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Time Business News
a day ago
- Time Business News
TikTok SEO in 2025: Boost Your Video Reach with These Easy Optimization Tips
In 2025, mastering your TikTok SEO strategy 2025 is essential if you want your videos to rank higher in TikTok search and Google results. With more users treating TikTok like a search engine, optimizing your content for TikTok SEO is no longer optional. What is TikTok SEO Strategy 2025? TikTok SEO strategy 2025 involves optimizing your TikTok videos to appear in both TikTok's internal search results and external Google searches. It includes using the right keywords in captions, on-screen text, hashtags, and even in your video's spoken words. By applying a TikTok SEO strategy, you increase your chances of reaching users actively searching for content like yours. Why You Need a TikTok SEO Strategy in 2025 Changing User Search Behavior: Millions now prefer TikTok search over Google for product reviews and lifestyle content. Millions now prefer TikTok search over Google for product reviews and lifestyle content. Google Ranks TikTok Content: TikTok videos now appear in Google search snippets. TikTok videos now appear in Google search snippets. Boosts Engagement: A smart TikTok SEO strategy can lead to more views, shares, and conversions. Key TikTok SEO Ranking Factors for 2025 To build a strong TikTok SEO strategy 2025, focus on these elements: Captions: Insert target keywords naturally in your video descriptions. On-Screen Text: Display relevant keywords directly on your video screen. Hashtags: Mix niche and trending hashtags for better discoverability. Spoken Words: Clearly say your target keywords during the video. TikTok's AI recognizes audio text. Meta Data: Though invisible to users, TikTok uses backend data for indexing videos. How to Do TikTok Keyword Research for SEO Success Effective keyword research is crucial for any TikTok SEO strategy 2025. Use these methods: TikTok Search Bar: Type your topic and look at auto-suggested queries. Type your topic and look at auto-suggested queries. Google Trends: Identify growing search topics relevant to your niche. Identify growing search topics relevant to your niche. Competitor Analysis: Observe which keywords top creators in your category are using. Observe which keywords top creators in your category are using. SEO Tools: Platforms like Ahrefs TikTok SEO guide and TikTok Creative Center provide great insights. Step-by-Step TikTok SEO Strategy for 2025 Here's a complete SEO checklist for your next video: Research trending TikTok keywords for 2025 Add your main keyword in captions and hashtags Speak the target keyword during the video Use on-screen text with SEO keywords Encourage comments, likes, and shares for engagement signals Bonus Tips for Advanced TikTok SEO Strategy 2025 Besides basics, here's how to take your TikTok SEO strategy 2025 even further: Post content consistently Experiment with different video formats Use TikTok Trends and Analytics to monitor performance Reply to audience comments to boost engagement Final Thoughts on TikTok SEO Strategy 2025 Implementing a targeted TikTok SEO strategy 2025 will help your videos get discovered by the right audience. Whether you're a small business, influencer, or digital marketer, SEO-focused content creation is key to TikTok growth. For more insights on Digital Marketing and Social Media Marketing, stay updated with Time Business News. TIME BUSINESS NEWS
Time Business News
22-06-2025
- Business
- Time Business News
Unleashing the Power of SEO with Terus: Your Ultimate Guide to Digital Growth
In today's hyper-competitive online world, SEO isn't just a marketing tactic; it's the foundation of digital presence. As experts in the field, Terus empowers businesses to achieve exceptional online visibility, attract qualified leads, and build lasting brand authority. Backed by decades of collective experience, the SEO team at Terus understands that great SEO isn't about gaming algorithms. It's about connecting people to the information, products, and services they truly need. This article combines well-established scientific consensus, industry research, and real-world experience to deliver actionable, trustworthy advice. Modern users demand immediate, relevant answers. Search engines reward brands that deliver these answers consistently. Research from HubSpot shows that 75% of users never scroll past the first page of search results. Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines emphasize content quality, author credibility, and user trust. SEO is no longer just about keywords—it's about value. Key Benefits of SEO: Increased organic traffic Higher conversion rates Stronger brand credibility Long-term cost savings compared to paid ads Enhanced user experience Terus designs SEO strategies that align with these goals, helping businesses secure sustainable digital growth. SEO is a complex interplay of human psychology, computer science, and behavioral data. Google's algorithms consider over 200 ranking factors, including user intent, site performance, content relevance, and backlink authority. According to a comprehensive Moz study, factors such as domain authority, high-quality backlinks, and engaging content play a decisive role in search rankings. Terus integrates these scientific principles into every SEO campaign, ensuring evidence-based optimization that resonates with both users and search engines. At the core of every successful SEO campaign is keyword research. Terus employs advanced tools like SEMrush, Ahrefs, and Google Keyword Planner to identify keywords that match searcher intent. This approach ensures relevance, reduces competition, and maximizes visibility. Key On-Page Elements Optimized by Terus: Compelling Title Tags & Meta Descriptions Clear Header Structures (H1-H6) Engaging, valuable content Optimized image ALT tags SEO-friendly URL structures Internal linking for enhanced navigation Mobile-first responsive design Fast page load speeds (validated by Google PageSpeed Insights & GTmetrix) Technical SEO ensures your website is easily crawlable and indexable by search engines. Terus optimizes: XML Sitemaps & Canonical Tags Schema Markup for rich snippets SSL Certificates (HTTPS) Core Web Vitals compliance 404 Error management & redirect handling Content is king—but only when it delivers value. Terus develops content strategies focused on: Solving customer problems Providing actionable advice Showcasing brand expertise Addressing frequently asked questions (FAQs) Encouraging social shares and backlinks High-quality backlinks signal trust and authority. Terus secures backlinks through: Guest posting on reputable sites Industry partnerships Digital PR and influencer outreach Broken link reclamation SEO is an ongoing process. Terus uses tools like Google Analytics, Search Console, and Hotjar to monitor performance, adjust strategies, and capitalize on emerging opportunities. Google's emphasis on E-A-T makes it essential for businesses to showcase their expertise, authority, and trustworthiness. Terus ensures that all content: It is created or reviewed by industry experts Cites reputable sources (scientific research, whitepapers, authoritative blogs) Includes author bios with verified credentials Provides transparent information about business goals and contact details Utilizes HTTPS and data privacy measures for user security What sets Terus apart is our unwavering commitment to ethical, user-centric SEO. Our team of certified SEO specialists, content strategists, and technical engineers has helped hundreds of businesses achieve sustained growth. We stay at the forefront of algorithm updates and industry shifts, ensuring our clients always remain competitive. Client Testimonials: Since partnering with Terus, our organic traffic has grown by 300%. Their expert team made SEO easy to understand and highly effective.' 'The transparency, expertise, and results delivered by Terus are unmatched. They're not just a vendor; they're a trusted partner.' SEO (Search Engine Optimization) is the process of improving your website's visibility on search engines like Google. It's essential because higher visibility leads to more organic traffic, better brand credibility, and long-term digital growth. SEO is a long-term investment. Most businesses start seeing measurable results within 3-6 months, depending on competition and website condition. While both have merits, SEO provides sustainable, long-term traffic without ongoing ad spend. Paid ads stop generating leads once your budget runs out; SEO keeps delivering value. Basic SEO can be learned, but professional SEO involves technical expertise, data analysis, content strategy, and continuous monitoring. Partnering with experts like Terus ensures the best outcomes. Terus adheres strictly to Google's Webmaster Guidelines, employing only white-hat, ethical SEO techniques focused on user value and sustainable growth. In the evolving digital marketing landscape, SEO remains the most reliable, cost-effective, and sustainable strategy for achieving long-term success. With Terus ( you're not just investing in SEO—you're investing in trust, authority, and lasting relationships with your audience. Our expert-driven, science-backed approach guarantees transparency, measurable results, and continuous growth. Join the countless businesses that have transformed their digital future with to elevate your brand? Contact Terus today and unleash your website's full potential. TIME BUSINESS NEWS
Time Business News
17-06-2025
- Business
- Time Business News
Beginner's Guide to Attract Organic Backlinks for Successful SEO
Backlinks are the easiest and most effective way to regain authority for a website. It instils audience trust in your content and helps with SEO ranking, bringing organic traffic. Organic backlinks can alert Google that your content is worthy of ranking with high value and credibility. However, backlinks can be difficult to maintain, especially for beginners. This article covers simple tips that can organically attract more website backlinks for your content. Anyone can create high-quality content and wait for backlinks. The smart move is to be intentional with your topic choice by researching if anyone wants to republish or link it. Content is king when it comes to SEO and ranking. To ensure your efforts are not wasted, you can make a list of websites where your target audience is gathering. A local expert can help you with such industry-specific websites. For example, if a Georgia-based retail business wants local backlinks, it is best to work with Ruby Digital Atlanta . These experts can help you create informative and engaging content, which increases the chances of organic backlinks. Research the high-authority websites in your niche that are known for their industry reputation. Guest blogging for such websites can help you reach a wider audience and earn organic backlinks for your website. Each website has different criteria for the content to make sure it's relevant and complies with the host site's audience. Famous companies in your industry offer a dedicated press section that covers featured sections. You can follow these pages for regular updates and cover a story about them on your blog. This can help you in building strong relations with these influencers in your industry. This organic backlink strategy can amplify your audience reach and help you earn worthy backlinks. This is a popular backlinking technique that requires you to search for top-quality content and create something better. After this, you can approach popular websites that have linked such content. Present your new content and suggest they link to your improved content instead of the original piece. For example, if the original blog is offering 10 tips to improve SEO reach, your blog should mention 20 tips for improved SEO reach. Many popular SEO tools like Screaming Frog and Ahrefs can help you identify broken links on websites. These website owners are sometimes unaware of these links and can allow content replacement. Additionally, this can help in building good relations as you help them fix this SEO issue. To make sure you get multiple backlinks, approach as many websites as you can. Audience interest is the basis of any good SEO and link-building strategy. This is why you must ensure the diversity of your content. Engaging videos and detailed infographics can spark audience interest and bring organic links to your website. By following these tips, you can attract natural links from leading websites and ensure your SEO success. TIME BUSINESS NEWS
Hospitality Net
13-06-2025
- Business
- Hospitality Net
Rebuilding hotel tech stacks for the Agentic AI era Philip Barton
A new kind of traveller is emerging, one who may never visit your website, click an ad, or speak to a human. Instead, they rely on their personal AI agent to plan, compare, negotiate, and book every aspect of their trip. This shift marks a seismic change in how travel is discovered and transacted, demanding a fundamental rethink of hotel technology stacks. Are hoteliers ready for this new class of guests and their digital representatives? Consider how AI-driven website traffic is already having a dramatic impact: According to Ahrefs, 63% of websites receive AI traffic , with smaller sites experiencing the highest proportion. , with smaller sites experiencing the highest proportion. A survey by Adobe reveals that traffic from generative AI sources (chatbots or AI-powered search assistants) on U.S. travel websites rose 1,700% from Jul 2024 to Feb same survey shows that visitors arriving via generative AI tools show 8% higher engagement, view 12% more pages, and have a 23% lower bounce rate than non-AI traffic sources. reveals that traffic from generative AI sources (chatbots or AI-powered search assistants) on U.S. travel websites rose 1,700% from Jul 2024 to Feb same survey shows that visitors arriving via generative AI tools show 8% higher engagement, view 12% more pages, and have a 23% lower bounce rate than non-AI traffic sources. Cloudflare found that monthly traffic to generative AI services grew by 251%between February 2024 and March 2025. So, what does this all mean for the hospitality industry? Most hospitality tech stacks weren't built for AI; they were designed for humans, not machines. Legacy systems are slow, fragmented, and incapable of speaking the language of autonomous AI. To stay visible and bookable in an AI-agent-first ecosystem, hotels must rethink their infrastructure from the data layer up, embracing real-time interoperability, AI-native protocols, and machine-readable data formats. Is your data AI-ready? The rise of AI agents demands a fundamental shift in how hotels manage and present their data. Traditional website designs optimised for visual appeal and manual navigation are insufficient for engaging with AI-driven tools. Hotels must evaluate their systems against the following criteria: Structured data formats: Implement markup to make room availability, pricing, and amenities accessible to AI crawlers. Implement markup to make room availability, pricing, and amenities accessible to AI crawlers. Real-time accessibility: Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Ensure APIs deliver fast, accurate responses to queries from AI agents, with latency ideally under 100ms and definitely under 200ms. The 95th percentile for API response times should always be under 3 seconds. Interoperability: Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Adopt protocols like Model Context Protocol (MCP) to enable seamless interaction between hotel systems and external AI platforms. Dynamic content updates: Automate inventory and pricing updates to reflect real-time changes, ensuring AI agents always access the latest information. Hotels that fail to meet these standards risk becoming invisible to AI agents, which prioritise systems capable of delivering clean, actionable data. By preparing their data for this new user class, hoteliers can ensure they remain competitive in an increasingly automated travel ecosystem. Building the foundation: A focused, AI-ready architecture Modern hospitality stacks begin with unified data ecosystems that aggregate guest profiles, operational metrics, and market signals into cloud-based repositories. This eliminates silos between PMS, CRM, and revenue management systems, creating a single source of truth. Unifying data overlaid with semantic meaning is the prerequisite for AI innovation, enabling real-time analysis of guest preferences, occupancy trends, and competitive pricing. With clean data pipelines, hotels can deploy AI co-pilots that: Adjust room rates dynamically using market demand signals Predict guest preferences (room, meal selection, room settings, etc) Handle customer inquiries through conversational AI Optimise housekeeping routes and inventory orders. These systems learn continuously, improving efficiency and personalisation over time. Agentic integration: MCP and the rise of the A2A Economy The emergence of AI agents opens a new paradigm for hotels: active participation in the agentic economy. Hotels can no longer passively rely on traditional distribution channels. To thrive, they must embrace strategies that enable seamless interaction with AI agents, creating new avenues for booking, personalisation, and revenue generation. This starts with understanding and implementing key protocols such as the Model Context Protocol (MCP), which paves the way for the Agent-to-Agent (A2A) economy. MCP is a new and evolving protocol that transforms hotels into active participants in the A2A economy. It standardises how AI agents interface with hotel systems, expanding the capabilities of individual agents by enabling them to connect and interact with other specialised agents, leading to richer and more versatile functionalities. This benefits hotels as it allows their systems to: Offer more comprehensive travel solutions : By connecting with external AI agents, hotels can offer bundled packages that include flights, transportation, and local experiences, all coordinated seamlessly. : By connecting with external AI agents, hotels can offer bundled packages that include flights, transportation, and local experiences, all coordinated seamlessly. Reach a wider audience : Integration with diverse AI travel platforms expands the hotel's reach beyond traditional channels, tapping into new customer segments. : Integration with diverse AI travel platforms expands the hotel's reach beyond traditional channels, tapping into new customer segments. Improve efficiency and reduce costs: Automating interactions with AI agents minimises the need for human intervention in routine tasks, freeing up staff to focus on higher-value activities. MCP is a rapidly evolving landscape that can potentially eliminate fragile API integrations, allowing properties to connect with numerous services through a single MCP gateway. Imagine a guest's travel agent AI seamlessly booking rooms, spa services, and dinner reservations by interfacing directly with your hotel's agent. Optimising the agent experience 8Traditionally, websites have focused on the user experience (UX). However, the rise of AI demands a focus on the agent experience (AX) that must consider a different set of technical priorities: AI-accessible inventory: Expose rooms, amenities, and add-ons through GraphQL APIs and enable multi-property package bookings in a single transaction. Expose rooms, amenities, and add-ons through GraphQL APIs and enable multi-property package bookings in a single transaction. Machine-readable content: Replace visual call to actions (CTAs) with annotations, reconsider SEO in the context of how LLMs view your brand visibility, and implement tags for preferential crawling. Replace visual call to actions (CTAs) with annotations, reconsider SEO in the context of how LLMs view your brand visibility, and implement tags for preferential crawling. Agent Experience (AX) design: Develop parallel website versions optimized for API interactions. Semantic consistency and support for multiple data sources, including social and query graphs, are all key. Develop parallel website versions optimized for API interactions. Semantic consistency and support for multiple data sources, including social and query graphs, are all key. Dynamic commission structures: Create lower AI-specific affiliate tiers and offer bulk booking discounts for high-intent agent queries. Transitioning from legacy systems to seize the AI opportunity The transition to an agent-mediated hospitality landscape is not a distant possibility but an accelerating reality. Hotels that delay implementing MCP capabilities and an agent-friendly infrastructure risk significant market share erosion within 12-18 months as AI travel planning becomes mainstream. Forward-thinking properties are already capturing early-adopter advantages through strategic partnerships with emerging AI travel platforms. The challenge now is how quickly hoteliers can transform their digital infrastructure to become preferred partners in the A2A economy, where AI agents will increasingly mediate guest relationships. The journey to an AI-first architecture means hotels must adopt a modern technology stack by: Phasing out on-premise systems with cloud-native platforms offering open API access. Adopting composable data and platform architecture using microservices for easy MCP integration. Considering website SEO and agentic presentation pathways. Retraining staff on AI-assisted workflows, reducing manual data entry. Revamped stacks for the Agentic AI era will drive operational efficiency and real-time channel optimisation by automatically redistributing inventory across the most profitable channels and guest profiles. First-mover hoteliers will help shape the new distribution paradigm and have greater control over their digital destiny in the age of AI.
Yahoo
09-06-2025
- Business
- Yahoo
Anthropic's AI-generated blog dies an early death
Claude's blog is no more. A week after TechCrunch profiled Anthropic's experiment to task the company's Claude AI models with writing blog posts, Anthropic wound down the blog and redirected the address to its homepage. Sometime over the weekend, the Claude Explains blog disappeared — along with its initial few posts. A source familiar tells TechCrunch the blog was a "pilot" meant to help Anthropic's team combine customer requests for explainer-type "tips and tricks" content with marketing goals. Claude Explains, which had a dedicated page on Anthropic's website and was edited for accuracy by humans, was populated by posts on technical topics related to various Claude use cases (e.g. 'Simplify complex codebases with Claude'). The blog, which was intended to be a showcase of sorts for Claude's writing abilities, wasn't clear about how much of Claude's raw writing was making its way into each post. An Anthropic spokesperson previously told TechCrunch that the blog was overseen by "subject matter experts and editorial teams" who 'enhance[d]' Claude's drafts with 'insights, practical examples, and […] contextual knowledge.' The spokesperson also said Claude Explains would expand to topics ranging from creative writing to data analysis to business strategy. Apparently, those plans changed in pretty short order. "[Claude Explains is a] demonstration of how human expertise and AI capabilities can work together,' the spokesperson told TechCrunch earlier this month. "[The blog] is an early example of how teams can use AI to augment their work and provide greater value to their users. Rather than replacing human expertise, we're showing how AI can amplify what subject matter experts can accomplish." Claude Explains didn't get the rosiest reception on social media, in part due to the lack of transparency about which copy was AI-generated. Some users pointed out it looked a lot like an attempt to automate content marketing, an ad tactic that relies on generating content on popular topics to serve as a funnel for potential customers. More than 24 websites were linking to Claude Explains posts before Anthropic wound down the pilot, according to search engine optimization tool Ahrefs. That's not bad for a blog that was only live for around a month. Anthropic might've also grown wary of implying Claude performs better at writing tasks than is actually the case. Even the best AI today is prone to confidently making things up, which has led to embarrassing gaffes on the part of publishers that have publicly embraced the tech. For example, Bloomberg has had to correct dozens of AI-generated summaries of its articles, and G/O Media's error-riddled AI-written features — published against editors' wishes — attracted widespread ridicule. This article originally appeared on TechCrunch at Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
