanced technologies to provide reliable, user-friendly experiences for beneficiary families. This in-kind donation aligns with LG's vision of bringing the 'Life's Good' philosophy to life, delivering both tangible and emotional support to those most in need. The initiative reflects LG's continued efforts to enhance community infrastructure and contribute to long-term sustainable development across Egypt. Mohamed El-Gadawy, Marketing and Public Relations Director at LG Egypt, commented: 'The launch of 'Better Home' under our Life's Good slogan is a continuation of our commitment to initiatives that empower Egyptian families to build stable, dignified lives. The true meaning of Life's Good is about offering smart, human-centric solutions that create real value inside people's homes . From Misr El Kheir's side, Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, expressed his appreciation for the collaboration with LG Egypt, stating: 'Our direct aid programs run year-round, reaching deserving families in every governorate, and stem from our belief in the Foundation's vital role in uplifting communities. We value our ongoing partnership with LG Egypt, which has extended across multiple sectors within the Foundation, and we look forward to its continued expansion.' Youssef emphasized that the initiative aligns closely with Misr El Kheir's overarching mission to develop human capital and uplift human dignity. LG Egypt reaffirmed that this initiative marks only the beginning of a wider series of community engagement programs under the Life's Good slogan, with upcoming activations expected to expand across additional governorates in the near future — further strengthening the company's contribution to sustainable development in Egypt.
Economic Key
28-05-2025
- Business
- Economic Key
LG Egypt Partners with Misr El Kheir Foundation to Launch "Better Home" Initiative
As part of its corporate social responsibility program 'Life's Good', LG Egypt has launched its new initiative in collaboration with Misr El Kheir Foundation titled 'Better Home', aimed at supporting underserved communities and enabling dignified, stable living conditions for Egyptian families. The initiative officially kicked off in Basat Karim El Din village, located in Sherbin district, Dakahlia Governorate, in direct support of Misr El Kheir's long-standing Marriage Facilitation Program. The program helps empower young couples to start their lives together in safe and stable environments. As part of the contribution, LG Egypt donated a selection of home appliances, including top-load washing machines and 43' smart televisions, some of the company's latest high-efficiency models designed with advanced technologies to provide reliable, user-friendly experiences for beneficiary families. This in-kind donation aligns with LG's vision of bringing the 'Life's Good' philosophy to life, delivering both tangible and emotional support to those most in need. The initiative reflects LG's continued efforts to enhance community infrastructure and contribute to long-term sustainable development across Egypt. Mohamed El-Gadawy, Marketing and Public Relations Director at LG Egypt, commented: 'The launch of 'Better Home' under our Life's Good slogan is a continuation of our commitment to initiatives that empower Egyptian families to build stable, dignified lives. The true meaning of Life's Good is about offering smart, human-centric solutions that create real value inside people's homes.' From Misr El Kheir's side, Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, expressed his appreciation for the collaboration with LG Egypt, stating: 'Our direct aid programs run year-round, reaching deserving families in every governorate, and stem from our belief in the Foundation's vital role in uplifting communities. We value our ongoing partnership with LG Egypt, which has extended across multiple sectors within the Foundation, and we look forward to its continued expansion.' Youssef emphasized that the initiative aligns closely with Misr El Kheir's overarching mission to develop human capital and uplift human dignity. LG Egypt reaffirmed that this initiative marks only the beginning of a wider series of community engagement programs under the Life's Good slogan, with upcoming activations expected to expand across additional governorates in the near future — further strengthening the company's contribution to sustainable development in Egypt. تم نسخ الرابط
Trade Arabia
22-05-2025
- Business
- Trade Arabia
Egypt to spotlight Grand Egyptian Museum at ITB China
Egypt will put a spotlight on the historic opening of Grand Egyptian Museum (GEM), scheduled to take place on July 3, during its high-level participation at ITB China 2025. ITB China will be held in Shanghai between May 27 and 29. The Egyptian Tourism Authority is also highlighting the country's remarkable resurgence in Chinese tourist arrivals and outlining its forward-looking strategies to strengthen ties with the Chinese travel industry. 'We are fully committed to making Egypt more accessible and enjoyable than ever for our Chinese guests, through targeted strategies and unmatched visitor experiences', said Ahmed Youssef, CEO of the Egyptian Tourism Authority. "China remains one of our most important tourism markets.' Historic Opening of Grand Egyptian Museum With the Grand Egyptian Museum set to officially open on July 3, 2025, Egypt is preparing for a new influx of global travellers. Featuring impressive architecture, state-of-the-art exhibitions, and the first complete display of Tutankhamun's treasures, the GEM will redefine cultural tourism. During its soft-opening phase in 2024, the museum welcomed over 5,000 guests daily, offering access to the Grand Hall, gardens, and select exhibits. As the largest museum in the world dedicated to a single civilization, GEM is poised to become a global hub for heritage, history, and education. "The GEM is more than just a museum—it's a celebration of our past and a beacon for our future," Youssef added. "We are proud to share this moment with our partners in China and invite them to be among the first to experience it." Egypt, unmatched diversity destination Beyond its unique ancient heritage, Egypt invites visitors to immerse themselves in a rich and diverse tapestry of experiences — from culture to sun-soaked leisure, relaxation, and adventure. The Red Sea, with its crystal-clear waters, is a paradise for both diving enthusiasts and families. Nile cruises, yacht excursions, desert safaris and ecotourism offer unforgettable journeys into the heart of nature. Egypt's vibrant metropolitan hubs cater to the expectations of a global travel audience, while luxury resorts with spa and conference facilities seamlessly combine business, leisure, and wellness. The country's unmatched diversity offers a diversified product mix for every visitor, from history to nature lovers, adventurers to executives, and wellness and luxury seekers. Egypt's expanding tourism infrastructure — spanning international airports, direct flight options from major Chinese cities, and seamless on-ground travel — ensures a comfortable and enriching journey from start to finish. "Whether standing before the Great Pyramid, diving in the Red Sea, or meditating in Siwa, Egypt offers every traveler a unique story to take home," concluded Youssef. With its historic landmarks, modern hospitality, and culturally tailored travel programs, Egypt continues to solidify its place as a premier global destination—ready to welcome all segments of Chinese travelers.
