Latest news with #AiOO
Campaign ME
07-07-2025
- Business
- Campaign ME
How AIOO is turning cities into real-time media platforms
We've digitised everything: Television, radio, retail and, even, fridges. But despite the onward march of pixels across cityscapes, out-of-home (OOH) media has remained frozen in time. Screens got flashier, but not smarter. They still broadcast the same message to everyone, regardless of who's walking by. That's the gap AiOO is closing. BUILT FOR THE REAL-TIME CITY AiOO isn't a dashboard; it's an ecosystem. At its core is Audience-Eye, an anonymised audience intelligence engine that analyses and understands in real time the audience present in front of a screen, demographics, behavioural signals and intent clusters. No facial recognition. No tracking. Just smart, privacy-first audience data that turns public space into engaging contextual media. This engine powers real-time content and campaign delivery decisions. The moment someone steps into view, AiOO decides what message they see. It's media that adapts to people, not the other way around. And this isn't vapourware. AiOO is already live across Dubai's metro, malls and supermarkets. Screens are reacting. Campaigns are learning. Audiences are being addressed, not assumed. THE DUBAI ADVANTAGE AiOO was born in a city that doesn't prototype slowly. Backed by 25 years of legacy from W Group Holding and first deployed across Hypermedia's vast digital-out-of-home (DOOH) network, the tech reflects Dubai's broader philosophy: build fast, scale globally. But AiOO isn't stopping at the city's borders. Through its global SSP infrastructure, AiOO is rolling out internationally, giving agencies and advertisers worldwide access to real-time audience-targeting at urban scale. This is Dubai's smart city playbook, exported. FROM SCREENS TO SIGNALS: A NEW MARKETPLACE With AiOO, advertisers aren't just buying media, they're bidding on live, verified qualified audiences. The platform's Campaign IQ engine uses behavioural clustering and predictive modeling to automate standard and programmatic DOOH (pDOOH) campaigns, planning and delivery. AiOO and SSP dynamically price impressions based on audience composition and demand, turning fleeting urban attention into a liquid, measurable asset. It's not about slots. It's about moments. WHY IT MATTERS In a world where AI can spin up ad creatives in seconds and target people across applications and devices, it's absurd that the physical world still broadcasts like it's 1999. AiOO closes that loop. It makes the public screen responsive. Alive. And, ultimately, it reimagines what a city can be. Not just smart. Conversational. By Hammad Benjelloun, CEO, AiOO
Campaign ME
02-06-2025
- Business
- Campaign ME
W Group unveils real-time programmatic DOOH platform
W Group Holding has launched a real-time, audience-targeting programmatic Digital Out-of-Home (pDOOH) platform. Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour. AiOO is now being deployed across the UAE by Hypermedia, W Group's DOOH company that operates a large screen network. The technology is also being scaled globally through DXTA, the group's digital arm, giving agencies and advertisers access to new levels of precision across markets. Designed with a privacy-first approach, AiOO does not use facial recognition – instead using advanced audience analysis to detect real-time traits and movement behaviour and adjusts content based on relevance, while meeting international data protection standards. According to W Group, the platform is a step forward in how out-of-home campaigns are bought, measured and optimised, with the aim of helping brands connect with audiences more intelligently. The technology was officially unveiled during W Group's 25th anniversary event, held at the Theatre of Digital Art (TODA) in Dubai. The launch brought together industry leaders and representatives from government entities including Dubai Media Council, Mada Media, and the Department of Economy and Tourism. Habib Wehbi, Chairman and Group CEO of W Group Holding, said, 'Tonight, you witnessed a preview of our future: a real-time audience targeting breakthrough that redefines precision in Digital Out-of-Home. This innovation is more than a product – it's a strategic leap forward for W Group and the industry. Built to power intelligent, data-led media at scale, it marks the beginning of a new era in programmatic DOOH, starting here in Dubai and expanding globally. It reflects our belief in bold ideas, our confidence in local innovation, and our commitment to shaping what's next in media.' Following Wehbi's keynote, key industry and government leaders, from entities including the Dubai Department of Economy and Tourism, Dubai Media Council and Mada Media, took the stage to share their perspectives on the unveiling of W Group technology. Mohammed Al Hammadi, CEO of Mada Media, said: 'We at Mada Media are delighted to be part of this groundbreaking moment as Dubai unveils the future of technology. Investments like these not only raise the industry standard but also inspire progress across the market.' Hesham AlOlama, Director of Strategy & Performance Management at Dubai Media Council, stated: '25 years in the making, W Group has been innovative, and it actually is a global leap for Dubai's creative economy. This is more than a project launch. It is a statement, a declaration that innovation is not just happening in Dubai, it is being led by Dubai.' The event also featured a panel featuring Ian Manning, Executive Director of IAB MENA, Tom Goddard, President of the World Out of Home Organization (WOO), Mickael Ferreira, VP and Global Chief Business Officer of Azerion, Hammad Benjelloun, CEO of AiOO, and Philip Matta, CEO of Hypermedia.
